What Cprime does

Cprime is a private enterprise transformation consulting firm headquartered in San Mateo, California, founded in 2003 and operating as Cprime, Inc. The firm serves 300+ Fortune 500 companies and 2,500+ clients across 30 countries, delivering engagements that combine strategic consulting with implementation expertise across three core platform ecosystems: Atlassian (where it is the largest solution partner with a 12+ year relationship), ServiceNow, and IBM/Apptio. Named customers span financial services (Citizens Bank, Aon), healthcare (Nebraska Methodist, SCL Health, Private Health Management), education (McGraw Hill), energy (Chevron), retail, and government (California DMV), with marquee engagements including the largest Atlassian Cloud migration in history for PayPal (35,000 users). Leadership is anchored by founder and CEO Zubin Irani, and the company has executed at least eight acquisitions since 2017 — including INRY (2024), Elabor8 (2023), Radtac (2021), and ASPE (2019) — to consolidate boutique platform consultancies and add delivery capacity.

The firm's core technology offering is organized around an AI First service portfolio launched in 2025, comprising four modules: AI-First Employee Lifecycle Management, Rovo-Augmented Product Development (built on Atlassian Rovo with custom agents achieving a reported 70% reduction in reporting effort), AI Adoption and Change Coaching (the proprietary PRIME-AI framework), and AI-First Operating Model Design. Underlying capabilities include knowledge retrieval, autonomous agents, process automation, generative AI, predictive analytics, and AI-powered optimization, layered onto partner platforms and complemented by integrations with Salesforce, SAP, GitHub, Snowflake, Slack, and Adobe. Supporting offerings include Enterprise Expertise Services (operating model evolution, smarter development, customer/employee experience orchestration) and the Learning Hub, with Learning Academies added in April 2025 covering 150+ topics with prepaid credits and certifications.

Cprime generates revenue through professional services (enterprise transformation consulting and platform implementation), managed services (24/7 monitoring, optimization tiers, workflow evolution, quarterly innovation workshops), and learning/enablement programs. Pricing is quote-based and engagement-specific under multi-year contracts, with no publicly disclosed pricing tiers. Go-to-market is enterprise field sales targeting Fortune 500 accounts, supplemented by partner co-selling with Atlassian, ServiceNow, and IBM/Apptio; pipeline generation is driven by free expert-led workshops, the Cprime Conversations podcast, case-study content, and presence at ServiceNow Knowledge, Atlassian Team, and Gartner IT IOCS. Recognition includes Apptio Global and Americas Partner of the Year in 2024 and Americas SPM Partner of the Year in 2025.

Name

Cprime

Legal name

Cprime, Inc.

Website

https://cprime.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Cprime is a private enterprise transformation consulting firm serving 300+ Fortune 500 companies across 30 countries, delivering AI-first operating model redesign, platform implementations (Atlassian, ServiceNow, IBM/Apptio), and managed services through certified consulting teams and proprietary AI adoption methodologies.

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Enterprise transformation consulting engagements including AI adoption coaching, operating model redesign, platform implementation (Atlassian, ServiceNow, IBM/Apptio), and change management services delivered by certified consultants
2. Managed Services: Ongoing platform support including 24/7 monitoring, optimization tiers (foundation, optimization, innovation), workflow evolution, integration updates, and strategic advisory with quarterly innovation workshops
3. Learning & Enablement: Enterprise learning solutions including team learning programs, learning academies, course catalog, certifications, and prepaid learning credits for capability development

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cprime is an enterprise transformation consulting firm that combines proprietary AI-First methodologies with certified delivery across three technology vendor ecosystems (Atlassian, ServiceNow, IBM/Apptio). Its core sellable offerings include an AI First service portfolio, four named AI service modules (AI-First Employee Lifecycle Management, Rovo-Augmented Product Development, AI Adoption and Change Coaching, AI-First Operating Model Design), Enterprise Expertise consulting services, a Learning Hub with academies and course catalog, and dedicated partner-aligned services for Atlassian, ServiceNow, and IBM/Apptio implementations. Revenue is generated primarily through customized professional services engagements and recurring managed services subscriptions delivered by certified consultants to Fortune 500 clients.

Product overview

Cprime is an enterprise transformation consulting firm that operates as a platform-plus-services model, combining strategic consulting with implementation expertise across three major technology partnerships (Atlassian, ServiceNow, IBM/Apptio) and its own proprietary AI First service portfolio. The core offering consists of AI-First Employee Lifecycle Management, Rovo-Augmented Product Development, AI Adoption and Change Coaching, and AI-First Operating Model Design—these four AI service modules work together to embed AI into enterprise workflows. Supporting services include operating model evolution consulting (strategy, governance, organizational design), smarter development practices (platform adoption, developer velocity), and experience orchestration (customer, employee, service delivery). Learning Hub provides enterprise education across 150+ topics. The company serves 300+ Fortune 500 companies across 30 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• AI First Service Portfolio Enterprise-wide AI transformation framework combining AI strategy consulting, operating model redesign, and hands-on coaching to embed AI into real workflows across strategy, HR, product development, and organizational change for Fortune 500 enterprises.
• AI-First Employee Lifecycle Management Redesigns workforce systems so AI supports employees across onboarding, learning, performance, and career development, embedding AI into workforce workflows while maintaining human judgment and oversight.
• AI-Enabled Product Development (Rovo-Augmented) Designs and implements Rovo-powered delivery intelligence inside sprint, release, and dependency workflows, connecting AI to delivery data and DevOps signals so teams get actionable execution insights.
• AI Adoption and Change Coaching Redesigns workflows around high-value human-to-AI handoffs through embedded coaching, helping employees collaborate with AI consistently in daily execution to achieve sustained adoption.
• AI-First Operating Model Design Redesigns enterprise workflows, decision rights, governance, and performance systems so human judgment and AI agents work together inside real business processes at scale.
• Expertise Services Enterprise transformation consulting across three pillars: Operating Model Evolution (strategy, governance, organizational design), Smarter Development (workflows, platform adoption, developer velocity), and Connect Every Journey (customer experience, employee experience, service delivery).
• Learning Hub Enterprise learning and development solutions including course catalog, team learning, learning academies, and prepaid learning credits covering 150+ topics across strategic domains.
• Atlassian Partnership Services 12+ year Atlassian partnership providing cloud migrations, enterprise integrations, enterprise service management, team enablement, AI/Rovo adoption, and managed services for Jira, Confluence, and Atlassian platform.
• ServiceNow Partnership Services ServiceNow partnership delivering AI-powered enterprise workflow acceleration across HRSD, CSM, SPM, and ITSM/ITAM implementations using ServiceNow as the AI Operating System.
• IBM/Apptio Partnership Services IBM Apptio partnership providing technology business management (TBM), IT financial management (ITFM), FinOps via Cloudability, and strategic portfolio management via Targetprocess.
• Managed Services Ongoing platform support including 24/7 monitoring, optimization tiers (foundation, optimization, innovation), workflow evolution, integration updates, and strategic advisory with quarterly innovation workshops for enterprise clients.

Quantifiable outcome

• 70% reduction in reporting effort through Rovo-augmented delivery intelligence
• +8 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AtlassiancoreChannel Partner/ Reseller/ Distributor12+ year strategic partnership as Atlassian's largest solution partner. Cprime delivers cloud migrations (including largest ever migration for PayPal with 35,000 users), enterprise integrations, service management, team enablement, AI + Rovo adoption, and managed services. Certified across cloud transformation, agile at scale, and enterprise orchestration.
• ServiceNowcoreChannel Partner/ Reseller/ DistributorStrategic partner delivering AI-powered enterprise workflow acceleration across HRSD, CSM, SPM, and ITSM/ITAM. Cprime offers free expert-led workshops (AI strategy, deskless worker roadmap, HRSD, physician onboarding excellence) and recognized by ServiceNow through multiple awards and certifications.
• IBM/ApptiocoreChannel Partner/ Reseller/ DistributorStrategic partnership with IBM Apptio for technology business management, IT financial management, FinOps, and strategic portfolio management. Recognized as Americas SPM Partner of the Year 2025 and Global/Americas Partner of the Year 2024.
• INRYcoreStrategic or Co-development PartnerINRY is an Innominds company and Cprime business unit, serving as a key implementation partner for ServiceNow solutions. Joint case studies include WellStar (SPM), Aon (Enterprise Architecture), and Clark County (Workplace Service Delivery).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perficient: Perficient is a digital transformation consultancy delivering platform implementations, cloud services, and enterprise consulting across similar technology ecosystems. It competes with Cprime in Atlassian and ServiceNow partner-led delivery for mid-market and large enterprise clients.
• Thoughtworks: Thoughtworks is a technology consultancy specializing in agile delivery, platform engineering, and AI-augmented software development for large enterprises. It overlaps directly with Cprime's agile transformation, Atlassian/Jira implementations, and AI-First operating model offerings.
• Slalom: Slalom is a closely comparable mid-sized consulting firm focused on business and technology transformation for Fortune 500 enterprises. Both firms offer professional services around cloud platforms, AI adoption, and enterprise modernization with similar customer profiles and engagement models.
• ICF International: ICF provides digital transformation and technology consulting to government and commercial clients with comparable size and service breadth. Its technology modernization practice overlaps with Cprime's enterprise platform implementation and managed services offerings.

Broad incumbents

• Accenture: Accenture is the largest global systems integrator with deep enterprise transformation, cloud migration, and AI services practices. It competes broadly with Cprime on Fortune 500 enterprise transformation deals but operates at materially greater scale with broader service breadth.
• Infosys Consulting: Infosys is a global IT services and consulting firm delivering enterprise platform implementations, cloud migration, and AI services to Fortune 500 clients. It competes on the same enterprise transformation RFPs with a globally distributed delivery model.
• Deloitte Consulting: Deloitte's technology transformation practice competes for the same large enterprise transformation, cloud, and AI engagements as Cprime. It serves Fortune 500 clients globally with comprehensive strategy-through-implementation capabilities and similar platform vendor partnerships.
• IBM Consulting: IBM Consulting is the parent ecosystem counterpart for Cprime's Apptio partnership and competes in enterprise hybrid cloud and AI transformation. As both an investor in Apptio and a major consulting player, IBM represents both a partnership and competitive relationship.
• Cognizant: Cognizant provides enterprise digital transformation services including platform modernization, AI adoption, and managed services for large global clients. It competes with Cprime on ServiceNow, Atlassian, and broader enterprise platform implementation work.

Emerging players

• Movate: Movate (formerly CSS Corp) is an emerging digital and AI services firm targeting enterprise transformation, platform engineering, and managed services. It overlaps with Cprime's Atlassian and ServiceNow delivery capabilities while offering broader AI engineering services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cprimeinc
• Facebookfacebook.com/cprimeinc
• LinkedInlinkedin.com/company/cprime-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cprime