Kindship Group

What Kindship Group does

Kindship Group is a privately held marketing and communications consulting firm based in Wisconsin, USA, founded in 2020 by Jamie Lamonde. The company serves purpose-driven businesses, organizations, and entrepreneurs in the organic and regenerative food and farming sector, helping them clarify strategy, align internal teams, build authentic brands, and execute marketing and communications that grow the business without compromising mission. Its primary named product is the Impact Communications Package, a structured offering that combines an Impact Discovery phase (discovery call, marketing asset review, stakeholder identification) with an Impact Messaging & Plan phase (impact pillars, messaging, strategic communications plan). Underpinning this are four service modules: Strategy & Planning, Branding & Creative, Marketing & Communications, and Team Development & Alignment.

The firm's go-to-market is consultative and sales-led: prospective clients engage through the company website and email ([email protected]), beginning with an exploratory session to determine fit, followed by collaborative engagements that can range from project-based work to multi-year retainers. Pricing is quote-based and not publicly disclosed, with a free initial consultation offered. Notable clients span enterprise (Organic Valley, Aveda, Sambazon), mid-market (Ciranda, MammaChia, Living Alchemy, Wonderstate Coffee, Farmer Direct Organic), SMB (The Urban Farmhands, Not Just Coffee), and solo operators (The Daily Joy Journal), across verticals including organic dairy, specialty coffee, natural beauty, distribution, certification, publishing, and urban farming.

The leadership team combines decades of relevant industry experience: Jamie Lamonde spent 11 years on Organic Valley/CROPP Cooperative's marketing team during a period of sales growth from $156M to $930M and previously founded and ran Edible Madison magazine for ten years; Gage Mitchell leads creative and previously worked with Organic Valley on sustainability reports through his agency Modern Species; Molly Gaines brings 25 years of PR/marketing communications experience, including organic food brand work at Haberman; and Jim Klousia adds over a decade of CPG experience in go-to-market strategy and product launches. The company is bootstrapped with no disclosed outside funding and operates primarily in the USA with a stated global distribution capability.

Name

Kindship Group

Legal name

Kindship Group

Website

https://kindshipgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kindship Group is a Wisconsin-based marketing and communications consulting firm serving purpose-driven organic and regenerative food and farming organizations with strategy, branding, communications, and team alignment services.

Ownership category

akta.pro rank

Headquarters

HQ city

La Farge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services: Fees for marketing strategy, branding, creative design, communications, and team alignment consulting services. Projects typically include strategy & planning, branding & creative, marketing & communications, and team development & alignment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kindship Group is a marketing and communications partner for organic and regenerative food and farming organizations. The firm delivers strategy and planning, branding and creative, marketing and communications, and team development and alignment services, anchored by its named Impact Communications Package which helps clients align internally, refine impact messaging, and connect with key stakeholders.

Product overview

Kindship Group is a marketing and communications consulting firm offering professional services to organic and regenerative food and farming organizations. The company operates as a single unified offering supplemented by modules, with the core Impact Communications Package as the primary named product. Additional service modules include Strategy & Planning, Branding & Creative, Marketing & Communications, and Team Development & Alignment. These services work together to help mission-driven businesses grow through strategic planning, brand development, communications execution, and organizational alignment.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Communications Package A structured service offering designed to help organizations align internally, refine their impact messaging, and connect with key stakeholders. Includes Impact Discovery (discovery call, marketing asset review, stakeholder identification) and Impact Messaging & Plan (impact pillars, messaging, strategic communications plan). Targeted at purpose-driven food and farming organizations.
• Strategy & Planning Strategic planning services for purpose-driven organizations including messaging/storytelling platforms, public relations, content plans, copywriting, and fractional marketing and communications support.
• Branding & Creative Comprehensive branding and design services including brand positioning, mission/vision/values development, naming, rebranding, packaging, websites, marketing collateral, trade show materials, and impact report design.
• Marketing & Communications Collaborative messaging and communications work including brand narrative development, disciplined creative tactics, and audience engagement strategies.
• Team Development & Alignment Services to cultivate thriving leaders and team alignment around company vision, business strategies, and plans, including strategic planning support, meeting facilitation, organizational development, and leadership coaching.

Quantifiable outcome

• Over 100,000 units sold in first two months for Farmer Direct Organic brand launch
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Purpose: Creative and communications agency that builds campaigns and brand strategies for purpose-driven organizations across food, sustainability, and health. Directly comparable business model: mission-driven clients, strategy + creative + comms execution.
• Clarkson Public Relations: PR and marketing agency specializing in natural, organic, and sustainable products with a long roster of organic CPG clients. Direct competitor for the same enterprise organic food and farming accounts Kindship serves.
• Butler/Till: Certified B Corp media and communications agency serving purpose-driven brands in natural products, wellness, and sustainable food. Same end customers and mission-aligned positioning, with broader media-buying capabilities that compete for the same organic CPG wallet.
• Resonance Companies: Global brand strategy and creative agency focused on consumer brands in natural, organic, and sustainable categories. Comparable client base (natural food, CPG) and overlapping service offering spanning brand positioning, packaging, and marketing communications.
• Modern Species: Design and branding studio that has produced sustainability reports for Organic Valley and other mission-driven food/consumer brands. It is explicitly referenced in Kindship's team bios, and competes for the same type of brand, packaging, and report-design engagements.
• Elevate Creative + Marketing: B Corp agency providing branding, digital marketing, and PR for mission-driven food, wellness, and sustainability brands. Directly overlaps with Kindship's organic/regenerative client base and service modules.
• Haberman: Minneapolis-based agency specifically representing organic, local, and sustainable food brands. It is the closest analog to Kindship, and is even cited as a former employer of Kindship's Strategic Communications Director, indicating direct familiarity with the same client roster and category.

Others

• Whole Foods Market Media (in-house): While not an external agency, Whole Foods' in-house marketing team serves as a buyer of services Kindship pitches (branding, packaging, sustainability reports) for brands seeking distribution. Relevant as an ecosystem participant rather than a competitor.

Emerging players

• Fireside (formerly Spirit of Purpose): B Corp creative and marketing agency for mission-driven consumer brands. Overlapping service modules (brand strategy, comms, content) and similar client types, though with a wider category spread than Kindship's organic-only focus.
• Movement Strategy: Cultural and social-impact agency working with brands on purpose-led campaigns, including food and CPG clients. Comparable services but skews toward larger-scale cultural campaigns and influencer activations rather than niche organic positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kindshipgroup
• LinkedInlinkedin.com/company/kindship-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindship Group