Sanford House

What Sanford House does

Sanford Behavioral Health, operating under the DBA Sanford House, is a private, for-profit behavioral healthcare provider founded in 2015 by Rae and David Green in Grand Rapids, Michigan. The company operates a CARF-accredited, state-licensed treatment campus delivering a full continuum of care across three service lines: substance use disorders (alcohol, opioids, stimulants, benzodiazepines, polysubstance), eating disorders (anorexia, bulimia, binge eating, ARFID, OSFED, orthorexia), and mental health conditions (depression, anxiety, co-occurring disorders). Clinical modalities span medical detox, residential/inpatient care, partial hospitalization (PHP), intensive outpatient (IOP), standard outpatient, sober living, and telehealth, supported by medication-assisted treatment (MAT) and a SPRAVATO (esketamine) clinic for treatment-resistant depression.

The company's economics rest on bundled per-diem rates for residential care and per-session billing for outpatient services, reimbursed through insurance and private pay. Distribution is entirely direct: a 24/7 admissions hotline, online intake forms, and a referral network of therapists, case managers, and medical professionals feed patient placements. Marketing leverages SEO on Michigan treatment queries alongside owned content assets (Excursions Magazine, podcast series) and alumni/family word-of-mouth. Operations are concentrated in Michigan, with the Sanford West Behavioral Health Campus in Marne as the main facility, additional Grand Rapids sites for eating disorders and outpatient care, and the J.O.H.N. (Just One Hero Needed) facility opening in 2025 for veterans and first responders. The Real-Life Recovery program layers outdoor excursions, creative expression, and activity-based experiential therapies onto conventional clinical treatment as a stated differentiator.

Name

Sanford House

Legal name

Sanford Behavioral Health

Website

https://sanfordhousegr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Sanford Behavioral Health is a private, CARF-accredited behavioral healthcare provider in Grand Rapids, Michigan, offering residential, outpatient, and virtual treatment for substance use disorders, eating disorders, and mental health conditions, including a specialized veterans and first responders facility.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

Keywords

• Addiction treatment services
• Behavioral health care
• Residential rehabilitation
• Eating disorder treatment
• Mental health programs

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Treatment Services: Revenue generated from residential/inpatient treatment programs including room, board, clinical supervision, medication management, and therapeutic services. Priced as bundled per-diem rates typically covered by insurance or private pay.
2. Outpatient Treatment Services: Revenue from outpatient programs including PHP (Partial Hospitalization), IOP (Intensive Outpatient), and standard outpatient therapy, counseling, and group sessions. Typically billed per session or as bundled day rates.
3. Medical Detox Services: Revenue from medically monitored detox treatment including withdrawal management and sub-acute detox services. Usually covered by insurance as medically necessary treatment.
4. Specialized Treatment Programs: Revenue from specialized programs including SPRAVATO treatments, medication-assisted treatment (MAT), and eating disorder programs with nutrition counseling components.
5. Family and Alumni Programs: Free programs for family members and alumni included in treatment continuum; family therapy and counseling available as billable services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sanford Behavioral Health (doing business as Sanford House) provides a full continuum of behavioral health treatment services for substance use disorders, eating disorders, and co-occurring mental health conditions. Service delivery spans medical detox, residential treatment, partial hospitalization, intensive outpatient, standard outpatient, family programs, and telehealth, supplemented by specialized clinics including SPRAVATO (esketamine) for treatment-resistant depression and the J.O.H.N. facility exclusively for veterans and first responders. Treatment is delivered at owned campuses in Grand Rapids and Marne, Michigan, and via virtual programs for out-of-area patients.

Product overview

Sanford Behavioral Health is a licensed and accredited substance use disorder, eating disorder, and mental health treatment facility offering a full continuum of care. The organization operates through multiple locations including Sanford West Behavioral Health Campus (main campus in Marne, MI), Sanford Comprehensive Treatment for Eating Disorders, Sanford Outpatient Center, and Sanford Virtual Programs. Treatment programs span addiction (residential, outpatient, medication-assisted, detox, partial hospitalization, intensive outpatient, extended residential, aftercare, and sober living), eating disorders (residential and outpatient care for anorexia, ARFID, binge eating, bulimia, and other disorders), and mental health (residential, intensive outpatient, and SPRAVATO/esketamine clinic). The J.O.H.N. (Just One Hero Needed) sub-brand provides specialized Veterans and First Responders treatment. The Real-Life Recovery programs incorporate experiential therapies including outdoor excursions and creative expression.

Differentiator

Problem solved

Functional benefit

Brands

• J.O.H.N. (Just One Hero Needed): Veterans and First Responders only residential treatment facility for adults (18+). Located in Grand Rapids, Michigan in a restored historic home. Offers full continuum of services for mental health, PTSD, addiction, and eating disorders.

Products and services

• Addiction Treatment Program Comprehensive substance use disorder treatment for adults, integrating medical detox, residential, outpatient, MAT, PHP, IOP, extended residential, aftercare, and sober living programs tailored to specific substances and patient needs.
• Medical Detox Program Medically monitored detoxification services covering benzo, alcohol, drug, residential, outpatient, holistic, and medical detox to manage withdrawal as a precursor to ongoing treatment.
• Eating Disorder Treatment Program Residential and outpatient treatment for anorexia, bulimia, binge eating disorder, ARFID, OSFED, and orthorexia, combining evidence-based clinical therapy with nutrition counseling and family therapy.
• Mental Health Treatment Program Residential, intensive outpatient, and virtual mental health treatment for depression, anxiety, and co-occurring disorders, including a specialized SPRAVATO clinic for treatment-resistant depression.
• J.O.H.N. (Just One Hero Needed) Veterans and First Responders Program Exclusive residential treatment program for veterans and first responders (18+) in a private, secure historic home with peer-support staff, private chef, on-site fitness center, and on-site support meetings, serving mental health, PTSD, addiction, and eating disorder needs.
• Sanford Virtual Programs Telehealth-based intensive outpatient and outpatient programs providing remote access to mental health, addiction, and eating disorder treatment across Sanford's service lines.
• Family and Alumni Program Family therapy, counseling, alumni engagement, and long-term support services included in Sanford's continuum to reinforce recovery outcomes for patients and their families.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Medical and Mental Health Organizations (General)coreStrategic or Co-development PartnerSanford maintains collaborations with medical and mental health organizations to decrease costs and increase personalization for clients requiring medical care during treatment. These partnerships create a more complete continuum of care by providing specialized services that Sanford cannot provide internally.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Newport Healthcare: Specialty behavioral health provider offering residential and outpatient treatment for eating disorders, mood disorders, and substance use in adolescents and adults. Comparable specialty mix and outpatient-to-residential care model.
• Rogers Behavioral Health: Mid-sized, multi-specialty behavioral health system offering residential, PHP, IOP, and outpatient care for addiction, eating disorders, and mental health across the Midwest. Closest comparable to Sanford on size, geography, and integrated clinical mix.
• Bradford Health Services: Regional addiction treatment provider operating residential, detox, PHP, IOP, and outpatient programs across multiple states. Comparable integrated SUD continuum and similar scale to Sanford.
• Caron Treatment Centers: Specialty addiction treatment organization with residential, PHP, IOP, and outpatient programs serving adults, adolescents, and families. Comparable clinical model with strong continuum-of-care positioning.
• Eating Recovery Center: National specialty provider of residential, PHP, and IOP for eating disorders including anorexia, bulimia, and binge eating. Directly competes with Sanford's Comprehensive Treatment for Eating Disorders line.
• Center for Discovery: Specialty eating disorder treatment operator with residential and outpatient programs across multiple states. Direct competitor to Sanford's eating disorder line, serving similar diagnoses and acuity levels.
• Pine Grove Behavioral Health: Mid-sized regional behavioral health provider operating a continuum of psychiatric and addiction residential, outpatient, and specialty programs. Comparable integrated model and similar scale and specialty mix to Sanford.

Broad incumbents

• American Addiction Centers: Large, multi-state, PE-backed addiction treatment chain with residential, detox, and outpatient programs. Competes with Sanford in the broader SUD services market while operating at significantly larger scale.
• Hazelden Betty Ford Foundation: National nonprofit leader in addiction treatment with a full continuum of residential, outpatient, and virtual programs. Significant incumbent with overlapping clinical specialty and continuum-of-care model.
• PROMISES Behavioral Health (Discovery Behavioral Health): Multi-specialty residential addiction and mental health treatment provider operating at larger scale across multiple states. Overlapping continuum-of-care and clinical programming with Sanford's flagship offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sanfordbh
• Xx.com/sanfordhousegr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanford House