Parade College
Parade College is a Catholic secondary school in Melbourne's northern suburbs, operating two campuses (Bundoora Years 7-12 boys; Preston Years 10-12 co-ed VCE VM) under Edmund Rice Education Australia. It delivers academic, vocational (RTO 40750), sporting (Manchester City Football School, Sport Academy) and university-pathway programs to ~1,500-2,500 students.
- Company typePrivate
- Founded1871
- HeadquartersBundoora, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Parade College does
Parade College is a private Catholic secondary school operating two campuses in Melbourne's northern suburbs — Bundoora (all-boys, Years 7–12) and Preston (co-educational VCE VM campus, Years 10–12) — and is the oldest member school of Edmund Rice Education Australia (EREA), founded in 1871. It serves approximately 1,500–2,500 secondary-age students with a portfolio of academic programs (VCE, VCE Vocational Major), specialised offerings including the Manchester City Football School (first in Australia), Altior Gifted and Talented Program, Sport Academy, Music Program and High Performance Sport, plus registered vocational training delivered under its own RTO status (40750, granted October 2013, ASQA-cleared) spanning building, plumbing, electrotechnology, hospitality, music production and sport/recreation certificates.
The college runs on a school-operations technology stack typical of Australian Catholic schools: Parent Access Module (PAM) for parent engagement, SIMON intranet for staff, online enrolments via the Parade enrolment portal, Campion Education digital booklists, and dedicated microsites for programs such as the Manchester City Football School. RTO online resources support VET certificate delivery. There is no evidence of proprietary AI/ML, external APIs, or third-party SaaS integrations beyond standard school administration tooling.
Revenue mechanics are diversified across (i) recurring tuition fees across both campuses, (ii) a A$950 annual Manchester City Football School levy covering licensing, coaching, equipment, resources and uniform, and (iii) VET/RTO certificate training across trades and hospitality. Go-to-market is direct-to-consumer via campus tours, enrolment information evenings, community events, and website/digital channels (Instagram, Facebook, LinkedIn, Bluestone newsletter). The customer base is fragmented across Melbourne northern-suburb families, with concentration risk limited by tuition volume across many individual enrolments rather than any single enterprise account.
Parade College firmographics
Firmographics- Name
- Parade College
- Legal name
- Parade College
- Website
- https://parade.vic.edu.au
- Company type
- Private
- Founded year
- 1871
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Parade College is a Catholic secondary school in Melbourne's northern suburbs, operating two campuses (Bundoora Years 7-12 boys; Preston Years 10-12 co-ed VCE VM) under Edmund Rice Education Australia. It delivers academic, vocational (RTO 40750), sporting (Manchester City Football School, Sport Academy) and university-pathway programs to ~1,500-2,500 students.
- Ownership category
- akta.pro rank
Parade College industry classification
Industry- Product category
- Secondary Education
- NAICS
- Elementary and Secondary Schools (6111), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)
Keywords
Where Parade College is headquartered
LocationHeadquarters
- HQ city
- Bundoora
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Parade College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Tuition Fees: The college generates primary revenue through tuition fees from enrolled students across both Bundoora and Preston campuses.
- Manchester City Football School Levy: Annual levy of $950 applied to students in the Manchester City Football School program to cover licensing, coaching, equipment, resources and uniform.
- VET Training Services: RTO status (40750) allows the college to provide pre-apprenticeship and VET training to students in years 10, 11 and 12. Revenue generated through certificate courses in building construction, plumbing, electrotechnology, furniture making, sport and recreation, music production, and hospitality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Manchester City Football School Annual Levy |
| Subscription | Annual | VCE VM Scholarship |
| Subscription | Annual | Lou Arthur Memorial Academic Scholarship |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Parade College product offering
Product offeringCore offering
Parade College is a private Catholic secondary school delivering education for students in Years 7-12 across two Melbourne campuses (Bundoora all-boys and Preston co-educational VCE VM). It offers academic programs (VCE, Altior Gifted & Talented), vocational pathways (VCE VM, RTO VET certificate courses in trades including building construction, plumbing, electrotechnology), and specialized elite programs (Manchester City Football School, Sport Academy with direct La Trobe University entry, High Performance Sport, Music). Revenue is generated primarily through tuition fees, annual program levies, and VET training services.
Product overview
Parade College is a Catholic secondary school offering a comprehensive educational portfolio across two campuses: Bundoora Campus (Years 7-12, all-boys) and Preston Campus (Years 10-12, co-educational VCE VM). The institution provides a unified educational offering combining academic programs (VCE, VCE Vocational Major), specialized programs (Manchester City Football School, Sport Academy, Altior Gifted & Talented Program), vocational training (RTO VET Courses in trades and hospitality), co-curricular activities (Music, Sports, Co-curricular clubs), and alternative pathways (Year 9 ExCEL, Edmund Rice Pathways Program).
Differentiator
Problem solved
Functional benefit
Brands
- Manchester City Football School: A football coaching program partnership with Manchester City FC, the first such school in Australia.
Quantifiable outcome
- 26 students scored an ATAR above 90 in 2024 VCE results
- +1 more outcomes
Companies that use Parade College
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Parade College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parade College partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Manchester City Football SchoolcoreFirst Manchester City Football School in Australia and one of the first in the world. The partnership provides authentic football coaching using Manchester City's philosophy and methodology. Includes Manchester City coaching staff integrated into Parade College's teaching team, FIFA accredited pitches, and access to Manchester City's Playbook for PE/PHE curriculum.
- La Trobe UniversitycoreSport Academy graduates gain direct entry access to undergraduate courses in Health Science, Business and Media and Communications schools at La Trobe University upon successful completion of Year 12, without needing an ATAR or sitting VCE Examinations.
- AIET (Australian Institute of Education and Training)minorPartnership for delivery of Small Business and Electro Technology Studies as part of VET program offerings.
- Melbourne UnitedminorElite sporting organisation partnership providing access to facilities and coaching expertise for basketball program.
- Northern Knights FCminorElite sporting organisation partnership providing access to facilities and coaching expertise for football/soccer program.
- Northcote Cricket ClubminorElite sporting organisation partnership providing access to facilities and coaching expertise for cricket program.
- Edmund Rice Education Australia (EREA)coreNational body of Catholic schools known as Edmund Rice Education Australia. Parade College is a member and takes its inspiration from Br Edmund Rice, founder of the Christian Brothers. The values of the College are enshrined in the Charter for Edmund Rice Schools.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Parade College competitors and assessment
Company assessmentDirect peers
- Melbourne Grammar School: Leading independent boys' school in Melbourne with strong academic and sporting programs. Comparable to Parade College on premium positioning, all-boys structure, and emphasis on elite sport pathways.
- Scotch College Melbourne: Prestigious independent boys' school in Hawthorn, Melbourne. Comparable to Parade College on premium positioning, all-boys structure, multiple campuses, and strong academic/sporting outcomes.
- Wesley College Melbourne: Uniting Church school with multiple campuses across Melbourne offering co-educational education. Comparable to Parade College on multi-campus structure, Melbourne footprint, and similar premium private school audience.
- Trinity Grammar School: Independent Anglican boys' school in Kew, Melbourne, serving Years 4-12. Comparable to Parade College on boys-only secondary education model with strong academic and co-curricular offerings in Melbourne's inner suburbs.
- De La Salle College: EREA-affiliated Catholic school in Melbourne's northern suburbs with multiple campuses. Offers similar vocational and VET pathways, comparable to Parade College's RTO-enabled programs and Edmund Rice educational approach.
- Xavier College: Prestigious Catholic boys' school in Kew, Melbourne. Comparable to Parade College as a leading Catholic secondary institution in Melbourne with similar academic profile, EREA/Jesuit oversight, and multi-campus operations.
- St Kevin's College: Leading Catholic boys' school in Toorak, Melbourne. Operates multiple campuses for Years 5-12 with strong academic and sporting programs, comparable to Parade's Bundoora/Preston model with similar EREA/Catholic positioning.
- Christian Brothers' College (CBC St Kilda): EREA-affiliated Catholic boys' school in Melbourne offering Years 7-12. Shares Edmund Rice heritage and educational philosophy with Parade College, making it a direct structural peer.
Broad incumbents
- Haileybury: One of the largest private schools in Australia with multiple Melbourne campuses. Operates at larger scale than Parade College but competes for the same premium Melbourne families seeking diverse academic and vocational pathways.
Regional players
- St Peter's College Adelaide: EREA-affiliated Catholic boys' school in Adelaide. Operates as a regional peer with similar Edmund Rice heritage, boarding facilities, and broad academic/sporting programs, though in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Parade College social profiles
Digital presenceParade College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parade College leadership team
Management profileNumber of profiles
Profiles3 records
Parade College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parade College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parade College
What does Parade College do?
Parade College is a private Catholic secondary school delivering education for students in Years 7-12 across two Melbourne campuses (Bundoora all-boys and Preston co-educational VCE VM). It offers academic programs (VCE, Altior Gifted & Talented), vocational pathways (VCE VM, RTO VET certificate courses in trades including building construction, plumbing, electrotechnology), and specialized elite programs (Manchester City Football School, Sport Academy with direct La Trobe University entry, High Performance Sport, Music). Revenue is generated primarily through tuition fees, annual program levies, and VET training services.
Is Parade College a public or private company?
Parade College is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Parade College founded?
Parade College was founded in 1871. It employs 251 to 500 people.
Where is Parade College based?
Parade College is headquartered in Bundoora, Australia, in the Oceania region.
How does Parade College make money?
Three revenue lines are on record. Tuition Fees are the primary driver. The others are manchester City Football School Levy and VET Training Services.
Who are Parade College's main competitors?
Direct peers on record are Melbourne Grammar School, Scotch College Melbourne, Wesley College Melbourne, Trinity Grammar School, De La Salle College, Xavier College, St Kevin's College and Christian Brothers' College (CBC St Kilda). Haileybury is listed as a broad incumbent. St Peter's College Adelaide is listed as a regional player.
Does Parade College have an API?
No public API is recorded for Parade College.
What industry is Parade College in?
Parade College's product category is Secondary Education. Its primary akta.pro industry code is EDAAAEAD, Professional & Applied Skills Noncredit Certificates (Non-licensure). Its NAICS code is 6111 and its SIC code is 8200.