Lumi-O | InnovaPlas

What Lumi-O | InnovaPlas does

Lumi-O Innovaplas Inc (doing business as Groupe Lumi-O / Innovaplas) is a privately held Quebec-based manufacturer of spas and hot tubs, incorporated in Drummondville, Canada and operating as a unified corporate entity that markets its products through a portfolio of distinct brand websites. The company's product portfolio spans two core brands, Lumi-O and InnovaPlas, alongside twelve sub-brands — InnovaSpa, Pür Spas, Fantom, Stream, Storm, Feeling, Spartiate, Orion, Monsoon, and Enso Spas — each with its own e-commerce storefront targeting differentiated consumer segments in the residential spa/hot tub category. Manufacturing is concentrated in Quebec with documented in-house capabilities for the design of mechanical equipment, machinery, templates, and production tooling, supporting a vertically integrated production model.

The company serves residential consumers primarily in North America, with secondary service and warranty support for European markets. Revenue is generated through hardware sales of manufactured spa and hot tub products via brand-direct e-commerce channels, supplemented by an enterprise-style field sales motion for dealer and B2B relationships. After-sales service and warranty operations are run from a dedicated service bureau in Saint-Jérôme, while administrative functions are based at the Drummondville headquarters; the company also operates a quality department that manages inspection and continuous improvement across the manufacturing process.

The business model is a multi-brand consumer hardware play: the company designs, manufactures, and distributes physical spa products under differentiated brand identities, monetized through direct-to-consumer and dealer-channel hardware sales. There is no disclosed public listing, no external private equity or strategic parent company, and no disclosed funding rounds, suggesting a founder- or family-led private enterprise. Distribution relies on brand websites and standard digital marketing (Google Analytics, remarketing, reCAPTCHA) rather than a deeply documented dealer network, and pricing is not publicly disclosed. The company is actively recruiting across product design, quality assurance, and after-sales service roles, consistent with its self-description of being 'en pleine croissance' (in full growth).

Name

Lumi-O | InnovaPlas

Legal name

Lumi-O Innovaplas Inc

Website

https://groupelumioinnovaplas.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Lumi-O Innovaplas Inc is a privately held Quebec-based manufacturer of spas and hot tubs, selling under twelve branded websites (Lumi-O, InnovaPlas, InnovaSpa, Pür Spas, Fantom, Stream, Storm, Feeling, Spartiate, Orion, Monsoon, Enso Spas) to residential consumers across North America with European warranty support.

Ownership category

akta.pro rank

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Spa and Hot Tub Manufacturing: The company manufactures spa and hot tub products under multiple brand names (Lumi-O, InnovaPlas, InnovaSpa, Pür Spas, Fantom, Stream, Storm, Feeling, Spartiate, Orion, Monsoon, Enso Spas) suggesting a product-based manufacturing revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lumi-O Innovaplas Inc manufactures and markets a portfolio of spa and hot tub products under multiple brand names including Lumi-O, InnovaPlas, InnovaSpa, Pür Spas, Fantom, Stream, Storm, Feeling, Spartiate, Orion, Monsoon, and Enso Spas. The company operates a Drummondville administrative headquarters and a Saint-Jérôme service bureau handling after-sales service and warranty management for the North American market with European operations support.

Product overview

Lumi-O | InnovaPlas is a Quebec-based manufacturer operating as a unified corporate entity (Groupe Lumi-O / Innovaplas) that produces and markets a portfolio of spa and hot tub brands. The core brands include Lumi-O and InnovaPlas, complemented by twelve sub-brands: InnovaSpa, Pür Spas, Fantom Spas, Stream Spas, Storm Spas, Feeling Spas, Spartiate Spas, Orion Spas, Monsoon Spas, and Enso Spas. The company also provides quality inspection and project design services through its Drummondville and Saint-Jérôme locations, serving the North American and European markets.

Differentiator

Problem solved

Functional benefit

Brands

• InnovaSpa: Spa brand
• Pür Spas
• Fantom
• Stream
• Storm
• Feeling
• Spartiate
• Orion
• Monsoon
• Enso Spas
• Lumi-O
• InnovaPlas

Products and services

• Lumi-O Spas Spa and hot tub brand offered directly to residential consumers seeking relaxation and wellness products.
• InnovaPlas Plastics manufacturing brand producing spa and hot tub products for residential consumers.
• InnovaSpa Spa brand marketed to residential consumers for home spa and wellness use.
• Pür Spas Spa brand targeting residential consumers seeking premium hot tub products.
• Fantom Spas Spa brand marketed to residential consumers in North America.
• Stream Spas Spa brand marketed to residential consumers.
• Storm Spas Spa brand targeting residential hot tub consumers.
• Feeling Spas Spa brand sold to residential consumers seeking home wellness products.
• Spartiate Spas Spa brand offered to residential consumers.
• Orion Spas Spa brand marketed to residential consumers.
• Monsoon Spas Spa brand targeting residential consumers in North America.
• Enso Spas Spa brand offered to residential consumers.
• After-Sales Service and Warranty Management After-sales service and warranty administration for spa and hot tub products sold across North America, with bilingual (French/English) customer support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sundance Spas: Established North American spa manufacturer with broad product lineup and dealer distribution. Comparable as a mid-to-premium spa brand targeting residential buyers.
• Bullfrog Spas: Premium spa manufacturer known for patented JetPak therapy system. Comparable as a technology-focused residential spa brand competing in similar price tiers.
• Arctic Spas: Canadian spa manufacturer based in Alberta offering cold-climate optimized hot tubs. Comparable as a Canadian-headquartered spa manufacturer serving the same North American market with similar product positioning.
• Master Spas: US-based spa manufacturer offering a wide range of swim spas and hot tubs across price points. Comparable as a diversified residential spa producer with multi-segment positioning.
• Jacuzzi Inc. Iconic global spa and hot tub manufacturer with a broad product portfolio and established dealer network. Most directly comparable as a multi-brand premium spa manufacturer competing for the same residential consumer.
• Dimension One Spas: California-based spa manufacturer focused on therapy-oriented hot tubs. Comparable as a mid-to-premium residential spa brand targeting health-conscious consumers.
• Hot Spring Spas (Watkins Wellness): Leading North American spa manufacturer under Watkins Wellness, with strong dealer network and Energy Smart features. Direct competitor in the premium residential spa segment.
• Caldera Spas: Sister brand to Hot Spring under Watkins Wellness, offering premium spa products. Comparable as a premium-positioned residential spa brand with similar distribution model.
• Canadian Spa Company: Canadian spa manufacturer focused on entry-level and mid-tier inflatable and portable hot tubs. Comparable as a Canadian-based manufacturer addressing adjacent price tiers in the same residential spa market.
• Beachcomber Hot Tubs: Canadian (British Columbia) spa manufacturer with decades of history and strong North American dealer presence. Comparable as a Canadian peer in the residential hot tub category with similar geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/innovaplas.2257

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumi-O | InnovaPlas