WooWoo Waterless Toilets

What WooWoo Waterless Toilets does

WooWoo Waterless Toilets is a UK-based direct-to-consumer e-commerce retailer and distributor specializing in waterless, composting, and incinerating toilets for off-grid and infrastructure-poor locations. The company operates through waterlesstoilets.co.uk with phone-based sales support, serving individual consumers, small businesses, hospitality operators (glamping and campsites), public recreation sites (golf courses, parks, beaches), marine and RV owners, off-grid homeowners, and remote energy infrastructure operators across the UK and Ireland. The legal entity is Andersen Solutions Ltd., registered in the United Kingdom, with a returns and distribution centre in Milton Keynes and a team in the 1-10 employee range.

The product portfolio combines exclusive UK distribution of Separett's 40+ year urine-diverting technology (Villa and Tiny models), Air Head mobile composting toilets (Classic and Compact), Kazuba sun/wind evaporation cabin systems (KL1 and KL2), and Nature Loo products, alongside proprietary WooWoo-branded offerings including the GT batch composting system, GT LUX porcelain pedestal variant, and the WooWoo Loo turnkey cabin-and-solar solution. Technical differentiation centers on urine-diverting bowl geometry, low-power ventilation fans (1.6W-2W continuous draw), capillary-base moisture regulation, and batch composting architectures that allow operators to handle only fully composted material. Product prices range from £750 to over £2,200 inclusive of VAT.

Revenue is generated primarily through one-time product sales with a modest recurring tail from accessories, spare parts, and consumables (biodegradable bags, vent components, bio drain blocks). Payment processing runs through Stripe with Klarna buy-now-pay-later integrated for orders between £34 and £4,000+. WooWoo absorbs BNPL transaction costs in pursuit of higher average order values. Distribution is exclusively online with free UK mainland shipping on many items, next-day courier options via DPD, and international shipping with VAT refund handling for non-UK customers. Marketing is content-led across blog, email, Facebook, Instagram, LinkedIn, X, and a Spotify podcast, supplemented by earned media coverage in The Guardian, The Times, The Telegraph, BBC, Wired, and Grand Designs.

Name

WooWoo Waterless Toilets

Legal name

Andersen Solutions Ltd.

Website

https://waterlesstoilets.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WooWoo Waterless Toilets is a UK-based e-commerce retailer and exclusive UK/Ireland distributor of waterless, composting, and incinerating toilets, serving off-grid homeowners, marine and RV users, glamping sites, and public recreation operators with proprietary and partner-brand product lines.

Ownership category

akta.pro rank

Product category

Sanitation Equipment

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Sanitary Services (4950)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industries

Portable Toilet Rental & Servicing (BPALAMAF), Eco-Friendly Bathroom & Toilet Cleaners (CRAJAOAE)

Keywords

• Waterless toilets
• Composting toilets
• Urine-diverting toilets
• Off-grid sanitation
• Eco-friendly toilet systems

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Product Sales: Primary revenue from selling waterless and composting toilets, accessories, spare parts, and consumables directly to consumers and businesses through their e-commerce platform. Products range from compact units (£750) to high-capacity commercial systems (£2,200+).
2. Payment Processing: Revenue collected through credit/debit card transactions processed via Stripe payment gateway. All transactions in GBP with currency conversion handled by card issuers.
3. Klarna Payment Services: Partnered with Klarna to offer buy-now-pay-later options. While WooWoo absorbs transaction costs, this drives higher average order values and conversion rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

WooWoo Waterless Toilets is a UK-based online retailer and exclusive distributor of waterless, urine-diverting, and composting toilet systems sourced from multiple specialist brands including Separett, Air Head, Kazuba, Nature Loo, and its own WooWoo-branded lines. The company sells products ranging from compact portable units for boats and campervans to high-capacity batch composting systems and complete turnkey cabin installations for public, hospitality, and off-grid residential use. It also provides advisory consultations, accessories, spare parts, and consumables to support its installed base.

Product overview

WooWoo Waterless Toilets operates as a retailer and distributor of waterless and composting toilet systems, offering a portfolio of complementary products across multiple brands. The core offering consists of urine-diverting and batch composting toilets from Separett (Villa and Tiny), Air Head (Classic and Compact), Kazuba (KL1 and KL2 cabin systems), and proprietary WooWoo-branded products (WooWoo GT, WooWoo GT LUX, WooWoo Loo). The product range spans from compact portable units for boats and campervans (Separett Tiny, Air Head) to high-capacity communal systems for campsites and public facilities (WooWoo GT, Kazuba cabins), as well as complete turnkey solutions including cabin, toilet, and solar power (WooWoo Loo). The company also distributes Nature Loo products and offers accessories, spare parts, and consumables. All products share the common principle of eliminating water usage and sewage connections while providing odour-free waste management through urine diversion, ventilation systems, and composting processes.

Differentiator

Problem solved

Functional benefit

Brands

• WooWoo Loo: Complete off-grid, waterless compost toilet solution delivered and installed on customer site. Comprises sturdy wooden cabin, modern urine-diverting compost toilet, and solar system.
• WooWoo GT

Products and services

• Separett Villa A waterless, urine-diverting compost toilet for urban, rural and off-grid settings such as garden rooms, cabins, glamping pods, and locations without water or sewer connections. Features automatic concealing screen, 12V/230V ventilation fan, and capacity for approximately 60 solids uses. Priced at £750.00 inc VAT with 5-year manufacturer warranty.
• Separett Tiny Compact, modern urine-diverting waterless toilet designed for small spaces including tiny homes, narrowboats, caravans, campervans, shepherd's huts, and garden offices. Features 7.1L urine container and 14.5L solids container. Awarded European Product Design Award 2021. Priced at £840.00 inc VAT.
• Air Head

Quantifiable outcome

• Up to 200 solid uses per GT 120 container before emptying required
• +5 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SeparettcoreChannel Partner/ Reseller/ DistributorWooWoo is the exclusive distributor for Separett products in the UK and Ireland. Separett is a Swedish manufacturer with 40+ years of experience in waterless and compost toilet technology, producing urine-diverting toilets and incinerating toilets. Products include the Villa (residential/commercial), Tiny (compact/mobile), and related accessories. WooWoo holds exclusive rights, indicating a strong, primary partnership that forms a significant portion of their product catalogue.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nature Loo: Australian composting toilet manufacturer offering residential and commercial systems with 10-year chamber warranties. WooWoo lists Nature Loo as a distributed brand and they target the same off-grid residential and remote-installation use cases.
• Separett: Swedish manufacturer and 40+ year pioneer of urine-diverting waterless toilets. WooWoo's primary supplier and exclusive UK/Ireland distributor — directly comparable as the underlying technology provider whose products WooWoo retails.
• Air Head: US manufacturer of composting toilets using coconut coir medium and 12V fans, primarily serving the marine (boats) and RV segments — directly overlapping WooWoo's narrowboat and campervan product lines.
• Sun-Mar: Canadian composting toilet manufacturer producing self-contained and central systems for residential, cottage, and remote-cabin use. Direct comparable for WooWoo's residential and off-grid dwelling offerings.
• Envirolet: Waterless and composting toilet systems retailer/manufacturer serving off-grid, marine, and residential customers in North America. Comparable e-commerce-led, multi-segment distribution model to WooWoo's UK-focused operation.
• Biolan: Finnish eco-sanitation manufacturer producing composting toilets and dry toilets for off-grid, allotment, and rural use. Comparable eco-positioning and use-case overlap with WooWoo's community growing spaces and rural hospitality segments.
• Clivus Multrum: Pioneer of waterless composting toilets (founded on the original Australian design) serving residential, commercial, and remote installations globally. Comparable high-capacity, low-water sanitation value proposition to WooWoo's WooWoo GT and Kazuba cabin systems.
• Kazuba: French maker of sun-and-wind-powered waterless toilet cabins (KL1, KL2) that evaporate waste autonomously. WooWoo distributes Kazuba products and targets the same off-grid public sanitation use cases (golf courses, solar farms, beaches, parks).
• Nature's Head: US composting toilet manufacturer focused on mobile installations (boats, RVs, tiny homes) with urine-diverting design and 12V ventilation. Closely comparable to the Air Head and Separett Tiny segments of WooWoo's catalogue.
• Cinderella Eco: Norwegian manufacturer of premium incinerating toilets for off-grid sites without sewerage. WooWoo explicitly lists incinerating and freezing toilets as a product category, making Cinderella a direct comparable for that high-end niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/woowoowaterless
• YouTubepodcasters.spotify.com/pod/show/woowoowaterless
• Facebookfacebook.com/woowoowaterless
• LinkedInlinkedin.com/company/woowoowaterless
• Instagraminstagram.com/woowoowaterless

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WooWoo Waterless Toilets