The Bahri & Mazroei Group
The Bahri & Mazroei Group is a UAE-based, family-controlled conglomerate founded in 1968 that delivers integrated electrical, lighting, ICT, ELV, life safety, and facilities management solutions for buildings and infrastructure projects across the Gulf region, operating through five subsidiaries serving construction firms, government entities, and building operators.
- Company typePrivate
- Founded1968
- HeadquartersDubai, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What The Bahri & Mazroei Group does
The Bahri & Mazroei Group is a privately held, family-controlled UAE conglomerate founded in 1968 that provides integrated value-added solutions for buildings and infrastructure projects across the UAE, Saudi Arabia, Oman, and the broader Gulf region. It operates through five wholly-owned subsidiaries: Bahri & Mazroei Trading Co. (BMTC), which distributes electrical and lighting products from global brands such as Cisco, Huawei, Honeywell, Palazzoli, Luceco/BG, and Bahra Electric; Bahri & Mazroei Technical Systems (BMTS), which delivers engineering, integration, and maintenance of low-voltage systems including life safety, building management, security and access control, AV, industrial automation, and electrical solutions; Telematics Networking & Communications Company LLC (acquired 2011), which provides ICT and ELV solutions with partnerships including Cisco, Huawei, HPE (Aruba), NEC, Mitel, Interel, VingCard, and Lutron; 1247 Media (acquired 2017), which delivers free public Wi-Fi and targeted proximity engagement messaging in collaboration with du; and Bahri & Mazroei Specialized Services (BMSS, established 2020), which provides integrated facilities management and maintenance services.
The underlying technology is built around integrated building systems combining electrical, lighting, ELV, ICT, life safety, and building management platforms, with localized manufacturing and testing capabilities at the BMTS Automation Centre in Sharjah and the Abdulla Hassan Switchgear Factory in Dubai. Revenue is generated through four primary streams: product distribution (hardware margins on equipment supply contracts), systems integration and maintenance (project-based engineering fees and recurring maintenance contracts), ICT and ELV managed services, and Wi-Fi advertising/proximity engagement. The group sells primarily through direct enterprise field sales targeting construction firms, government entities, and infrastructure developers, supplemented by channel partnerships with global technology manufacturers and a flagship Port Saeed Experience Centre showroom in Dubai for client demonstrations.
The group has contributed to iconic UAE projects including Burj Khalifa, Dubai Metro, Dubai International Airport, Burj Al Arab, Dubai Marina Mall, and Dubai Parks and Resorts. Pricing is not publicly disclosed; all offerings are quoted through project-based sales consultations. The company employs 501–1,000 people across 28 nationalities, is headquartered in Dubai's Al Khabaisi district, and operates additional offices in Abu Dhabi, Sharjah, and Ras Al Khaimah. Leadership consists of Vice Chairman Esam R. Al Mazroei and Group CEO Ali R. Al Mazroei, representing the second-generation family ownership.
The Bahri & Mazroei Group firmographics
Firmographics- Name
- The Bahri & Mazroei Group
- Legal name
- The Bahri & Mazroei Group
- Website
- https://bahrimazroei.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Bahri & Mazroei Group is a UAE-based, family-controlled conglomerate founded in 1968 that delivers integrated electrical, lighting, ICT, ELV, life safety, and facilities management solutions for buildings and infrastructure projects across the Gulf region, operating through five subsidiaries serving construction firms, government entities, and building operators.
- Ownership category
- akta.pro rank
The Bahri & Mazroei Group industry classification
Industry- Product category
- Building Systems Integration
- NAICS
- Administrative and Support Services (561), Security Systems Services (56162), Electrical Equipment Manufacturing (33531)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE)
- akta.pro secondary industries
- Building Automation & Controls (BAS/BMS) (HSAPAPAA), Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK)
Keywords
Where The Bahri & Mazroei Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
The Bahri & Mazroei Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution (Electrical, Lighting, Water Solutions): Distribution of electrical, lighting, and water solutions for buildings and infrastructure projects. BMTC serves as the exclusive or authorized distributor for multiple global brands in the UAE and Gulf region. Revenue is generated through product sales margins on equipment supply contracts.
- Systems Integration & Maintenance Services: BMTS provides engineering, integration, installation, testing, commissioning, and maintenance of low voltage systems (Life Safety, BMS, Security, AV, Industrial Automation, Electrical). Revenue includes project-based engineering fees and recurring maintenance contracts.
- ICT & ELV Solutions (Telematics): Telematics provides data and voice network infrastructure solutions, ICT systems, and ELV integration for commercial, industrial, and government customers across the Middle East and Indian subcontinent. Revenue from system design, supply, installation, and ongoing support.
- Wi-Fi Media & Proximity Engagement (1247 Media): 1247 Media enables brands to auto-connect customers to high-quality Wi-Fi and deliver targeted proximity engagement messages at consumer destinations. Revenue model leverages a curated virtual network reaching millions of connected devices monthly.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
The Bahri & Mazroei Group product offering
Product offeringCore offering
The Bahri & Mazroei Group provides value-added solutions and systems for buildings and infrastructure projects across the UAE and Gulf region through five specialized subsidiaries. The offerings span distribution of electrical and lighting products (BMTC), engineering, integration, and maintenance of Low Voltage systems including life safety, building management, security, audio-visual, and industrial automation (BMTS), ICT and ELV network infrastructure solutions (Telematics), free Wi-Fi and proximity engagement for public transportation and malls (1247 Media), and integrated facilities management services (BMSS).
Product overview
The Bahri & Mazroei Group operates as a holding company managing five distinct subsidiaries that collectively provide value-added solutions for buildings and infrastructure in the UAE and wider GCC region. BMTC (established 1968) handles electrical and lighting product distribution; BMTS (established 2003) delivers systems integration for low-voltage solutions including life safety, security, and building management; Telematics (acquired 2011) provides ICT and ELV networking solutions; 1247 Media (established 2017) offers Wi-Fi and proximity engagement services; and BMSS (established 2020) provides facilities management and maintenance services. The Group positions itself as a single-source provider for smart, reliable, intelligent, and sustainable building solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Bahri & Mazroei Trading Co. (BMTC) - Electrical and Lighting Solutions Distribution Original subsidiary established in 1968 providing electrical and lighting solutions for buildings and infrastructure. Serves as the primary distribution arm for electrical, lighting, and water products, representing multiple global brands as exclusive or authorized distributor across the UAE and Gulf region.
- Bahri & Mazroei Technical Systems (BMTS) - Low Voltage Systems Integration Engineering, integration, installation, testing, commissioning, and maintenance provider specializing in Life Safety, Building Management Systems (BMS), Security and Access Control, Power, Audio Visual Systems, Industrial Automation, and Electrical Solutions. Delivers total turnkey Low Voltage packages with design support, consultations, project management, and maintenance services for buildings and industrial facilities.
- Telematics Networking & Communications Co. - ICT and ELV Solutions ICT and Extra Low Voltage (ELV) solutions provider offering data and voice network infrastructure solutions, unified communications, access control, security systems, and smart building connectivity for commercial, industrial, and government customers across the Middle East and Indian subcontinent. Partners with Cisco, Huawei, HPE (Aruba), NEC, Mitel, Interel, VingCard, and Lutron.
- 1247 Media - Public Wi-Fi and Proximity Engagement Pioneer in providing free Wi-Fi for public transportation in collaboration with du, and provider of targeted proximity engagement solutions that enable brands to auto-connect customers to high-quality Wi-Fi at popular consumer destinations including transport hubs and malls.
- Bahri & Mazroei Specialized Services (BMSS) - Facilities Management Integrated maintenance and operational services provider covering complete facilities management requirements for workplace and residential communities. Delivered by qualified and experienced technical professionals using state-of-the-art equipment and quality materials, with transparent ongoing and historical works reporting.
Quantifiable outcome
- Bahri & Mazroei contributed to iconic UAE landmarks including Burj Khalifa, Dubai Metro, and Dubai International Airport
- +3 more outcomes
Companies that use The Bahri & Mazroei Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
The Bahri & Mazroei Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Bahri & Mazroei Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Luceco Group (BG Wiring Devices)coreBMTC welcomed Luceco Group representatives for an exclusive partnership collaboration focused on BG Wiring Devices and integrated product showcase at BMTC's Dubai headquarters. The event featured a comprehensive display of BG's latest wiring accessories and electrical solutions within the BMTC showroom, with a detailed technical presentation delivered by Mr. Venkat Raman, Managing Director at Luceco Group, at the Bahri & Mazroei Learning Academy. The collaboration underscores BMTC's commitment to workforce development and industry relationships.
- Palazzoli GroupcoreBMTC, in strategic partnership with Palazzoli Group, hosted the technical seminar 'Powering Progress Together' at Park Rotana, Abu Dhabi. The seminar showcased Palazzoli's specialized product solutions for industrial and marine environments, including ATEX certified solutions for hazardous and explosive atmospheres (Zones 1, 2, 21, and 22). BMTC reaffirmed its dedication to providing sustainable and high-quality electrical solutions to support the evolving needs of the UAE market.
- Bahra ElectriccoreBMTC and Bahra Electric signed a partnership agreement at BMTC's Dubai headquarters, marking a new phase of collaboration focused on delivering greater value to customers across the UAE. The partnership is built on shared values of quality, technical expertise, and customer focus, with both organizations committed to fostering long-term collaboration and delivering sustainable value. The signing ceremony was attended by Mr. Esam Al Mazroei, Vice Chairman, and Mr. Iyad Waheed, General Manager – UAE at Bahra Electric.
- Parans Solar Lighting (Sweden)coreBMTC signed an agreement with Sweden's Parans Solar Lighting to offer human-centric lighting solutions in the UAE. BMTC provides end-to-end solutions including engineering, design, supply, maintenance, and distribution of Parans solar lighting — a breakthrough system that captures and leads sunlight through fiber optic cables deep into buildings. The patented technology was developed in collaboration with Chalmers Technical University in Gothenburg, Sweden. Parans cited BMTC's 50 years of UAE market presence and expertise in bringing international brands to market.
- NECcoreTelematics received the NEC EMEA New Partner of the Year 2017-2018 award at NEC's EMEA Partner Conference 2018 in Noordwijk, Netherlands. NEC recognized Telematics for excellent performance addressing the enterprise ICT market across the EMEA region. NEC Enterprise Solutions provides IT & Communication solutions to enterprises across Europe, Middle East, and Africa.
- Suncil Solar Solutions (Denmark)coreBMTC signed an exclusive partnership with Danish cleantech company Suncil Solar Solutions, providing micro solar energy solutions for street lighting and infrastructure. Suncil creates local energy and outdoor lighting without buried cables — a smarter and more effective way of implementing solar energy into cities and communities. BMTC showcased Suncil Solar Solutions at Light Middle East 2018. CEO Lars Bjoern of Suncil stated that local experience and knowhow is a prerequisite for succeeding in the region, and Suncil is proud to partner with such an experienced and trusted organization.
- HIKVISIONcoreBMTS has been honored with the Solution Partner Excellence Award for HIKVISION CCTV Systems, recognizing the company's excellence in delivering advanced, reliable, and future-ready security solutions. The award reinforces BMTS's position as a trusted leader in the security solutions domain, reflecting its unwavering focus on quality, innovation, and customer satisfaction.
- HuaweicoreTelematics received the Hospitality Partner of the Year award at Huawei Middle East Partner Summit. Group Vice Chairman Esam Al Mazroei and Panneer Selvam accepted the award on behalf of Telematics, recognizing the company's contributions as a hospitality partner in the region.
- CiscocoreTelematics maintains a strong partnership with Cisco as part of its ICT & ELV solutions portfolio, delivering quality data and voice network infrastructure solutions to customers in the Middle East and Indian subcontinent.
- HuaweicoreTelematics operates as a channel partner for Huawei, delivering ICT and networking solutions across enterprise and government verticals in the Middle East region.
- NECcoreTelematics partners with NEC for IT and communications solutions, having been recognized as Hospitality Partner of the Year and New Partner of the Year at NEC's regional partner conferences.
- HPE (Aruba)coreTelematics integrates HPE (Aruba) networking solutions as part of its converged building systems and ICT infrastructure offerings for enterprise customers.
- MitelcoreTelematics partners with Mitel for unified communications solutions as part of its ICT and ELV solutions portfolio for enterprise customers.
- InterelcoreTelematics partners with Interel for building management and guest room management solutions, providing adaptive solutions for hospitality and commercial building environments.
- VingCardcoreTelematics partners with VingCard for access control and security solutions, integrating electronic locking and access management into its building security and ELV offerings.
- LutroncoreTelematics integrates Lutron lighting control and automation solutions as part of its intelligent building and energy management offerings, supporting smart building initiatives.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
The Bahri & Mazroei Group competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global specialist in energy management, electrical distribution, and building automation. Comparable to BMTC's electrical product distribution, to BMTS's BMS/ELV integration, and competes with the group on smart building and energy monitoring opportunities.
- Johnson Controls: Global building automation, BMS, HVAC controls, and integrated facilities management incumbent. Comparable to BMTS as a building management systems and security/fire integration provider, and to BMSS in facilities management, but at much larger scale and with proprietary software platforms.
Peers
- Siemens Smart Infrastructure: Global incumbent offering building automation, energy management, fire safety, and electrical infrastructure solutions. Comparable to BMTS and BMTC in BMS, electrical distribution, and integrated building systems, often competing in the same UAE and Gulf megaprojects.
- Honeywell Building Technologies: Global provider of building automation, fire/life safety, security, and energy management solutions. Directly comparable to BMTS's BMS, life safety, and security integration offerings, and competes for similar large commercial and infrastructure projects in the Middle East.
Direct peers
- Imdaad: UAE-based integrated facilities management provider serving real estate, infrastructure, and government clients. Comparable to BMSS in hard/soft FM and to BMTS in ongoing maintenance of building management and life safety systems.
- Emrill Services: UAE-based integrated facilities management and building services provider. Directly comparable to BMSS for hard/soft FM and to BMTS for ongoing maintenance of ELV and building systems across commercial, residential, and hospitality portfolios.
- ALEMCO: UAE-based MEP contractor delivering electrical, mechanical, plumbing, and ELV solutions for high-end commercial, hospitality, and infrastructure projects. Closely comparable to BMTC and BMTS in customer base, project mix, and regional footprint.
- Farnek Services: UAE-based facilities management and building services company serving commercial, hospitality, and residential clients. Comparable to BMSS and to BMTS's recurring maintenance contracts for building systems.
- Arabian Bemco Contracting: Leading Saudi/GCC MEP contractor delivering electrical, mechanical, and HVAC solutions for industrial, commercial, and infrastructure projects. Comparable to BMTS and BMTC in scope, customer type, and project-based contracting model.
- Al Futtaim Engineering & Technologies: UAE-based integrated MEP, facilities management, and building technologies provider. Highly comparable to Bahri & Mazroei as a regional multi-disciplinary building services group serving commercial, retail, and government clients with similar bundled offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bahri & Mazroei Group social profiles
Digital presenceThe Bahri & Mazroei Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bahri & Mazroei Group leadership team
Management profileNumber of profiles
Profiles2 records
The Bahri & Mazroei Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Bahri & Mazroei Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bahri & Mazroei Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bahri & Mazroei Group
What does The Bahri & Mazroei Group do?
The Bahri & Mazroei Group provides value-added solutions and systems for buildings and infrastructure projects across the UAE and Gulf region through five specialized subsidiaries. The offerings span distribution of electrical and lighting products (BMTC), engineering, integration, and maintenance of Low Voltage systems including life safety, building management, security, audio-visual, and industrial automation (BMTS), ICT and ELV network infrastructure solutions (Telematics), free Wi-Fi and proximity engagement for public transportation and malls (1247 Media), and integrated facilities management services (BMSS).
Is The Bahri & Mazroei Group a public or private company?
The Bahri & Mazroei Group is a private company. It is classified as family owned and is currently operating.
When was The Bahri & Mazroei Group founded?
The Bahri & Mazroei Group was founded in 1968. It employs 1,001 to 5,000 people.
Where is The Bahri & Mazroei Group based?
The Bahri & Mazroei Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does The Bahri & Mazroei Group make money?
Four revenue lines are on record. Product Distribution (Electrical, Lighting, Water Solutions) is the primary driver. The others are systems Integration & Maintenance Services, ICT & ELV Solutions (Telematics) and wi-Fi Media & Proximity Engagement (1247 Media).
Who are The Bahri & Mazroei Group's main competitors?
Broad incumbents on record are Schneider Electric and Johnson Controls. Peers are Siemens Smart Infrastructure and Honeywell Building Technologies. Direct peers are Imdaad, Emrill Services, ALEMCO, Farnek Services, Arabian Bemco Contracting and Al Futtaim Engineering & Technologies.
Does The Bahri & Mazroei Group have an API?
No public API is recorded for The Bahri & Mazroei Group.
What industry is The Bahri & Mazroei Group in?
The Bahri & Mazroei Group's product category is Building Systems Integration. Its primary akta.pro industry code is IMAFALAE, Building Automation & Controls (BAS/BMS) Contracting, with a secondary code of HSAPAPAA, Building Automation & Controls (BAS/BMS). Its NAICS code is 561 and its SIC code is 1540.