WRSU-FM Rutgers Radio

College Radio Broadcastingradio.rutgers.edu

WRSU-FM Rutgers Radio is a non-commercial, student-run college radio station operating at 88.7 MHz from Rutgers University's New Brunswick campus, broadcasting music, news, and Rutgers athletics to the university and surrounding community since 1948.

Company typePrivate
Founded1948
HeadquartersNew Brunswick, United States
Headcount51–100
GTM typeB2C
OfferingServices

What WRSU-FM Rutgers Radio does

WRSU-FM Rutgers Radio is a non-commercial, student-run college radio station operating at 88.7 MHz from College Avenue Studios at 126 College Avenue in New Brunswick, NJ, embedded within Rutgers University. Founded in 1948 and governed as a student media organization under the university, the station broadcasts a mix of music programming, news coverage, and Rutgers athletics content produced primarily by students. Its programming spans diverse music genres, signature live local music shows such as Overnight Sensations, a dedicated news product called Knightbeat, and sports broadcasts covering Rutgers football, baseball, soccer, and other athletics.

The underlying technology consists of a traditional FM broadcast infrastructure paired with online streaming via the station website, supplemented by active social media distribution across Facebook, Instagram, X, YouTube, and TikTok. The station does not maintain a mobile app, public API, or documented third-party integrations, and there is no evidence of AI or machine learning components in its technology stack.

WRSU-FM operates as a non-commercial entity under its parent Rutgers University, with no paid subscriptions, advertising products, or listener revenue streams. The station is free to listeners and sustains operations through donations via the Rutgers Foundation and institutional support from the university, with no external investors or funding rounds disclosed. Its audience is concentrated among Rutgers University students, the New Brunswick community, local musicians seeking exposure, and Rutgers sports fans.

WRSU-FM Rutgers Radio firmographics

Firmographics

Name: WRSU-FM Rutgers Radio
Legal name: WRSU Rutgers Radio
Website: https://radio.rutgers.edu
Company type: Private
Founded year: 1948
Operating status: Operating
Headcount range: 51–100 employees
Short description: WRSU-FM Rutgers Radio is a non-commercial, student-run college radio station operating at 88.7 MHz from Rutgers University's New Brunswick campus, broadcasting music, news, and Rutgers athletics to the university and surrounding community since 1948.
Ownership category
akta.pro rank

WRSU-FM Rutgers Radio industry classification

Industry

Product category: College Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
akta.pro secondary industries: Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Independent Local Radio Stations (MPABACAD)

Keywords

College radio broadcasting
Student-run radio station
Live local music shows
Rutgers sports broadcasts
Campus news programming

Where WRSU-FM Rutgers Radio is headquartered

Location

Headquarters

HQ city: New Brunswick
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WRSU-FM Rutgers Radio business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels6 records

WRSU-FM Rutgers Radio product offering

Product offering

Core offering

WRSU-FM Rutgers Radio is a student-run, non-commercial college radio station broadcasting at 88.7 FM from Rutgers University's College Avenue Studios in New Brunswick, NJ. It delivers free music programming, student-produced news (Knightbeat), and live Rutgers athletics broadcasts, with online streaming extending its reach beyond the campus broadcast area.

Product overview

WRSU-FM is a student-run college radio station operating at 88.7 FM from Rutgers University's New Brunswick campus. The station delivers a unified broadcasting platform featuring music programming, news coverage through Knightbeat, live music performances via Overnight Sensations, and Rutgers sports broadcasts. Programs include diverse show formats spanning country, jazz, tropical, and indie music genres, along with local news reporting and sports commentary.

Differentiator

Problem solved

Functional benefit

Products and services

WRSU-FM 88.7 Radio Broadcasts Free, student-run college radio station broadcasting music, news, and sports content at 88.7 FM from Rutgers University in New Brunswick, NJ, available to listeners within the campus broadcast area and online via streaming.
Knightbeat News program produced by WRSU student reporters covering Rutgers University and local New Jersey events, distributed through the station's website and broadcasts.
Overnight Sensations Signature live music show airing Thursdays from 10 pm to midnight, featuring live performances and interviews with Rutgers and local bands at College Avenue Studios; hosted by Music Director Jake Falkenstein and A.J. Sollecito.
Sports Broadcasts Student-produced broadcasts of Rutgers athletics events including football, baseball, soccer, and other competitions, with associated meet-the-team coverage distributed via the station's FM and online streaming channels.

Companies that use WRSU-FM Rutgers Radio

Customer profile

Segments3 records

Ideal customer profiles3 records

WRSU-FM Rutgers Radio technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

WRSU-FM Rutgers Radio partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights2 records

WRSU-FM Rutgers Radio competitors and assessment

Company assessment

Broad incumbents

NPR (National Public Radio): Major U.S. non-commercial public radio network with member stations nationwide. Broadly comparable as a non-commercial, listener-supported broadcaster, though NPR operates as a national network rather than a single local college station.
iHeartMedia: Largest U.S. radio broadcaster with extensive FM station portfolio and the iHeartRadio streaming platform. Operates in the same radio broadcasting industry as WRSU but at vastly greater scale and with a commercial, not student-run, model.

Direct peers

WPRB 103.3 FM: Princeton University's student-run radio station at 103.3 FM. Operates the same kind of college/community FM broadcast with online streaming, music programming, and Princeton-area coverage — a near-perfect structural analog to WRSU.
WNYU 89.1 FM: New York University's student-run college radio station. Directly comparable to WRSU as a major-university student-run FM station with online streaming, music programming, and university community coverage.
WTBU 89.3 FM: Boston University's student-run college radio station. Operates the same student-run, FM + streaming, music/news/sports model as WRSU within a large university community.
WFMU 91.1 FM: Listener-supported, independent freeform non-commercial radio station broadcasting from New Jersey. While not student-run, it shares WRSU's non-commercial, donation-funded, freeform/community-roots model and overlapping NJ geography.
KEXP 90.3 FM: Seattle-based non-commercial radio station originally licensed to the University of Washington, with deep emphasis on live local music sessions and a globally recognized digital streaming platform. Comparable to WRSU in live local music focus and broadcast-plus-streaming distribution.
WHRB-FM Harvard Radio Broadcasting: Harvard's student-run college radio station, broadcasting music, news, and sports from campus. Directly comparable to WRSU in operating model (student-run, non-commercial, FM + online streaming) and audience type (university community).
WVBR 93.5 FM Ithaca: Cornell University's student-run college radio station, broadcasting music, news, and Cornell sports. Directly comparable to WRSU in mission, audience, and operational structure.
WPTS-FM 92.1: University of Pittsburgh's student-run college radio station. Comparable to WRSU as a student-operated non-commercial FM station with music, news, and university sports coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

WRSU-FM Rutgers Radio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WRSU-FM Rutgers Radio leadership team

Management profile

Number of profiles

Profiles1 record

WRSU-FM Rutgers Radio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WRSU-FM Rutgers Radio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRSU-FM Rutgers Radio

What does WRSU-FM Rutgers Radio do?

Is WRSU-FM Rutgers Radio a public or private company?

WRSU-FM Rutgers Radio is a private company. It is classified as state government owned and is currently operating.

When was WRSU-FM Rutgers Radio founded?

WRSU-FM Rutgers Radio was founded in 1948. It employs 51 to 100 people.

Where is WRSU-FM Rutgers Radio based?

WRSU-FM Rutgers Radio is headquartered in New Brunswick, United States, in the North America region.

Who are WRSU-FM Rutgers Radio's main competitors?

Broad incumbents on record are NPR (National Public Radio) and iHeartMedia. Direct peers are WPRB 103.3 FM, WNYU 89.1 FM, WTBU 89.3 FM, WFMU 91.1 FM, KEXP 90.3 FM, WHRB-FM Harvard Radio Broadcasting, WVBR 93.5 FM Ithaca and WPTS-FM 92.1.

Does WRSU-FM Rutgers Radio have an API?

No public API is recorded for WRSU-FM Rutgers Radio.

What industry is WRSU-FM Rutgers Radio in?

WRSU-FM Rutgers Radio's product category is College Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.