AssCompact
AssCompact, operated by bbg Betriebsberatungs GmbH in Bayreuth, is a German B2B trade media platform serving insurance agents, brokers, and financial advisors through a monthly print magazine, ePaper, online portal, proprietary AWARD/TRENDS studies, events (DKM, Future Forum), and a job marketplace.
- Company typePrivate
- Founded1998
- HeadquartersBayreuth, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What AssCompact does
AssCompact is a German B2B trade media platform operated by bbg Betriebsberatungs GmbH, headquartered in Bayreuth, Germany. Founded in 1998, the company publishes a monthly print magazine and ePaper digital edition alongside the asscompact.de online portal, serving insurance agents, brokers, financial advisors, and insurance/financial-services employers in the German market. Coverage spans insurance, investment, real estate, management & sales, and tax & law, supplemented by proprietary research series — the AssCompact AWARD benchmark studies and TRENDS quarterly sentiment surveys — and an in-house podcast, 'Volle Deckung.'
The business operates four revenue streams: print and digital subscriptions, advertising (print and online advertorials sold via a dedicated sales team), event sponsorship and participation fees from a portfolio that includes the DKM trade fair (Dortmund), Future Forum (Berlin), Golfturnier Seefeld, and additional industry conferences, and transaction fees from the Stellenmarkt job-listing section (€60 per 100-day posting). Distribution is multi-channel across web, ePaper, print, email newsletter, podcast, RSS, and active social profiles on LinkedIn, XING, Instagram, and Facebook. Technology is conventional publishing infrastructure — a CMS, an ePaper digital edition platform, Podigee for podcast hosting, and event management tooling — with no proprietary AI or advanced platform features disclosed.
The company is privately held under bbg Betriebsberatungs GmbH, with no evidence of external investors, public listing, or M&A activity. Management is led by Geschäftsführer (Managing Directors) Lisa Knörrer and Tobias Knörrer, with Dr. Alexander Ströhl serving as Chefredakteur (Editor-in-Chief) and a broader editorial and advertising sales team. The customer base is segmented horizontally across insurance professionals and financial advisors as primary personas, with insurance companies, financial service providers, and broker pools using the Stellenmarkt as a secondary employer segment. Geographic reach is exclusively Germany.
AssCompact firmographics
Firmographics- Name
- AssCompact
- Legal name
- bbg Betriebsberatungs GmbH
- Website
- https://asscompact.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AssCompact, operated by bbg Betriebsberatungs GmbH in Bayreuth, is a German B2B trade media platform serving insurance agents, brokers, and financial advisors through a monthly print magazine, ePaper, online portal, proprietary AWARD/TRENDS studies, events (DKM, Future Forum), and a job marketplace.
- Ownership category
- akta.pro rank
Where AssCompact is headquartered
LocationHeadquarters
- HQ city
- Bayreuth
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AssCompact business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print and Digital Subscriptions: AssCompact publishes a print magazine and ePaper digital edition that readers can subscribe to. The magazine provides monthly coverage of insurance and financial industry news, studies, and analysis.
- Job Listings: The Stellenmarkt (job market) section charges employers €60 (plus VAT) to post job listings, which remain online for 100 days. This generates transaction-based revenue from companies recruiting insurance and financial professionals.
- Advertising: The platform carries sponsored content and advertisements from insurance companies, financial service providers, and related businesses. Online ads and advertorials are sold through the advertising team.
- Event Sponsorship: AssCompact organizes and hosts industry events including the DKM trade fair (Dortmund), Future Forum (Berlin), Golfturnier Seefeld, and other conferences. Revenue comes from sponsorships and participation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Job listings for 100 days |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
AssCompact product offering
Product offeringCore offering
AssCompact is a German-language B2B trade media platform publishing daily news, market studies, and analysis for the insurance and financial services industry. The core offering centers on an online news portal covering insurance, investment, real estate, tax/law, and management/sales topics, complemented by a monthly print magazine, ePaper digital edition, podcast ('Volle Deckung'), proprietary AWARD and TRENDS studies, and industry events such as the DKM trade fair. A job marketplace (Stellenmarkt) is also operated for recruiting professionals in the sector.
Product overview
AssCompact is a professional B2B news portal and digital publishing platform for the German insurance and financial industry. The core product is the online news portal featuring industry-specific content across multiple verticals (insurance, investment, real estate, management & sales, tax & law). This is supplemented by digital publications including the AssCompact ePaper, the 'Volle Deckung' podcast, and themed Sonderedition special editions. Additional offerings include the AssCompact Newsletter for email subscribers, industry research studies (AssCompact AWARD and TRENDS series), and an events platform covering major industry conferences and networking events like the DKM trade fair.
Differentiator
Problem solved
Functional benefit
Brands
- Volle Deckung: Podcast series covering insurance topics
Products and services
- AssCompact Online Portal A German-language B2B news portal providing current news, analysis, and industry coverage for insurance and financial services professionals, with sections on insurance, investment, real estate, management & sales, and tax & law.
- AssCompact ePaper Digital version of the AssCompact professional magazine, accessible online for subscribers reading insurance and financial industry coverage.
- AssCompact Print Magazine Monthly print trade magazine providing in-depth coverage of insurance, risk management, capital management, and the financial industry for professional subscribers.
- AssCompact Podcast (Volle Deckung) Audio podcast series covering topics relevant to insurance and financial professionals, hosted on the Podigee platform under the 'Volle Deckung' brand.
- AssCompact Studien (Studies) Proprietary industry research reports including the AssCompact AWARD studies (covering occupational disability, commercial property & casualty, private motor/fleet, health & nursing care, corporate retirement, and pools & service providers) and TRENDS quarterly sentiment surveys of the German insurance market.
- AssCompact Stellenmarkt (Job Marketplace) Online job board where employers in the insurance and financial services industry post job openings, with a price of €60 (plus VAT) per listing for 100 days online, attracting approximately 1,100 users and 1,500 page views per month.
- AssCompact Industry Events Industry conferences, trade fairs, and networking events organized for insurance and financial professionals, including the DKM trade fair (Dortmund), Future Forum (Berlin), Golfturnier Seefeld, FemSurance Community Days, Jungmakler MasterClass, and DKM Streaming Days.
Companies that use AssCompact
Customer profileSegments3 records
Ideal customer profiles4 records
AssCompact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AssCompact partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
AssCompact competitors and assessment
Company assessmentOthers
- Franke und Bornberg: German insurance rating and research firm producing analyses, product ratings (e.g., map-report), and industry studies. Comparable to AssCompact in generating proprietary insurance research and study products for the German intermediary market, but operating a rating/research model rather than trade publishing.
Direct peers
- Cash. German B2B financial trade publication (print magazine and digital portal) targeting financial advisors and insurance intermediaries. Comparable to AssCompact in vertical depth on insurance-adjacent financial professionals and multi-channel (print + digital) distribution.
- procontra: German B2B online trade publication for the insurance and financial-services intermediary market. Comparable to AssCompact in audience (insurance brokers, financial advisors), German-language focus, and content-led model with adjacent recruiting and event offerings.
- Versicherungsbote: German online insurance trade media portal covering news and analysis for insurance agents, brokers, and financial advisors. Closely comparable to AssCompact in B2B audience, German-language coverage, and digital-first publishing model.
- fondsprofessionell: German B2B trade publication for asset-management and financial-advisory professionals. Comparable to AssCompact in serving a defined intermediary audience with specialized coverage, advertising, events, and study/research products.
Broad incumbents
- Handelsblatt: Germany's leading business and financial daily newspaper, with broad coverage of insurance, banking, and capital markets. Comparable to AssCompact as a German-language financial media outlet with paid subscriptions and advertising, but operating at much larger scale and across wider coverage.
- Börsen-Zeitung: Established German financial daily covering capital markets, insurance, and asset management. Comparable to AssCompact as a subscription/ advertising-driven financial trade publication, but with a broader institutional audience and older legacy print base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
AssCompact social profiles
Digital presenceAssCompact financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssCompact leadership team
Management profileNumber of profiles
Profiles9 records
AssCompact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssCompact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssCompact
What does AssCompact do?
AssCompact is a German-language B2B trade media platform publishing daily news, market studies, and analysis for the insurance and financial services industry. The core offering centers on an online news portal covering insurance, investment, real estate, tax/law, and management/sales topics, complemented by a monthly print magazine, ePaper digital edition, podcast ('Volle Deckung'), proprietary AWARD and TRENDS studies, and industry events such as the DKM trade fair. A job marketplace (Stellenmarkt) is also operated for recruiting professionals in the sector.
Is AssCompact a public or private company?
AssCompact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AssCompact founded?
AssCompact was founded in 1998. It employs 11 to 50 people.
Where is AssCompact based?
AssCompact is headquartered in Bayreuth, Germany, in the Europe region.
How does AssCompact make money?
Four revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are job Listings, advertising and event Sponsorship.
Who are AssCompact's main competitors?
Franke und Bornberg is listed as an others. Direct peers are Cash., procontra, Versicherungsbote and fondsprofessionell. Broad incumbents are Handelsblatt and Börsen-Zeitung.
Does AssCompact have an API?
No public API is recorded for AssCompact.