Agile Business Institute

What Agile Business Institute does

Agile Business Institute Inc. is a privately held training and consulting organization that delivers Agile and Scrum certification education to individual practitioners and enterprise teams worldwide. The company's curriculum is built around the hands-on Agile experience of CEO and Special Lecturer Joe Justice, who led Agile practices at Google, Amazon, Microsoft, Boeing, Tesla, Toyota, NEC, and KDDI across more than 20 countries, and has lectured at Harvard University, Oxford University, and UC Berkeley. ABI's product portfolio spans four instructor-led certification and training programs — Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Advanced Certified ScrumMaster (A-CSM), all issued through the Scrum Alliance — plus two proprietary offerings: JoeDX, a hardware- and manufacturing-focused Agile course drawing on Tesla/SpaceX methods and described as unique in the world, and Executive Agile Transformation (EAT), a program designed to build shared understanding between executives, engineers, and customers. A Kindle book, "SCRUM MASTER" by Joe Justice, with a free 50-page PDF sample on the website, extends the offering into self-serve educational content.

The business model is professional services revenue from instructor-led training delivered synchronously online via Zoom with breakout rooms, supplemented by ancillary one-time book sales on Amazon Kindle. Courses are marketed primarily through content marketing — an extensive educational blog covering Scrum artifacts and ceremonies — and through Joe Justice's personal brand and earned media (Forbes, Harvard Business Review, Discovery Channel, Nikkei, Asahi Shimbun, TED.com). Distribution is predominantly self-serve, with prospective students registering through Jotform scheduling links on the company website. ABI runs three global timezone tracks (Americas, Europe/Africa, Asia/Japan), operates a localized Japanese-language site (abi-agile.com) in addition to its English site (en.abi-agile.com), and supports enterprise group inquiries through a contact form. Pricing is not publicly disclosed, and revenue, headcount, and funding figures are not available in the source data; the management team listing identifies only Joe Justice, consistent with a small, founder-led operation rather than a scaled training enterprise.

Name

Agile Business Institute

Legal name

Agile Business Institute Inc.

Website

https://en.abi-agile.com

Company type

Private

Operating status

Operating

Short description

Agile Business Institute Inc. is a privately held Agile and Scrum training and consulting firm led by CEO Joe Justice, offering CSM, CSPO, A-CSM, JoeDX, and Executive Agile Transformation courses to individual practitioners and enterprise teams worldwide, delivered online via Zoom across multiple global timezones.

Ownership category

akta.pro rank

Product category

Professional Training & Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

akta.pro secondary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Agile training
• Scrum certification
• Professional development
• Agile coaching
• Executive transformation

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Certified Scrum Master (CSM) Training: Interactive, workshop-format training covering Scrum framework, roles, events, and artifacts. Participants receive exam eligibility for the Scrum Alliance CSM certification. Delivered online with 90-day exam window after course completion.
2. Certified Scrum Product Owner (CSPO) Training: Instructor-led training on the Product Owner role, backlog management, prioritization, user stories, and release planning. Participants become certified through the Scrum Alliance.
3. Advanced Certified ScrumMaster (A-CSM): Advanced-level validation of skills in implementing and managing Scrum development processes. Designed for practical application and ensuring effective operation of Scrum projects.
4. JoeDX Training: World-unique course covering deep Agile experience from Tesla and SpaceX, including hardware development methodologies. Available in multiple global timezones.
5. Executive Agile Transformation (EAT): Training for executives and upper management focused on organizational Agile transformation, building shared understanding between team members and leadership.
6. SCRUM MASTER Book Sales: Sale of Joe Justice's book 'SCRUM MASTER' (published on Amazon Kindle) covering Agile training for business performance. A 50-page PDF sample is available as a free download.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Agile Business Institute delivers instructor-led Agile and Scrum training and certification programs, including Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Advanced Certified ScrumMaster (A-CSM), JoeDX (hardware Agile), and Executive Agile Transformation (EAT). Courses are taught primarily by Joe Justice, leveraging his hands-on experience leading Agile practices at companies such as Google, Amazon, Microsoft, Boeing, Tesla, Toyota, NEC, and KDDI, and are delivered online via Zoom with breakout rooms in multiple global timezones. The company also sells Joe Justice's 'SCRUM MASTER' book on Amazon Kindle.

Product overview

Agile Business Institute Inc offers a portfolio of agile training and certification programs delivered primarily online via Zoom. The core offerings include foundational certifications (Certified ScrumMaster, Certified ScrumProductOwner), advanced certifications (Advanced Certified ScrumMaster), specialized courses (JoeDX offering Tesla/SpaceX experience, Executive Agile Transformation for organizational leaders), and educational resources including Joe Justice's SCRUM MASTER book. The company focuses on teaching Scrum framework and agile methodology through interactive workshops, with Joe Justice as the primary instructor.

Differentiator

Problem solved

Functional benefit

Brands

• JoeDX: A unique-in-the-world course providing deep experience, wisdom, and knowledge from Joe Justice and Tesla/SpaceX.
• EAT (Executive Agile Transformation)
• Certified Scrum Master (CSM)
• Certified Product Owner (CSPO)
• Advanced Certified Scrum Master (A-CSM)

Products and services

• Certified ScrumMaster (CSM) Foundational Scrum Alliance certification course covering the Scrum framework, roles, events, artifacts, and the differences between Agile and Waterfall. Delivered as an interactive, workshop-format instructor-led training; participants become eligible for the Scrum Alliance CSM certification with a 90-day exam window after course completion.
• Certified Scrum Product Owner (CSPO) Scrum Alliance certification course focused on the Product Owner role, including backlog management, prioritization, user stories, value estimation, release planning, multi-team coordination, personas, vision strategy, and agile contracts.
• JoeDX A self-described unique-in-the-world course teaching Agile methodologies for hardware development, drawing on Joe Justice's direct experience with Tesla and SpaceX. Covers engineering, management, and business practices that accelerate innovation in manufacturing and hardware sectors. Offered across Americas, Europe/Africa, and Asia timezones.
• Executive Agile Transformation (EAT) Training program designed for executives and senior management to foster 'shared understanding' (codified knowledge) between team members and executives, and between engineers and customers, enhancing organizational Agile transformation capabilities.
• Advanced Certified ScrumMaster (A-CSM) Advanced-level Scrum Alliance certification providing practical validation of skills in implementing and managing Scrum development processes, ensuring effective operation of Scrum projects and maximizing project team results.
• SCRUM MASTER Book by Joe Justice Book by Joe Justice providing Agile/Scrum training for business performance, available as a 50-page free PDF sample from the company website and in full on Amazon Kindle.

Quantifiable outcome

• Every student who has taken the company's CSM classes and taken the exam has passed and obtained the qualification.
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• International Institute for Learning (IIL): Long-established corporate training provider covering Agile, project management and leadership certifications at enterprise scale; a broader portfolio incumbent that competes for the same enterprise training dollars.
• Simplilearn: Large-scale online bootcamp and certification provider covering Scrum Master, PMP and Agile; overlaps ABI on CSM/CSPO and competes for global individual learners.
• Cprime: Enterprise Agile consulting and training firm covering SAFe, Scrum, and organizational Agile transformations; overlaps with ABI's EAT and JoeDX use cases at the enterprise buyer level.
• KnowledgeHut: Global corporate and individual training provider with a sizable Agile/Scrum catalog, including CSM/CSPO and broader project management certifications, targeting similar learners and enterprises.
• ASPE Training: Specialized corporate training provider offering Agile, Scrum and DevOps certifications across the US; competes with ABI for both individual learners and corporate Agile training engagements.

Others

• Project Management Institute (PMI): Global professional association issuing PMP, PMI-ACP and other Agile-adjacent credentials and training; adjacent competitor for the same professional-development wallet, especially among practitioners weighing Agile certifications.

Direct peers

• ICAgile: Accrediting body for Agile certifications offering accredited training pathways (ICP, IAC, etc.) that overlap ABI's professional and management development training mission at the certification level.
• Mountain Goat Software: Mike Cohn's long-standing Agile/Scrum training and consulting firm; offers CSM/CSPO courses, books, and corporate training that directly overlap ABI's CSM/CSPO/A-CSM offerings in target audience and delivery model.
• Scaled Agile (SAFe): Provider of the SAFe scaled Agile framework and certification programs (SAFe Scrum Master, Product Owner/PM, etc.); competes with ABI for enterprise Agile transformation training budgets and sits in the same scaled-Agile category.
• Scrum.org: Ken Schwaber's Professional Scrum training and certification body; the most direct competitor for Scrum certification training, with overlapping curriculum (Scrum Master, Product Owner) and a similar online workshop-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agile-business-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile Business Institute