What Campo Verde does

Campo Verde is a privately-held Brazilian food distribution company founded in 1991 in São Paulo, specializing in Oriental (predominantly Japanese) and natural/macrobiotic food products. It operates both as an importer/distributor of third-party Oriental brands (Kikkoman, Yamamotoyama, Torki, Arte Charão, Barão Kobo, among others) and as a brand owner of its own line of staples such as chia seeds, oats, rice varieties, flaxseed, sesame, and oat bran. The product catalog spans approximately 301 SKUs across 19 categories, including seaweeds, rices, noodles, condiments and sauces, preserved vegetables, teas, oils, vinegars and beverages, kitchenware, utensils, and incense.

The company runs its commercial operations primarily through a WooCommerce-based e-commerce storefront (campoverdedga.com.br), which functions as the main sales and marketing channel and includes a content/blog layer featuring recipes. Distribution covers all Brazilian national territory from the São Paulo base. The platform supports both direct-to-consumer purchases and a B2B channel gated by CNPJ (Brazilian corporate tax ID) registration, enabling restaurants, grocery stores, and other businesses to transact. Pricing is largely quote-based ('Incluir no orçamento') on most SKUs rather than fixed list pricing, with a small subset of products showing direct cart checkout. Customer support is delivered through a single disclosed phone line and a contato@ email address. The company does not publish revenue, ownership details, or management team information.

Name

Campo Verde

Legal name

Campo Verde

Website

https://campoverdedga.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Campo Verde is a privately-held Brazilian Oriental and natural food distributor founded in 1991 in São Paulo, selling ~301 SKUs across 19 categories via a WooCommerce e-commerce site serving both consumers and B2B clients nationwide.

Ownership category

akta.pro rank

Product category

Specialty Food Distribution

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

akta.pro secondary industries

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Nuts, Seeds & Trail Mix Snacks (CRADABAF)

Keywords

• Oriental food distribution
• Japanese specialty foods
• Natural food retailing
• Specialty food e-commerce
• Brazilian food distribution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Retail and B2B: Campo Verde generates revenue through direct sales of Oriental and natural food products via its e-commerce platform. The store sells both Campo Verde branded products and third-party branded products from various manufacturers and importers. Sales are made to both individual consumers and businesses (B2B with CNPJ requirement). Most products offer 'Incluir no orçamento' (Add to quote) option, indicating a quote-based sales model for many items, with some products available for direct cart purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Campo Verde Distribuidora de Generos Alimenticios is a Brazilian distributor and brand owner founded in 1991 in São Paulo that sells Oriental and natural food products via its WooCommerce-based e-commerce store (campoverdedga.com.br). The catalog spans 301 products across 19 categories, including Campo Verde/Natural Verde own-brand cereals, grains, and rice alongside imported Japanese/Oriental items (seaweed, noodles, condiments, teas, oils, vinegars, preserved foods, snacks) and Japanese kitchenware (bowls, cookware, chopsticks, incense). Customers include individual consumers and businesses (CNPJ-registered accounts) across all of Brazil.

Product overview

Campo Verde is a Brazilian food products company founded in 1991 in São Paulo that operates as both a distributor and importer of Oriental and natural food products. The company offers its own Campo Verde branded products (including chia seeds, oat products, rice varieties, flaxseed, soybeans, sesame products, and oat bran) alongside an extensive portfolio of imported Japanese and Oriental food products. The product portfolio includes: Algas (seaweed), Arroz (rice), Bolachas Doces e Salgados (snacks), Cereais (cereals), Chás (teas), Condimentos e Molhos (condiments and sauces), Conservas (preserved foods), Farináceos (flour products), Macarrão (noodles), Óleos (oils), Vinagres e Bebidas (vinegars and beverages), along with kitchenware items such as bowls, cookware, and chopsticks. The company distributes throughout Brazil via its e-commerce platform and serves both retail customers and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Chia Em Grão Natural Verde Natural chia seeds in a 100g package, part of Campo Verde's own-brand cereals and seeds product line for consumers and businesses.
• Flocos de Aveia Finos Campo Verde Fine oat flakes in a 500g package, part of Campo Verde's own-brand farinaceous product line.
• Semente de Linhaça Dourada Campo Verde Golden flaxseed in a 200g package, part of Campo Verde's cereals and seeds product line.
• Arroz Integral Cateto com Vermelho Campo Verde Integral red cateto rice in a 1kg package, used in Japanese cuisine, from Campo Verde's own-brand rice line.
• Arroz Moti Registro Campo Verde Moti Registro rice used in Japanese cuisine, 1kg package, from Campo Verde's own-brand rice line.
• Algas (Seaweed products) Imported Oriental seaweed category including Kombu, Wakame, Yakinori, and Okazunori in multiple varieties and sizes for Japanese cuisine preparation.
• Arroz (Imported Japanese Rice) Imported Japanese rice category including Guin, Yanagi, Mirokumai, and Momiji rice varieties used in Japanese cuisine.
• Bolachas, Doces e Salgados (Biscuits, Sweets and Snacks) Imported Japanese snacks and sweets category including Okaki, Sembei, Okoshi, Yokan, Karinto, and rice crackers.
• Chás (Japanese Teas) Imported Japanese teas category including Ban-Chá and Chá Verde in various formats from the Yamamotoyama brand.
• Condimentos e Molhos (Condiments and Sauces) Imported Japanese condiments category including Shoyu (soy sauce), Missô, Curry, Wasabi, Dashi, Tempura mix, and sauces from brands like Kikkoman, Maruiti, and Azuma Kirin.
• Macarrão (Japanese Noodles) Imported Japanese noodles category including Udon, Somen, Yakissoba, Harussame, and Soba in various sizes and brands.
• Conservas e Legumes (Preserved Foods) Imported Japanese preserved vegetables including Gengibre (ginger), Beni Shoga, Gari, Umeboshi, and Kombu products.
• Vinagres, Bebidas e Temperos (Vinegars, Beverages and Seasonings) Imported Japanese vinegars, sake, mirin, and seasoning products from Azuma Kirin and Rosani brands.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mundo Verde: Brazilian specialty natural and healthy food retailer with physical and e-commerce presence, overlapping with Campo Verde's natural/cereals/seeds assortment and serving similar health-conscious Brazilian consumers.
• Natural da Terra: Brazilian specialty retailer focused on natural, healthy, and specialty foods, with multiple stores and an e-commerce channel that overlaps with Campo Verde's natural products assortment.
• Sushi Market: Brazilian online retailer of Japanese food products, sharing Campo Verde's focus on Japanese-aisle SKUs (rice, sauces, seaweed, noodles) sold to Brazilian consumers and restaurants.
• Cesta Japonesa: Brazilian e-commerce retailer specializing in Japanese and Oriental food products, directly comparable to Campo Verde in product mix (rice, condiments, snacks, seaweed) and target customer (Brazilian consumers of Japanese cuisine).
• Kaikana Sushi Shop: Brazilian retailer of Oriental/Japanese food products operating online, with comparable SKU categories including noodles, sauces, and rice for the Japanese-cuisine-at-home consumer segment.

Broad incumbents

• Pão de Açúcar: Major Brazilian supermarket chain with an Oriental/Japanese section, broader assortment, and stronger logistics — a threat for mainstream shoppers and a benchmark for scale in specialty aisles.
• St. Marche: Premium São Paulo-based grocery chain that carries imported and specialty foods, including Oriental items, competing for the same upper-middle-class Brazilian consumer shopping for specialty cuisine ingredients.
• Hortifruti: Large Brazilian natural foods supermarket chain carrying cereals, seeds, flours, and specialty ingredients that compete for the same health-oriented household shopper as Campo Verde.

Regional players

• Empório da Papinha: Specialty Brazilian food e-commerce player focused on curated imported and natural SKUs, comparable in assortment breadth and B2C e-commerce delivery model within a similar niche.

Others

• Kibon / Sato (Ajinomoto group brands in Brazil): Large multinational food company with deep Brazilian distribution of Asian condiments, noodles, and seasonings; comparable as a supplier/competitor to Campo Verde's imported Oriental SKUs (e.g., Kikkoman-adjacent categories).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/campoverdedga
• LinkedInlinkedin.com/company/campo-verde-distribuidora-de-generos-alimenticios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campo Verde