What Remax does

REMAX is a Shenzhen-headquartered consumer electronics brand, founded in 2008, that designs, manufactures, and distributes mobile power supplies, charging accessories, smart wearables, and connected consumer devices globally. The product portfolio spans 10,000mAh to 20,000mAh power banks with fast-charging, wireless charging, and built-in cable options; AI voice-controlled portable and neck-worn cooling fans; TWS and clip-on earbuds; retractable cables with multi-port fast charging; wireless car mounts for foldable phones; and tempered glass screen protectors for iPhone 16/17 series. Distribution is anchored by flagship stores on six major Chinese e-commerce platforms (Tmall, JD, Pinduoduo, WeChat, Xiaohongshu, Douyin), supplemented by overseas business development through Hong Kong and participation in the Canton Fair and Hong Kong Consumer Electronics Show.

The company operates a B2C retail model augmented by overseas B2B channels, with revenue not publicly disclosed. Brand identity was refreshed in 2025 under the "REMAX 2.0" upgrade, covering mobile power supply, charging, acoustic audio-visual, smart wearables, smart home, two-seasons products, cell phone protection, intelligent vehicle, and cell phone peripheral categories. The 2026 product launch cycle emphasized AI voice-controlled fans and high-capacity fast-charging power banks, signaling incremental product line extension rather than category pivot.

Important data caveat: the input data extensively references RE/MAX Holdings, Inc., a separate Denver-based real estate brokerage franchise founded in 1973 that shares the REMAX brand name and is pending an ~$880M all-stock acquisition by Real Brokerage Inc. to form Real REMAX Group (NASDAQ: REAX). RE/MAX Holdings is operationally and legally distinct from REMAX Electronics despite shared branding; the real estate entity's financials (~$2.3B pro forma combined revenue, $157M EBITDA, $8.2M 2025 net income) should not be conflated with the Chinese consumer electronics business.

Name

Remax

Legal name

RE/MAX Holdings, Inc.

Website

https://iremax.net

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

REMAX is a Shenzhen-based consumer electronics brand founded in 2008 that designs and sells mobile power banks, charging accessories, smart wearables, and connected devices to retail consumers through Chinese e-commerce platforms and global B2B trade channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Electronics and Appliance Retailers (4492)

SIC

Electronic Components & Accessories (3670), Electric Housewares & Fans (3634)

akta.pro primary industry

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

akta.pro secondary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Mobile power supplies
• Consumer electronics accessories
• Wireless charging products
• Smart wearables
• Phone peripherals

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Real Estate Brokerage Services: RE/MAX generates revenue through brokerage commissions on real estate transactions. The company operates a franchise model where independent brokerages pay royalties for the REMAX brand and access to its network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

REMAX (iremax.net) is a Chinese consumer electronics brand that designs, manufactures, and sells mobile power supplies (power banks ranging from 10,000mAh to 20,000mAh with fast-charging, wireless charging, and built-in cables), phone peripherals (car mounts, retractable cables, screen protectors), true wireless stereo (TWS) earbuds, and smart home/wearable products including AI voice-controlled cooling fans. The brand sells directly to consumers through Chinese e-commerce flagship stores (Tmall, JD, Pinduoduo, WeChat) and showcases globally via Canton Fair and Hong Kong Electronics Show.

Product overview

REMAX is a consumer electronics brand offering a diversified portfolio of mobile accessories and smart home products. The product line spans power banks (ranging from 10,000mAh to 20,000mAh with various charging capabilities including wireless and fast charging), smart wear (true wireless stereo earbuds and clip-on headsets), two seasons products (AI voice-controlled cooling fans with misting and portable options), cell phone protection (tempered glass screen protectors), and cell phone peripherals (car mounts, extension poles, retractable cables). The products operate across categories including mobile power supply, charging accessories, acoustic audio-visual, intelligent life, smart home, two seasons products, cell phone protection, intelligent vehicle, and cell phone peripherals. The brand participates in global trade shows including the Canton Fair and Hong Kong Consumer Electronics Show.

Differentiator

Problem solved

Functional benefit

Brands

• REMAX 2.0: Brand upgrade initiative for the consumer electronics product line, encompassing power banks, chargers, wireless audio, smart wearables, and phone accessories.

Products and services

• T202ALP Power Bank 20,000mAh fast-charging power bank with built-in cable for portable device charging.
• RS-ZF22 Smart Desk Fan Star Ring Ambient Light high-speed desk fan with decorative lighting features.
• RS-SF28 Handheld Fan Power Bank 22.5W portable power bank handheld fan with built-in cable combining charging and cooling functionality.
• RS-GF06 AI Voice Neck Cooling Fan AI voice-controlled neck-worn semiconductor cooling fan for personal comfort wearing.
• RM-C73 Wireless Charging Car Mount 15W wireless charging car mount designed for foldable phones.
• FP-113 Folding Stand Power Bank Folding stand PD40W ultra-fast charging power bank with 20,000mAh capacity, TFT smart digital display, and includes a Type-C cable.
• FP-67 Power Bank 10,000mAh power bank with 2 inputs and 3 outputs, compatible with multiple fast-charging protocols, 15W wireless charging, and detachable USB-C fast-charging cable.
• FP-17 Dual-Function Power Bank and Charger Dual-function power bank and charger with 10,000mAh capacity and built-in AC plug.
• FP-77 Power Bank 20,000mAh power bank for high-capacity portable device charging.
• JP339 Wireless Charging Power Bank 15,000mAh wireless charging power bank for cable-free device charging.
• CC11 Retractable Cable Charger 75cm retractable cable charger with 72W high-efficiency fast charging, 3-port fast charging, and blue ambient lighting.
• P11 Extension Pole Mount Extension pole mount for action cameras.
• TWS-28 True Wireless Stereo Earbuds True wireless stereo earbuds offering immersive audio experience comparable to movie theater sound quality.
• TWS-25 Wireless Headset True wireless stereo music talking headset with stable wear, lightweight design, and sensation-free fit.
• OWS-26 Clip-on Wireless Headset Clip-on wireless music and talk headset for hands-free audio.
• OWS-07 Clip-on TWS Headset Clip-on ear style true wireless stereo music call headset.
• RS-SF29 Suction-and-Blow Fan Innovative suction-and-blow-in-one high-speed powerful fan with long battery life, powerful suction, and multi-functional design.
• RS-SF30 Folding Hurricane Fan Folding hurricane fan with hundreds of speed settings, silicone grip, skin-friendly materials, designed for mothers and babies.
• RS-ZF20 Misting Outdoor Fan Misting outdoor fans with wireless remote control for hanging and standing placement options.
• RS-GF05 AI Voice Hurricane Fan AI voice intelligent control 200-speed ice hurricane fan with quad-core upper and lower air outlets, metal cooling patch, and senseless comfort wear design.
• GL-20 3D Curved Tempered Film Hot bending 3D curved HD tempered film for iPhone 16/17 Series with 0.33mm glass thickness.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• ZillowcoreGTM or Marketing Partner · 21 March 2026Zillow and REMAX partnership for listing syndication and pre-marketing tools. Zillow announced partnerships with major brokerages including REMAX alongside its new Zillow Preview product, which allows agents and sellers to publicly pre-market listings before they become active.
• Keller WilliamscoreGTM or Marketing Partner · 17 March 2026Zillow Preview launch partners including Keller Williams and REMAX, enabling pre-market listing capabilities.
• HomeServices of AmericaminorGTM or Marketing Partner · 17 March 2026Zillow Preview launch partner for pre-market listing functionality.
• United Real EstateminorGTM or Marketing Partner · 17 March 2026Zillow Preview launch partner for pre-market listing functionality.
• SideminorGTM or Marketing Partner · 17 March 2026Zillow Preview launch partner for pre-market listing functionality.
• Real Brokerage Inc.coreStrategic or Co-development PartnerReal Brokerage Inc. has entered into a definitive agreement to acquire RE/MAX Holdings for approximately $880 million in an all-stock transaction, creating a combined entity named Real REMAX Group that will trade on NASDAQ under the ticker REAX.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anker Innovations: Anker is a leading Chinese-founded global consumer electronics brand specializing in charging products (power banks, wall chargers, GaN adapters, cables) alongside audio and smart home devices. Directly competes with REMAX across power banks, fast-charging cables, and earbuds with similar global retail distribution.
• Ugreen Group: Ugreen is a Shenzhen-based manufacturer of charging accessories, cables, power banks, and consumer electronics, recently public via Hong Kong IPO. Highly comparable to REMAX in core charging category, product breadth, and China-based global distribution model.
• Baseus: Baseus is a Chinese consumer electronics brand focused on charging accessories, power banks, car mounts, and audio products. Directly competes with REMAX in the same Shenzhen ecosystem with overlapping SKUs in fast-charging power banks, retractable cables, and TWS earbuds.
• Aukey Technology: Aukey is a Shenzhen-based manufacturer of power banks, USB chargers, cables, and consumer electronics. Direct competitor to REMAX in power banks and charging accessories with comparable global e-commerce distribution.
• Romoss: Romoss is a Chinese power bank specialist focused on high-capacity portable chargers. Directly competes with REMAX's power bank line (FP-113, T202ALP, JP339) and shares a similar China-based, multi-platform distribution approach.
• Belkin International: Belkin is an established U.S./global consumer electronics brand in charging accessories, power banks, cables, and phone mounts. Comparable to REMAX in mobile charging and phone peripheral categories, particularly for international retail channels.
• Mophie (ZAGG): Mophie is a power bank and charging accessories brand owned by ZAGG. Directly comparable to REMAX in power banks and wireless charging, with a similar retail-channel focus in consumer electronics.
• Jisu Life: Jisu Life is a Shenzhen-based consumer electronics brand focused on portable fans and personal cooling devices. Directly competes with REMAX's RS-series fans (RS-GF05, RS-GF06, RS-SF29/30) and has established category leadership in portable handheld fans.

Broad incumbents

• Xiaomi: Xiaomi is a broad Chinese consumer electronics incumbent whose ecosystem brands (Mi, Redmi, ZMI) span power banks, chargers, earbuds, smart wearables, and fans. Competes with REMAX across most of its portfolio at aggressive price points, representing scale and pricing pressure.

Emerging players

• Sharge Technology: Sharge is a Chinese emerging brand specializing in high-end GaN chargers and minimalist power banks. Comparable to REMAX in charging category but differentiated through premium design positioning and community-driven marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/remax86
• LinkedInlinkedin.com/company/shenzhen-remax-tech-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remax