What Cooke & Mason does

Cooke & Mason historically operated as a Chartered Insurance Broker based in Retford, Nottinghamshire, placing commercial and personal lines cover for UK clients. The entity is now rebranded to PIB Insurance Brokers (effective 1 October 2023) and functions as a trading style of PIB Risk Services Limited, an FCA-authorised private limited company (FRN 308333, Company Registration No. 02682789) within the PIB Group insurance broking conglomerate.

The platform spans four core lines: Business Insurance (commercial combined, contractors all-risk, fleet, property, trade credit, professional indemnity, directors and officers, plus 40+ vertical specialisms from agriculture and construction to renewable energy and zoological institutions); Private Client Insurance (homes and estates, motor, marine, fine art and collectables for high-net-worth individuals); Employee Benefits packages; and Risk Management advisory. Distribution combines a growing UK-wide local branch network with digital self-serve quote requests and a callback sales motion. An international division offers multinational programmes via a worldwide broker network, and PIB Academy delivers free expert-led seminars on claims defensibility, fleet risk, cyber and business resilience.

The business model is commission-based: the firm earns transaction fees from insurers for placing and servicing policies, with quote-based pricing that is not publicly listed. PIB Group functions as parent and acquirer of multiple specialist brokerages, which are rolled into the consolidated PIB Insurance Brokers brand and operating infrastructure, leveraging shared FCA regulation, capital and back-office scale across acquired books.

Name

Cooke & Mason

Legal name

PIB Risk Services Limited

Website

https://cookeandmason.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Cooke & Mason (rebranded October 2023 to PIB Insurance Brokers) is a UK Chartered Insurance Broker trading under PIB Risk Services Limited, placing commercial, private client, and employee benefits cover across 40-plus sectors via a nationwide branch and digital distribution network.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Finance and Insurance (52)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

P&C Reinsurance Brokerage (FSAOAHAG)

Keywords

• Commercial insurance brokerage
• Business insurance solutions
• Private client insurance
• Risk management services
• Employee benefits packages

Headquarters

HQ city

Retford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: The company acts as an insurance broker earning commissions from insurance providers by placing business insurance coverage for clients. Revenue is generated through transaction-based fees on insurance policies placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cooke & Mason (now rebranded to PIB Insurance Brokers) operates as a Chartered Insurance Broker in the United Kingdom, acting as a trading style of PIB Risk Services Limited. The company places business insurance coverage on behalf of clients and earns commissions from insurance providers, delivering sector-specific commercial insurance, private client coverage for high-net-worth individuals, employee benefits packages, and risk management services. Its offerings span niche expertise across sectors from agriculture to zoos, supported by an expanding UK-wide network of local branches and a worldwide broker network for international clients.

Product overview

PIB Insurance Brokers (formerly Cooke and Mason) operates as a unified insurance broker platform offering four interconnected core products: Business Insurance providing sector-specific commercial coverage across agriculture, construction, hospitality, technology, and 40+ other industries; Private Client Insurance serving high-net-worth individuals with homes, motor, marine, and collectables coverage; Employee Benefits for workforce benefits packages; and Risk Management services for comprehensive risk advisory. The platform is complemented by PIB Academy, a free educational resource offering expert-led seminars and workshops on insurance and risk topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance solutions covering diverse UK sectors including agriculture, construction, hospitality, manufacturing, technology, retail, and professional services, with specialized cover such as commercial combined, contractors all-risk, fleet insurance, professional indemnity, directors and officers, property, and trade credit insurance.
• Private Client Insurance Personal insurance coverage for high-net-worth individuals including homes and estates, motor vehicles, boats and yachts, and fine art, jewellery and collectables.
• Employee Benefits Employee benefits packages and group insurance schemes designed to help UK businesses attract and retain talent.
• Risk Management Risk management services helping UK businesses identify, assess, and mitigate risks through expert guidance, sector-specific insights, and business resilience planning.

Quantifiable outcome

• Client-centric, service-orientated support with experts available for multinational and local programmes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PIB GroupcoreOthersCooke & Mason operates as a trading style of PIB Risk Services Limited, part of PIB Group. PIB Group is a larger insurance brokerage organization that provides the parent company infrastructure, regulatory framework (FCA regulated), and strategic direction for the brand's UK-wide expansion.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Towergate Insurance Brokers: Towergate is a UK insurance broker consolidator serving SMEs and mid-market across multiple sectors with a national branch network. It competes directly with PIB Insurance Brokers in commercial combined, fleet, and trade credit lines, and is itself a roll-up platform analogous to PIB Group.
• One Commercial (formerly One Broker): One Commercial is a UK specialist commercial insurance broker serving SMEs and mid-market across trades and professional services. It shares the multi-sector, sales-led, branch-supported approach with PIB Insurance Brokers and operates in overlapping verticals.
• Bluefin Insurance Group: Bluefin is a UK specialist insurance broker offering commercial and personal lines across multiple sectors. Like PIB Insurance Brokers, it emphasises sector expertise, risk management advisory, and mid-market relationship coverage, making it a structurally similar peer.
• Howden Insurance Brokers: Howden is a UK-headquartered specialist insurance broker with deep sector specialisation and a similar hybrid model combining local presence with international broker network access. It is among the closest direct comparables to PIB Insurance Brokers' multi-sector, specialist-led proposition.
• A-Plan Insurance: A-Plan is a UK high-street insurance broker with national branch coverage across commercial and personal lines. Its hybrid high-street + digital model and broad sector coverage mirror PIB Insurance Brokers' omnichannel strategy and SME focus.

Broad incumbents

• Arthur J. Gallagher: Gallagher is a global insurance broker with a meaningful UK footprint built largely through roll-ups of specialist brokers. As a consolidator and competitor in commercial and sector-specialist lines, it parallels both PIB Insurance Brokers' offering and PIB Group's roll-up strategy.
• Lockton: Lockton is the world's largest independent insurance broker with significant UK operations across commercial, personal, and employee benefits. It competes in the same enterprise and mid-market UK segments as PIB Insurance Brokers but at materially larger scale and broader geographic reach.
• Marsh (Marsh & McLennan): Marsh is a global insurance broker and risk advisor with a substantial UK commercial and corporate presence. It overlaps with PIB Insurance Brokers in commercial P&C, fleet, and risk management but operates at significantly larger scale and with deeper enterprise relationships.
• Hiscox UK: Hiscox is a UK-listed specialist insurer and broker serving SMEs and HNW individuals with commercial and personal lines. It overlaps with PIB Insurance Brokers in professional indemnity, HNW private client, and SME commercial lines, though Hiscox underwrites risk directly rather than purely broking.
• Aon: Aon is a global insurance and reinsurance broker with major UK operations. It competes in commercial P&C, risk management, and employee benefits — overlapping with PIB Insurance Brokers' product set — but serves a much larger enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PIB_Insurance
• Facebookfacebook.com/pibinsurancebrokers
• LinkedInlinkedin.com/company/cooke-and-mason-plc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooke & Mason