Veterans Empowerment Organization

What Veterans Empowerment Organization does

Veterans Empowerment Organization (VEO) is a 501(c)(3) nonprofit organization founded in 2008 and headquartered in Atlanta, Georgia, that provides housing, behavioral health, and workforce development services to U.S. veterans — particularly those experiencing homelessness or housing instability, and those with PTSD, substance abuse, or other mental health conditions that cause other programs to reject them. VEO operates a Housing First, no-barrier model across three integrated service lines: emergency and transitional housing (including 40 combined beds and the 60–180 day Unsheltered to Housed program), permanent supportive housing (Col. Wingard House and the Heroes Community at Lanier), and behavioral health and workforce programming delivered from the Rollins Veterans Center and an adjacent Veteran Wellness Garden. The clinical offering includes counseling, PTSD and substance abuse treatment, K9s for Warriors service animal support, and Brainways Deep TMS therapy; the workforce program provides resume building, interview preparation, financial literacy, and cybersecurity/data management career pathways through 50+ community partners. The organization is funded through individual donations (via Classy.org), corporate and foundation grants (Goldman Sachs, Home Depot Foundation, Wells Fargo Foundation, Coca-Cola Foundation, Bank of America, Arthur M. Blank Foundation, Bob Woodruff Foundation, Lockheed Martin, Toyota, Atlanta Braves Foundation), and government sources including the U.S. Department of Veterans Affairs, Georgia Department of Labor, and Fulton County. VEO has served 7,500+ veterans cumulatively and houses 300+ veterans per year, operating from a 11–50 employee base under CEO Stewart D. Williams (U.S. Marine Corps veteran).

Name

Veterans Empowerment Organization

Legal name

Veterans Empowerment Organization

Website

https://veohero.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Veterans Empowerment Organization is a 501(c)(3) nonprofit founded in 2008 in Atlanta that provides no-barrier Housing First emergency, transitional, and permanent housing; behavioral health services including PTSD and substance abuse treatment; and workforce development to U.S. veterans experiencing homelessness or housing instability.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to VEO through the organization's website via Classy.org donation portal. Donations support housing, behavioral health, and workforce programs for veterans.
2. Corporate and Foundation Grants: Corporate partners and foundations provide financial support through grants and sponsorships. Major partners include Goldman Sachs, Home Depot Foundation, Wells Fargo Foundation, Coca-Cola Foundation, and others.
3. Government Funding: VEO receives funding from government sources including the U.S. Department of Veterans Affairs and Georgia Department of Labor to support veteran services programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

VEO provides emergency, transitional, and permanent housing, behavioral health services including PTSD and substance abuse treatment, and workforce development/job training programs to homeless and at-risk veterans. All services are delivered at no cost to veterans at VEO's integrated Atlanta campus, including the Rollins Veteran Center, Col. Wingard House, and Heroes Community at Lanier, supported through donations, corporate and foundation grants, sponsorships, and government funding.

Product overview

Veterans Empowerment Organization (VEO) operates as a single unified nonprofit service organization rather than a platform-plus-modules architecture. The organization offers an integrated continuum of veteran services centered on three pillars: housing (emergency, transitional, and permanent housing including Col. Wingard House and Heroes Community at Lanier), behavioral health (Optimal Wellness Program with counseling, service animals, and Deep TMS therapy at the Rollins Veteran Center), and workforce development (job training with financial literacy and cybersecurity pathways). Supporting facilities include the Veteran Wellness Garden for nature-based therapy and the VEO Cycling Team for community engagement. All programs operate from VEO's Atlanta campus and are connected through case management that helps veterans progress from homelessness to self-sufficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Col. Wingard House: Permanent supportive housing property for veterans, located at 395 W Lake Ave NW, Atlanta, GA 30318
• Rollins Veterans Center
• Heroes Community at Lanier
• Unsheltered to Housed (U2H) Program
• Veteran Wellness Garden

Products and services

• Emergency Housing Immediate, safe emergency housing for homeless veterans with no barriers to entry regardless of drug use, criminal history, or other typical barriers. Provided at no cost through VEO's Housing First model at the Atlanta campus.
• Transitional Housing Temporary housing with comprehensive support services including mental health counseling, life skills training, and a pathway to permanent housing through VEO's evidence-based Housing First model. Provided at no cost to homeless and at-risk veterans.
• Unsheltered to Housed Program (U2H) A 60 to 180-day program that breaks the cycle of homelessness by providing 20 transitional beds with on-site case management, employment and financial literacy training, and assistance transitioning to permanent housing. Designed for homeless and at-risk veterans.
• Col. Wingard House A single-family permanent supportive housing residence at 395 W Lake Ave NW, Atlanta, GA 30318, approximately 1,000 sq. ft., built in 2025. Provides private dignified living connected to VEO's on-site services and support staff for veterans.
• Heroes Community at Lanier Affordable permanent housing community near Mercedes Benz Stadium and downtown Atlanta with fully renovated 1- and 2-bedroom apartments and 2-bedroom townhomes, featuring amenities including wood floors, washer/dryer, stainless steel appliances, granite countertops, fitness center, and community garden. For veterans in need of affordable housing.
• Behavioral Health / Optimal Wellness Program Comprehensive mental health services including counseling, PTSD support, substance abuse treatment, service animal partnerships through K9s for Warriors, and Brainways Deep TMS therapy for neuropsychiatric disorders. Provided at no cost to veterans.
• Workforce / Job Training Program Job readiness services including resume building, interview preparation, networking strategies, financial literacy training, and cybersecurity and data management career pathways. Free for Georgia veterans seeking employment.

Quantifiable outcome

• VEO houses 300+ veterans per year
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• U.S. Department of Veterans AffairscoreOthersPrimary government partner providing funding and referral pathways for veteran services
• Department of Labor (Georgia)coreOthersState government partner supporting veteran employment and workforce programs
• K9s for WarriorscoreStrategic or Co-development PartnerService animal partnership providing trained dogs to veterans. VEO introduced Oldfield, a Veteran Support Specialist service dog, in October 2023
• Kaiser PermanentecoreStrategic or Co-development PartnerHealthcare partner supporting veteran wellness and behavioral health services
• Emory Healthcare Veterans ProgramcoreStrategic or Co-development PartnerHealthcare partnership providing medical services for veterans
• Frontline ResponsecoreStrategic or Co-development PartnerCrisis response partner supporting veteran outreach services
• Warriors Set FreecoreStrategic or Co-development PartnerVeteran wellness and recovery partner providing support services
• Fulton CountycoreOthersCounty government partner supporting veteran services and housing programs

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• New England Center for Homeless Veterans: Boston-based nonprofit operating emergency, transitional, and permanent housing combined with mental health and workforce services for veterans — a strong model and operational analog to VEO's campus-based approach.
• Swords to Plowshares: San Francisco-based nonprofit providing housing, case management, mental health, and employment services specifically to veterans — a regional direct peer with a comparable integrated continuum of care model.
• Combined Arms: Houston-based veteran services network coordinating housing, mental health, and employment providers across a regional ecosystem — comparable to VEO's community-partner-driven model for accessing resources.
• U.S. Vets: The largest nonprofit provider of comprehensive services to homeless and at-risk veterans in the U.S., offering housing, mental health, and workforce programs — the closest direct analog to VEO's integrated model, just at significantly larger national scale.

Broad incumbents

• Wounded Warrior Project: Large national nonprofit serving post-9/11 veterans through mental health, physical rehabilitation, and workforce programs. Larger scale and broader geographic reach than VEO, with overlapping program pillars.
• The Salvation Army: National nonprofit with extensive veteran-specific transitional housing (e.g., Harbor Light centers), addiction recovery, and workforce programs — overlapping with VEO's behavioral health and housing offerings at significantly larger scale.
• Goodwill Industries International: Major nonprofit employment and workforce-development operator with veteran-specific career programs and MissionUnited-style veteran services — comparable to VEO's workforce/job-training pillar but much broader.
• Volunteers of America: Large national human services nonprofit operating veteran-specific transitional housing, behavioral health, and employment programs alongside a much broader portfolio of services for non-veteran populations.

Emerging players

• National Veterans Foundation: Smaller national nonprofit providing crisis counseling, benefits navigation, and referrals to homeless and at-risk veterans — comparable target population and referral-driven service model.
• PenFed Foundation: National nonprofit arm of PenFed Credit Union funding veteran housing, mental health, and emergency financial assistance programs — a funder/adjacent peer with overlapping mission around veteran self-sufficiency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VEOHERO
• Instagraminstagram.com/veohero
• Xx.com/veohero
• LinkedInlinkedin.com/company/veohero

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Veterans Empowerment Organization