Moravia Brewery

What Moravia Brewery does

Pivovar Moravia (Moravia Brewery) is a private Czech craft brewery operated by Czech Craft Beers, a.s. (IČO 01824201, registered in Brno) and revived in 2016 from a dormant 1898 brand. The brewery's commercial production is based at Kytnerova 403/5 in Brno-Medlánky, with a current annual capacity of 10,000 hectoliters and a secondary central warehouse/pickup point at ViPark Box B2 in Brno-Černovice. It brews traditional Czech bottom-fermented (spodně kvašená), unfiltered and unpasteurized craft lagers across four core year-round beers — Jošt 10 (světlé výčepní, 4.0% ABV), Punkevní 11 (světlý ležák), Rathausbier 11 (světlý ležák, 4.7% ABV) and the flagship Kluzák 11 (světlý ležák, 4.7% ABV, two-time PIVEX mini-brewery category winner) — using multi-malt recipes (Pilsner, Melanoidin, Vienna, Munich, Carared, roasted barley) and specialty hops (Herkules, Saphir, Chinook, Žatecký poloraný červeňák, Rubín), plus a Speciály line of seasonal/limited beers. In 2025 the brewery extended into pasteurized canned beer.

The business model blends four revenue streams: B2B wholesale and on-trade distribution (12 named wholesale partners, 92 tap accounts, 35 bottle accounts, plus national chains such as Globus, MAKRO, Kaufland and Rohlik.cz), direct-to-consumer sales via the zitpivo.cz e-shop and on-site Pivovarská prodejna, the Pivovarská restaurace Moravia branded restaurant/franchise concept (with brewery-financed equipment, training and marketing support to hospitality partners), and recurring paid experiences including monthly brewery tours with tank beer tasting at 500 CZK/person and the annual VI. Medláněcký Pivní Festival. Distribution is exclusively domestic (Czech Republic) across Prague, Brno and multiple regional hubs. Management is led by Chairman Martin Šibal, Operations Director Michal Tomek and Head Brewer Tomáš Pich; no external funding, M&A or institutional ownership is disclosed.

Name

Moravia Brewery

Legal name

Czech Craft Beers, a.s.

Website

https://pivovar-moravia.cz

Company type

Private

Founded year

1898

Operating status

Operating

Short description

Private Czech craft brewery (Pivovar Moravia) operating in Brno since 2016 under an 1898-revived brand. Produces traditional unfiltered, unpasteurized bottom-fermented lagers for Czech HoReCa, wholesale, national retail, DTC e-commerce and a branded restaurant concept.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Craft beer production
• Bottom-fermented lager
• Brewery tours
• Brewery restaurant concept
• Beer wholesale distribution

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wholesale beer distribution to hospitality & retail: B2B wholesale of bottled, draft and canned beer via sales reps to bars, restaurants, hotels and retail chains; 12 wholesale partners listed plus numerous tap accounts and bottle accounts.
2. Direct e-commerce and on-site shop sales (zitpivo.cz): Consumer-direct sales of bottled and canned beer via own e-shop zitpivo.cz and the on-site Pivovarská prodejna at Kytnerova 403/5, Brno-Medlánky; card and cash accepted.
3. Pivovarská restaurace Moravia franchise / branded restaurant concept: Branded brewery-restaurant partnership program where Moravia supplies premium craft beer and operating know-how (financing of beer equipment, interior design, staff training, marketing) in exchange for placement and revenue from beer sales at partner locations (Kytnerova, Dvořákova, Zelená Kočka).
4. Brewery tours with tasting and gift vouchers: Paid experiential offering: guided brewery tour with tank beer tasting at 500 CZK/person (groups of 10+ on individual dates); gift vouchers (dárkové poukazy) sold via e-shop; also virtual 3D tour option.
5. Festival and event sales (Medláněcký pivní festival, guest festivals): Revenue from beer sales at the annual VI. Medláněcký Pivní Festival and at guest festivals (e.g., Pivo na Náplavce Prague), supported by additional festival tour pricing (50 CZK/person).

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Moravia Brewery produces and sells traditional Czech craft lagers (Jošt 10, Punkevní 11, Rathausbier 11, Kluzák 11 and seasonal Speciály) brewed as unfiltered, unpasteurized bottom-fermented beers at its Brno-Medlánky facility. It distributes these beers through wholesale partners, 92 tap accounts, 35 bottle accounts, national Czech retail chains and its own e-shop (zitpivo.cz), while also running a branded "Pivovarská restaurace Moravia" restaurant concept, brewery tours with tasting and an annual beer festival.

Product overview

Pivovar Moravia (Medlánecký pivovar Brno), operated by Czech Craft Beers, a.s., offers a single integrated craft-beer platform built around four core bottom-fermented lagers — Jošt 10 (světlé výčepní), Punkevní 11 (světlý ležák), Rathausbier 11 (světlý ležák) and the flagship Kluzák 11 (Medlánecký Kluzák) — complemented by a rotating line of Speciály (special/seasonal beers). Around these products the company runs a hospitality concept (Koncept Pivovarská restaurace Moravia) with affiliated restaurants, a consumer e-shop at zitpivo.cz, a central warehouse plus on-site brewery shop for direct sales, monthly brewery tours with tasting, and the annual Medlánecký Pivní Festival. Distribution extends through 92+ on-tap venues, 35+ bottle outlets, 12 wholesale partners, and Czech retail channels including Rohlik.cz.

Differentiator

Problem solved

Functional benefit

Brands

• Jošt 10: Light draught beer (světlé výčepní), 4.0% ABV, 30 IBU; named after Jošt Moravský.
• Punkevní 11
• Rathausbier 11
• Kluzák 11 (Medlánecký Kluzák)

Products and services

• Jošt 10 Jošt 10 is Moravia Brewery's signature "desítka" (10°) light draft beer (světlé výčepní), named after Jošt of Moravia. Brewed with Pilsner and roasted barley malts and Herkules, Saphir and Žatecký poloraný červeňák hops; 4.0% ABV, 30 IBU.
• Punkevní 11 Punkevní 11 is an 11° light lager (světlý ležák) inspired by the Punkva river in the Moravian Karst. Brewed with Pilsner, Vienna, Munich and roasted barley malts and Herkules, Rubín, Žatecký poloraný červeňák and Saphir hops; 25 IBU. PIVEX medal winner.
• Rathausbier 11 Rathausbier 11 is an 11° light lager (světlý ležák) referencing the double-headed eagle of the Brno-střed coat of arms. Brewed with Pilsner, Vienna and Munich malts and Chinook and Saphir hops; 4.7% ABV, 32 IBU. Silver medal winner at LBC 2022.
• Kluzák 11 (Medláněcký Kluzák) Kluzák 11 (Medláněcký Kluzák) is Moravia Brewery's flagship 11° light lager (světlý ležák) inspired by the Medlánky airfield and aircraft. Brewed with Pilsner, Melanoidin, Vienna and Carared malts and Herkules and Saphir hops; 4.7% ABV, 29 IBU. Two-time winner of the PIVEX tasting competition in the mini-brewery světlý ležák category.
• Speciály (Seasonal and limited specialty beers) Rotating line of limited and seasonal specialty craft beers that complement the core year-round range of Jošt 10, Punkevní 11, Rathausbier 11 and Kluzák 11, sold through the on-site restaurants and the e-shop.
• Pasteurized canned beer line Pastourized Moravia craft beer packaged in cans (plechovky), introduced in 2025 alongside the existing bottle and draft formats to enable broader retail distribution while retaining the traditional recipe profile.
• Koncept Pivovarská restaurace Moravia (Brewery Restaurant franchise concept) Hospitality franchise offering partners a first-republic-style brewery-restaurant experience with premium Moravia craft beer on tap, bundled with financing of beer equipment, interior design support, staff training, operational know-how and shared brand marketing; deployed at Kytnerova, Dvořákova and Zelená Kočka (Kounicova).
• Brewery tour with tank beer tasting (Prohlídka pivovaru s degustací) Guided brewery tour with direct tank beer tasting and expert commentary on the history and current production of Moravia Brewery; standard monthly slots (last Friday of each month) at 500 CZK per person, with custom dates for groups of 10+; accompanied by a 3D Matterport virtual tour for remote visitors.
• E-shop (zitpivo.cz) direct-to-consumer sales channel Official online shop of Moravia Brewery (operated for Czech Craft Beers, a.s.) selling bottled and canned Moravia beer, tasting sets and gift vouchers, with personal pickup at the central ViPark warehouse (Brno-Černovice) or the on-site brewery shop in Brno-Medlánky; card or cash accepted.

Quantifiable outcome

• Production capacity increased from 9,000 hl/year (2017) to 10,000 hl/year (2022).
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

17 partnerships are on record, tiered flagship / parent operating entity, core (sister brand), core regional distributor, core national retail account, core national horeca account, core online retail partner, strategic prague tap account, strategic partner (branded restaurant), core analytics and ads infrastructure, core social and ads infrastructure, secondary ads infrastructure, secondary analytics infrastructure and minor.

• Czech Craft Beers, a.s.flagship / parent operating entityStrategic or Co-development PartnerCzech Craft Beers, a.s. (IČO 01824201, registered B 7617 at Krajský soud v Brně, Kytnerova 403/5, 621 00 Brno) is the operating company that owns and runs Pivovar Moravia, Lucky Bastard, the Pivovarská restaurace concept and the zitpivo.cz e-shop. All Moravia business is conducted through this corporate entity.
• Lucky Bastardcore (sister brand)Strategic or Co-development PartnerLucky Bastard is a sister craft beer brand operated by the same parent Czech Craft Beers, a.s. The brewery shop is branded 'Pivovar Moravia & Lucky Bastard' and a separate taproom (Lucky Bastard Beerhouse, Bří Čapků 95, Brno) and brewery tour product are jointly offered.
• CRAFTBEER s.r.o.core regional distributorChannel Partner/ Reseller/ DistributorBeverage distribution partner based at Kořenského 879/19, Brno 621 00; phone +420 604 947 827; handles on-trade and off-trade distribution of Moravia beers in the Brno area.
• Maneo, s.r.o.core regional distributorChannel Partner/ Reseller/ DistributorBeverage distribution partner at Žilkova 2, Brno-Řečkovice 621 00; phone +420 541 226 794; distributes Moravia across the Brno region.
• JASO - CASH and CARRY, s.r.o.core regional distributorChannel Partner/ Reseller/ DistributorHoReCa cash & carry at Palackého tř. 91, Brno-Královo Pole 612 00; phone +420 541 246 252; wholesale channel for Moravia beer.
• Bebidos - specializovaný velkoobchod s nápojicore regional distributorChannel Partner/ Reseller/ DistributorSpecialist beverage wholesale partner at Staré nám. 26/27, Brno-jih 619 00; phone +420 608 710 290; distributes Moravia to on-trade accounts in southern Brno.
• Globus Hypermarket (multiple locations)core national retail accountChannel Partner/ Reseller/ DistributorNational hypermarket chain stocking Moravia in multiple locations including Zličín, Štěrboholy, Čakovice (Prague), Brno-Ivanovice and Pardubice; phone 800 241 242.
• MAKRO Cash & Carry ČR s.r.o.core national horeca accountChannel Partner/ Reseller/ DistributorWholesale cash & carry operator distributing Moravia at two locations: Kaštanová 506/50, Brno-Tuřany (phone 281 083 083) and Hradubická 181, Hradec Králové (phone 844 999 111).
• Kauflandcore national retail accountChannel Partner/ Reseller/ DistributorNational supermarket chain stocking Moravia at Blanenská, Kuřim (phone 546 212 347).
• Rohlik.czcore online retail partnerChannel Partner/ Reseller/ DistributorCzech online grocery retailer selling Moravia beer via its e-grocery platform (phone 800 730 740); serves as key direct-to-home online channel.
• Prague Beer Museum (Dlouhá 21 / Americká 341 / Smetanovo nábřeží)strategic prague tap accountChannel Partner/ Reseller/ DistributorSpecialty craft beer pub chain in Prague featuring Moravia across three locations (Old Town, Vinohrady, Smetanovo nábřeží); key on-trade showcase for the brand in the Czech capital.
• Zelená Kočkastrategic partner (branded restaurant)OEM/ Whitelabel/ Licensing PartnerRestaurant partner at Kounicova 83, Brno-Žabovřesky operating as a Pivovarská restaurace Moravia-branded location under the franchise concept described on the brewery restaurant concept page.
• Google (Analytics, Adsense)core analytics and ads infrastructureTechnology or IntegrationMarketing and analytics technology partner: Google Analytics cookies (_ga*) and Google Adsense (_gcl_au) are loaded on pivovar-moravia.cz for analytics, attribution and remarketing per the cookie policy.
• Meta / Facebookcore social and ads infrastructureTechnology or IntegrationFacebook Pixel (_fbp) is loaded on pivovar-moravia.cz for advertising and audience targeting per the cookie policy; the brewery actively maintains @pivovarmoravia on Facebook for posts, giveaways and events.
• Seznam (Sklik)secondary ads infrastructureTechnology or IntegrationCzech search engine Seznam's Sklik advertising platform is referenced in the cookie policy as a marketing cookie provider loaded on pivovar-moravia.cz for paid search/display campaigns.
• Hotjarsecondary analytics infrastructureTechnology or IntegrationHotjar (_hj*) is used per the cookie policy for behavior analytics and UX insights on pivovar-moravia.cz.
• Czech Beer Festivals / Pivo na NáplavkeminorGTM or Marketing PartnerEvent partnership: Moravia participates in the annual 'Pivo na Náplavce' festival of 50 micro and mini breweries at Rašínovo nábřeží, Prague 2 (10th edition in 2022).

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Pivovar Matuška: Boutique Czech craft microbrewery focused on specialty and limited-edition lagers with strong taproom and craft-beer pub distribution. Comparable as a Czech craft lager specialist, but at smaller scale and with a more experimental portfolio.
• Pivovar Raven: Czech craft microbrewery producing traditional bottom-fermented lagers distributed through specialty tap accounts and craft beer pubs. Comparable as a Czech mini-brewery in the same competition tier (PIVEX mini-brewery section) targeting the same HoReCa and craft consumer base.
• Pivovar Zichovec: Czech craft microbrewery producing traditional and specialty lagers distributed through craft beer pubs, restaurants and own e-shop. Comparable in unfiltered Czech lager positioning and direct-to-consumer / HoReCa channel mix, at sub-10,000 hl scale.

Direct peers

• Pivovar Černá Hora: Czech regional craft/mid-size brewery producing traditional bottom-fermented lagers with strong on-premise tap and restaurant presence across Moravia. Directly comparable in scale, Czech craft positioning, multi-channel distribution and HoReCa focus.
• Pivovar Dalešice: Czech craft brewery operating a brewery-restaurant (Pivovar Dalešice) in a heritage setting, producing bottom-fermented lagers with on-site tours and tasting. Closely comparable integrated brewery + restaurant + experiential model in the same Czech craft segment.
• Pivovar Primátor (Náchod): Czech regional brewery producing a broad lager portfolio (including unfiltered specials) distributed via wholesale, retail and HoReCa channels nationwide. Comparable in product mix, multi-channel Czech distribution and mid-scale craft positioning.
• Pivovar Bernard (Humpolec): Family-owned Czech brewery producing traditional unfiltered lagers with strong HoReCa and retail distribution. Comparable as a Czech craft/heritage lager specialist with national on-premise reach and similar go-to-market across restaurants, retail chains and own e-shop.

Broad incumbents

• Pivovar Svijany: Larger established Czech regional brewery with national distribution of traditional Czech lagers. Comparable in heritage positioning and HoReCa-led GTM, but operates at significantly greater scale and broader portfolio breadth than Moravia.
• Pivovar Lobkowicz (Kníže): Czech mid-sized brewery group with multiple regional sites producing traditional Czech lagers for on-premise and off-trade. Comparable in Czech heritage-brand positioning and HoReCa channel mix, but at larger group scale.

Regional players

• Pivovar Měšťanský Berounský: Historic Czech regional brewery revived under a heritage brand name, producing traditional lagers distributed locally and via own restaurant. Comparable in heritage-brand revival narrative and brewery-restaurant integration, though concentrated in Central Bohemia rather than Moravia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/czechcraftbeer.eu
• Instagraminstagram.com/pivovarmoravia
• Xx.com/beer_czech

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moravia Brewery