PromoKing

What PromoKing does

PromoKing is a promotional products distributor headquartered in San Antonio, Texas, that sells branded merchandise including apparel, bags, drinkware, awards, electronics, food items, travel accessories, and writing instruments. The company operates as a catalog-based distributor leveraging the DistributorCentral e-commerce platform to provide an online storefront (mypromoking.com) where customers can browse, customize, and order products directly. PromoKing does not develop proprietary technology; instead, it relies on third-party platform infrastructure and supplier relationships to aggregate a catalog of over 100,000+ products across eight main categories.

The company's service offerings include custom screen printing and embroidery (supporting up to 12 colors), custom logo design, and one-on-one consultations. Pricing is unit-based and varies significantly: basic items start under $1 per unit, mid-range apparel and drinkware range from $1-$25, and premium items like crystal awards or Brooks Brothers jackets can reach $400+. Most products have tiered pricing based on order quantity with minimum order requirements.

PromoKing serves businesses of all sizes across three primary use cases: corporate marketing/branded merchandise, trade show and event promotions, and employee recognition/incentive programs. The company generates revenue through one-time promotional product sales and holds memberships in industry associations including PPAI, SAGE, IFEA, and TFEA. The company is privately held, has 11-50 employees, was founded in 2016, and maintains a regional focus on San Antonio and surrounding areas, supplemented by community sponsorships such as the King William Fair and OLLU Fiesta Confetti 5k Run.

Name

PromoKing

Website

https://mypromoking.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PromoKing is a San Antonio-based promotional products distributor selling branded merchandise including apparel, bags, drinkware, awards, and electronics to businesses of all sizes for marketing, trade shows, and employee recognition, operating through a DistributorCentral-powered e-commerce catalog.

Ownership category

akta.pro rank

Product category

Promotional Products Distribution

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Retailers (4581), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Services-Advertising (7310), Retail-Miscellaneous Shopping Goods Stores (5940), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Promotional Products & Branded Merchandise Retail (CRALAJAM), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Promotional products
• Branded merchandise
• Custom apparel printing
• Corporate gifts
• Screen printing services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional Products Sales: PromoKing generates revenue through the sale of branded promotional products including apparel, drinkware, bags, awards, tech items, and food products. Customers order through their online catalog with various customization options including screen printing, embroidery, and laser engraving services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

PromoKing is a promotional products distributor that sells customized branded merchandise across eight product categories: apparel and shirts, awards and recognition, backpacks and bags, cups and drinkware, food and edibles, tech and electronics, travel accessories, and writing accessories. The company supports these products with in-house screen printing and embroidery customization services and operates an online catalog (mypromoking.com) on the DistributorCentral platform for browsing, account management, and ordering.

Product overview

PromoKing is a promotional products company offering a comprehensive catalog of branded merchandise and custom printing services. The core offering consists of eight main product categories: Apparel & Shirts (including T-shirts, polo shirts, and headwear), Awards & Recognition (trophies, plaques, medals, crystal awards), Backpacks & Bags (tote bags, backpacks, duffel bags), Cups & Drinkware (stadium cups, tumblers, water bottles), Food & Edibles (gourmet gift packs, chocolate, cheese boards), Tech & Electronics (electronic devices and accessories), Travel Accessories (luggage and travel products), and Writing Accessories (pens and writing instruments). The company provides two primary customization services: screen printing (contract services for apparel with multi-color designs) and embroidery (digitizing services for custom designs up to 12 colors). PromoKing operates as a distributor-catalog model where customers browse the online catalog and order customized products with their branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparel & Shirts
• Awards & Recognition
• Backpacks & Bags
• Cups & Drinkware
• Food & Edibles
• Tech & Electronics
• Travel Accessories
• Writing Accessories
• Screen Printing Services
• Embroidery Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• International Festivals & Events AssociationminorOthersPromoKing is a proud member of the International Festivals & Events Association, demonstrating commitment to the events and festivals industry.
• Texas Festivals & Events AssociationminorOthersPromoKing maintains membership in the Texas Festivals & Events Association, showing regional industry involvement.
• SAGEminorOthersPromoKing is a member of SAGE, a leading promotional products industry organization.
• PPAIminorOthersPromoKing holds membership in PPAI (Promotional Products Association International), the primary industry association for promotional products.
• King William FairminorGTM or Marketing PartnerPromoKing is a proud sponsor of the King William Fair, a community event in San Antonio, demonstrating local community involvement.
• OLLU Fiesta Confetti 5k RunminorGTM or Marketing PartnerPromoKing sponsors the OLLU Fiesta Confetti 5k Run, supporting local community health and fitness initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Quality Logo Products: Quality Logo Products is a promotional products distributor specializing in screen-printed and embroidered branded merchandise for businesses and organizations. It is a direct competitor in the SMB and mid-market segment that PromoKing targets.
• Branders.com: Branders is a direct-to-customer promotional products and corporate apparel distributor offering custom-decorated merchandise with online catalog browsing and ordering. Operates a similar e-commerce plus decoration model to PromoKing.
• Boundless (Boundless Network): Boundless Network is a national promotional products distributor serving businesses, schools, and organizations with branded merchandise and custom printing. Comparable in catalog breadth and target customer base to PromoKing.
• Custom Ink: Custom Ink is a leading online custom apparel and promotional products provider offering screen printing, embroidery, and decoration services. Directly comparable to PromoKing in the apparel/printing segment and the SMB-to-mid-market customer profile.
• National Pen: National Pen is a promotional products company specializing in custom-printed writing instruments, apparel, and business gifts for SMBs. Overlaps with PromoKing's writing accessories, apparel, and gift product categories.
• Crestline Promotional Products: Crestline is a direct-to-customer promotional products distributor offering thousands of customizable branded items across apparel, bags, drinkware, and awards. Its online catalog and customization model closely mirror PromoKing's DistributorCentral storefront approach.

Broad incumbents

• 4imprint: 4imprint is one of the largest publicly traded promotional products distributors in North America, offering a broad catalog of branded merchandise across apparel, bags, drinkware, and tech categories. It is the most direct large-scale comparable to PromoKing's distribution-plus-decoration model.
• HALO (Halo Branded Solutions): HALO is one of the largest independent promotional products distributors in the US, serving enterprise clients with custom branded merchandise, recognition programs, and decoration services. Comparable to PromoKing in core offering, but at materially greater scale and with a national footprint.

Regional players

• Allegra Marketing Print Mail: Allegra is a franchise network of marketing, print, and promotional products providers serving local and regional markets. Comparable in local/regional SMB service model and in offering custom printing and branded merchandise alongside PromoKing's services.

Emerging players

• Stitchy Lizard: Stitchy Lizard is a smaller online custom apparel and promotional products shop offering screen printing and embroidery services. Comparable as a niche, e-commerce-led distributor in the same product and decoration space as PromoKing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromoKing