Asociatia Curtea Veche

What Asociatia Curtea Veche does

Asociația Curtea Veche is a Romanian non-profit association (ONG) founded in 2014 (with first activities in 2013) and headquartered at Str. Aurel Vlaicu 35, sector 2, Bucharest. Its mission is to promote pleasure reading among children aged 7-14, particularly those in rural and disadvantaged communities. The flagship program, 'Cărțile Copilăriei' (Books of Childhood), distributes retellings of classic world literature adapted for young readers, sourced from its related publishing house Curtea Veche Publishing, and pairs donations with reading clubs, interactive workshops, drawing, theater, and creative writing activities. Supporting programs include the annual NARATIV reading festival, the Caravana Kaufland mobile outreach, the Bosch Reading Fund, the Jean Stanovici education scholarship, and the 'Adoptă o școală' school adoption initiative.

The organization operates without proprietary technology — its delivery model is event-driven, community-led, and logistics-supported. Books and programs reach beneficiaries through direct school donations, caravan events, and reading clubs established in 300+ communities across 36 of Romania's 41 counties, with over 110,000 volumes distributed cumulatively. The association does not sell products or services; instead, it sustains operations through individual donations (structured at 50-500 RON tiers, monthly or one-time), Romanian tax redirection (up to 3.5% of individual income tax and up to 20% of corporate tax), and corporate sponsorships led by Kaufland România, Azomureș, Bosch România, BCR, ING Bank, Accenture România, and a network of agricultural companies. A small dedicated team (1-10 staff) coordinates programs alongside volunteers, with high-profile support from members of the Romanian Royal Family and celebrities (Loredana Groza, Horia Brenciu, Virgil Ianțu) lending visibility to fundraising and events.

Name

Asociatia Curtea Veche

Legal name

Asociația Curtea Veche

Website

https://asociatiacurteaveche.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociația Curtea Veche is a Romanian non-profit association founded in 2014 that promotes childhood literacy through book donations, reading festivals, caravans, and reading clubs, serving disadvantaged children aged 7-14 across 300 communities in 36 Romanian counties.

Ownership category

akta.pro rank

Product category

Children's Literacy Non-profit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Literature & Book Clubs / Guided Reading Groups (EDAMAJAG)

akta.pro secondary industries

Literary Arts & Writing Organizations (BPAGAHAK), Children’s Subscription & Book Club Publishing (MPAJAFAO)

Keywords

• Children's literacy programs
• Book donation programs
• Reading education initiatives
• Nonprofit cultural association
• Corporate social responsibility

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting childhood literacy. Donation options include 50, 100, 250, 500 RON one-time or monthly.
2. Tax Redirection (2% Program): Romanian law allows individuals to redirect 3.5% of income tax to NGOs; companies can redirect up to 20% of corporate tax.
3. Corporate Sponsorships: Funding and in-kind support from corporate partners including Kaufland, Azomureș, Bosch, and other companies for specific programs and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Asociatia Curtea Veche is a Romanian non-profit association founded in 2014 that promotes children's literacy and reading culture through large-scale book donations, school-based reading clubs, and cultural events. Its signature initiative is the "Cărțile Copilăriei" (Childhood Books) program, which distributes books to children — particularly those in disadvantaged communities — through partnerships with publishers, corporate sponsors, and schools across Romania. The association also organizes the NARATIV literary festival and operates school reading clubs supported by its "Cărțilă" mascot character.

Product overview

Asociatia Curtea Veche operates as a literacy nonprofit organization offering a portfolio of interconnected programs centered on promoting pleasure reading among children. The core offering is the 'Cărțile Copilăriei' national reading program, which provides adapted retellings of classic literature for children aged 7-14. Supporting programs include the annual 'Festivalul NARATIV' reading festival with interactive workshops, the mobile 'Caravana Kaufland' outreach initiative, reading clubs ('Cluburi de lectură') established in partner schools, and the 'Premiul Jean Stanovici pentru Educație' scholarship. The portfolio is delivered through in-person events, book donations, and free educational resources for parents and teachers.

Differentiator

Problem solved

Functional benefit

Brands

• Cărțile Copilăriei: National reading program featuring retellings of classic literary works adapted for children aged 7-14 years
• NARATIV
• Festivalul Narativ
• Jean Stanovici Award

Products and services

• Cărțile Copilăriei (Childhood Books)

Quantifiable outcome

• Over 110,000 books donated and 300 communities in 36 counties reached
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Kaufland RomâniacoreStrategic or Co-development Partner · 1 January 2015Major corporate partner supporting the NARATIV festival and reading caravan programs. Provides funding for bringing children from rural areas to festival events and sponsoring book donations to schools. Partnership enables large-scale national literacy initiatives.
• AzomureșcoreStrategic or Co-development Partner · 1 January 2015Long-term partner supporting the 'Cărțile Copilăriei pentru comunități agricole' program bringing books to rural agricultural communities. Monthly donations since 2015 to farming communities. Supports establishment of reading clubs.
• Curtea Veche PublishingcoreStrategic or Co-development PartnerParent publishing house producing the 'Cărțile Copilăriei' collection - rewritings of classic literature for children aged 7-14. Provides books for donation programs at preferential rates.
• BCR (Banca Comercială Română)minorGTM or Marketing PartnerCorporate sponsor supporting literacy programs.
• ING Bank RomâniaminorGTM or Marketing PartnerCorporate sponsor supporting childhood literacy initiatives.
• Accenture RomâniaminorGTM or Marketing PartnerCorporate sponsor supporting educational programs.
• Rotary Club BucureștiminorGTM or Marketing PartnerService organization partner supporting literacy initiatives.
• Bosch RomaniaminorGTM or Marketing PartnerCorporate sponsor supporting the Bosch Reading Fund program.
• Ameropa GrainscoreStrategic or Co-development PartnerAgricultural company partner supporting book donations in farming communities alongside Azomureș.
• RompetrolminorGTM or Marketing PartnerCorporate sponsor supporting educational initiatives.
• EGGER RomaniaminorStrategic or Co-development PartnerFoundation partner supporting book donations in Suceava county.
• Herlitz RomâniaminorGTM or Marketing PartnerProvides school supplies for children receiving book donations.
• Sameday CourierminorGTM or Marketing PartnerLogistics partner providing courier services for book deliveries nationwide.
• Ford Romania / BDT FordminorGTM or Marketing PartnerVehicle sponsor supporting transportation for book donation events.
• Mount Himalaya TeaminorGTM or Marketing PartnerPartner providing tea products for festival events and created special children's tea collection inspired by books.
• CartureștiminorGTM or Marketing PartnerBookstore partner supporting book sales and distribution.
• Loredana GrozaminorGTM or Marketing PartnerCelebrity supporter who organized charity concert in New York to raise funds for book donations.
• Mihai Aniței (Azomureș)minorGTM or Marketing PartnerCorporate executive supporting and promoting reading programs in agricultural communities.
• Alteța Sa Regală Principesa Sofia a RomânieiminorGTM or Marketing PartnerRoyalty participating in reading events and book donations to schools.
• ASR Principele Radu al RomânieiminorGTM or Marketing PartnerRomanian royalty actively participating in book donation events to rural schools.
• ASR Principele Nicolae al RomânieiminorGTM or Marketing PartnerRomanian royalty participating in early book donation events and community outreach.
• Iren Arsene (Președinte Asociația Curtea Veche)coreOthersPresident and founder of the association leading all programs and partnerships.
• Various Agricultural Partners (Agroind Cauaceu, Agricola 96, Azotrans, Promat Comimpex, Densit, Rodspectra, Comcereal, Agrotex, Redoxim)minorStrategic or Co-development PartnerNetwork of agricultural companies in the Azomureș distribution network supporting local book donations in farming communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Habitat for Humanity România: Romanian nonprofit with similar operating model: small core team, corporate volunteer partnerships, nationwide rural community programs, and reliance on corporate CSR sponsorships. Comparable in scale, governance structure, and donor base.
• First Book: US/Canada nonprofit distributing free or low-cost books to children in underserved schools and programs. Closely comparable operating model: book donations to schools serving low-income children, corporate partnership funding, and a mission rooted in literacy equity.
• Curtea Veche Publishing: Romanian publishing house producing the Cărțile Copilăriei adapted-literature collection that the association distributes. Operates the commercial book-production side of the same content pipeline the association donates, making it the closest direct peer and operational partner.
• Save the Children România: Romanian branch of a global children's NGO running education, literacy, and child-protection programs. Comparable as a children-focused NGO operating across Romania with corporate and individual donor support and grantmaking scale.
• Room to Read: Global nonprofit focused on children's literacy and gender equality in education, operating through school-based literacy programs and book publishing. Comparable as a children's-literacy NGO combining book publication, school-level programming, and corporate/foundation fundraising.
• World Vision România: Large international NGO active in Romania focused on child welfare, education access, and community development — comparable in mission (children's wellbeing in underserved Romanian communities), donor base (corporate + individual), and rural community outreach model.
• Dolly Parton's Imagination Library: International book-gifting program mailing free age-appropriate books to children from birth to age five. Most directly comparable program model: free book distribution at scale, partnership-driven funding, and measurable reach into underserved communities.
• Fundația Comunitară București: Romanian community foundation mobilizing corporate and individual donations for local causes including education. Comparable as a Bucharest-based grantmaking intermediary relying on corporate CSR partnerships and individual tax redirection.
• Fundația Teach for Romania: Education-focused nonprofit placing teachers and leaders in underserved Romanian schools. Comparable in mission (educational equity for disadvantaged Romanian children), corporate-funder model, and rural school engagement strategy.

Emerging players

• Asociația BookLand: Romanian initiative focused on book access and reading promotion with similar national-scale book-donation ambitions; smaller in scale but operating a comparable literacy-access mission in Romania.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcKOVXpseQ5KqJGaibdItZg
• Facebookfacebook.com/AsociatiaCurteaVeche
• Instagraminstagram.com/asociatiacurteaveche

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociatia Curtea Veche