The Trezona Group

What The Trezona Group does

The Trezona Group is a privately-held sports consultancy founded in London in 1999 by CEO Guy D. Trezona, operating as a platform of four wholly-owned subsidiaries that collectively deliver advisory, recruitment, event, and championship services to elite professional sport clients. Its offerings span commercial, marketing and sponsorship acquisition through Passion4Sport (P4S); executive search and recruitment through Trezona & Co, the first specialist sports executive search firm in Europe (founded 2001, independently ranked in the Top 10 consumer sector executive search firms for 11 consecutive years by Executive Grapevine); sports and event management through PremiereLuxe; and the Combaterra European Mixed Martial Arts Championship, launched in 2022, which operates a tournament-format event drawing fighters from Europe, the Middle East, Asia, and the Americas. The group serves sports governing bodies, national teams, independent teams, and professional athletes, with international staff located in London (headquarters at 100 Pall Mall), Geneva, and Singapore.

The business model is pure professional services: revenue is generated through bespoke, confidential engagements rather than standardized pricing, with no public pricing, no disclosed revenue figures, no external funding, and no recorded M&A. The technology footprint is intentionally light; the firm competes on relationship capital, sector specialization, and 25 years of brand equity rather than proprietary platforms, and the 2025 website indicates new involvement in the creation and management of sports academies worldwide as a forward growth vector. The group remains founder-controlled, organically grown, and small (11–50 employees), which positions it as a niche boutique rather than a scaled consultancy.

Name

The Trezona Group

Legal name

The Trezona Group

Website

https://trezona.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Trezona Group is a London-based sports consultancy founded in 1999 that operates four subsidiaries (Passion4Sport, Combaterra, PremiereLuxe, and Trezona & Co) delivering commercial advisory, executive search, event management, and MMA championship services to sports governing bodies, national teams, independent teams, and professional athletes globally.

Ownership category

akta.pro rank

Product category

Sports Consultancy Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

Keywords

• Sports consultancy services
• Executive search recruitment
• Sponsorship acquisition advisory
• Sports event management
• Athlete management services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consultancy Services - Commercial, Marketing & Sponsorship: Passion4Sport provides tailored advisory services for sponsorship acquisition and commercial partnerships within professional sport and entertainment.
2. Executive Search & Recruitment: Trezona & Co provides retained executive search services for recruitment of top-level executives to sports governing bodies and high-profile teams globally. Ranked in Top 10 consumer sector executive search firms for 11 consecutive years.
3. Sports & Event Management: PremiereLuxe provides professional support, event services, sports management, and invitation-only events for teams and individuals within the sports industry.
4. MMA Championship Operations: Combaterra operates the European Mixed Martial Arts Championship featuring tournament format bringing together fighters from Europe, Middle East, Asia, and Americas.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

The Trezona Group is a sports-focused consultancy delivering four lines of service through its subsidiaries: commercial, marketing and sponsorship acquisition advisory (Passion4Sport), specialist executive search and recruitment for sports governing bodies and teams (Trezona & Co), sports management and invitation-only event services (PremiereLuxe), and operation of the European Mixed Martial Arts Championship (Combaterra). It serves governing bodies, national teams, independent teams, and high-profile sports men and women worldwide from offices in London, Geneva and Singapore.

Product overview

The Trezona Group is a sports-focused consultancy organisation operating as a platform of four distinct subsidiary companies, each serving different segments of the professional sports industry. The portfolio comprises Passion4Sport (P4S) for commercial, marketing and sponsorship advisory services; Combaterra for European Mixed Martial Arts championship events; PremiereLuxe for sports management and event services; and Trezona & Co for specialist executive search and recruitment. These four integrated but distinct offerings allow the group to provide comprehensive consultancy services ranging from sponsorship acquisition to event management and talent recruitment within professional sport.

Differentiator

Problem solved

Functional benefit

Brands

• Passion4Sport (P4S): Commercial, Marketing and Sponsorship Acquisition - advising and servicing international clients who are recognised leaders in professional sport and entertainment.
• Combaterra
• PremiereLuxe
• Trezona & Co

Products and services

• Passion4Sport (P4S)
• Trezona & Co Executive Search
• PremiereLuxe Sports and Event Management
• Combaterra European MMA Championship

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• AlpinestarsminorOthersAlpinestars, manufacturers of automotive and motorcycle racing and rider apparel, supplies products to The Trezona Group.
• Fraser Yachts WorldwideminorOthersOfficial representatives of Fraser Yachts Worldwide who specialise in luxury yacht charter and super yacht brokerage.
• BMW AlpinaminorOthersBMW Alpina, manufacturers of exclusive automobiles, supplies vehicles to The Trezona Group.
• BremontminorOthersAward winning luxury British watch brand with a passion for aviation and flying, supplies watches to The Trezona Group.
• Piers DowellminorOthersHigh quality custom helmet paintwork and artwork since 1992, provides services to The Trezona Group.
• Help for HeroesminorOthersThe Trezona Group of companies support the Help for Heroes charity.
• Hotel du VinminorOthersOfficial UK Boutique Hotel and Bistro partner of The Trezona Group.
• Franço's BarbersminorOthersOfficial gentleman's grooming supplier and barber shop to The Trezona Group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ONE Championship: ONE Championship is a global combat sports promotion headquartered in Singapore operating MMA, kickboxing, and Muay Thai events. Comparable as an emerging player in the combat sports promotion space that Combaterra directly competes in.

Broad incumbents

• Wasserman: Wasserman is a global sports marketing and talent management firm with athlete representation, consulting, and events divisions. Comparable to Trezona's combined athlete management, sponsorship, and event management offerings.
• Spencer Stuart: Spencer Stuart is a global executive search firm with a dedicated sports practice serving federations, leagues, and teams. Comparable to Trezona & Co as a broader incumbent in sports-specific executive search.
• IMG (Endeavor): IMG is a global sports and entertainment conglomerate offering athlete management, event production, sponsorship, and licensing. Comparable as a broad incumbent covering the full scope of services The Trezona Group provides through its four subsidiaries.
• Korn Ferry: Korn Ferry is a global executive search and organizational consulting firm. Directly comparable to Trezona & Co in the retained executive search for sports governing bodies and high-profile teams.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search firm serving sports, media, and entertainment clients. Comparable to Trezona & Co as a broader incumbent in retained executive search for sports organizations.
• Octagon: Octagon is a global sports marketing consultancy within IPG that manages athlete endorsement, sponsorship consulting, and event operations. Comparable as a broader incumbent offering overlapping services across Trezona's Passion4Sport and PremiereLuxe subsidiaries.

Direct peers

• Stellar Sports: Stellar Sports is a sports marketing and athlete management agency serving federations, teams, and athletes across sponsorship and endorsements. Closely mirrors The Trezona Group's boutique full-service model in athlete representation and commercial advisory.
• Two Circles: Two Circles is a sports marketing consultancy providing data-driven fan engagement and commercial advisory to sports rights holders. Comparable as a direct peer to Trezona's Passion4Sport in serving governing bodies with commercial and sponsorship advisory.
• Sportfive: Sportfive is a global sports marketing agency providing sponsorship, media rights, and event services to federations, leagues, and clubs. Directly comparable to The Trezona Group's Passion4Sport and PremiereLuxe offerings in serving governing bodies and teams with commercial advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trezona-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trezona Group