Green Cycle

What Green Cycle does

Green Cycle, legally Greencycle Mulch, is a family-owned landscaping materials manufacturer and recycler founded in 1992 and headquartered in Indianapolis, Indiana. The company's core operation converts approximately 250,000 cubic yards of organic yard waste annually — brush, limbs, and leaves — into high quality mulch, soil blends, compost, and stone products. It sells these products alongside grass seed, fertilizers, and a newly introduced recycled-tire rubber mulch line to residential homeowners and commercial customers across central Indiana through six physical locations and a phone-coordinated driveway delivery service.

The technology footprint is intentionally lightweight: a Shopify-based e-commerce storefront with a proprietary Mulch Calculator tool, supported by social media and email marketing. There is no proprietary AI, no platform integrations, and no app or developer-facing APIs. The commercial waste drop-off and tipping fee service functions as both a feedstock supply for mulch production and a separate B2B revenue stream.

The business model is transactional one-time purchase: customers select products online or in-store, pay per cubic yard or unit, and either pick up at one of six Indiana yards or schedule driveway delivery coordinated by phone. Pricing is unit-based, with promotional pricing on Premium Hardwood mulch ($17/yd versus a $33.38/yd list) and separate delivery and tipping fees. Revenue is split across residential DIY landscaping buyers (primary) and commercial waste haulers and landscape professionals (secondary), with no subscription or contract component. The company is privately held by the Repenning family and operates 51–100 employees.

Name

Green Cycle

Legal name

Greencycle Mulch

Website

https://greencycleindy.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Cycle is a family-owned Indianapolis landscaping materials manufacturer founded in 1992 that converts 250,000 cubic yards of organic yard waste annually into mulch, soil, and stone sold to residential and commercial customers across six central Indiana locations.

Ownership category

akta.pro rank

Product category

Landscape Materials

NAICS

Compost Manufacturing (325315), Lawn and Garden Equipment and Supplies Retailers (4442), Waste Collection (56211)

SIC

Sanitary Services (4950)

akta.pro primary industry

Yard Waste, Land Clearing & Green Waste Processing (Mulch/Compost Feedstock) (BPALAEAG)

akta.pro secondary industries

Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Organics (Food/Yard) Collection (Residential & Commercial) (EUAIAAAO)

Keywords

• Landscape materials supply
• Organic mulch production
• Yard waste recycling
• Bulk soil delivery
• Rubber mulch products

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Landscape Material Sales: Revenue generated from the sale of landscape materials including mulch (hardwood and rubber), soil, stone, grass seed, and fertilizers. Customers purchase products directly through the e-commerce platform with delivery or pickup options. This is a transactional, one-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green Cycle manufactures and sells organic mulch, black rubber mulch, soil, stone, grass seed, and fertilizers for residential and commercial landscaping projects. The company recycles yard waste into mulch products at its Indianapolis-area facilities and operates six retail yards across Indiana. It also provides driveway delivery and commercial yard-waste drop-off services.

Product overview

Green Cycle is a landscaping materials supplier and organic waste recycling company operating in the Indianapolis, Indiana area. The company operates as a single unified product/service offering centered on sustainable landscaping materials, processing yard waste into mulch and related products. The core product portfolio includes Mulch (organic and rubber variants), Soil (topsoil and compost), Stone, Grass Seed, and Fertilizers, supported by a Mulch Calculator tool. The company provides delivery and waste drop-off services, operating multiple locations across central Indiana (Danville, Greenfield, Zionsville, Noblesville, Indianapolis, and Kokomo). Founded in 1992, Green Cycle keeps approximately 250,000 cubic yards of organic yard waste out of landfills annually by converting it into mulch products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mulch
• Black Rubber Mulch
• Soil
• Stone
• Grass Seed

Quantifiable outcome

• 13 plastic mulch bags avoided per cubic yard of mulch purchased
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Harvest Power: Organic waste recycling company that converts food and yard waste into compost, mulch and renewable energy products. Comparable to the processing/feedstock side of GreenCycle's operation, though more focused on food waste and larger-scale anaerobic digestion.
• Ohio Mulch Supply: Regional mulch, compost, topsoil and stone producer/retailer serving the Columbus/Cincinnati Ohio market with bulk delivery and retail pickup locations. Closest direct analog to GreenCycle's processing-plus-DTC-delivery model in an adjacent Midwest geography.
• Kurtz Bros: Ohio/Pennsylvania-based landscape supply and organic recycling company that processes yard waste into compost and mulch and sells to both homeowners and commercial customers. Nearly identical processing-plus-retail business model to GreenCycle.
• Tuckahoe Turf Farms: Mid-Atlantic producer and supplier of mulch, topsoil and stone with retail yard locations and bulk delivery service for residential landscaping customers. Closely comparable in product mix, customer base, and bulk-delivery model.

Broad incumbents

• SiteOne Landscape Supply: Largest North American wholesale distributor of landscape supplies (mulch, soil, stone, fertilizers) serving professionals through hundreds of branches. While broader in scope and B2B-focused, it competes with GreenCycle for the same residential and small-contractor customer base across overlapping product categories.
• Koopman Lumber & Hardware: Regional building materials and garden supply retailer serving Massachusetts with multiple physical locations selling mulch, soil, stone, and related landscaping products. Comparable in its combination of physical yard retail + home-contractor customer base.
• The Scotts Miracle-Gro Company: Large publicly-traded lawn and garden consumer products company selling fertilizers, grass seed, and mulches through retail channels. Overlaps with GreenCycle's add-on product lines (grass seed, fertilizers) and represents a competitor at the branded-consumer-products tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=dZV5C932E7o
• Facebookfacebook.com/GreenCycleofIndiana
• Instagraminstagram.com/GreenCycleofIndiana
• LinkedInlinkedin.com/company/greencycle-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Cycle