Equielect

What Equielect does

Equielect S.A.S. is a Colombian authorized distributor and reseller of electrical, electronic, and telecommunications products, founded in 1986 and headquartered in Medellín, Antioquia. The company operates as a multi-brand distribution platform rather than a manufacturer, carrying product lines from more than 20 global partners including Schneider Electric, Legrand, Prysmian (Procables), WEG, Phoenix Contact, 3M, Centelsa by Nexans, Telemecanique, Panduit, Siemens-adjacent brands (Siemon), Philips, Sylvania, Schmersal, Gonvarri, Crouse-Hinds, and others. Its portfolio spans industrial automation components (variable frequency drives, motor starters, PLCs, sensors), power distribution and protection (UPS systems, surge protection devices, distribution panels), low and medium voltage cables, cable management systems (trays, conduit, structural supports), industrial and hazardous-area lighting, telecommunications structured cabling and fiber optics, industrial safety equipment, and electric motors for mining and general industry.

Equielect serves industrial customers across five primary verticals in Colombia: mining, construction, manufacturing, telecommunications, and petroleum, with additional reach into oil & gas and chemical through hazardous-area equipment. The business model is sales-led and project-based, with technical advisory embedded in the sales process, quote-based pricing (no public price list), and multi-channel engagement including field sales from the Medellín headquarters, inside sales via phone and WhatsApp, and a website-driven quote-request workflow. All distributed equipment carries RETIE (Reglamento Técnico de Instalaciones Eléctricas) conformity certification with full traceability, and the company references ISO 9001 quality management in its corporate policy documents.

The company is a privately held Colombian S.A.S. (Sociedad por Acciones Simplificada) entity with NIT 890.941.103-7, no disclosed parent company, no institutional investors, and no external funding rounds. It operates exclusively within Colombia and has signaled a forward strategic intent to position itself in energy transition and smart-grid digitalization through its 2026 corporate and sustainability policy materials, though no specific product launches or operational changes have been disclosed to support this pivot. Equielect does not develop proprietary technology, software, or AI capabilities; it monetizes distribution margins and technical-advisory services on third-party branded products.

Name

Equielect

Legal name

EQUIELECT S.A.S.

Website

https://equielect.com.co

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Equielect is a Colombian authorized distributor founded in 1986 that resells electrical, automation, cabling, lighting, and safety products from more than 20 global brands to mining, construction, manufacturing, telecommunications, and petroleum customers in Colombia.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment Distribution

NAICS

Wholesale Trade Agents and Brokers (4251), Electrical Equipment Manufacturing (33531)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)

akta.pro secondary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

Keywords

• Electrical product distribution
• Industrial electrical supplies
• Telecommunications equipment distribution
• Electrical component distribution
• Authorized brand distribution

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Resale: Equielect generates revenue through the distribution and resale of electrical, electronic, and telecommunications products from global brand partners including Schneider Electric, Legrand, Prysmian/Procables, WEG, Centelsa, 3M, Phoenix Contact, and others. Revenue comes from markups on product sales to industrial, mining, and construction customers, supported by technical advisory services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Equielect is an authorized distributor of electrical, electronic, and telecommunications products in Colombia, representing leading global brands such as Schneider Electric, Legrand, Prysmian/Procables, WEG, Centelsa, 3M, and Phoenix Contact. The company supplies industrial customers across the mining, construction, manufacturing, and telecommunications sectors from its Medellín headquarters, providing branded components, equipment, and accessories sourced directly from manufacturers.

Product overview

Equielect is a Colombian electrical, electronic, and telecommunications product distributor established in 1986, serving the mining, petroleum, construction, and manufacturing industries. The company operates as a distribution platform for over 20 global partner brands rather than a single unified product. The portfolio spans industrial automation (Schneider Electric variable speed drives and motor control, Telemecanique sensors), power distribution and protection (Legrand and Phoenix Contact surge protection devices and UPS systems), electrical cables (Procables by Prysmian, Centelsa by Nexans power and control cables), cable management systems (Gonvarri Mecano cable trays and structural systems, Legrand-Cablofil mesh trays), telecommunications infrastructure (Siemon and Connect VCP structured cabling, Teldor fiber optic and industrial bus cables), industrial lighting (Philips and Sylvania LED solutions, Crouse Hinds hazardous area luminaires), safety systems (Schmersal emergency stops and safety barriers), motors (WEG IEC and NEMA motors for mining and industrial applications), and installation materials (Plastimec PVC conduits, MetalCoraza liquid-tight conduits, Colmena steel conduits, Tercol distribution panels). The company provides technical sales advisory and guarantees product compliance with Colombian RETIE standards. Equielect does not manufacture its own products but serves as the authorized Colombian distributor for these international brands, offering them through a unified sales channel with technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Schneider Electric authorized distribution Authorized distribution of Schneider Electric electrical products in Colombia, including circuit breakers, switches, wiring devices, and industrial automation components, supplied to industrial customers in mining, construction, manufacturing, and telecommunications sectors.
• Legrand authorized distribution Authorized distribution of Legrand electrical and digital building infrastructure products in Colombia, including wiring devices, cable management systems, and structured cabling solutions for industrial and commercial installations.
• Prysmian/Procables authorized distribution Authorized distribution of Prysmian/Procables power cables, telecommunications cables, and specialty conductors for industrial, utility, and infrastructure applications in Colombia.
• WEG authorized distribution Authorized distribution of WEG electric motors, drives, generators, and industrial automation equipment to industrial customers in Colombia.
• Centelsa authorized distribution Authorized distribution of Centelsa cables, conductors, and electrical accessories for power and telecommunications applications in Colombia.
• 3M authorized distribution Authorized distribution of 3M electrical products in Colombia, including electrical tapes, insulators, connectors, terminations, and safety solutions for industrial applications.
• Phoenix Contact authorized distribution Authorized distribution of Phoenix Contact industrial connectivity, automation, terminal blocks, and interface solutions to industrial customers in Colombia.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and major.

• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorEquielect is an authorized ally and distributor of Schneider Electric products including interrupters, variable frequency drives, motor starters, UPS systems, and automation control equipment. Schneider Electric is a global leader in energy management and industrial automation.
• LegrandcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Legrand products including surge protection devices (DPS Clamper), cable management systems (Cablofil portacables), industrial outlets and connectors.
• Procables by PrysmiancoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Procables (Prysmian brand) cables including Exzhellent green, XHHW cables, concentric cables, Termoflex, medium voltage cables, and welding cables.
• GonvarrimajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Gonvarri Mecano products including cable tray systems (ladder, mesh, perforated duct), structural systems, support hardware, and electrobarras/blindobarras.
• Centelsa by NexanscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Centelsa cables for energy and communications including low voltage copper and aluminum cables, medium voltage cables, mining cables, construction cables, and telecommunications cables.
• 3MmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of 3M electrical products including medium voltage terminals, electrical tapes (vinyl, rubber), splices for low and medium voltage, connectors, and safety gloves.
• TelemecaniquemajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Telemecanique sensors and automation technology including limit switches, photoelectric sensors, ultrasonic sensors, inductive and capacitive sensors, and pressure switches with over 90 years of brand experience.
• PanduitmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Panduit solutions including identification and connectivity products, cable management, compression terminals, printing systems for cable marking, and LOTO (Lockout-Tagout) safety solutions.
• Phoenix ContactcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Phoenix Contact automation and interconnection products including surge protection (DPS), power supplies, control terminals, PLC interface relays, Ethernet switches, and UPS systems.
• SylvaniamajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Sylvania professional lighting solutions including industrial reflectors, exterior lighting, street lighting, facade lighting, commercial and residential lighting.
• PhilipsmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Philips professional lighting products including solar lighting, high-bay luminaires, residential and commercial lighting, LED bulbs, and HID products.
• SchmersalmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Schmersal industrial safety components including wire pull emergency stops, safety curtains and barriers, safety modules and PLCs, safety switches, and emergency stops for machines and elevators.
• WEGcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of WEG products including mining motors, single-phase and three-phase motors, IEC and NEMA electric motors, variable frequency drives, soft starters, and automation systems.
• Connect VCPmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of VCP Connect+ (Laumayer brand) network infrastructure solutions including UTP cables, structured cabling, fiber optic, cabinets, switches, and media converters.
• TeldormajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Teldor cables including instrumentation and control cables, fire alarm cables, industrial bus cables, fiber optic cables, and special application cables.
• PlastimecmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Plastimec (IMEC S.A.S.) PVC pipes and fittings including electrical conduit, telephone duct, heavy-duty pipes, and SCH 40 accessories.
• MetalCorazamajorChannel Partner/ Reseller/ DistributorAuthorized distributor of MetalCoraza metallic products for cable and fiber optic protection including liquid tight connectors, liquid tight flexible conduit, and EMT accessories.
• SiemonmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Siemon high-performance network infrastructure since 1903 including UTP/FUTP cables, accessories, connectors, CAT 6 cables, CAT 6A FUTP, patch cords, and data center solutions.
• TercolmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Tercol electrical installation products since 1977 including panel boards, junction boxes, PVC boxes, metal boxes, and accessories for electrical and telecommunications installations.
• Colmena ConduitmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Colmena Conduit galvanized steel products with over 67 years of experience including EMT, IMC, and RIGID conduit pipes, structural profiles, and construction solutions.
• Crouse HindsmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Crouse Hinds solutions for hazardous environments including explosion-proof lighting, classified area equipment, fire seals, control stations, reducers, and hubs for oil & gas, chemical, and mining applications.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• WESCO International: WESCO is a major North American-headquartered distributor of electrical, communications, and utility products with a global footprint. Its portfolio breadth, supplier relationships, and vertical coverage in mining and industrial customers make it a structural peer to Equielect's model.
• Rexel: Rexel is one of the world's largest electrical distribution groups, serving industrial, commercial, and residential markets globally with a multi-brand portfolio model very similar to Equielect's. It represents the global incumbent benchmark against which Equielect's regional scale is measured.
• Sonepar: Sonepar is a leading global family-owned electrical distributor operating across 40+ countries, with deep Latin American presence. Its multi-brand authorized distribution model and vertical coverage in mining, construction, and industrial automation directly parallel Equielect's business.
• Graybar: Graybar is a large North American distributor of electrical, communications, and data networking products, owned by its employees. Its focus on industrial and commercial customers with a value-added services overlay mirrors Equielect's technical advisory positioning.

Regional players

• IMELCO (Independent Electrical Wholesalers): IMELCO is a cooperative of independent electrical wholesalers operating across Europe and with Latin American members. Its shared multi-brand distribution model and SME/mid-market customer focus makes it a structurally comparable peer for Equielect.
• Electric Supply Corp. Electric Supply Corp. is a Latin American-focused electrical distributor with operations in Colombia and the Andean region. It serves overlapping industrial verticals with a similar multi-brand authorized distribution model, making it a direct regional competitor.
• Homecenter (Sodimac Colombia): Sodimac/Homecenter is the dominant Colombian home improvement and construction materials retailer carrying electrical, lighting, and cabling inventory. While more retail-focused, it competes for the construction-vertical share of Equielect's small-order business.
• Interlight (Brasil) / Interelectricos: Interlight and related Brazilian/Latin American electrical distributors carry overlapping global brand portfolios (Schneider, Legrand, Philips) and serve mining and industrial customers. They represent regional competitors with similar catalog depth and customer verticals.

Direct peers

• Conseléctricos (Conelectricol / Grupo Conelectricol): Conelectricol is a Colombian distributor specializing in industrial electrical materials, lighting, and cabling. It operates a similar model to Equielect across mining, oil & gas, and construction customers in Colombia.
• Grupoディstribuidora Eléctrica (Cresca / Distribuidora Eléctrica SA): A Colombian-headquartered electrical materials distributor serving industrial, commercial, and construction customers. It competes head-to-head with Equielect for the same Schneider, Legrand, and Prysmian brands in the same Colombian verticals.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/EQUIELECT
• Facebookfacebook.com/equielect
• LinkedInlinkedin.com/company/equielect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equielect