TreePlotter

What TreePlotter does

TreePlotter is the commercial product brand of PlanIT Geo, a privately held software company headquartered in the Denver metropolitan area (Wheat Ridge mailing address, Arvada-listed firmographic city) that builds a web-based GIS platform purpose-built for urban forestry asset management. The platform enables organizations to collect, manage, and analyze tree inventory data in real time on any desktop or mobile device, with both online and offline field data collection capabilities and unlimited-user access per organization. Core products are TreePlotter INVENTORY (the primary tree inventory and asset management application) and TreePlotter CANOPY (an urban forest canopy analysis and planning tool), supplemented by a modular add-on catalogue that includes Work Order Management, three jurisdiction-specific tree appraisal frameworks (CTLA 9th/10th Editions for North America, CAVAT for the UK, Melbourne Appraisal Method), NatureScore ecological scoring, Map Scenarios, Community Engagement Maps, Landing Pages, and a Crowdsourcing module. The platform integrates with i-Tree for ecosystem benefits calculations (carbon storage and sequestration, air quality, stormwater management), with Nearmap for current aerial imagery, and with Google Translate for international users. TreePlotter also operates professional services lines — TreeD Hybrid Tree Inventory, urban forestry consulting, and geospatial mapping services — extending its software into data collection and advisory work.

The company serves four primary verticals: municipal, county, and state government agencies managing public trees; private tree care companies (arborists, tree surgeons, landscapers) needing CRM, routing, and work order capabilities; nonprofit organizations focused on urban forestry and environmental conservation; and universities managing campus trees. Named customers include the City of Boulder, Trees Atlanta, Texas Trees Foundation, Canopy Palo Alto, and ClimbingHI Maui. The product is sold globally with dedicated US and UK sales operations (UK sales line, UK support line, [email protected], and a UK-specific TreePlotter website) and was extended into Canada via the TreePlotter CANOPY launch.

TreePlotter's revenue model is subscription SaaS with annual billing cycles and quote-based enterprise pricing — no public price list is disclosed. Revenue is augmented by paid add-on modules and by integration-related fees (e.g., Nearmap imagery pass-through). Distribution runs through direct enterprise and inside sales supported by free consultation and demo requests, complemented by content marketing (resource library, blog, webinars), organic social channels (LinkedIn, Facebook, X, Instagram, YouTube), industry events such as the Arbor Day Foundation's Partners in Community Forestry conference, and a dedicated support portal at support.treeplotter.com. The company is bootstrapped with no disclosed venture or private equity funding, and operates with 11-50 employees.

Name

TreePlotter

Legal name

PlanIT Geo™

Website

https://treeplotter.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

TreePlotter, operated by PlanIT Geo, is a web-based GIS software suite for urban forestry inventory and asset management. It serves municipal governments, private arborists, nonprofits, and universities globally through subscription SaaS with modular add-ons.

Ownership category

akta.pro rank

Product category

Urban Forestry Software

NAICS

Support Activities for Forestry (115310), Support Activities for Forestry (1153)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Forestry (800)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

akta.pro secondary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

Keywords

• Urban forestry software
• Tree inventory management
• GIS asset management
• Municipal tree mapping
• Arborist software platform

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: TreePlotter operates as a subscription-based SaaS platform providing tree inventory and asset management software. The software includes various modules and add-ons such as Work Order Management, Tree Appraisal Methods (CTLA, CAVAT, Melbourne), and Crowdsourcing, which are available at additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

TreePlotter is a web-based GIS software suite for urban tree inventory and asset management. It enables government agencies, tree care businesses, non-profits, and universities to collect and manage tree data in real-time on any device, online or offline, with unlimited users. The suite includes core products (TreePlotter INVENTORY and CANOPY) plus add-on modules for work orders, tree appraisal, canopy analysis, and community engagement.

Product overview

TreePlotter Software Suite is a modular platform-plus-products architecture for urban forestry management. The core products are TreePlotter INVENTORY (primary tree inventory and asset management) and TreePlotter CANOPY (urban tree canopy analysis), which work together as the foundation of the platform. These are supplemented by add-on modules including Work Order Management, Tree Appraisal Methods (Melbourne Appraisal Method, CTLA Tree Appraisal for 9th and 10th Editions, CAVAT for UK trees), NatureScore for environmental scoring, and engagement tools such as Map Scenarios, Landing Pages, Community Engagement Map, and Crowdsourcing Module. TreePlotter Projects provides customized applications for specific initiatives. The platform is built on a web-based GIS system optimized for mobile use, supporting data collection online or offline with unlimited users.

Differentiator

Problem solved

Functional benefit

Brands

• TreePlotter™ INVENTORY: Core tree inventory and data management software for collecting and managing tree data in real-time on any device.
• TreePlotter™ CANOPY
• TreePlotter Projects
• NatureScore™
• TreePlotter PARKS

Products and services

• TreePlotter INVENTORY

Quantifiable outcome

• Ecosystem benefits update every 15 minutes for real-time environmental impact tracking

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspire Software (ServiceTitan Green): Business management software for landscape and tree-care operators, with routing, work orders and customer management that compete with TreePlotter's Tree Care / Private Industry segment.
• SingleOps: SaaS operations platform for the green industry (tree, lawn, landscape) covering scheduling, work orders and CRM—overlapping with TreePlotter's private-industry segment and Work Order Management module.
• ArborMetrics (Davey Tree Expert Co.): Subscription tree-inventory and urban-forestry management platform offered by Davey Tree, targeting the same municipal, utility and consulting customers as TreePlotter with overlapping features such as inventory, work orders and tree appraisal.
• OpenTreeMap: Open-source urban tree inventory and stewardship platform that municipalities and nonprofits use to map, measure and steward trees, directly competing for the same go-to-market and arborist day-to-day use cases.

Broad incumbents

• CityWorks (Trimble): Municipal asset and work-order management suite from Trimble used by cities that also need tree-inventory functionality; competes with TreePlotter for the same public-works budget line across a broader asset-management portfolio.
• Esri ArcGIS / ArcGIS Indoors: Dominant GIS platform used by municipalities and universities; offers partner apps and templates for tree management, competing indirectly with TreePlotter where agencies prefer a single-vendor GIS-plus-tree workflow.

Emerging players

• Jobber: Field-service management SaaS used by small and mid-size tree-care companies for scheduling and invoicing; targets the same smaller commercial customers with a lighter, less forestry-specific feature set.
• Real Green Systems (Service Assistant / Apparent): Long-standing lawn, tree and landscape service-management software competing for the same green-industry operators, particularly in residential and commercial tree-care segments.
• Greenius: Tree-care and landscape operations software used by arborists and urban-forestry teams for quoting, scheduling and field reporting—overlapping with TreePlotter's work-order and route-management functionality.

Others

• i-Tree Tools (USDA Forest Service): USDA-developed ecosystem services methodology that TreePlotter integrates with; functions as an enabling/ecosystem participant rather than a head-to-head software competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TreeplotterCL
• YouTubeyoutube.com/channel/UCneSlEYIOuPnn_OQZNP6mWw
• Facebookfacebook.com/PlanItGeo2012
• LinkedInlinkedin.com/company/plan-it-geo
• Instagraminstagram.com/planitgeo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreePlotter