Bad Ragaz Golf Club

What Bad Ragaz Golf Club does

Bad Ragaz Golf Club (Golf Club Bad Ragaz) is a Swiss private golf club association operating one of Switzerland's oldest courses, in continuous play since 1905 (with a wartime interruption) and formally founded as an association under Article 60 et seq. of the Swiss Civil Code on January 17, 1956. The club is fully owned and operated by Grand Resort Bad Ragaz, Europe's leading Wellbeing & Medical Health Resort, with which it shares an integrated commercial relationship: hotel guests receive preferential green fees and reserved tee times, and the resort funds capital projects including the CHF 12+ million clubhouse (opened April 29, 2017) and the ongoing CHF 3 million green renovation (2025–2026).

The core product is an 18-hole Championship Course (5,707 m, designed by Don Harradine), supplemented by a 9-hole Heidiland Executive Course, four tennis courts, an 18-hole mini-golf course, and the modern clubhouse housing the award-winning restaurant gladys (13 GaultMillau points, 88 Falstaff points, 7-time Best Golf Restaurant in Switzerland), a Golf Shop, and event spaces. The club hosts the Swiss Seniors Open annually since 1997 on the Legends Tour (oldest tournament on the circuit) and offers golf instruction by Swiss PGA-certified professionals, equipment rental, and corporate/charity event hosting.

Revenue is generated through seven identifiable streams: green fees (CHF 130–160 per 18-hole round), multi-tier membership fees including à fonds perdu joining fees (CHF 8,500–24,000) plus annual contributions (CHF 3,200+), restaurant gladys F&B, Golf Shop retail (Bogner, Ralph Lauren, Lacoste, etc.), golf lessons (CHF 120 each), equipment rentals, and tournament hosting. Distribution is omnichannel: self-serve online tee-time booking via website and mobile apps (iOS/Android), hotel concierge through Grand Resort, formal membership applications requiring peer references, and event-driven channels. The club is a member of Leading Golf Courses Switzerland (since 2007) and World of Leading Golf (since 2018), and holds the only 5* Superior rating from the German Golf Course Owners Association in Switzerland.

Name

Bad Ragaz Golf Club

Legal name

Golf Club Bad Ragaz

Website

https://golfclubragaz.ch

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Bad Ragaz Golf Club operates one of Switzerland's oldest 18-hole championship courses (est. 1905), owned by Grand Resort Bad Ragaz, serving members, hotel guests, and Legends Tour professionals through green fees, memberships, F&B, retail, and tournament hosting.

Ownership category

akta.pro rank

Product category

Golf Club & Course Operations

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club services
• Championship golf course
• Golf membership programs
• Green fee access
• Tournament hosting

Headquarters

HQ city

Bad Ragaz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Daily green fee revenue from 18-hole course visitors, including hotel guests, public golf organizations, and member guests. Pricing varies by day of week and visitor category.
2. Membership Fees: Annual contributions from active members, junior members, student members, and temporary members, supplemented by one-time à fonds perdu (joining) fees across multiple membership tiers.
3. Restaurant gladys: On-site restaurant generating food and beverage revenue, open daily from 9am to 9pm. Awarded 13 GaultMillau points and 88 Falstaff points. Restaurant also hosts private events and corporate functions.
4. Golf Shop: Retail golf equipment and apparel shop on-site, selling clubs, clothing, shoes, and accessories from brands such as Bogner, Ralph Lauren, Lacoste, Ecco, Onoff, Honma, and Golfyr.
5. Golf Lessons: Lessons with Golf Pros for members (CHF 120 per lesson) and guests, including rangefee and park ticket.
6. Equipment Rental: Rental of trolleys (CHF 10), electric trolleys (CHF 25), birdies (CHF 40), and electric carts (CHF 50) for 18-hole rounds.
7. Swiss Seniors Open Tournament Hosting: Annual hosting of the Swiss Seniors Open on the Legends Tour, with prize money and spectator attendance generating indirect revenue and brand exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bad Ragaz Golf Club operates an 18-hole Championship Course and a 9-hole Golf Club Heidiland Executive Course, offering green-fee access, multi-tier memberships (lifelong, 10-year, 5-year, junior, student, temporary), golf lessons, on-site dining at Restaurant gladys, and a Golf Shop. The club hosts the annual Swiss Seniors Open on the Legends Tour and supports corporate, charity, and tournament event bookings.

Product overview

Bad Ragaz Golf Club operates a single-golf-club business model centered on its 18-hole Championship Course (est. 1905), one of Switzerland's oldest. The club offers an on-site restaurant (gladys) and Golf Shop as primary ancillary services. Additional recreational facilities include an 18-hole mini golf course and four tennis courts. The club hosts the annual Swiss Seniors Open on the Legends Tour and maintains membership in Leading Golf and World of Leading Golf associations. Tee time booking is available through the club's online reservation system and mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• gladys: Award-winning restaurant at the Golf Club Bad Ragaz, awarded 13 GaultMillau points and named 'Best Golf Restaurant in Switzerland' multiple times, including 2025 (seventh award). Also rated 88 points in Falstaff Restaurant Guide.

Products and services

• 18-Hole Championship Course The flagship 18-hole championship golf course at Golf Club Bad Ragaz. Designed by Don Harradine, the flat championship layout measures 5,707 meters with slope 129 and course rating 70.0. Hosts the annual Swiss Seniors Open of the Legends Tour.
• Restaurant gladys On-site golf restaurant at Golf Club Bad Ragaz awarded 13 GaultMillau points and 88 Falstaff points. Named 'Best Golf Restaurant in Switzerland' seven times at Swiss Golf Awards (most recently 2025). Open daily 9am-9pm, featuring a sun terrace, smoking lounge, and wine list with rare wines by the glass.
• Golf Shop On-site golf retail shop offering apparel from brands including Bogner, Ralph Lauren, Stenstroms, Chervo, Alberto, Lacoste, J. Lindeberg, INA KESS, Henry&Christ, Spoon, and Sportalm. Also offers equipment from Ecco, Fratelli Rosetti, G4, Adidas, Onoff, Honma, and Golfyr. TiCad electric trolleys are also available.
• Swiss Seniors Open Annual professional golf tournament on the Legends Tour (formerly European Senior Tour / Staysure Tour), held at Golf Club Bad Ragaz since 1997. The oldest tournament on the circuit. Prize money of EUR 300,000 (2024-2025). Features the Alliance ProAm format since 2018, allowing amateurs to play alongside tour professionals. 2025 winner: Mark Brown (New Zealand).
• Golf Memberships Multi-tiered club membership program including Active Membership with lifelong playing rights (à fonds perdu CHF 24,000 + annual CHF 3,200), 10-year and 5-year playing rights, junior memberships (up to age 21, CHF 950/year), student memberships (up to age 27), and temporary memberships (max 2 years, CHF 5,200/year). Includes use of club facilities, tournament participation, and member social events.
• Golf Pro Lessons Golf instruction services provided by two Swiss PGA-certified professionals (Mario Caligari, Head Pro; Markus Kopp). Lessons available for members (CHF 120 per lesson, balls included) and guests (includes rangefee and park ticket). Recognized among the 75 best golf teachers outside the USA by Golf Digest.
• Introductory Subscription 3-month introductory subscription package including driving range use, 10 lessons with golf instructor (including balls), 5 admissions to Tamina Spa, and inclusive parking garage. Priced at CHF 1,990 for individuals and CHF 2,990 for married couples. Targets trial visitors seeking a beginner-friendly introduction to golf in a premium environment without full membership commitment.
• Mini Golf 18-hole mini golf facility located in the spa park (Kurpark) of Bad Ragaz, operated by Golf Club Bad Ragaz. Open seasonally with varying hours; serves as a casual alternative to the championship course.
• Tennis Facilities Four outdoor sand courts and a ball wall available at Golf Club Bad Ragaz for tennis players of all skill levels. Professional tennis lessons are also offered as part of the club's broader sports offering.

Quantifiable outcome

• The Golf Club Bad Ragaz was rated 5* Superior by the German Golf Course Owners Association — the only facility in Switzerland to hold this distinction
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Swisstainable / Switzerland TourismminorStrategic or Co-development Partner · 1 January 2021Golf Club Bad Ragaz received the 'Swisstainable Leading' seal from Switzerland Tourism, confirming comprehensive and recognized sustainability credentials across all sustainability dimensions, regularly externally reviewed.
• World of Leading GolfcoreStrategic or Co-development Partner · 1 January 2018Since 2018, the club is also a member of World of Leading Golf. Upon joining, it was immediately elected among the top 3 newcomers. This international network of leading golf courses further elevates the club's prestige and networking opportunities.
• Sergio Garcia FoundationflagshipGTM or Marketing Partner · 1 January 2018The Sergio Garcia Foundation hosts an annual charity tournament at Golf Club Bad Ragaz. In 2016, this event attracted 17 of the world's best golfers including Open champions Henrik Stenson, Rory McIlroy, Rickie Fowler, and others, less than 20 hours after the British Open. The foundation returns regularly for corporate events.
• Leading Golf Courses SwitzerlandcoreStrategic or Co-development Partner · 1 January 2007Golf Club Bad Ragaz has been a member of Leading Golf Courses Switzerland since 2007. This quality association confirms the club's culture and philosophy of striving for perfection. The membership provides access to a network of premium golf courses and shared standards of excellence.
• Legends Tour (formerly European Senior Tour / Staysure Tour)coreStrategic or Co-development Partner · 1 January 1997The Swiss Seniors Open has been held annually at Golf Club Bad Ragaz since 1997 on the Legends Tour (formerly PGA European Senior Tour / Staysure Tour). It is the oldest tournament on the circuit. The 2025 prize money is EUR 300,000.
• Grand Resort Bad RagazcoreStrategic or Co-development PartnerThe golf course belongs to the Grand Resort Bad Ragaz, Europe's leading Wellbeing & Medical Health Resort. The resort provides hotel guests with preferential green fees and reserved tee times. The Grand Resort invested approximately CHF 3 million in the 2025-2026 green renovation. The resort also owns the golf club facilities.
• Golf Club HeidilandminorStrategic or Co-development PartnerGolf Club Heidiland is a 9-hole Executive Course also owned by the Grand Resort Bad Ragaz. As the only resort in Switzerland with two golf courses, this partnership provides guests with access to both a full 18-hole championship course and a shorter executive course.
• Harradine Golf (Donald/Dave Harradine)coreTechnology or IntegrationThe 18-hole Championship Course was designed by Don Harradine. The 2025-2026 green renovation plans were also designed by Harradine Golf. Peter Harradine designed the Niklausenbächli watercourse project completed in 2016.
• TiCadminorChannel Partner/ Reseller/ DistributorTiCad electric trolleys are displayed and available for purchase in the Golf Shop. Clubs can be taken directly from the shop on these trolleys with matching bags.
• Swiss Golf (ASG)coreStrategic or Co-development PartnerThe club is affiliated with Swiss Golf (Association Suisse de Golf), and all members pay Swiss Golf contributions. Swiss Golf administers handicaps and organizes the national golf system, including the World Handicap System introduced in 2021.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Quinta do Lago (South Course): Premium resort-integrated golf destination in the Algarve, Portugal, hosting the Portuguese Open. Comparable as a championship venue with strong F&B and retail ancillary, on-site resort partnership, and tournament-driven brand visibility.
• Engadin St. Moritz Golf Club: 9-hole course at 1,700m altitude in Samedan, St. Moritz — one of Europe's highest golf facilities. Comparable as an alpine resort-golf hybrid serving luxury Swiss tourism, with seasonal operating profile similar to Bad Ragaz.
• Golf Club Ascona: Swiss 18-hole membership club on Lake Maggiore with resort-guest integration and tournament hosting. Comparable Swiss premium club with parallel revenue streams (membership, green fees, F&B, lessons) and Leading Golf association membership.
• Andermatt Swiss Alps Golf Course: 18-hole championship course in the Swiss Alps owned and operated by the Andermatt Swiss Alps resort group. Closely comparable: resort-integrated premium golf with hotel-captive demand, sustainability credentials, and significant post-2010 capital reinvestment.
• Real Club Valderrama: Iconic private members' club in Sotogrande, Spain — host venue for multiple Ryder Cups and WGC events. Comparable business model: elite membership club that monetizes course prestige and recurring professional tournament hosting at premium pricing.
• Golf Club Crans-sur-Sierre: Premium Swiss alpine membership club at 1,500m in Crans-Montana, host of the Omega European Masters on the DP World Tour. Same business model: private association with membership tiers, on-site F&B, retail, and a long-running professional tournament — the closest comparable in Swiss golf.
• Golf & Country Club Zürich (Golf Club Schönenberg): One of Switzerland's oldest and most prestigious private golf clubs (founded 1929), 18-hole championship course near Zürich. Comparable as a high-end Swiss membership club with similar tier structure and tournament heritage.

Broad incumbents

• Wentworth Club: One of the UK's most prestigious private members' clubs in Surrey — host of the BMW PGA Championship and Wentworth Club. Comparable as a flagship tournament-hosting membership club in a luxury-resort-adjacent market; broader multi-course estate but same business architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Instagraminstagram.com/golfclubbadragaz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad Ragaz Golf Club