KR Transportes

What KR Transportes does

KR Transportes e Logística Ltda, operating commercially as KR Log, is a Brazilian road freight transportation and integrated logistics provider founded in 2003 and headquartered in Guarulhos, São Paulo. The company operates a network of six physical facilities across four states — São Paulo (headquarters plus a dedicated loading/unloading site in Guarulhos), Rio de Janeiro, Espírito Santo (Serra and Cachoeiro de Itapemirim), and Santa Catarina (Navegantes) — and is organized as a subsidiary under the LIFE Group umbrella. Its core services are Carga Fracionada (less-than-truckload/fractional shipping that consolidates small shipments from multiple clients), Carga Dedicada (dedicated truckload transport with customized vehicle configurations including temperature control, ventilation, and lighting for clients such as food producers that require product segregation), and Logística e Armazenagem (warehousing with pallet-rack capacity for up to 3,000 simultaneous pallet positions, integrated with inventory, packaging, and distribution).

The company's technology layer consists of an online cargo tracking system (Rastreamento) keyed by collection/invoice numbers and sender CNPJ/CPF with a 30-day visibility window, and an online collection request system (Sistema de Coleta Online) where customers submit pickup information via web form and the commercial team responds. The underlying stack is a freight tracking and logistics management system rather than a platform with API or SDK exposure; no app, no public API, and no disclosed AI/ML capabilities are present in the source material.

KR's business model is direct-sales led, with quote-based pricing (no public rate cards) and customer acquisition conducted through phone, email, WhatsApp, and website contact forms across its branch network. Revenue streams are transactional for freight (fractional and dedicated) and managed-service style for warehousing. The customer base is multi-vertical — spanning auto parts, electrical materials, textiles and apparel, toys, food products, IT and electronics, household goods, decoration and construction, office supplies, plastics, and paper — with at least one disclosed enterprise logo (Energizer). The company self-describes as a market leader in the São Paulo-Rio de Janeiro-Espírito Santo corridor with 15+ years of operational experience in fractional and dedicated cargo.

Name

KR Transportes

Legal name

KR Transportes e Logística Ltda

Website

https://krlog.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

KR Transportes (KR Log) is a Brazilian road freight and integrated logistics provider offering fractional (LTL), dedicated truckload, and warehousing services across six facilities in São Paulo, Rio de Janeiro, Espírito Santo, and Santa Catarina, serving multi-vertical B2B customers since 2003.

Ownership category

akta.pro rank

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fractional Cargo Transportation: Transportation of small cargo shipments that do not occupy the entire vehicle. Multiple clients share trailer space, allowing cost division among customers with smaller shipments.
2. Dedicated Cargo Transportation: Dedicated vehicle allocation for specific clients where the truck is exclusively assigned to one company's shipments, providing customized logistics solutions with dedicated delivery timelines.
3. Storage and Logistics Services: Integrated warehousing and logistics services including storage, inventory management, packaging and unpacking, pallet organization, and distribution. Professional handling of goods requiring special packaging or organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

KR Transportes is a Brazilian road freight carrier offering Carga Fracionada (less-than-truckload/fractional shipping that consolidates small shipments from multiple clients in one vehicle), Carga Dedicada (full-truckload/dedicated vehicle allocation for a single client with customizable configurations), and Logística e Armazenagem (warehousing and integrated logistics with capacity for up to 3,000 pallet positions). The company operates across São Paulo, Rio de Janeiro, Espírito Santo, and Santa Catarina from six physical facilities.

Product overview

KR Log is a Brazilian road freight transportation company offering a unified logistics platform with three core services: Carga Fracionada (fractional/LTL shipping), Carga Dedicada (dedicated truckload transport), and Logística e Armazenagem (warehousing and integrated logistics). The platform is complemented by add-on features including an online Rastreamento (tracking) system and Sistema de Coleta Online (online collection request). Operating for over 15 years, the company serves clients across São Paulo, Rio de Janeiro, and Espírito Santo states with storage capacity of 3,000 pallet positions.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlas Transportes: Brazilian freight trucking company providing road cargo transport, dedicated truckload, and logistics services. Directly comparable in service offering, with national footprint and similar SME-to-enterprise customer mix.
• Rodonaves: Brazilian freight transportation company offering LTL (carga fracionada), dedicated trucking, and logistics services across multiple states. Directly comparable to KR Transportes in service mix, regional branch model, and target SMB/enterprise shippers.
• Transportes Diário: Brazilian road freight carrier offering LTL and dedicated trucking services across Southeast Brazil. Comparable in regional focus, fractional/dedicated cargo model, and target customer segments.
• Sequoia Logística e Transportes: Brazilian logistics provider offering warehousing, distribution, and road transport. Directly comparable in integrated warehousing + transport model and pallet-position storage scale.
• Localfrio: Brazilian cold-chain logistics and warehousing operator with integrated transport services. Comparable to KR in warehousing footprint and temperature-controlled transport capability, serving food and pharma verticals.
• Braspress: Large Brazilian road cargo transportation company specializing in express freight and LTL across the national territory. Comparable in core LTL/truckload offering with nationwide branch network, though at significantly larger scale than KR.
• Reunidas Transportadora: Regional Brazilian trucking carrier offering LTL, FTL, and logistics services primarily in the South and Southeast. Comparable in size, regional branch model, and dedicated/fractional cargo service mix to KR Transportes.

Broad incumbents

• Tegma Gestão Logística: Brazilian publicly-listed logistics company providing road transport, warehousing, and integrated supply chain services. Overlaps with KR's transport and warehousing services, but operates at significantly larger scale across multiple verticals.
• JSL S.A. Brazilian publicly-listed logistics conglomerate operating road transport, dedicated trucking, warehousing, and vehicle rental under multiple brands (JSL, Movida, Vamos). Overlaps with KR across dedicated cargo and logistics services, but with vastly greater scale and capital access.
• DHL Express Brasil: Global logistics giant's Brazilian operations providing road freight, warehousing, and express transport nationwide. Comparable as adjacent service provider for enterprise shippers, though at much larger scale and broader service portfolio than KR.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krtransporteselogistica
• LinkedInlinkedin.com/company/kr-transportes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KR Transportes