Maastricht School of Management

Name

Maastricht School of Management

Legal name

Maastricht School of Management

Website

https://msm.nl

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Management Education / Business School

NAICS

Professional and Management Development Training (611430), Professional, Scientific, and Technical Services (541)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Specialized Master’s in Management (MiM) & Business Analytics (EDAHAHAC)

Keywords

• Management education
• Business school programs
• Executive training
• Online MBA
• Emerging markets consulting

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Degree Programs: Revenue from Master in Management, Full-time MBA, Executive MBA, Global Online MBA, and Executive PhD programs with tuition fees
2. Executive Education Programs: Short executive programs and custom corporate training programs for organizations
3. International Development Projects: Capacity-building and consultancy projects funded by Dutch government (Nuffic Orange Knowledge Programme) and international development organizations

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MSM sells accredited management education degree programmes (Master in Management, MBA variants, Executive PhD), short executive education, and global partner-delivered programmes, alongside paid consultancy and capacity-building services through the Expert Centre on Emerging Economies (ECEE) for clients in developing economies. Programmes target individual working professionals and mid-career managers as well as organisations requiring custom corporate training and development-sector capacity-building projects.

Product overview

Maastricht School of Management (MSM) offers a comprehensive portfolio of management education programmes as part of Maastricht University's School of Business and Economics. The portfolio includes degree programmes (Master in Management, Full-time MBA, Executive MBA, Global Online MBA, Executive PhD), short executive programmes and summer schools, and global programmes delivered through international partnerships. MSM also operates an Expert Centre on Emerging Economies providing consulting and capacity-building services. The programmes share a common focus on international management, multicultural leadership, and sustainable development, with accreditations including AACSB, EQUIS, AMBA, NVAO, ACBSP, and IACBE.

Differentiator

Problem solved

Functional benefit

Brands

• Expert Centre on Emerging Economies (ECEE): Expert Centre providing advice, training and capacity building for vocational training, universities, and organizations in emerging economies

Products and services

• Master in Management (MM) A one-year full-time master's programme for recent graduates and young professionals seeking to manage people and processes successfully in any organisation, country or context.
• Full-time MBA A comprehensive MBA experience focusing on organisational leadership and entrepreneurial management in a fast-changing, multicultural and global business environment.
• Executive MBA Part-time MBA programme for working professionals combining careers with obtaining an MBA degree.
• Global Online MBA Flexible online MBA programme enabling professionals to earn their MBA while working, featuring interactive and international learning experiences.
• Executive PhD in Private Sector Development Part-time doctoral programme allowing working professionals and researchers to combine careers with obtaining a PhD through a research-focused curriculum.
• Short Executive Programmes Shorter professional and executive courses including Change Management, Leading Strategy, Project Management, AI for Executives, Female Leadership, and more, developed for individual professionals and corporate cohorts.
• MBA Summer School Intensive summer programme offering MBA expertise tracks in an interactive and international setting, including Entrepreneurship, Sustainable Business, Finance, Digital Economy, and Leadership.
• Global Programmes Postgraduate education delivered worldwide through partnerships with selected institutions in countries including Kuwait, China, Romania, Hungary, and Indonesia.
• Expert Centre on Emerging Economies (ECEE) Advisory and consulting services offering customised training programmes and managing complex projects in key sectors such as water, agriculture, and health for emerging economies.

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Nichols College, MassachusettscoreStrategic or Co-development PartnerDouble degree MBA/MM program where students earn degrees from both institutions within one year. Students from Nichols spend time at MSM in Maastricht, benefiting from multicultural classroom environments.
• RWTH Aachen UniversitycoreStrategic or Co-development PartnerApproximately 110 students from RWTH spend a semester at MSM focusing on business and leadership skills, complementing their engineering studies.
• CENTRUM Católica Graduate Business School, PerucoreStrategic or Co-development PartnerInternational MBA partnership enabling students to network with companies across Europe and Latin America, exchange cultural and professional knowledge.
• Federal TVET Institute (Ethiopia)coreStrategic or Co-development PartnerLead partner in Bright Future in Agriculture project supporting Ethiopian agricultural vocational education sector (2019-2021). Project creates employment opportunities in horticultural and dairy sub-sectors.
• IPB University Vocational School (Indonesia)coreStrategic or Co-development PartnerSAS21 project partner for gender-sensitive agribusiness-driven poultry and dairy vocational education. Includes curriculum development training and DUDI certified training programs.
• CINOP and ECDPM Consortium (Sahel)coreStrategic or Co-development PartnerConsortium partners managing Orange Knowledge Programme in Sahel region (Mali, Burkina Faso, Niger) focusing on community resilience, climate change, and rule of law.
• SEAD (Rwanda)coreStrategic or Co-development PartnerSEADWest project contributes to sustainable development through TVET and higher education, focusing on poultry, dairy, horticulture and potato value chains.
• Digital Learning Hub (Luxembourg)minorStrategic or Co-development PartnerPartner in BURUDIGI Project hosting study visits in Luxembourg for project collaboration.
• SingularityU NederlandminorStrategic or Co-development PartnerMemorandum of understanding signed in 2017 for collaboration on innovation and exponential technologies.
• Topsport LimburgminorStrategic or Co-development PartnerPartnership established in 2018 for sports management education collaboration.
• RWTH Aachen UniversitycoreStrategic or Co-development PartnerAcademic partnership allowing engineering students to take business courses at MSM as part of their M.Sc. program.
• Koninklijke Nedschroef Holding BVminorOthersMr. Markus Baum, Vice President of Sales, serves on MSM Business Advisory Board.
• DBH GroupminorOthersDr. Sándor Erdei, Founder and CEO, serves on MSM Business Advisory Board.
• TopVintageminorOthersMr. Patrick Mans, CEO, serves on MSM Business Advisory Board.
• PhilipsminorOthersMr. Jan-Willem Scheijgrond, Head of International Partnerships, serves on MSM Business Advisory Board.
• Aeres University of Applied SciencescoreStrategic or Co-development PartnerCollaboration on SAS21 project in Indonesia for vocational education development.
• IPB UniversitycoreStrategic or Co-development PartnerPartnership in ENHANCE sustainability-based higher education transformation initiative (2026 kick-off).
• Polbangtan Bogor Ministry of AgriculturecoreStrategic or Co-development PartnerIndonesian agricultural vocational schools collaborating with MSM on SAS21 and other capacity building projects.
• Q-Point (Netherlands)minorImplementation/ SI/ Consulting PartnerFood safety and quality management training partner for SEADWest project in Rwanda.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• INSEAD: Global multi-campus business school offering MBA, EMBA, and executive education across Europe, Asia, and Middle East. Larger-scale incumbent with similar triple-crown accreditation and international delivery philosophy; sets the competitive ceiling for MSM in MBA rankings.
• IESE Business School: Top-ranked European business school offering MBA, Executive MBA, and executive education with strong international focus. Comparable in accreditation profile, multicultural classroom emphasis, and European/global delivery model.
• University of St. Gallen (HSG): Swiss university-based business school offering MBA, Executive MBA, and management programs with strong European and international reputation. Comparable as a European university-embedded school with triple-crown-equivalent standing and executive education strength.

Emerging players

• Hult International Business School: Global business school with campuses in US, UK, UAE, and China, focused on practical, international business education with strong emphasis on global rotations and emerging markets. Comparable in international/multicultural positioning and global program delivery.
• SP Jain School of Global Management: Multi-campus business school with locations in Dubai, Mumbai, Singapore, and Sydney, offering MBA and executive programs with a global rotation model. Comparable in international focus, emerging-markets expertise, and cross-border program delivery.

Direct peers

• VU Amsterdam School of Business and Economics: Amsterdam-based business school offering bachelor, master, MBA, and executive programs within Vrije Universiteit Amsterdam. Directly comparable as a Dutch university-embedded school targeting similar international and professional student segments.
• Amsterdam Business School (University of Amsterdam): Dutch-based business school within the University of Amsterdam offering MBA, MSc, and executive programs. Directly comparable as a university-embedded business school competing in the same Dutch and international MBA market.
• Nyenrode Business Universiteit: Dutch private business university offering MBA, MSc, and executive education with a strong management development focus. Comparable in domestic market position and emphasis on experienced professional learners.
• TIAS School for Business and Society: Dutch business school offering executive MBA, part-time MBA, and executive master's programs with strong corporate client base. Closely comparable in size, market positioning, and emphasis on executive/professional learners in the Netherlands.
• Rotterdam School of Management, Erasmus University: A leading Dutch-based business school offering MBA, MSc, and executive programs with strong international focus. Most direct comparable to MSM given shared Dutch domicile, triple-crown accreditation status, and comparable global delivery model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/experienceMSM
• LinkedInlinkedin.com/company/maastricht-school-of-management
• Xx.com/ExperienceMSM
• Facebookfacebook.com/maastrichtschoolofmanagement

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maastricht School of Management