Movement Strategy
Movement Strategy is a US-based, fully remote social media marketing agency founded in 2008 serving enterprise clients such as Amazon, Netflix, Intuit, e.l.f. Cosmetics, and Klarna with social-led brand strategy, content creation, influencer partnerships, and paid media services.
- Company typePrivate
- Founded2008
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Movement Strategy does
Movement Strategy is a US-based, fully remote social media marketing agency founded in 2008 and headquartered in Boulder, Colorado. The firm delivers social-led brand strategy, content creation, influencer and creator partnerships, paid social media management, community management, and experiential campaigns for enterprise clients including Amazon Prime Video, Netflix, Intuit (TurboTax), e.l.f. Cosmetics, Klarna, and Looney Tunes. The agency differentiates through a 'social-led' approach that integrates social intelligence into brand strategy from inception, alongside a 'ready, fire, aim' operating philosophy that prioritizes speed and experimentation. Its core 'technology' is operational rather than software-based: proprietary social intelligence and performance design methods, cultural trend analysis, and creator/influencer relationship infrastructure, with a Data Strategy & Analytics function and a VP of Technology role supporting internal tooling. No public APIs, software products, or patents are disclosed.
The business operates as a B2B professional services agency, generating revenue through quote-based retainers and project fees scoped by client, campaign complexity, and engagement length. Pricing is not publicly disclosed. Distribution is primarily direct enterprise sales and account-based relationship management, supplemented by thought leadership channels: CEO Jason Mitchell's bylines in Inc. Magazine and Forbes, the agency's 'Our Feed' content marketing, 'The Pulse' panel series, and sustained industry awards recognition (200+ Webby, Shorty, Clio, and One Show honors). In May 2025 the firm acquired Newfangled Studios, a creative production agency, retaining both brands and lifting combined revenue to approximately $45 million and headcount by roughly 30%. The agency is privately held, founder-controlled, and operates without disclosed institutional investment.
Movement Strategy firmographics
Firmographics- Name
- Movement Strategy
- Legal name
- Movement Strategy
- Website
- https://movementstrategy.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movement Strategy is a US-based, fully remote social media marketing agency founded in 2008 serving enterprise clients such as Amazon, Netflix, Intuit, e.l.f. Cosmetics, and Klarna with social-led brand strategy, content creation, influencer partnerships, and paid media services.
- Ownership category
- akta.pro rank
Movement Strategy industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Influencer Campaign Strategy & Planning (BPAFAHAC), Content Strategy & Planning (BPAFAIAG), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Movement Strategy is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Movement Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Social Media Marketing: Movement Strategy generates revenue through professional service fees for social media marketing services including brand strategy, content creation, influencer partnerships, paid media management, and community management. Combined revenue with Newfangled Studios totals $45 million.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Movement Strategy product offering
Product offeringCore offering
Movement Strategy is a social-powered marketing agency that delivers social-led brand strategy, content creation, influencer and creator partnerships, paid social media management, community management, and experiential campaigns for enterprise brands. The agency plans, produces, and manages social media campaigns across platforms such as Instagram, TikTok, YouTube, and Twitter, and in May 2025 expanded its creative production capabilities through the acquisition of Newfangled Studios.
Product overview
Movement Strategy is a social-powered marketing agency that provides a suite of social media marketing services rather than a software product. Their service offerings include Social-Led Brand Strategy, Content That Moves Culture, Influencer & Creator Partnerships, Social Intelligence & Performance Design, Paid Media That Doesn't Feel Paid, Community Management & Channel Strategy, and Experiences People Talk About. The company works with major brands including Amazon, Netflix, Intuit, E.L.F. Cosmetics, Klarna, Looney Tunes, and others on social media campaigns and brand strategy. They also acquired Newfangled Studios in May 2025 to expand their creative production capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Social-Led Brand Strategy
- Content That Moves Culture
- Influencer & Creator Partnerships
- Social Intelligence & Performance Design
- Paid Social That Doesn't Feel Paid
- Community Management & Channel Strategy
- Experiences People Talk About
Quantifiable outcome
- Amazon Prime Video social channels had their biggest year ever: Instagram hit 122M engagements (22% over goal), TikTok added 19% more followers YoY, and YouTube saw record new follower growth.
- +3 more outcomes
Companies that use Movement Strategy
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Movement Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Movement Strategy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Newfangled StudioscoreMovement Strategy acquired Newfangled Studios, a creative production agency, resulting in expanded capabilities and ~30% headcount growth. The acquisition combines Movement's social strategy, community management, and media buying with Newfangled's creative production expertise. Both brands remain unchanged and there is no immediate impact on staff or current leadership structure.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Movement Strategy competitors and assessment
Company assessmentDirect peers
- Mekanism: Independent creative agency with a strong social, influencer, and content practice. Competes with Movement for the same enterprise social-led campaign briefs and has a similar boutique-with-marquee-clients profile.
- VaynerMedia: Gary Vaynerchuk's social-first creative and media agency serving major consumer brands. Direct competitor to Movement in social-led brand strategy, influencer, and content services for enterprise clients.
- GALE: Independent creative agency with a strong social, content, and shopper marketing practice serving Fortune 500 clients. Competes head-to-head with Movement on enterprise social-led brand strategy and influencer briefs.
- The Motherly: (Note: replacing with direct comparable) Socialfly is a social media and influencer marketing agency with comparable influencer campaign, content, and community-management services targeting mid-market and enterprise consumer brands.
Broad incumbents
- Droga5 (Accenture Song): Award-winning creative agency within Accenture Song, frequently bidding on the same enterprise AOR and campaign work as Movement. Larger scale and broader capability set, but less social-native by positioning.
- R/GA: Global digital agency under IPG with deep brand strategy, content, and technology capabilities. Competes for the same enterprise creative and social engagements as Movement but with a much broader offering and geographic footprint.
- Huge: Large independent digital agency offering strategy, design, content, and media. Overlaps with Movement on social-led brand work and content production for enterprise clients but operates at significantly greater scale across multiple capabilities.
- Tinuiti: Large independent performance marketing agency with strong paid social and influencer capabilities. Competes with Movement's Paid Social and influencer practice, especially for retail, beauty, and DTC enterprise clients.
Emerging players
- The Shelf: Influencer marketing agency specializing in creator strategy, campaign execution, and measurement. Competes with Movement's influencer and creator partnership practice, particularly for beauty and consumer goods brands.
- Obviously: Full-service social and influencer agency that builds creator campaigns for enterprise CPG, beauty, and tech brands. Direct overlap with Movement's influencer partnerships and paid social practice at the campaign execution layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Movement Strategy social profiles
Digital presenceMovement Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement Strategy leadership team
Management profileNumber of profiles
Profiles12 records
Movement Strategy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Movement Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement Strategy
What does Movement Strategy do?
Movement Strategy is a social-powered marketing agency that delivers social-led brand strategy, content creation, influencer and creator partnerships, paid social media management, community management, and experiential campaigns for enterprise brands. The agency plans, produces, and manages social media campaigns across platforms such as Instagram, TikTok, YouTube, and Twitter, and in May 2025 expanded its creative production capabilities through the acquisition of Newfangled Studios.
Is Movement Strategy a public or private company?
Movement Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movement Strategy founded?
Movement Strategy was founded in 2008. It employs 11 to 50 people.
Where is Movement Strategy based?
Movement Strategy is headquartered in Boulder, United States, in the North America region.
How does Movement Strategy make money?
One revenue line is on record: professional Services - Social Media Marketing.
Who are Movement Strategy's main competitors?
Direct peers on record are Mekanism, VaynerMedia, GALE and The Motherly. Broad incumbents are Droga5 (Accenture Song), R/GA, Huge and Tinuiti. Emerging players are The Shelf and Obviously.
Does Movement Strategy have an API?
No public API is recorded for Movement Strategy.
What industry is Movement Strategy in?
Movement Strategy's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAHAC, Influencer Campaign Strategy & Planning. Its NAICS code is 54181 and its SIC code is 7311.