What Newborn Care Solutions does

Newborn Care Solutions is a privately held, Scottsdale-based training and certification company serving the newborn care specialist (NCS) profession. Founded in 2015 by Tonya Sakowicz, who has 35+ years of nanny and NCS experience, the company operates a self-paced online learning management system at learning.newborncaresolutions.com that delivers a tiered curriculum — Foundational NCS ($997), Elevate NCS with AI Companion ($1,799), Advanced NCS ($897), and the 10-month Elite NCS™ / Master NCS® subscriptions — together with 13 specialized stand-alone courses priced $59–$597 covering sleep, multiples, food allergies, respectful care, and related topics.

The business monetizes through one-time course licenses, multi-month subscriptions (NCS Advantage Program™, Elite NCS™, Continuing Education Membership), CACHE/NCFE-accredited certification fees administered via Nanny Stella Inc., agency consulting engagements, an affiliate referral program, a weekly newsletter with sponsorship slots, and an annual NCS Enrichment Conference. Go-to-market is primarily product-led online with a sales-led overlay for the agency consulting motion and event-driven community activation through the conference and founder speaking engagements.

Customers span three segments: individual caregivers (nannies, postpartum doulas, aspiring NCS) seeking credentials and higher pay rates; parents and families seeking qualified newborn care; and childcare/staffing agencies seeking to build or professionalize an NCS placement vertical. Distribution is global online, supplemented by an Australian channel partner (Placement Solutions / Nurture Training College RTO) delivering 3-day intensives in Melbourne and Spanish-language support for the foundational course.

Name

Newborn Care Solutions

Legal name

Newborn Care Solutions

Website

https://newborncaresolutions.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Newborn Care Solutions operates a self-paced online training and certification platform for newborn care specialists, nannies, postpartum doulas, and childcare agencies, offering tiered curricula, CACHE-accredited credentials, and an annual enrichment conference.

Ownership category

akta.pro rank

Product category

Newborn Care Training and Certification

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

akta.pro secondary industries

Newborn Care Specialist (NCS) Placement (HSAAALAE), Newborn Care Specialist Placement, Matching & Staffing Services (HSAAACAK)

Keywords

• Newborn care training
• Caregiver certification programs
• Postpartum doula education
• Infant sleep consulting
• Nanny training courses

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Course Sales: Self-paced online training courses sold individually with tiered pricing from $59 to $1,799 depending on course depth and duration.
2. CACHE Certification: Third-party certification through CACHE International (administered by Nanny Stella, Inc.) with separate certification fees. Requires completion of foundational coursework and documented experience.
3. Bundled Programs: Discounted bundles of multiple courses offering holistic and comprehensive training experiences at reduced pricing.
4. NCS Advantage Program™: 3-month intensive program with monthly modules and two 45-minute one-on-one consultations with instructor Chevelle Frederick.
5. Agency Consulting Program: 10-segment weekly training program for agencies covering NCS placements with personal consulting, interview questions, deliverables, and staff access to training materials.
6. Affiliate Program: Referral-based program allowing affiliates to earn commissions for directing new students to training courses.
7. NCS Weekly Growth Newsletter: Weekly newsletter including book recommendations, tips, agency and student shoutouts with sponsorship opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Newborn Care Solutions is a private training and certification provider that sells online, self-paced newborn care education programs to caregivers, parents, and nanny/staffing agencies. The core catalog spans foundational, advanced, and elite-level training (including the trademarked Elite NCS™ and Master NCS® programs), specialized standalone courses, an agency consulting program, the NCS Advantage Program™ subscription, and certification pathways through CACHE (NCFE) and CAPPA, with certificates of completion and CEUs awarded on completion.

Product overview

Newborn Care Solutions offers a comprehensive suite of professional training and certification programs for newborn care specialists. The portfolio includes core training programs (Foundational NCS Training, Elevate NCS, Advanced NCS Training), elite-level certifications (Elite NCS™ and Master NCS®), career development programs (NCS Advantage Program™), and business tools (NCS Business Jumpstart Kit™). The company also provides external professional certifications through CACHE and CAPPA, along with 13 specialized stand-alone courses covering topics like infant sleep, multiples care, food allergies, and respectful caregiving. Additional offerings include agency placement training, a yearly enrichment conference, and consultation services.

Differentiator

Problem solved

Functional benefit

Brands

• Elite NCS™: Extensive training program combining advanced newborn care techniques, mentorship, and business coaching for experienced professionals.
• Master NCS®
• The NCS Advantage Program™
• Elevate NCS: The Ultimate Newborn Care Training™

Products and services

• Foundational Newborn Care Specialist Training Comprehensive introduction to newborn care covering safe practices, infant development, postpartum support, essential business basics, and practical skills for caregivers; 16 CEUs and required for NCS Certification.
• Elevate NCS: The Ultimate Newborn Care Training Most comprehensive training program with over 135 in-depth lessons and integrated AI Companion for advanced education and real-time support; 365-day access.
• Advanced Newborn Care Specialist Training 18-hour advanced training for experienced caregivers covering preemie care, multiples, high-profile clients, advanced feeding and sleep conditioning, and infant brain development.
• Elite NCS™ Program Extensive 10-month training experience combining advanced newborn care techniques, mentorship, and business coaching to elevate experienced caregivers into leaders.
• Master NCS® Program Top-tier designation within the Elite NCS program recognizing experienced professionals as master-level newborn care specialists.
• The NCS Advantage Program™ 3-month career development program with monthly modules and two 45-minute one-on-one consultations via Zoom with lead instructor Chevelle Frederick.
• The NCS Business Jumpstart Kit™ Comprehensive toolkit with essential tools, templates, and resources to launch and professionalize an NCS business.
• CACHE Certification Program Certification through CACHE International (NCFE) for Newborn Care Specialists; accredited by NCFE and recognized by Ofqual, Qualifications Wales, and CCEA Regulation; administered in the US via Nanny Stella, Inc.
• CAPPA Approved Program Foundational NCS course approved through CAPPA, qualifying for 16 continuing education units towards ongoing certification for postpartum doulas and NCS professionals.
• Sleep Solutions: Birth to 6 Months Specialized course exploring the science of infant sleep including circadian rhythms, sleep environments, and solutions to common issues; teaches caregivers to create effective sleep plans.
• Respectful Care for Newborns, Infants, and Toddlers Specialized course covering RIE, Montessori, Waldorf, and Reggio Emilia approaches, integrating neuroscience research and practical techniques for secure attachment.
• Jet-Set Nanny Training for caregivers to work with families who travel frequently, covering logistics of travel, adjusting to different environments, and maintaining high-quality care on the go.
• Food Allergies, In-Depth Course covering the basics and complex aspects of food allergies including FPIES and EOE, symptoms, treatments, and ways to support children and families dealing with allergies.
• The First Six Weeks Course providing in-depth understanding of milestones, reflexes, development, behavior, and appearance of newborns during the first six weeks.
• The Magical Octopus: Advanced Multiples Course equipping caregivers to confidently manage twins or multiples, covering scheduling, sleep strategies, feeding, and supporting twin parents.
• All Tied Up Course exploring tongue, lip, and cheek ties (TOTS), their impact on infants and adults, methods of release, and follow-up care.
• Skin Rashes in Newborns Course covering the 10 most common newborn skin rashes and sensitivities including diaper rash, eczema, and other conditions.
• Green is the New Black Course focusing on eco-friendly practices in newborn care, exploring the impact of toxins on infant health, brain development, and environmental factors.
• It's All in the Milk Course exploring essential infant feeding practices with focus on breastfeeding, milk production, and common challenges faced by new mothers.
• Communication That Creates Safety, Trust, and Retention Course teaching caregivers how to communicate clearly and confidently with families, build trust, and navigate real-life scenarios in newborn care settings.
• Agency Placement Training Program Complete system for successful NCS placements covering 10 segments delivered weekly, interview questions, agency deliverables, staff access to NCS training, and personal consulting with the founder and senior staff.
• NCS Enrichment Conference Four-day immersive conference experience in Scottsdale, Arizona featuring evidence-based education, networking, and experiences designed to enrich newborn care professionals' careers.
• Consultation Services One-on-one consulting and in-home sleep conditioning and newborn care services available through the company's booking platform.
• Continuing Education Membership Ongoing continuing education subscription offering mini training designed to support graduates after completing a single course.

Quantifiable outcome

• NCS placements can become 20%+ of agency revenue
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nanny Stella, Inc.coreStrategic or Co-development PartnerUS authorized representative of CACHE International for administering NCS certification. Newborn Care Solutions is independent of the certification process - students apply directly through Nanny Stella to [email protected] after completing training.
• Baby Go GreenminorStrategic or Co-development PartnerPartner company providing certified Eco-Maternity Consultant and Green Birth Educator services. Founder Tonya Sakowicz is certified through this partner company.
• Laura Nance EducationminorStrategic or Co-development PartnerPostpartum doula training partnership - NCS certified professionals through Newborn Care Solutions qualify for professional postpartum doula training that credits newborn care knowledge, avoiding redundant information.
• American Professional Nanny Association (APNA)minorGTM or Marketing PartnerIndustry association featuring content and resources about newborn care specialists and agency placements.
• Placement Solutions / Nurture Training CollegecoreChannel Partner/ Reseller/ DistributorAustralian-based placement solutions company and RTO (Registered Training Organization) that delivers Newborn Care Solutions training in intensive 3-day courses. Sister company Nurture Training College RTO based in Melbourne, Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newborncaresolutions
• Instagraminstagram.com/newborn_care_solutions
• Xx.com/newborncare2

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newborn Care Solutions