What Separett does

Separett is a privately held Swedish company founded in 1982 and headquartered in Värnamo, Sweden, that designs and manufactures waterless toilet systems for off-grid and water-scarce use cases. Its product portfolio spans three technology platforms: urine-diverting toilets (Tiny, Villa, Weekend Prime, Privy) that separate liquid and solid waste at source; incinerating toilets (Nova, Nova II, Family II) that combust waste using electric heating elements and an exhaust system, with the May 2026-launched Nova II introducing a closed air system and advanced software control; and portable camping toilets (Rescue Camping) for mobile applications. The company also sells proprietary consumables including compostable bags and incinerating bags.

Separett generates revenue through a combination of direct-to-consumer e-commerce and a network of regional distributors, with hardware priced between approximately €423 and €2,879 and supported by a 5-year warranty. It serves three principal customer segments: recreational users such as holiday cabin owners, residential off-grid and tiny-home dwellers, and sustainable-living consumers; a parallel development-sector channel is served through an X-runner partnership covering 900+ households in underserved communities. The company operates localized storefronts across 40+ countries, with named regional distributors in Zambia (Separett Africa), South Africa, and the UK (Waterless Toilets Ltd), and runs a dedicated US storefront at separett.shop.

The business model combines one-time hardware sales with recurring consumables revenue, an international distribution structure that localizes pricing and service, and a niche-but-defensible position at the intersection of sustainability, off-grid living, and water-scarcity sanitation. Separett competes in a category where regulatory tailwinds around water conservation and off-grid sanitation create a structural growth backdrop, but where AI/ML differentiation is not a current axis of competition.

Name

Separett

Legal name

Separett AB

Website

https://separett.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Separett is a Swedish manufacturer founded in 1982 that designs and sells waterless urine-diverting and incinerating toilets to off-grid households, tiny-home residents, and cabin owners across 40+ countries via DTC e-commerce and regional distributors.

Ownership category

akta.pro rank

Product category

Waterless Toilets / Off-Grid Sanitation Equipment

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Portable Toilet Rental & Servicing (BPALAMAF)

Keywords

• Waterless toilets
• Urine diverting toilets
• Incinerating toilets
• Off-grid sanitation
• Latrine composting

Headquarters

HQ city

Värnamo

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Toilet Product Sales: Primary revenue from sale of waterless toilets including urine diverting models (Tiny, Villa, Weekend Prime, Privy) and incinerating models (Nova, Nova II, Family II). One-time hardware purchases with various price points from €423 to €2,879.
2. Accessories and Consumables: Sale of complementary products including waste bags, incinerating bags, compostable waste bags, absorbent cloths, drainage cleaners, ventilation kits, spare parts, and installation materials.
3. Service and Warranty: Service booking, error reporting, repair services, and warranty support for installed products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Separett designs, manufactures, and sells waterless toilet systems for properties without water or sewage connections, including incinerating toilets (burning waste at 550°C), urine-diverting toilets (with fan-ventilated separation), portable camping toilets, and a complementary accessories line (compostable bags, ventilation kits, drain cleaners, and the Roslagskomposten latrine composter). Products are manufactured in Sweden and shipped to more than 40 countries.

Product overview

Separett develops and manufactures waterless toilet solutions for locations without access to water or sewage systems. The product portfolio includes three main toilet categories: (1) Urine diverting toilets (Tiny, Villa, Villa Extend, Weekend Prime) that separate urine from solid waste using a fan-driven ventilation system; (2) Incinerating toilets (Nova, Nova II, Family II) that burn waste at 550°C leaving only ash; and (3) Portable camping toilets (Rescue Camping). Supporting products include the Roslagskomposten latrine composter (500L capacity) and a comprehensive accessories line including compostable/incinerating waste bags, absorb cloths, bio drain cleaners, compost mixers, flexible and rigid ventilation kits, and bag holders. The company offers products for applications ranging from tiny homes and boats to permanent residences and holiday cottages, operating in over 30 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• Separett Tiny: Urine diverting toilet designed for tiny homes, motorhomes, caravans, boats, and hunting cabins
• Separett Villa
• Separett Nova
• Separett Nova II
• Separett Family II
• Separett Weekend Prime
• Separett Privy
• Roslagskomposten
• Separett Rescue Camping

Products and services

• Separett Nova II Premium incinerating toilet with closed air circulation system drawing combustion air from outside, preventing indoor air temperature fluctuation. Handles 4-6 uses/hour and up to 40 uses/day. Advanced software manages operation autonomously. 5-year warranty. For off-grid properties without water or sewage.
• Separett Nova Incinerating toilet that burns waste at 550°C. Soft-close lid and electric flushing. Intelligent incineration technology automatically adjusts cycle time between 2-3 hours. Handles 4-6 uses/hour and up to 40 uses/day. 5-year warranty.
• Separett Family II Incinerating toilet designed for up to 6 users with up to 15% lower energy consumption, improved catalyst for reduced odor, and optimized electronics. 550°C combustion. Handles 40 visits within 24 hours. User-friendly display with language and incineration time settings. 5-year warranty.
• Separett Tiny with Urine Container (2025 Model) Compact urine-separating toilet with built-in urine container. Closed system with separate containers for urine and solid waste. Designed for tiny houses, motorhomes, caravans, boats, and hunting cabins. Operates on 12V or 110-240V. 5-year warranty. European Product Design Award 2021 winner.
• Separett Tiny with Urine Tube (2025 Model) Compact urine-diverting toilet with external urine tube connection (32mm hose). Designed for Tiny Homes and small spaces. Operates on 12V or 110-240V with 50mm ventilation pipe. European Product Design Award 2021 winner. 5-year warranty.
• Separett Villa Urine-diverting toilet for cottages and permanent residences. 12V fan-driven ventilation with installations up to 6 meters long. Provides care-free ownership with high capacity and simplicity. Swedish-made.
• Separett Villa Extend Extended version of Villa urine-diverting toilet with enhanced capacity and features.
• Separett Weekend Prime Manual urine-diverting toilet designed for occasional use without electronic components. Closed system with internal urine tank and compostable biosack for solid waste. Operates completely silently without electricity or ventilation. Ideal for cottages, boats, and off-grid living.
• Privy Separett 500 Urine separation kit that fits in existing outdoor toilets (privy/outhouse). Includes insulated seat for year-round comfort.
• Privy Separett 501 Urine separation kit for existing outdoor toilets with enhanced features.
• Latrine Composter Roslagskomposten 500-liter latrine waste composter for combined composting of household and human waste at holiday properties. Watertight structure with galvanized steel lid. Requires 12-18 months composting period before waste can be buried or further composted.
• Separett Rescue Camping Portable camping toilet for hiking and travel.

Quantifiable outcome

• Waste reduced by 80% through urine diversion
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and regional.

• X-runnercoreStrategic or Co-development PartnerSocial enterprise partnership providing waterless toilets to underserved communities. X-runner serves over 900 households daily, collecting family waste and handling it safely. Joint mission to improve hygiene and sanitation in areas lacking adequate infrastructure.
• Separett Africa (Zambia)regionalChannel Partner/ Reseller/ DistributorRegional distribution partner handling sales in Zambia and potentially other African markets. Customers redirected to separett.africa for purchases.
• Waterless Toilets Ltd (UK)regionalChannel Partner/ Reseller/ DistributorUK distribution partner handling sales for British customers. Customers redirected to waterlesstoilets.co.uk.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sun-Mar: Canadian manufacturer of self-contained composting toilets serving the same off-grid, cabin, and sustainability-conscious homeowner segments as Separett's urine-diverting products.
• Nature's Head: US-based manufacturer of urine-diverting composting toilets for tiny homes, RVs, and off-grid cabins - directly competing with Separett Tiny and Villa models in the North American market.
• Incinolet: US manufacturer of electric incinerating toilets for cabins, RVs, and boats - a direct competitor to Separett's Nova incinerating toilet family in North America.
• Airhead: Manufacturer of compact composting toilets designed for boats, RVs, and tiny homes, overlapping with Separett Tiny's mobile/compact living target segment.
• Clivus Multrum: Pioneer in waterless composting toilet systems serving eco-homes, cabins, and remote buildings - a direct competitor in the same niche as Separett's urine-diverting range.
• Cinderella: Norwegian manufacturer of incinerating toilets (Cinderella Freon, Cottage) that burn waste at high temperatures, directly competing with Separett's Nova/Nova II and Family II models in the off-grid and remote-cabin market.
• BioLet: Manufacturer of composting toilets aimed at off-grid households and small-scale installations, competing with Separett's Villa and Tiny product lines.

Broad incumbents

• Dometic: Large incumbent in RV and marine sanitation, climate control, and outdoor products - competing with Separett in the mobile/compact living segment as part of a much broader product portfolio.
• Thetford: Established global supplier of sanitation systems for RVs, marine, and portable applications - broader incumbent serving some of the same mobile and off-grid customers as Separett's compact toilet range.

Emerging players

• Trelino: Smaller German manufacturer of dry separation toilets for tiny homes and campervans - emerging competitor in the same compact, off-grid niche as Separett Tiny.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/separett-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Separett