Apricus Australia

What Apricus Australia does

Apricus Australia Pty Ltd is an Australian-owned private company founded in 2005 by Chris Taylor, headquartered in Byron Bay, New South Wales, that designs and manufactures solar hot water and heat pump systems for the Australian and New Zealand markets. Its core technology is a vertically integrated evacuated tube solar collector using borosilicate glass tubes with vacuum insulation, copper heat pipes containing purified water, and proprietary absorber coatings reported to retain 95-97% of thermal energy, paired with split-system storage tanks, Resol German controllers, and cyclone-rated mounting frames designed for harsh Australian conditions. Apricus is the only Australian supplier that manufactures its own evacuated tube products in-house rather than OEM-sourcing, and holds AS2712:2002, SolarKeymark, SRCC, ISO9001:2008, and Clean Energy Council certifications.

Name

Apricus Australia

Legal name

Apricus Australia Pty Ltd

Website

https://apricus.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Apricus Australia Pty Ltd is an Australian-owned manufacturer of evacuated tube solar hot water systems, heat pumps, and storage tanks, serving residential and commercial customers across Australia and New Zealand via 1,500+ resellers and 150+ service agents.

Ownership category

akta.pro rank

Product category

Solar Hot Water Systems / Solar Thermal Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

akta.pro secondary industries

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Tank Water Heater Installation & Replacement (HSAOACAA), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Solar hot water systems
• Evacuated tube collectors
• Heat pump hot water
• Renewable thermal energy
• Commercial solar heating

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Hot Water Systems Sales: Revenue generated from the sale of solar hot water systems including evacuated tube collectors, storage tanks, heat pumps, and accessories through a network of 1500+ resellers across Australia.
2. Commercial Solar Hot Water Systems: Custom commercial solar hot water solutions for apartments, farms, commercial buildings, dairy farms, chemical treatment plants, hospitals, wineries, and other business applications.
3. Spare Parts and Replacement Components: Revenue from replacement parts including evacuated tubes, heat pipes, controllers, pumps, and other components through the trades shop portal.
4. Government Rebate Facilitation: Company assists customers in claiming Small-Scale Technology Certificates (STCs), Victorian Energy Efficiency Certificates (VEECs), and NSW Energy Savings Certificates (ESCs) which offset system costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Apricus Australia manufactures and distributes solar hot water systems and heat pump hot water systems for residential and commercial customers across Australia. Their core offering centers on split-system evacuated tube solar collectors paired with storage tanks, complemented by the All-In-One Heat Pump with smart app control. Products are sold through a national network of 1,500+ plumbing and hardware wholesalers and resellers, with installation and after-sales support provided by 150+ service agents.

Product overview

Apricus Australia offers a portfolio of solar hot water and heat pump systems designed specifically for Australian conditions. The core product line centers on evacuated tube solar hot water technology with multiple collector sizes (15, 20, 30, 40, and 44 tubes) paired with storage tanks. The main offerings include the All-In-One Heat Pump (an integrated heat pump unit with smart app control), Home Solar Hot Water Systems for residential use, Commercial Solar Hot Water Systems for industrial applications, and Solar Ready Hot Water Tanks that support future solar upgrades. Supporting components include the AP6 Solar Gas Booster, Pump Station Kit, and Solar Retrofit Kit. All systems are split-system designs with the tank on the ground and collectors on the roof, featuring cyclone-rated mounting, frost protection without glycol, and compatibility with government rebate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• All-In-One Heat Pump A split-system heat pump hot water unit featuring a smart touch screen controller with a free mobile app for remote temperature and usage monitoring, designed to save up to 3 times more energy than conventional hot water systems. Backed by a market-leading 6-year parts and labour warranty.
• Home Solar Hot Water Systems Residential evacuated tube solar hot water systems designed to save up to 80% on water heating bills. Features include passive sun tracking, frost protection to -15°C without glycol, and cyclone-rated mounting frames for Australian conditions. Paired with storage tanks of 250L, 315L, or 400L capacity and gas or electric boosters.
• Commercial Solar Hot Water Systems Custom large-scale solar hot water solutions for commercial applications including dairy farms, chemical treatment plants, hospitals, apartment buildings, wineries, timber mills, and military facilities. Utilizes titanium heat exchangers and heavy-duty tanks for harsh commercial applications.
• Solar Ready Hot Water Tanks Storage tanks designed for solar compatibility with thicker walls and additional flow/return ports, backed by a 10-year warranty. Usable as standalone electric tanks with the option to upgrade to solar collectors later.
• Evacuated Tube Solar Hot Water Systems Split-system evacuated tube collectors using borosilicate glass tubes with vacuum insulation, copper heat pipes, and absorber coating that retains up to 97% of thermal energy. Operates effectively in cold climates down to -15°C without antifreeze. Available in 15, 20, 30, 40, and 44 tube configurations.
• AP6 Solar Gas Booster Gas-powered booster unit that supplements solar hot water heating when solar contribution is insufficient or during periods of high hot water demand.
• Pump Station Kit Circulation pump and controller assembly that transfers cold water from the tank to the solar collectors for heating, featuring Resol controllers made in Germany.
• Solar Retrofit Kit Kit for adding Apricus evacuated tube collectors to existing hot water systems, enabling solar integration without complete system replacement.

Quantifiable outcome

• Save up to 80% on water heating bills compared to electric hot water systems
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Australia's Leading Plumbing and Hardware WholesalerscoreChannel Partner/ Reseller/ DistributorApricus Australia has partnered with Australia's leading plumbing and hardware wholesalers nationally. These partners resell Apricus products through their distribution networks across Australia.
• Solar Energy Experts (Local Technical Advisors)coreChannel Partner/ Reseller/ DistributorA network of solar energy experts engaged to provide local technical advice to existing and potential customers nationally. Part of the 1500+ reseller network.
• Green Energy TradingcoreChannel Partner/ Reseller/ DistributorRecommended approved Accredited Certificate Provider (ACP) for NSW Energy Savings Scheme (ESS) rebates. Customers work with Green Energy Trading to claim Energy Savings Certificates (ESCs) on installations.
• Consolidated Energy NZcoreChannel Partner/ Reseller/ DistributorNew Zealand distribution partner. Apricus exhibited with Consolidated Energy NZ at the Canterbury Home Show to help Kiwi households transition to smarter, cleaner hot water solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Reclaim Energy: Australian-made CO2 hot water heat pump specialist targeting residential and commercial segments. Emerging direct competitor to Apricus's All-In-One Heat Pump with strong sustainability positioning.
• Envirosun: Niche Australian solar hot water installer and supplier. Smaller scale than Apricus but operates in the same residential retrofit solar hot water segment with comparable technology.
• Sanden Eco Hot Water: Australian distributor of Sanden (Japan) hot water heat pumps. Competes directly with Apricus's heat pump line and targets similar eco-conscious residential and commercial buyers.

Direct peers

• Solahart: Heritage Australian solar hot water brand (now part of Rheem) with national dealer network. Directly comparable solar thermal product offering and distribution model.
• Rinnai Australia: Major Australian hot water and heating brand focused on continuous-flow gas and heat pump systems. Competes head-to-head with Apricus in residential hot water and increasingly in heat pump.
• Rheem Australia: Australia's largest hot water systems manufacturer offering gas, electric, solar, and heat pump products. Direct competitor across Apricus's full residential and commercial portfolio, with stronger brand and broader product range.
• Dux (A.O. Smith): Leading Australian electric and gas storage water heater manufacturer, part of A.O. Smith. Competes in residential and commercial tank-based hot water where Apricus also sells tanks.

Broad incumbents

• Bosch Thermotechnology Australia: Subsidiary of Bosch selling heat pumps, solar thermal, and HVAC products in Australia. Overlaps with Apricus in residential and commercial hot water with much broader product portfolio.
• Stiebel Eltron Australia: German-headquartered manufacturer of heat pumps, hot water, and renewable heating products. Competes with Apricus in heat pump and solar hot water with global scale and brand.

Regional players

• Chromagen Australia: Israel-founded solar hot water and pool heating specialist with Australian operations. Comparable evacuated tube and solar thermal offerings targeting residential and pool heating applications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/148397035216864
• Instagraminstagram.com/apricusoz
• Xx.com/apricusoz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apricus Australia