California Rental Housing Association

What California Rental Housing Association does

California Rental Housing Association (CalRHA) is a Sacramento-based nonprofit trade association representing the rental housing industry throughout the State of California. Founded in 2015, the organization represents over 14,000 members owning or managing more than 805,000 rental units, ranging from individual owners with a single rental property to large property management companies and industry business partners. CalRHA's core function is collective advocacy on legislative and regulatory matters affecting rental housing providers, including rent control proposals, landlord liability, fair housing compliance, and insurance issues.

CalRHA operates as a membership-based association that recruits members through its website, local affiliates, events, and advocacy communications, with all membership applications subject to Board of Directors approval. Its product portfolio centers on the core membership platform supplemented by professional education (NAAEI designations such as CAM, CAMT, NALP, and CAPS delivered via the Visto/Grace Hill platform), California-specific rental forms (in partnership with Blue Moon Software and NAA Click & Lease), insurance referral services, a supplier directory, a bimonthly Digital Magazine, webinars and video content, and a Member Compass portal for account management and event registration.

The association generates revenue through annual membership dues (subscription/recurring) segmented across small, medium, and large operator tiers, with additional contributions from education programs, event sponsorships, insurance referral arrangements, and donations to its Legal Fund and Political Action Committee. CalRHA distributes its services through a network of 9 regional affiliates (EBRHA, AAOC, SCRHA, NCRPA, NVPOA, AAGLA, SPOSFI, SBRPA, BPOA) and operates as a state charter affiliate of the National Apartment Association (NAA), giving members automatic access to NAA resources including units Magazine, Apartmentalize, and the NAA member savings program.

Name

California Rental Housing Association

Legal name

California Rental Housing Association

Website

https://cal-rha.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

California Rental Housing Association (CalRHA) is a Sacramento-based nonprofit trade association representing over 14,000 rental housing owners and managers statewide, advocating on legislative issues and providing professional education, legal resources, and insurance referrals across California.

Ownership category

akta.pro rank

Product category

Rental Housing Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

Keywords

• Rental housing advocacy
• Property owner association
• Landlord education programs
• Trade association membership
• Professional designations rental

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: CalRHA generates revenue through annual membership dues from rental housing owners, property managers, and industry business partners across California. Membership tiers serve small, medium, and large operators.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CalRHA is a membership-based nonprofit trade association that represents rental housing owners, property managers, and industry suppliers across California. The association delivers statewide legislative and regulatory advocacy, professional education through NAAEI designations, California-specific rental forms, online leasing tools, insurance referrals, and a supplier directory. Its nine local affiliates extend local advocacy and member services across every major California region.

Product overview

CalRHA operates as a unified membership-based trade association offering advocacy, educational resources, and operational tools for rental housing professionals in California. The organization's product portfolio centers on its core membership platform supplemented by professional education (through NAAEI designations), content resources (Digital Magazine, Webinars, Videos), operational tools (California-specific rental forms, Click & Lease online leasing), and member services (Insurance Referrals, Supplier Directory, Member Portal). The association is affiliated with the National Apartment Association and serves as a collective voice for over 14,000 members representing 805,000+ rental units throughout California.

Differentiator

Problem solved

Functional benefit

Products and services

• CalRHA Digital Magazine Bimonthly digital publication covering legislative issues, educational opportunities, economic perspectives, fair housing matters, and landlord/tenant law relevant to California rental housing providers.
• CalRHA Webinars Online educational sessions covering topics such as wildfires, insurance, legal updates, and property management for rental housing professionals.
• CalRHA Videos Video content library providing educational and informational resources for rental housing providers in California.
• California Residential Rental Forms California-specific legal and rental forms updated to comply with local and state laws, made available through partnership with Blue Moon Software and NAA Click & Lease.
• NAA Click & Lease Online Leasing Program A web-based online leasing program developed by the National Apartment Association that helps rental property owners maximize profit and mitigate risk while providing support and stability for leasing success.
• Insurance Referrals Insurance referral services connecting property owners with insurance partners dedicated to fulfilling unique insurance requirements with tailored solutions for California's rental housing market.
• Supplier Directory Directory of industry business partners and suppliers offering services to rental housing providers throughout California.
• NAAEI Professional Designation Courses National professional designation programs offered through CalRHA's affiliation with the National Apartment Association Education Institute (NAAEI), including CAMT, CAM, NALP, and CAPS designations.
• Member Compass Portal Member-only online portal providing access to member profiles, account information, event registration, and invoice management.

Quantifiable outcome

• 805,000+ rental units represented statewide

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• National Apartment Association (NAA)flagshipStrategic or Co-development PartnerCalRHA is an official NAA affiliate and state charter organization. This affiliation provides CalRHA members access to NAA Education Institute programs, professional designations (CAM, CAMT, NALP, CAPS), NAA Click & Lease online leasing program, industry publications including units Magazine, national conferences including Apartmentalize, government affairs resources, and the NAA member savings program. CalRHA members in good standing are automatically considered NAA members.
• National Apartment Association Education Institute (NAAEI)coreTechnology or IntegrationThrough CalRHA's affiliation with NAAEI, members have access to nationally recognized professional designation programs including CAM (Certificate for Apartment Management), CAMT (Certified Apartment Maintenance Technician), NALP (National Apartment Leasing Professional), and CAPS (Certified Apartment Property Supervisor). Education is delivered through Visto platform powered by Grace Hill.
• East Bay Rental Housing Association (EBRHA)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving Alameda County and Contra Costa County. EBRHA is a nonprofit trade organization dedicated to promoting fair, safe, affordable residential housing. The association supports rental property owners managing over 45,000 homes and has served the East Bay community for over 80 years.
• Apartment Association of Orange County (AAOC)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving Orange County and parts of Riverside County. AAOC represents approximately 2,000 rental-property owners, operators, and industry suppliers. Founded in 1961, AAOC members collectively own and operate more than 100,000 rental units.
• Southern California Rental Housing Association (SCRHA)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving San Diego, Imperial, and southern Riverside counties. SCRHA has served the rental housing industry since 1919, originally founded over 100 years ago. The association provides educational programs, social events, legislative representation, and networking opportunities.
• Nor Cal Rental Property Association (NCRPA)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving the Northern California region. NCRPA expanded its territory multiple times with NAA support and now covers Stanislaus, Tuolumne, Mariposa, Calaveras, Sacramento, El Dorado, Placer, Yolo, Sonoma, Solano, Napa, and San Joaquin counties. The association represents over 30,000 units.
• North Valley Property Owners Association (NVPOA)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving 12 northeastern California counties including Modoc, Lassen, Trinity, Siskiyou, Shasta, Plumas, Tehama, Glenn, Butte, Yuba, Sutter, and Colusa. NVPOA has been actively engaged at all levels of government protecting property rights for over 40 years.
• Apartment Association of Greater Los Angeles (AAGLA)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving the Greater Los Angeles area. AAGLA promotes professional standards within the rental housing industry through educational seminars, operational advice, and agreement forms. The association serves as an advocate and lobbyist for rental housing providers at all levels of government.
• Small Property Owners of San Francisco Institute (SPOSFI)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving San Francisco. SPOSFI (nonprofit SPOSF Institute) provides educational programs, publications, and workshops to help small property owners understand their rights and obligations, work constructively with officials, and deal effectively with tenants.
• Santa Barbara Rental Property Association (SBRPA)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving Santa Barbara. SBRPA provides members with industry-specific educational programs, social events, legislative representation, network of experts, legal forms, and tenant screening services.
• Berkeley Property Owners Association (BPOA)coreChannel Partner/ Reseller/ DistributorLocal CalRHA affiliate serving Berkeley. BPOA is a grassroots trade association with membership exceeding 700 owners and affiliated professionals, catering primarily to small housing providers owning single units or portfolios of fifty properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Washington Multifamily Housing Association: A Pacific Northwest state-level rental housing trade association performing the same advocacy and education role for Washington State; a useful geographic-adjacent comparison point for CalRHA's model.

Emerging players

• Institute of Real Estate Management: An international organization offering property management credentials (AMO, CPM) that overlap with CalRHA's professional designation offerings; competes for the same professional-development wallet of rental housing managers.
• American Apartment Owners Association: A national, low-friction alternative association targeting small independent landlords — directly competing for CalRHA's single-property owner segment with lower dues and easier onboarding.
• Building Owners and Managers Association International: A commercial real estate focused association with adjacent member profiles (property owners/operators) and overlapping advocacy interests in California, particularly for owners with mixed residential/commercial portfolios.

Direct peers

• National Apartment Association: The national federation of which CalRHA is a state affiliate. NAA represents 95,000+ multifamily housing companies and 12.8M+ apartment homes and provides the core educational, advocacy, and product platform CalRHA delivers to California members.
• Texas Apartment Association: A peer state-level NAA affiliate that performs the same trade association function for Texas rental housing owners — advocacy, education, professional designations, and member services — operating at similar scale and structure.
• National Association of Residential Property Managers: A national membership organization focused on professional residential property managers, overlapping significantly with CalRHA's property-manager segment on education, designations, and best-practice resources.
• National Multifamily Housing Council: A national trade association for the apartment industry with a stronger institutional/REIT focus; competes for the same advocacy agenda (tax, insurance, federal regulation) as CalRHA and serves many of the same large operator members.
• Florida Apartment Association: Another large state-level NAA affiliate providing advocacy, training, and member services to Florida's rental housing industry, with comparable member composition from small landlords to enterprise operators.

Others

• California Apartment Association (historical): Historically the largest California rental housing trade association; CalRHA (founded 2015) appears to have emerged as a restructured statewide entity that now occupies this space, but legacy relationships and brand recognition still influence the competitive landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/calrha
• Xx.com/cal_rha
• LinkedInlinkedin.com/company/california-rental-housing-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Rental Housing Association