What Gelius does

Gelius is a Ukrainian direct-to-consumer e-commerce brand specializing in mobile accessories and consumer electronics gadgets, founded in 2013 and operated as an Individual Entrepreneur (FOP) by Kuka Oleksii Oleksandrovych. The company sells phone cases, screen protectors, headphones, smart watches, charging devices, power banks, USB cables, car accessories, tablet cases, and replacement batteries across more than 18 smartphone brands, with all transactions processed through its own storefront at gelius.ua and delivery fulfilled via Nova Poshta across Ukraine. The premium "Incredible Series" sub-brand covers smart watches (Amazwatch GT3), TWS earphones, MagSafe-compatible wireless chargers, 65W power banks, and IPX7-rated portable speakers, while the Gelius Pro line covers lithium-ion replacement batteries. Technology is commodity consumer electronics integration (Bluetooth 5.0, Qi/MagSafe, PD/QC fast charging) without disclosed proprietary software or AI components. The company operates without institutional capital, subsidiaries, or disclosed revenue figures. Pricing is in Ukrainian Hryvnia at fixed unit prices, with a recurring-purchase incentive through the G-bonuses loyalty program (~10% cashback) and a parallel corporate client channel for bulk B2B sales. Customer base is the broad Ukrainian consumer market of smartphone and tablet owners, with no enterprise anchor customers or international distribution.

Name

Gelius

Legal name

Фізична особа-підприємець: Кукса Олексій Олександрович

Website

https://gelius.ua

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Gelius is a Ukrainian private DTC e-commerce brand selling mobile accessories and smart gadgets (cases, chargers, power banks, headphones, smart watches, replacement batteries) across more than 18 smartphone brands via its own gelius.ua storefront, with delivery via Nova Poshta nationwide.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electric Housewares & Fans (3634), Household Audio & Video Equipment (3651)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

akta.pro secondary industries

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Wall Chargers (AC Adapters) (CRACATAA), Bluetooth & Portable Speakers (CRACANAE), Wired Headphones & Earphones (CRACANAC)

Keywords

• Mobile phone accessories
• Consumer electronics
• Smart gadgets
• Phone cases
• Charging devices

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Electronics Accessories and Smart Gadgets Retail: Gelius generates revenue primarily through direct sales of mobile accessories and smart gadgets via its own e-commerce platform (gelius.ua). Products include phone cases, protective glass, headphones, smart watches, charging devices, power banks, USB cables, car accessories, and tablet cases, sold at one-time purchase prices in Ukrainian Hryvnia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gelius designs, sources, and sells its own-branded smart gadgets and mobile accessories — including phone cases, screen protectors, smart watches, TWS earphones, portable speakers, power banks, wireless chargers, USB cables, car holders, FM transmitters, replacement batteries, and tablet cases — through its direct-to-consumer e-commerce store gelius.ua, with nationwide delivery in Ukraine and a dedicated corporate client channel. The flagship premium-tier offering is the Incredible Series, which spans smart watches, TWS earphones, power banks, wireless chargers, car holders, and portable speakers featuring modern designs, high-wattage fast charging, and multi-protocol compatibility.

Product overview

Gelius is a Ukrainian brand founded in 2013, specializing in smart gadgets and mobile accessories. The company offers a diverse portfolio of products organized primarily under the Incredible Series flagship line and individual product categories. The Incredible Series includes smart watches (Amazwatch GT3), TWS earphones, power banks (Air Maq 2, Velcro), wireless chargers (Union), car holders (Odyssey), charging devices (Genesis), USB cables (Fusion), and portable speakers (Shark 2). Beyond the Incredible Series, Gelius provides phone cases and tablet cases compatible with multiple smartphone brands (Apple, Samsung, Xiaomi, Huawei, etc.), screen protectors, replacement batteries (Gelius Pro series for Apple, Huawei, Lenovo, LG, Meizu, Nokia, Samsung, Xiaomi), headphones (Bluetooth, wired, TWS), smart watches, portable speakers, USB cables, car accessories (FM transmitters, holders, chargers), laptop backpacks, and various charging devices. The product portfolio emphasizes protective accessories for mobile devices along with charging solutions and smart gadgets.

Differentiator

Problem solved

Functional benefit

Brands

• Incredible Series: A premium product line featuring advanced technology gadgets including smart watches, TWS earphones, power banks, wireless chargers, USB cables, and car phone holders with innovative design.
• Gelius Pro
• Gelius Leather Case
• Coblue Full Cover

Products and services

• Incredible Series Flagship product line of Gelius featuring smart gadgets and accessories — smart watches, TWS earphones, power banks, wireless chargers, car holders, charging devices, USB cables, and portable speakers — emphasizing innovative design, high power, reliability, and modern features. Sold to individual consumers and corporate clients in Ukraine.
• Amazwatch GT3 Smart Watch Smart watch with a 1.43-inch AMOLED display, Bluetooth calling, 100+ sport modes, 100+ watch faces, Always-On display, and around-the-clock health monitoring. Targeted at consumers seeking fitness tracking and notifications.
• Gelius TWS Earphones (Incredible) True Wireless Stereo earphones with IPX5 water protection, quality sound, premium microphones, and ANC technology. Sold as part of the Incredible Series for consumers seeking wireless audio.
• Air Maq 2 Power Bank High-capacity power bank with 65W output capable of charging laptops, 20,000 mAh capacity, dual Type-C ports, and MagSafe/Qi wireless charging support. Sold to consumers for on-the-go charging.
• Velcro Power Bank Power bank with suction cups for device fixation, unique design, and wireless charging support that can charge multiple devices simultaneously. Sold to consumers for portable power.
• Odyssey Wireless Car Holder Car phone holder with integrated wireless charging, PD and QC protocol support, touch control, 360-degree rotation, and automatic phone model detection for fastest charging. Sold to drivers and consumers.
• Union 3-in-1 Wireless Charger 3-in-1 wireless charging station that charges up to three devices simultaneously, made from aluminum and tempered glass, with 15W output and MagSafe/Qi support. Sold to consumers for multi-device charging.
• Genesis 30W Charging Device 30W wall charger with a transparent design and multiple USB outputs supporting Power Delivery. Sold to consumers for fast device charging.
• Fusion USB Cable USB Type-C to Type-C cable with Power Delivery support, data transfer up to 480 Mbps, 1.25m length, and LED backlight. Sold to consumers for charging and data transfer.
• Shark 2 Portable Bluetooth Speaker Portable Bluetooth speaker with a 2-in-1 transformer design that separates into two units for TWS stereo sound, IPX7 water resistance, Bluetooth 5.0, and ANC technology. Sold to consumers for mobile audio playback.
• Gelius Pro Replacement Batteries Replacement lithium-ion and lithium-polymer batteries for mobile phones compatible with Apple, Huawei, Lenovo, LG, Meizu, Nokia, Samsung, and Xiaomi, featuring fast charging and long-lasting performance. Sold to consumers and repair services.
• Phone Cases Protective cases for mobile phones across more than 17 supported brands. Sold to consumers seeking device protection and personalization.
• Tablet Cases Protective cases for tablets including Apple iPad models, available in leather, artificial leather, and TPU materials in various form factors. Sold to consumers for tablet protection.
• Screen Protectors (Protective Glass) Protective glass screen protectors for various smartphone brands including Apple iPhone, Huawei, Infinix, Motorola, Nokia, Oppo, Poco, Realme, Samsung, Tecno, Vivo, Xiaomi, and ZTE. Sold to consumers for screen protection.
• Headphones Collection Collection of consumer headphones including Bluetooth, wired, and TWS (True Wireless Stereo) earphones. Sold to consumers for personal audio listening.
• Portable Bluetooth Speakers Portable Bluetooth speakers for mobile audio playback. Sold to consumers for on-the-go audio.
• USB Cables and Adapters USB cables and adapters for charging and data transfer between devices. Sold to consumers as a standalone accessory line.
• Car Accessories Car accessories including FM transmitters, phone holders, and car chargers. Sold to consumers for in-car device use.
• Laptop Backpacks Backpacks designed for carrying laptops and accessories. Sold to consumers for mobile work and travel.
• Charging Devices Various charging devices including network (wall), wireless, and car chargers. Sold to consumers as a standalone charging accessory line.

Quantifiable outcome

• 12-month warranty provided on all products
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorNova Poshta is the primary delivery service used by Gelius for shipping orders across Ukraine. Delivery is available to Nova Poshta branches or to the customer's address. Delivery costs are determined by the carrier or promotional conditions specified on the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hoco: Hoco manufactures and sells mobile accessories including chargers, cables, power banks, headphones, and cases at accessible price points — closely matching Gelius's DTC positioning and product mix in Ukraine and neighboring markets.
• Baseus: Baseus sells power banks, car chargers, cables, TWS earbuds, and phone accessories under its own brand, overlapping directly with Gelius's Incredible Series and broader catalog. It competes primarily on price/feature balance in similar channels.
• Remax: Remax produces a wide range of budget-to-mid mobile accessories (cases, power banks, chargers, cables, audio) with strong presence in Eastern Europe and CIS, overlapping Gelius's pricing tier and product breadth.
• Spigen: Spigen is a leading phone case and screen protector brand covering many of the same device families Gelius supports (Apple, Samsung, Google Pixel, etc.). It is a direct comparable in Gelius's largest product category.
• Belkin: Belkin offers a broad portfolio of mobile accessories including chargers, cables, power banks, screen protectors, and cases with strong retail and DTC distribution, paralleling Gelius's full-stack accessory ecosystem approach.
• Ugreen: Ugreen specializes in charging devices, cables, power banks, and consumer electronics accessories, closely comparable to Gelius's charging-heavy portfolio (Fusion cable, Genesis charger, Union wireless charger, Air Maq 2).
• Anker Innovations: Anker is a global leader in charging accessories (power banks, wall chargers, wireless chargers, cables) and audio, directly mirroring Gelius's core charging and audio product lines (Air Maq 2, Genesis, Union, Shark 2). It is the most established premium charging brand competing for the same consumer use cases.

Broad incumbents

• JBL: JBL is a global incumbent in portable Bluetooth speakers and headphones, directly comparable to Gelius's Shark 2 portable speaker and TWS earbuds but at a much larger scale and brand strength.
• Xiaomi ecosystem (Mi/Redmi accessories): Xiaomi's official accessory ecosystem spans power banks, chargers, cables, audio, and smart bands, competing with Gelius across multiple categories and leveraging massive brand reach and pricing power.

Emerging players

• Pitaka: Pitaka is a premium phone case and charging accessory brand focused on design and materials innovation, paralleling Gelius's Incredible Series premium positioning in cases and wireless charging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gelius.ua
• LinkedInlinkedin.com/company/gelius-imports-distribution-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gelius