Brasseurs de France

What Brasseurs de France does

Brasseurs de France (legal name: Association des Brasseurs de France) is a private, non-profit professional syndicate founded in 1878 and headquartered at 9 Boulevard Malesherbes, 75008 Paris. It represents 98% of French brewing production, with member breweries spanning the spectrum from micro-craft producers to major industrial brewers; 96% of French breweries are classified as TPE-PME (very small and small/medium enterprises). The organization provides industry advocacy, regulatory representation, market intelligence, training (Formations en Biérologie, Concours Talents Biérologie), technical expertise through its affiliated IFBM technical institute, and consumer-facing beer tourism programming including the annual Moisson des Brasseurs open-brewery event and the biere-tourisme.fr network of regional partners.

Its core activity is membership-based representation and member services rather than product development. Underlying technology is limited to industry know-how, advocacy infrastructure, and a content/event platform (website, webinars, tourism portals); there are no proprietary products, APIs, or AI capabilities disclosed. Revenue is generated through recurring membership dues from affiliated breweries, and the organization is governed by its members under association loi 1901, led by President Matthias Fekl. The association's operating geography is France, with engagement at the national-government level (presentations to the Prime Minister and Ministry of Tourism) and partnerships spanning technical research (IFBM, Intercéréales), market data (NielsenIQ), and Horeca channel analysis (Fédération Nationale des Boissons).

Name

Brasseurs de France

Legal name

Association des Brasseurs de France

Website

https://brasseurs-de-france.com

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasseurs de France is a 1878-founded Paris-based professional syndicate representing 98% of French brewing production. It provides advocacy, market intelligence, training, and beer tourism programs to French breweries, financed by recurring membership dues.

Ownership category

akta.pro rank

Product category

Brewing Industry Association

NAICS

Beverage Manufacturing (3121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI)

akta.pro secondary industry

Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Brewing industry association
• Brewery professional advocacy
• Beer tourism development
• Brewer training programs
• Brewing market research

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Brasseurs de France operates as a professional organization representing French breweries. Revenue appears to come from membership fees from affiliated breweries (98% of French production).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brasseurs de France is a professional syndicate (association loi 1901) representing 98% of French brewing production. It provides advocacy, regulatory representation, market research, technical expertise through its affiliated IFBM institute, brewer training programs (formations en biérologie), industry competitions, collective events (Moisson des Brasseurs), and beer tourism development (including the Livre Blanc du Tourisme Brassicole) to its member breweries across France.

Product overview

Brasseurs de France is a professional association representing French breweries (98% of French brewing production), not a product/technology company. The organization provides member services including professional representation, training programs (formations en biérologie), competitions (Concours Talents Biérologie), beer tourism development, publications (Livre Blanc du Tourisme Brassicole), webinars, job listings, and equipment marketplace listings. The association also organizes the annual 'Moisson des brasseurs' event where member breweries open to the public.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (Adhésion Brasseurs de France) Membership program granting French breweries access to industry advocacy, market intelligence, technical expertise via IFBM, networking, and collective initiatives. Represents 98% of French brewing production.
• Formations en Biérologie (Brewer Training Programs) Structured training programs covering beer knowledge, service, and professional brewing, including a free online Loi Evin compliance course.
• Concours Talents Biérologie Industry competition recognizing beer service and knowledge professionals in France.
• Moisson des Brasseurs (annual open brewery event) Annual collective event during which member breweries across France open their doors to the public to promote French beer and beer tourism.
• Livre Blanc du Tourisme Brassicole (White Paper on Brewing Tourism) Industry publication presenting the case for beer tourism as a French economic and heritage asset.
• France Bière-Tourisme Portal (biere-tourisme.fr) National digital platform promoting brewery visits and beer tourism experiences across France, operated with regional tourism partners.

Quantifiable outcome

• 98% of French beer production represented

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• IFBM (Institut Technique de la Brasserie et de la Malterie)coreTechnology or IntegrationTechnical institute providing expertise in brewing and malting. Brasseurs de France is associated with IFBM for technical brewing knowledge and research support for member breweries.
• Fédération Nationale des Boissons (FNB)coreStrategic or Co-development PartnerCollaboration on market research, particularly for the Horeca/CHR channel data and non-alcoholic beer segment trends.
• Premier Ministère / Ministère du Tourisme (France)flagshipStrategic or Co-development PartnerPresentation of the Livre Blanc du Tourisme Brassicole (White Paper on Brewing Tourism) to Prime Minister François Bayrou and Tourism Minister Nathalie Delattre at Salon de l'Agriculture 2025.
• Regional Beer Tourism PartnerscoreGTM or Marketing PartnerPartnerships with regional beer tourism initiatives including biere-tourisme.fr (national), Au grè des bières (Grand-Est), Brassicomtoise (Grand-Est), Terre de Brasseurs (Hauts-de-France), L'échappée bière (Hauts-de-France), and Bières à Paris (Ile-de-France).
• IntercéréalescoreStrategic or Co-development PartnerCollaboration on agricultural sourcing data for brewing barley and cereals, providing statistics on barley production (nearly 4 million tonnes for brewing).
• NielsenIQminorOthersMarket research data provider supplying sales volume and value figures for the French beer market in retail (HMSM+Proxi representing approximately 50% of market).

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Brewers Association of Japan: Japan's national brewers' association representing major and craft brewers. Comparable as a non-European national brewers' trade body, useful as a regional reference point.
• Czech-Moravian Brewers and Maltsters Association: Czech brewers' trade association representing one of Europe's most beer-centric markets. Comparable in mission and advocacy role, but focused on a different national market.
• Beer Canada: National brewers' association of Canada providing advocacy and market data. Comparable as a country-level brewers' trade body, though operating in a different geography.
• Dutch Brewers (Nederlandse Brouwers): Dutch brewers' trade association providing advocacy and promotion for the Netherlands' brewing sector. Comparable in scope as a small-country national brewers' federation.

Direct peers

• The Brewers of Europe: European umbrella brewers' association that represents national brewing federations to EU institutions. Highly comparable as a higher-tier version of Brasseurs de France's advocacy and data-sharing mission.
• Belgian Brewers: Royal Federation of Belgian Brewers — national trade body representing Belgian brewers, including heritage and craft producers. Comparable in structure, advocacy role, and tourism-focused beer culture programming.
• SIBA (Society of Independent Brewers): UK association representing independent brewers with policy, technical, and promotional support. Comparable as a membership body focused on smaller-scale brewers, similar to the TPE-PME majority of Brasseurs de France's members.
• Brewers Association: US trade association representing craft and small brewers, providing advocacy, technical resources, and events (e.g., Craft Brewers Conference). Directly comparable as a national brewers' membership body serving the same function as Brasseurs de France.
• Deutscher Brauer-Bund: German brewers' association representing the German brewing industry to policymakers and the public. Closely analogous to Brasseurs de France as the national trade federation of a major EU brewing market.
• CAMRA (Campaign for Real Ale): UK consumer-led independent brewers' and beer membership organization with advocacy, events (Great British Beer Festival), and publications. Comparable as a membership-driven beer advocacy and culture body.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BrasseursFrance
• Facebookfacebook.com/brasseurs.france
• LinkedInlinkedin.com/company/brasseurs-de-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasseurs de France