Agentur Kappa

What Agentur Kappa does

Agentur Kappa GmbH is a full-service brand and advertising agency headquartered in Halle (Saale), Saxony-Anhalt, Germany, founded in 1997. The firm operates as a privately held GmbH (limited liability company) under managing directors Janis Kapetsis and Anja Brockmann, with a known team of approximately eight professionals spanning creative direction, design, web development, and project management. The agency has been continuously operating for 28 years, a notable indicator of resilience in the fragmented German creative-services market.

The agency's service portfolio spans brand identity, corporate design, digital platforms, and content production across print, web, and immersive media. Beyond traditional advertising and communications work, the firm has built an in-house "Labor" innovation unit for VR, AR, and 3D visualization, developed in part through EFRE/SA regional development co-funding under the "Digital Creativity" project (2019-2021) and supported by ESF "Gründerland Sachsen-Anhalt" (2020-2021). The firm serves approximately 15+ named clients across utilities, public sector, education, healthcare, and SME segments, with regional concentration in Saxony-Anhalt and broader national reach.

The business model is project-based fee-for-service work, with revenue generated through campaign commissions, retainers, and bespoke creative engagements. The firm has maintained multi-year relationships with anchor clients including Stadtwerke Halle, EVH, and Martin-Luther-Universität Halle-Wittenberg, while also securing newer engagements from organizations such as the Just Transition Center, Landessportbund Sachsen-Anhalt, and MPI. Public co-funding has supplemented internal R&D investment in digital and immersive capabilities, supplementing rather than replacing commercial revenue.

Name

Agentur Kappa

Legal name

Agentur Kappa GmbH

Website

https://agenturkappa.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Agentur Kappa GmbH is a Halle (Saale)-based full-service brand and advertising agency founded in 1997, delivering project-based creative, digital, and immersive (VR/AR/3D) services to public-sector, utility, education, and SME clients across Germany.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Brand and advertising agency
• Corporate design services
• Marketing campaign development
• Creative content production
• Exhibition and editorial design

Headquarters

HQ city

Halle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative and marketing services including branding, corporate design, web design, campaigns, multimedia production, and exhibition design. Revenue generated through client projects and retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Agentur Kappa is a full-service brand and advertising agency delivering creative services including corporate design and branding, responsive web design and development, multi-channel marketing campaigns, multimedia and animation (including AR), exhibition design, editorial design for publications and reports, naming and brand strategy, and an innovation lab for VR/AR and 3D solutions. The agency works primarily with medium to large organizations in Germany on project-based engagements.

Product overview

Agentur Kappa is a full-service brand and advertising agency based in Halle (Saale), Germany, operating since 1997. The agency provides a comprehensive portfolio of creative services rather than a software product platform. Core offerings include Corporate Design & Branding (logo design, visual identity systems), Webdesign & Webentwicklung (responsive website design and development), Kampagnen (multi-channel marketing campaigns), Multimedia & Animation (video, AR, interactive content), Ausstellungsdesign (exhibition and museum design), Editorial Design (publications, annual reports, magazines), Naming & Markenentwicklung (brand naming and strategy), and Digital Creativity/VR-AR services. The Labor division serves as the agency's innovation lab for prototyping advanced solutions using extended reality and 3D technologies. The agency operates on a project-based service model rather than a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design & Branding Full-service brand identity development including logo design, visual identity systems, color palettes, typography, and brand guidelines for businesses and organizations.
• Web Design & Web Development Design and development of responsive websites including user experience design, front-end development, and content management implementation.
• Marketing Campaigns (Kampagnen) Development and execution of marketing campaigns across multiple channels including print, digital, social media, and outdoor advertising.
• Multimedia & Animation Production of multimedia content including animated videos, explainer films, augmented reality experiences, and interactive digital presentations.
• Exhibition Design Design of physical and digital exhibitions including museum installations, trade show booths, and interactive museum experiences with augmented reality elements.
• Editorial Design Design of print and digital publications including magazines, annual reports, brochures, and scientific journals with layouts and infographics.
• Naming & Brand Development Development of brand names, product naming, and strategic brand positioning for new and existing businesses.
• Labor Innovation Lab (VR/AR & 3D) Innovation and prototyping division producing extended reality solutions, virtual reality experiences, augmented reality applications, 3D visualizations, and gamification elements for marketing and education.
• Creative Workshops Collaborative creative workshops that help clients develop solutions through structured ideation and design thinking processes.

Quantifiable outcome

• German Brand Award 2025 Winner for Marché Int. recruiting campaign

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Univations GmbHcoreStrategic or Co-development PartnerCollaboration on the Gründerland Sachsen-Anhalt project (2019-2021). Univations GmbH, a technology transfer company associated with Martin-Luther-Universität Halle-Wittenberg, partnered with Agentur Kappa for this ESF-funded entrepreneurship promotion initiative. The project created an online platform to support startups in Saxony-Anhalt.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency focused on brand strategy, corporate design, and integrated campaigns. Directly comparable as a German independent creative shop with similar full-service capabilities and enterprise client base.
• Kolle Rebbe: Hamburg-based independent full-service creative agency offering brand strategy, campaigns, and digital creative work for enterprise clients. Directly comparable as a German independent creative shop with multi-channel capabilities and a similar full-service positioning.
• denkwerk: Cologne-based digital creative agency offering brand, digital product, and campaign work. Comparable as a German creative agency combining brand strategy with digital execution for enterprise clients.
• laika communications: Hamburg-based independent creative agency offering brand identity, campaigns, and editorial design. Comparable as a German independent creative shop with similar full-service positioning and corporate/enterprise client base.
• Grabarz & Partner: Hamburg-based independent creative agency with strong corporate and brand design work. Comparable as a German full-service creative agency specializing in integrated campaigns and brand building for enterprise clients.
• Scholz & Volkmer: Wiesbaden-based creative agency combining brand communication with digital and interactive design. Comparable as a German independent agency offering integrated branding, digital, and campaign services to enterprise clients.

Broad incumbents

• Heimat: Berlin-based creative agency within the larger TBWA network, operating as an independent-led house. Comparable as a German full-service creative agency, though significantly larger and network-affiliated.
• Scholz & Friends: Established German creative agency network providing branding, campaigns, and digital communications. Comparable as a German full-service creative agency serving enterprise and institutional clients, though at significantly larger scale.
• Serviceplan Group: Largest German-independent agency group, offering integrated brand, digital, and communication services. Operates in the same full-service creative category as Agentur Kappa but as a much larger multi-house network with international reach.
• Jung von Matt: Major German independent creative agency group with offices across Europe. Operates broadly in the same full-service brand and advertising space as Agentur Kappa, but at much larger scale with national and international clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agenturkappa
• Instagraminstagram.com/agenturkappa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agentur Kappa