Relativ Media

Name

Relativ Media

Legal name

Relativ Media

Website

https://relativmedia.co.za

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Digital out-of-home advertising
• Programmatic outdoor advertising
• In-mall digital advertising
• Forecourt digital signage
• South African media networks

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. DOOH Advertising: Revenue generated from selling advertising space on digital out-of-home screens across multiple networks including mall, forecourt, and street-level digital billboards
2. Static OOH Advertising: Traditional out-of-home advertising on static billboards for brand awareness campaigns
3. Programmatic Advertising (pDOOH): Automated buying and selling of advertising inventory on digital screens using data-driven targeting
4. Specialty Advertising: Specialized advertising solutions including Uber Branding, Padel Digital, and custom campaign activations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Relativ Media sells advertising space on its own owned and operated digital out-of-home (DOOH) and static OOH networks across South Africa, including 49 in-mall screens in 20 top shopping centers, 48 forecourt screens at Shell service stations across 8 provinces (DIGI MAX Network), and specialty formats such as Uber Branding and Padel Digital. The full network is enabled for programmatic buying and integrates real-time audience intelligence for data-driven, dynamic campaign delivery.

Product overview

Relativ Media operates a unified digital out-of-home advertising platform spanning multiple media formats and locations. The core offering includes Digital Out-of-Home (DOOH) with real-time content updates and programmatic capabilities; Static Out-of-Home (OOH) for traditional 24/7 brand coverage; In-Mall Digital advertising across 49 screens in 20 major shopping centers; Forecourt Digital through the DIGI MAX network at Shell service stations (48 screens across 8 provinces); Uber Branding for vehicle-based campaigns; Padel Digital targeting padel venues via Dream Box Media; and Programmatic DOOH (pDOOH) for automated, data-driven ad buying and selling. These products function as interconnected digital networks that can operate independently or together to deliver comprehensive advertising coverage across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Out-of-Home (DOOH) Digital Out-of-Home advertising with the ability to update content in real-time and ensure relevant, up-to-date campaign communication, bolstered by programmatic advertising which automates the ad buying and selling process using algorithms. Sold to brands and advertising agencies seeking premium digital outdoor reach in South Africa.
• In-Mall Digital Digital advertising screens strategically positioned in shopping malls, capturing consumer attention at the point of purchase. The network of 49 state-of-the-art digital screens is placed in 20 of the top shopping centers across South Africa, designed for retail brands targeting in-store purchase decisions.
• Forecourt Digital (DIGI MAX Network) Digital advertising screens at Shell service stations through partnership with Oasis Digital Networks. Located across 8 provinces with 48 High-Resolution 1.6 x 2.8m P4 Digital screens at entrances to shops and forecourts, with full backup power and visibility to vehicles and pedestrians. Designed for FMCG and travel/tourism brands targeting high-intent shoppers.
• Uber Branding Vehicle advertising medium that places campaigns in front of daily audiences, with the ability to take brands into the homes of consumers as an engaging and intimate campaign delivery. Sold to brands seeking ubiquitous, ubiquitous mobile exposure in South Africa.
• Padel Digital Digital advertising package at padel venues through partnership with Dream Box Media, providing visibility at one of the fastest-growing sports globally. Targets a diverse and energetic demographic of active, health-conscious, and tech-savvy individuals.
• Static Out-of-Home (OOH) Traditional high-impact, 24/7 out-of-home advertising medium for brand awareness and credibility, operating as an always-on medium targeting consumers' path to purchase. Sold to brands of all sizes for sustained brand-building campaigns across South Africa.
• Programmatic DOOH (pDOOH) Programmatic Digital Out-of-Home advertising that uses data to target specific audiences with personalized ads on digital screens in public spaces. Enables real-time content adjustment based on weather, time of day, and audience demographics. Sold to brands and agencies seeking automated, data-driven DOOH buying.

Quantifiable outcome

• 85% of forecourt visitors spend 5-10 minutes on-site, providing extended advertising exposure
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, notable and minor.

• Dream Box MediacoreGTM or Marketing Partner · 1 September 2025Partnership with Dream Box Media to provide digital out-of-home advertising at padel venues across South Africa, targeting padel enthusiasts where they play and socialize
• Absa South AfricanotableGTM or Marketing Partner · 13 June 2025Campaign partnership for the 'Your Story Matters' campaign showcasing local entrepreneurs and changemakers on the Alice Lane digital screen in Sandton
• Reach For A DreamminorOthers · 2 May 2024CSR partnership involving hospital visits and community outreach including Easter egg distribution at Chris Hani Hospital and Thelle Mogoerane Regional Hospital, and support for Slipper Day initiative
• Oasis Digital NetworkscoreTechnology or IntegrationPartnership with Oasis Digital Networks to operate the DIGI MAX network offering digital advertising screens at Shell service stations across 8 provinces with 48 High-Resolution P4 Digital screens
• FernridgecoreTechnology or IntegrationFernridge provides real-time audience intelligence powering Relativ Media's forecourt network, enabling behavioral understanding, geo-intelligence, and contextual relevance for campaigns

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OUTFRONT Media: US-based, publicly listed OOH media company with national DOOH and static billboard networks. Sets the strategic and capital benchmark for what a scaled DOOH operator looks like, though not active in South Africa.

Direct peers

• Adreach: South African OOH media owner operating static and digital roadside inventory. Comparable regional competitor targeting similar mid-market and enterprise brand advertisers.
• Global Kinetic: Africa-focused DOOH media owner and operator with screens across shopping malls, airports, and forecourts. Closest like-for-like peer on multi-venue retail DOOH strategy in Africa.
• Primedia Outdoor: South Africa's largest out-of-home media owner, operating static and digital billboards, transit, and street-level formats. Directly competes with Relativ for national brand OOH/DOOH budgets in South Africa.
• Tractor Outdoor: South African OOH/DOOH operator with national roadside and digital billboard coverage. Competes head-to-head with Relativ for brand-awareness and retail campaigns.
• Provantage Media Group: South African DOOH and transit-media specialist offering digital billboards, airport, and roadside networks. Directly comparable in product mix and target advertiser base to Relativ Media.
• JCDecaux South Africa: Subsidiary of the global OOH leader JCDecaux, with significant street furniture, transport, and digital billboard presence in South Africa. Competes for premium DOOH inventory and major brand holding-company spend.

Others

• VIOOH: Programmatic DOOH marketplace and exchange connecting media owners to buyers. Comparable as the demand-side channel through which Relativ's programmatically-enabled inventory is monetized internationally.
• Broadsign: Leading DOOH CMS and platform provider used by OOH media owners worldwide to manage screen content, scheduling, and programmatic integrations. Comparable as enabling technology potentially underpinning Relativ's screen network operations.
• Hivestack: Global programmatic DOOH supply-side platform that powers automated buying on inventory like Relativ's. Comparable as the programmatic technology stack and channel partner that Relativ's pDOOH offering is built to plug into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@relativmedia8579
• Facebookfacebook.com/relativmedia
• LinkedInlinkedin.com/company/10299948
• Instagraminstagram.com/relativ_media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relativ Media