HAF STUDIO
HAF STUDIO is a privately held, multidisciplinary design studio in Reykjavík, Iceland (1–10 staff) delivering interior, product, furniture, packaging, graphic, and experience design for hospitality, food service, retail, corporate, and residential clients across Iceland.
- Company typePrivate
- Founded2015
- HeadquartersReykjavík, Iceland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HAF STUDIO does
HAF STUDIO is a privately held, multidisciplinary design studio headquartered at Geirsgata 7, 101 Reykjavík, Iceland, with a team of 1–10 professionals. The studio operates as a horizontally scoped creative practice rather than a vertical specialist, offering interior, product, furniture, packaging, graphic, and experience design services within a single team structure. Its project base is concentrated in Iceland, spanning hospitality (RR Hotel, Keflavík International Airport), food and beverage (MAT BAR, YUZU, BAKA BAKA, BORG29, VERA GRÓSKA, BAKAÐ), retail (HÚRRA REYKJAVÍK, HAF STORE), corporate/office (KVIKA BANK 2.0, OFFICE SPACE), and high-end residential interiors (111 Apartment, HÖGNUHÚS, L25 Residence).
Revenue mechanics are project-based design fees, complemented by locally produced custom furniture and lighting (as explicitly stated for MAT BAR) and owned-retail revenue through HAF STORE, its in-house lifestyle store concept. Distribution is direct-to-client engagement with no intermediary sales channel, marketed through a project-portfolio website (hafstudio.is). The firm collaborates with named creative and craft partners (KarlssonWilker, Ask Arkitektar, Guðjón Hauksson, Guðbjörg Káradóttir) on specific projects, embedding external specialists into a multidisciplinary delivery model. Ownership is founder-led; no external investors, parent entity, or venture backing are disclosed in the source material.
HAF STUDIO firmographics
Firmographics- Name
- HAF STUDIO
- Legal name
- HAF STUDIO
- Website
- https://hafstudio.is
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HAF STUDIO is a privately held, multidisciplinary design studio in Reykjavík, Iceland (1–10 staff) delivering interior, product, furniture, packaging, graphic, and experience design for hospitality, food service, retail, corporate, and residential clients across Iceland.
- Ownership category
- akta.pro rank
HAF STUDIO industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where HAF STUDIO is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
HAF STUDIO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Distribution channels1 record
Marketing channels1 record
HAF STUDIO product offering
Product offeringCore offering
HAF STUDIO is a multidisciplinary research-based design studio providing interior, product, furniture, packaging, graphic, and experience design services. The studio delivers full concept development and creative direction for commercial and residential projects, collaborating with diverse professionals across all stages of design.
Product overview
HAF STUDIO is a multidisciplinary design studio offering a unified set of services rather than a software product platform. The studio provides interior design, product design, furniture design, packaging design, graphic design, and experience design services. All projects are based on creative and constructive teamwork involving diverse professionals. The studio offers full concept development and creative direction, and can collaborate with other professionals at all stages of project development. The portfolio includes completed projects across commercial spaces (restaurants, bars, bakeries, foodhalls, nightclubs, clothing stores), hospitality (hotels), office spaces, and residential properties throughout Iceland.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services
- Product Design Services
- Packaging Design Services
- Graphic Design Services
- Experience Design Services
Companies that use HAF STUDIO
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
HAF STUDIO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HAF STUDIO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Guðjón HaukssonminorCollaboration on MAT BAR restaurant-bar-deli project, completed 2016. Guðjón Hauksson contributed to the project alongside HAF STUDIO's comprehensive design services.
- Guðbjörg KáradóttirminorContributed tableware design and production for MAT BAR project, completed 2016. Káradóttir designed and produced custom tableware as part of the overall design concept developed by HAF STUDIO.
- KarlssonWilkerminorCollaboration partner on LOKSINS project at Keflavik international airport, completed 2015. KarlssonWilker worked with HAF STUDIO and Ask Arkitektar on this multi-disciplinary design project.
- Ask ArkitektarminorCollaboration partner on LOKSINS project at Keflavik international airport, completed 2015. Ask Arkitektar participated alongside HAF STUDIO and KarlssonWilker in this multi-disciplinary airport design collaboration.
Recent moves5 records
Expansion highlights4 records
HAF STUDIO competitors and assessment
Company assessmentBroad incumbents
- Yabu Pushelberg: Globally established interior design and product firm with a large hospitality and retail portfolio. Comparable in terms of hospitality and retail interior design work, but operates at much larger scale than the boutique HAF Studio.
- Snøhetta: Norwegian-origin multidisciplinary design and architecture firm working across architecture, interiors, brand and product design. Overlaps with HAF Studio on multidisciplinary practice and Nordic design sensibility, but at significantly larger scale and global reach.
Direct peers
- Goddard Littlefair: London-based interior design studio with a strong hospitality and luxury residential portfolio. Comparable to HAF Studio in project type (hotels, residences, restaurants) and boutique scale.
- Space Copenhagen: Danish multidisciplinary design studio known for hospitality, restaurant and furniture design. Closely comparable to HAF Studio in combining interior architecture, product/furniture design and brand-level concept work for restaurants and hotels.
- Studioilse: London-based studio founded by Ilse Crawford working across interior architecture, product design and brand experience, with strong hospitality and food-sector work. Highly comparable to HAF Studio's integrated brand-plus-space offering.
- KarlssonWilker: New York-based multidisciplinary design practice with a portfolio spanning interiors, identity, exhibitions and products. Documented collaboration partner of HAF Studio on the LOKSINS airport project, making it a directly comparable multidisciplinary peer.
- UXUS: Dutch design agency creating brand-led hospitality, retail and food-and-beverage environments. Directly comparable to HAF Studio's integrated interior + brand identity model for restaurants, hotels and retail.
- Form Us With Love: Swedish multidisciplinary design studio working across furniture, product, spatial and brand design. Comparable Nordic boutique operating model with similar service breadth to HAF Studio.
- Norm Architects: Copenhagen-based studio practising residential, commercial interior, product and architectural design with a minimalist Nordic sensibility. Directly comparable to HAF Studio's multidisciplinary design approach and hospitality/residential focus.
Regional players
- Ask Arkitektar: Icelandic architecture and design firm and documented collaboration partner of HAF Studio on the LOKSINS airport project. Comparable as a fellow Icelandic multidisciplinary design practice working across architecture and interiors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
HAF STUDIO social profiles
Digital presenceHAF STUDIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAF STUDIO leadership team
Management profileNumber of profiles
Profiles2 records
HAF STUDIO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAF STUDIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAF STUDIO
What does HAF STUDIO do?
HAF STUDIO is a multidisciplinary research-based design studio providing interior, product, furniture, packaging, graphic, and experience design services. The studio delivers full concept development and creative direction for commercial and residential projects, collaborating with diverse professionals across all stages of design.
Is HAF STUDIO a public or private company?
HAF STUDIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HAF STUDIO founded?
HAF STUDIO was founded in 2015. It employs 1 to 10 people.
Where is HAF STUDIO based?
HAF STUDIO is headquartered in Reykjavík, Iceland, in the Europe region.
Who are HAF STUDIO's main competitors?
Broad incumbents on record are Yabu Pushelberg and Snøhetta. Direct peers are Goddard Littlefair, Space Copenhagen, Studioilse, KarlssonWilker, UXUS, Form Us With Love and Norm Architects. Ask Arkitektar is listed as a regional player.
Does HAF STUDIO have an API?
No public API is recorded for HAF STUDIO.
What industry is HAF STUDIO in?
HAF STUDIO's product category is Interior Design Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541410 and its SIC code is 7330.