MatchPoint

What MatchPoint does

MatchPoint Hospitality is a UK-based hospitality services company headquartered in Edinburgh, Scotland, founded in 1992. The company sells premium event hospitality packages to corporate clients seeking client entertainment solutions at major sporting and cultural venues. Its product portfolio spans tennis (Wimbledon Championships at the All England Lawn Tennis Club), rugby union (Six Nations and Nations Championship at Scottish Gas Murrayfield), football (Scottish international matches at Hampden Park), horse racing (Perth Racecourse), cricket (Cricket Scotland / Boundary Club), cycling (UCI Cycling World Championships), and cultural events (Edinburgh Royal Military Tattoo, Pick of the Fringe). Pricing is quote-based with visible packages starting from £2,195 per fixture.

The company's competitive foundation rests on official hospitality appointments and reseller relationships with multiple prestigious UK venues — Wimbledon, Murrayfield, Perth Racecourse, and Hampden Park being the core tier. The technology stack is lightweight and operational rather than differentiated: a public-facing event calendar website for browsing and filtering fixtures, and a client portal for booking management and account access. Bespoke enquiries are handled via phone (+44 131 477 7755) and email ([email protected]). There is no disclosed proprietary technology, no mobile app, no API, and no AI/ML capabilities.

MatchPoint operates an event-driven, direct-to-corporate go-to-market motion. Revenue is generated on a one-time, per-event basis through the sale of hospitality packages (pay-as-you-go billing), with repeat business from returning corporate clients cited as a key proof point. Marketing relies on the website event calendar, client testimonials, and direct sales engagement rather than paid acquisition. The company serves a single horizontal customer segment — corporate clients seeking client entertainment — exclusively in the UK (primarily Scotland), with no disclosed international expansion. Headcount is in the 11-50 range, the company is privately held with no disclosed funding, and no parent company or investors are mentioned.

Name

MatchPoint

Legal name

MatchPoint Hospitality

Website

https://matchpoint.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

MatchPoint Hospitality is a UK-based hospitality services company that sells premium corporate entertainment packages at major sporting and cultural venues including Wimbledon, Murrayfield, Perth Racecourse, and Hampden Park, serving corporate clients seeking client entertaining solutions.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industries

Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Premium / VIP Ticketing & Hospitality Packages (HSACALAL)

Keywords

• Premium hospitality services
• Corporate event entertaining
• Sporting event hospitality
• Venue hospitality packages
• Cultural event hospitality

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Hospitality Packages: MatchPoint generates revenue through the sale of premium hospitality packages for sporting and cultural events. Packages are sold on a per-event basis at venues including Wimbledon, Murrayfield, Hampden Park, and Edinburgh's major events. The company provides end-to-end client entertaining services including hospitality experiences, catering, and event coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MatchPoint designs, packages, and delivers premium hospitality experiences at world-class UK sporting and cultural venues. Its core product is per-event hospitality packages—including catering, seating, and event coordination—sold to corporate clients for client entertaining and to individual fans seeking premium access, with prices starting from £2,195 per fixture. Supporting services include client entertaining management, an online event calendar, and a client portal for booking administration.

Product overview

MatchPoint is a hospitality services company offering premium event experiences at world-class UK venues. The core offering consists of hospitality packages for sporting and cultural events including Wimbledon, Six Nations rugby, Nations Championship rugby, Scottish international football, horse racing at Perth Racecourse, and Edinburgh festivals. The company provides a portfolio of named event hospitality products (Wimbledon Championships, Nations Championship packages, Six Nations packages, Edinburgh events) alongside supporting services including Client Entertaining management, a Client Portal for account management, and an Event Calendar platform for browsing and booking. MatchPoint positions itself on official venue appointments and repeat business, serving both individual fans and corporate clients seeking premium hospitality experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Wimbledon Championships Hospitality Premium hospitality packages for the Wimbledon Championships tennis tournament at the All England Lawn Tennis Club, offering exclusive experiences for corporate clients and fans during the event.
• Scotland v New Zealand Nations Championship Hospitality Premium hospitality packages for the Scotland versus New Zealand rugby union match as part of the Nations Championship at Scottish Gas Murrayfield.
• Scotland v Ireland Six Nations Championship Hospitality Premium hospitality packages for the Scotland versus Ireland rugby union match in the Guinness Six Nations Championship at Scottish Gas Murrayfield.
• Glorious Finale Hospitality Premium hospitality packages for the Glorious Finale horse racing event at Perth Racecourse.
• Nations Championship Packages Hospitality packages for the Nations Championship rugby event in November 2026 featuring multiple international matches, with pricing from £2,195.
• Guinness Six Nations Packages Hospitality packages for the Guinness Six Nations rugby championship in February–March 2027, covering Ireland, Scotland, England, Wales, France, and Italy matches, with pricing from £2,195.
• Scottish International Football Hospitality Premium hospitality experiences for Scottish international football matches.
• Boundary Club Cricket Hospitality Premium hospitality club experience offered at cricket events, including catering and hospitality services at venues such as The Grange.
• Pick of the Fringe Hospitality Hospitality packages for the Edinburgh Festival Fringe comedy and performing arts events, providing food, location, and entertainment experiences.
• Edinburgh Royal Military Tattoo Hospitality Premium hospitality experiences for the Edinburgh Royal Military Tattoo, providing corporate entertaining with food and location.
• Client Entertaining Service Streamlined client hospitality management service that handles the entire entertaining process from start to finish, ensuring smooth and efficient corporate hospitality experiences for clients.

Quantifiable outcome

• Repeat business received each year indicates customer satisfaction and retention

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• All England Lawn Tennis ClubcoreStrategic or Co-development PartnerOfficial hospitality provider for Wimbledon Championships. MatchPoint holds official appointments enabling them to provide premium hospitality experiences at the prestigious tennis venue.
• Scottish Gas MurrayfieldcoreStrategic or Co-development PartnerOfficial hospitality reseller for BT Murrayfield stadium, home of Scottish rugby. MatchPoint provides hospitality packages for Six Nations and other international rugby matches.
• Perth RacecoursecoreStrategic or Co-development PartnerOfficial hospitality partner for Perth Racecourse, one of Scotland's premier horse racing venues.
• Hampden ParkcoreStrategic or Co-development PartnerOfficial hospitality partner for Scotland's national football stadium, providing hospitality experiences for major football matches and events.
• Edinburgh Royal Military TattoominorStrategic or Co-development PartnerPartner venue for the Edinburgh Royal Military Tattoo, providing hospitality experiences for this major cultural event.
• Lawn Tennis Association (LTA)minorChannel Partner/ Reseller/ DistributorOfficial hospitality reseller relationship for LTA events and tournaments.
• UCI Cycling World Championships GlasgowminorStrategic or Co-development PartnerProvided hospitality services for the 2023 UCI Cycling World Championships held in Glasgow.
• Cricket ScotlandminorStrategic or Co-development PartnerPartner for cricket hospitality services, providing experiences at Scottish cricket events.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hospitality Finder: UK-focused premium sports and entertainment hospitality provider offering official packages at events including Wimbledon, Ascot, rugby, and football. Closely comparable in product, target customer (corporate entertaining), and venue portfolio.
• The Hospitality People (THP): UK corporate hospitality provider offering packages at major sporting events including horse racing, rugby, football, and tennis. Direct peer in target customer, product type, and event portfolio.
• Byrom: UK hospitality and events company providing official corporate hospitality at major sporting venues and events. Comparable in venue access, B2B corporate focus, and premium package offerings.
• Eventmasters: UK hospitality specialist providing official VIP and hospitality packages for major sporting fixtures and corporate entertainment — directly overlapping with MatchPoint's Wimbledon, Six Nations, and football offerings.
• Keith Prowse: Long-established UK official hospitality provider for major sporting and cultural events including Wimbledon, Twickenham, The Championships, and Royal Ascot. Directly comparable to MatchPoint in selling premium hospitality packages at the same tier of UK venues.
• Sportsworld: UK corporate hospitality specialist providing VIP and official packages for major sporting events including rugby, football, tennis, and horse racing. Directly comparable product and customer segment to MatchPoint.

Emerging players

• Seat Unique: Digital marketplace for premium tickets and hospitality experiences at UK sporting and cultural events. Overlaps with MatchPoint in selling premium sports hospitality to corporate and consumer buyers, but via an aggregator platform model rather than official venue appointments.

Broad incumbents

• Quintessentially Events: Global luxury concierge and events company offering premium hospitality and exclusive access at sporting and cultural events. Broader incumbent that overlaps with MatchPoint in premium event hospitality, though positioned at higher luxury tier and global scale.
• Corinthia Sports Travel: Established sports hospitality and travel provider offering premium packages for major UK and international sporting events. Comparable in premium sports hospitality product, though broader international reach than MatchPoint.

Others

• Edinburgh Festival Fringe Society: The official body running the Edinburgh Fringe Festival, where MatchPoint provides Pick of the Fringe hospitality packages. Included as an ecosystem partner rather than a competitor — relevant as the venue-side counterparty in MatchPoint's cultural event offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MatchPoint