In Clover

What In Clover does

In Clover (株式会社インクローバー) is an Osaka-headquartered, Japan-focused digital marketing and web consulting agency that has been operating continuously since its founding on October 13, 2000. The firm sells B2B project engagements exclusively to corporate (法人) clients, with services spanning (i) creative production including website and landing-page design/build with copy, wireframing, design, and markup; (ii) Amazon sales support covering product page creation, sponsored/brand/display advertising, keyword SEO, brand registry, and store construction; (iii) closed-ASP affiliate advertising on a pure performance basis with no monthly fees, initial fees, or commissions; (iv) a one-stop D2C / repeat-purchase e-commerce plan bundling product planning, market research, creative, and ad operations; and (v) listing/DSP, SNS (Facebook/Twitter), native, and Shopify site-construction services. Pricing is hybrid: project-based creative fees starting at ¥800,000 for websites and ¥400,000 for landing pages, plus advertising management at 20% of ad spend subject to monthly minimums of ¥300,000–¥500,000.

The technology foundation is services-led rather than platform-led: no proprietary software product or algorithmic platform is disclosed, and core assets are accumulated campaign data across hundreds of engagements and a closed affiliate network of vetted Japanese publishers. Go-to-market is sales-led through direct corporate inquiries on the website, supplemented by an event-driven motion of three- or four-company co-hosted online seminars that have drawn 5,000+ cumulative registrants and are used both for lead generation and brand authority in D2C, Amazon, and e-commerce topic areas.

Customer evidence skews to enterprise and mid-market brands in Japanese D2C, with notable case studies including Daiichi Sankyo Healthcare (All Beauty In), Symantec/Norton, BULK HOMME (men's skincare), HGH Japan Lab, Cell Method (stem-cell skincare), Oshima Tsubaki, and multiple health/beauty/tea brands. The company maintains partnerships/co-marketing relationships with Amazon Japan Seller Services, J Frontier, Temona, Korekara, PRECS, Macroji, w2 Solution, and Subsuc D2C Soken, anchored in webinar co-presentations. In Clover is private with registered capital of ¥11,500,000, no disclosed funding rounds, 11–50 employees, and a single Osaka office, indicating a small, bootstrapped agency whose revenue is concentrated entirely in Japan with no disclosed international expansion.

Name

In Clover

Legal name

株式会社インクローバー

Website

https://inclover-inc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

In Clover (株式会社インクローバー) is an Osaka-based, Japan-focused digital marketing agency serving corporate D2C, e-commerce, health, beauty, and wellness brands with website/landing-page creative, Amazon sales support, closed-ASP affiliate advertising, and integrated ad-management services across listing, DSP, SNS, and native channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital marketing & advertising agency services: Fees from managing digital advertising campaigns (listing/DSP, SNS ads, native ads) and providing web consulting services to corporate clients. Pricing is based on percentage of ad spend (typically 20% of ad spend) plus initial setup fees.
2. Creative and web production fees: One-time fees for website production, landing page (LP) design and build, and Amazon page creation. Website production starts from ¥800,000, LP from ¥400,000, and banner from ¥15,000 per unit.
3. Affiliate advertising (closed ASP): In Clover operates a closed affiliate network on a pure performance basis — no monthly fees, no initial fees, no commission. Revenue is generated only when specified conversion events occur, with the client setting the reward unit price.
4. Amazon sales support services: Fees for Amazon page creation and ad management, with ad management charged at 20% of ad spend. Initial fee of ¥50,000 for ad management plan; page creation starts from ¥200,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

In Clover is a digital marketing agency that delivers integrated digital marketing strategy, creative production (websites, landing pages, banner ads), and advertising operations (listing/DSP, SNS, native, Amazon sponsored ads) for corporate clients in Japan. It also operates a closed-ASP affiliate advertising network and a one-stop D2C commerce plan covering product planning through sales execution. Services are sold exclusively to 法人 (corporate/legal entity) clients, with strong specialization in repeat-purchase e-commerce brands in health, beauty, cosmetics, supplements, and food categories.

Product overview

In Clover (株式会社インクローバー) is a digital marketing agency offering a comprehensive suite of services centered around digital marketing strategy and implementation. The portfolio includes creative production (ウェブサイト・ランディングページ制作), Amazon sales support (Amazon売上アップ支援), affiliate advertising (クローズドASP), e-commerce one-stop solutions (通販ワンストッププラン), listing/DSP advertising, SNS advertising, native advertising, and Shopify site construction. These services are delivered as standalone offerings or combined for integrated digital marketing campaigns, with particular expertise in repeat-purchase D2C businesses in the health, beauty, and wellness categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Production (Website & Landing Page Design)

Quantifiable outcome

• First-month sales of ¥3,000,000 achieved for an Amazon client (onion product) — reached best seller rank with both sponsored ads and organic SEO ranking at #1.
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, moderate and minor.

• アマゾンジャパン セラーサービス事業本部 (Amazon Japan Seller Services)coreStrategic or Co-development Partner · 28 February 2023Amazon Japan's Seller Services division co-presented at multiple webinars with In Clover, providing official guidance on new seller onboarding, brand registry, advertising tools, and cross-border selling features. In Clover positions Amazon as a required channel for D2C success.
• 株式会社PRECSmoderateGTM or Marketing Partner · 28 February 2023Co-presented at webinars on D2C purchase experience optimization and form conversion. PRECS provides a subscription commerce cart system (Repist) supporting 1,200+ companies, contributing technical insights on checkout optimization and LTV maximization.
• 株式会社これから (Korekara)moderateGTM or Marketing Partner · 7 February 2023Co-presented at a 2023 webinar on multi-channel e-commerce strategy. Korekara is an e-commerce consulting company supporting 12,000+ online stores, sharing expertise on own-brand EC growth strategies and layout techniques for conversion optimization.
• 株式会社マクロジ (Macroji)moderateGTM or Marketing Partner · 7 February 2023Co-presented at a 2023 webinar on Rakuten marketplace strategy. Macroji is an e-commerce consulting firm supporting 200+ client companies, offering SNS marketing and cross-border e-commerce services. Contributed expertise on monthly sales exceeding ¥10 million on Rakuten.
• ジェイフロンティア株式会社 (J Frontier)moderateGTM or Marketing Partner · 11 May 2022Long-term co-host of multiple webinars on D2C commerce and health product marketing. J Frontier operates its own health product e-commerce brands (e.g., Mogitate Fresh Smoothie) and provides healthcare marketing services, contributing seller-side strategy insights to joint seminars.
• テモナ株式会社 (Temona)moderateGTM or Marketing Partner · 11 May 2022Co-presented at a 2022 webinar on subscription commerce. Temona is a subscription commerce platform vendor with 1,000+ implementations and industry-leading market share, providing perspective on subscription cart systems and recurring purchase optimization.
• サブスクD2C総研株式会社 (Subsuc D2C Soken)minorGTM or Marketing Partner · 11 May 2022Co-presented at a 2022 webinar on building a ¥1 billion business with a small team in the D2C space. The company was founded by a practitioner who built a ¥1 billion annual revenue business in one year with a single employee.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• transcosmos: Large Japanese BPO and digital marketing services company (TSE: 9715). Overlaps with In Clover's EC, advertising, and digital customer-acquisition services but operates at far greater scale across many verticals and geographies.

Direct peers

• Intersect Communications: Japanese digital marketing agency providing web advertising, SEO, and inbound marketing services. Comparable mid-tier Japanese agency serving B2B and consumer brand clients with integrated digital marketing offerings.
• VOYAGE GROUP: Japanese digital marketing holding company (TSE: 3688) operating advertising technology, affiliate, and marketing solution businesses. Comparable mix of ads, affiliate, and creative data-services targeted at Japanese advertisers and brands.
• IREP: Japanese digital marketing agency offering SEO, internet advertising, web creative, and inbound marketing services. Comparable as a mid-size Japanese performance marketing agency serving enterprise clients with integrated digital services.
• Allies: Japanese digital marketing agency with emphasis on integrated advertising, creative, and EC consulting. Comparable in size and service breadth to In Clover, with similar mid-market Japanese brand client focus.
• Digital Holdings: Listed Japanese digital marketing holding company (TSE: 2389) encompassing digital advertising, creative production, and solution businesses. Comparable integrated advertising + creative model targeting Japanese enterprise and D2C brands.
• Septeni Holdings: Japanese digital advertising agency listed on TSE (4293) operating a full-stack digital marketing business including ads, creative, and affiliate. Directly comparable product mix and mid-market/enterprise client focus, though at materially larger scale than In Clover.
• FreakOut Holdings: Japanese DSP and digital advertising technology company (TSE: 2154). Comparable core capability in DSP/programmatic advertising operations and the kind of performance-driven ad buying that In Clover also delivers to mid-market and enterprise clients.
• Adways: Japanese digital advertising and affiliate marketing company (TSE: 2489). Particularly relevant due to its affiliate network business, which directly mirrors In Clover's closed ASP affiliate offering, plus complementary ad operations and creative services.

Emerging players

• Sellers Accuracy: Japan-based Amazon-focused agency and SaaS provider for Amazon sellers. Comparable specifically on In Clover's Amazon seller support line, though Sellers Accuracy's productized tooling orientation differs from In Clover's pure services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Clover