Electric Board of Guntersville

What Electric Board of Guntersville does

The Electric Board of Guntersville is a municipally owned electric distribution utility incorporated on September 25, 1954, and operated by the City of Guntersville, Alabama. It delivers regulated retail electricity service to approximately 6,500 residential, commercial, and industrial customers across Guntersville and surrounding Marshall County through more than 300 miles of owned distribution infrastructure. Wholesale power is sourced exclusively from the Tennessee Valley Authority under a partnership dating to 1934, and TVA also exercises regulatory oversight of retail rates and service practices, including the October 2024 approval of a combined 8.15% rate adjustment (2.9% local plus 5.25% pass-through).

The utility operates a tiered rate schedule covering residential (Schedule RS), small commercial (<50 KW), medium commercial (50–1,000 KW), industrial (1,000–5,000 KW), and outdoor lighting service, with revenue derived primarily from recurring usage-based billing (customer charges, grid access charges, and per-kWh consumption) supplemented by service fees, deposits, and equipment rental. Operational technology is conventional utility infrastructure including AMI metering with a dedicated AMI Analyst, an interactive outage map provided via Orbit Mobile, and a UtilityNexus-based customer portal with mobile app, automated phone payments, and a 24/7 cash/check/card kiosk. The board is governed by a publicly meeting board of directors (Chairman Randy Jones, Vice-Chairman Shane Vandergriff) and led by General Manager Jason Kirkland and CFO Cara Dixon, with a staff of 11–50 across operations, metering, and facilities functions.

Name

Electric Board of Guntersville

Legal name

Electric Board of Guntersville

Website

https://guntersvilleelectric.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

The Electric Board of Guntersville is a municipally owned electric distribution utility serving approximately 6,500 residential, commercial, and industrial customers in Guntersville, Alabama via 300+ miles of distribution lines, with wholesale power sourced from the Tennessee Valley Authority.

Ownership category

akta.pro rank

Product category

Municipal Electric Utility Distribution

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)

akta.pro secondary industries

Regulated Residential & SMB Retail Supply (Default/Standard Offer) (EUAGABAA), Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)

Keywords

• Municipal electric utility
• Electricity distribution services
• Residential power supply
• Commercial power supply
• Outdoor lighting services

Headquarters

HQ city

Guntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Others

Revenue model

1. Residential Electric Service: Monthly electricity service charges for residential customers including customer charges, grid access charges, and per-kWh consumption charges. Revenue generated through recurring monthly billing based on electricity consumption.
2. Commercial Electric Service: Tiered electricity service for small, medium, and large commercial customers with demand-based and consumption-based pricing structures. Small commercial customers under 50KW demand, medium commercial 50-1000KW, and industrial customers over 1000KW.
3. Industrial Electric Service: High-volume electricity service for industrial customers with demand over 1000KW and less than 5000KW, featuring block-rate pricing structures.
4. Outdoor Lighting Service: Equipment rental and electricity charges for outdoor lighting installations including pole rental fees.
5. Service Fees and Deposits: Connection fees, transfer fees, reconnect fees, collection charges, returned check fees, and customer deposits for new and existing service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

The Electric Board of Guntersville distributes electricity purchased wholesale from the Tennessee Valley Authority (TVA) to approximately 6,500 residential, commercial, and industrial customers across more than 300 miles of distribution lines in the Guntersville, Alabama service area. It offers metered electric service under separate rate schedules for residential, small commercial, medium commercial, industrial, and outdoor lighting customers, and provides multiple payment and account-management channels (drive-through, mail, phone, online portal, mobile app, 24/7 kiosk, night deposit).

Product overview

The Electric Board of Guntersville operates as a municipal electric utility providing a unified electricity distribution service rather than a software platform. The core offering is residential, commercial, and industrial electric power service serving approximately 6,500 customers across Guntersville and surrounding areas with over 300 miles of lines. Supporting the core power service, the company offers customer-facing digital tools including an online bill pay portal (via UtilityNexus), interactive outage mapping (via OrbitMobiles), phone payment services, and 24/7 kiosks. Additional value-added services include the TVA EnergyRight energy conservation program, downloadable customer service forms, technical service requirement documentation, and a Project Help charitable fund for customers to assist needy families with their electric bills.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electric Service Metered electric distribution service for residential households located within the Electric Board of Guntersville's certificated service territory. Billed under the residential rate schedule with fixed monthly customer charges and kWh-based energy charges.
• Small Commercial Electric Service Metered electric distribution service for small commercial establishments within the service territory, billed under the small commercial rate schedule with fixed monthly customer charges and kWh-based energy charges.
• Medium Commercial Electric Service Metered electric distribution service for medium commercial customers within the service territory, billed under the medium commercial rate schedule with fixed monthly charges and kWh-based energy charges.
• Industrial Electric Service Metered electric distribution service for industrial customers with large or high-load requirements within the service territory, billed under the industrial rate schedule with fixed monthly charges, kWh-based energy charges, and demand charges.
• Outdoor Lighting Service Outdoor area lighting service provided to residential, commercial, and municipal customers within the service territory, billed under a dedicated outdoor lighting rate schedule as a fixed monthly charge per fixture.

Quantifiable outcome

• 6,500 customers served across Guntersville and surrounding areas
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Tennessee Valley Authority (TVA)coreStrategic or Co-development Partner · 1 January 1934TVA provides wholesale electricity supply to the Electric Board of Guntersville and exercises regulatory oversight of electric rates and service practices for TVA-served local power companies. The partnership dates to 1934 when the municipal power system was established. TVA sets wholesale rates which are passed through to customers, and provides the EnergyRight Solutions program for energy efficiency services.
• Marshall County Gas DistrictminorChannel Partner/ Reseller/ DistributorCo-location partnership where Marshall County Gas District serves as an additional night drop payment location for Electric Board of Guntersville customers. Night drop box located at 1245 Gunter Avenue.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Decatur Utilities: Municipal electric, gas, and water utility serving Decatur, Alabama, operating as a TVA-served local power company. Similar municipal-ownership structure and regulatory framework, with slightly larger scale and a more diversified utility portfolio.
• Scottsboro Electric Power Board: Municipal electric utility serving Scottsboro, Alabama, also TVA-served. Comparable in scale, franchise model, and customer base to the Electric Board of Guntersville, making it a direct peer for benchmarking rates, AMI deployment, and operational practices.
• Athens Utilities: Municipal electric and water utility serving Athens, Alabama, in the TVA service territory. Comparable small-city municipal utility with similar customer base size and rate structure to the Electric Board of Guntersville.
• Albertville Electric Department: Neighboring municipal electric utility serving Albertville, Alabama, also a TVA-served local power company. Closest geographic and structural peer — same regulatory oversight, similar small-city customer base, similar tiered residential/commercial/industrial rate structure.
• Huntsville Utilities: Municipal electric, gas, and water utility serving Huntsville, Alabama — same state and TVA-served local power company model, but at significantly larger scale (~100,000+ electric customers). Direct peer in regulatory framework, customer mix, and partnership with TVA.
• Florence Utilities: Municipal electric, gas, water, and wastewater utility serving Florence, Alabama, also a TVA-served local power company. Direct peer in regulatory regime and customer base composition, providing a relevant benchmark for residential and industrial rate design.

Emerging players

• Cullman Electric Cooperative: Member-owned electric cooperative serving Cullman County, Alabama, in the TVA service area. Comparable end-customer market and wholesale supplier (TVA), but structured as a cooperative rather than a municipal board — relevant for benchmarking against an alternative utility governance model.

Regional players

• Sheffield Utilities: Municipal electric utility serving Sheffield, Alabama, in the Shoals area of northwest Alabama. Another small TVA-served municipal electric provider operating under the same regulatory umbrella, useful as a peer for small-scale operational comparisons.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electric-board-of-guntersville

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Board of Guntersville