Perth Racecourse

Name

Perth Racecourse

Legal name

Perth Racecourse

Website

https://perth-races.co.uk

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Horse Racing & Event Venue

NAICS

Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Training, Stables & Equine Services (MPAEADAI), Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Horse racing venue
• Jockey club racing
• Raceday hospitality
• Corporate conference venue
• Wedding celebration venue

Headquarters

HQ city

Perth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others, Technology or R&D

Revenue model

1. Raceday Tickets and Packages: Revenue from selling tickets to horse racing events across Grandstand and Picnic Enclosures, including season tickets and individual raceday entry.
2. Hospitality and Dining: Revenue from hospitality packages, restaurant dining (Galileo Restaurant, 1908, Bonnie Jockey), bars, and catering services during racedays and events.
3. Venue Hire for Events: Revenue from hiring out venue spaces for corporate events, conferences, exhibitions, weddings, celebrations, team building, and film/TV production.
4. Sponsorship and Advertising: Revenue from title sponsorships, race sponsorships, on-course advertising, and partnership deals with brands like Edinburgh Gin, Auto Services Perth, and QuinnBet.
5. Betting Operations: Revenue from Tote pool betting services and licensed bookmakers operating on-course.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Perth Racecourse is a Scottish jump racing venue that hosts 12 National Hunt fixtures annually (April–September) with over £969,500 in prize money, alongside a versatile event venue business offering raceday hospitality, corporate conferences, weddings, private celebrations and seasonal events across multiple named spaces (Galileo Suite, 1908 Restaurant, The Barn, Lower Nelson, Owners & Trainers Suite, Club Lawn Marquee). It also operates on-course Tote and bookmaker betting, food and beverage outlets, team building activities and venue hire for film/TV production.

Product overview

Perth Racecourse is a multi-purpose events venue operating primarily as a horse racing venue from April to September, hosting 12 annual fixtures with over £969,500 in prize money. Beyond racing, it functions as a comprehensive events destination offering venue hire for corporate conferences, exhibitions, team building, and private celebrations (weddings, birthdays, anniversaries). The venue features multiple named spaces: the Galileo Suite (conference/dining up to 250), 1908 Restaurant (refurbished dining 50-100), The Barn (rustic events up to 200), Owners & Trainers Suite, and Lower Nelson (exhibition space 750m2). Hospitality includes raceday packages, restaurants, and bars (The Bonnie Jockey, Pommery Champagne Bar). The venue also hosts seasonal events including Christmas Party Nights, Hogmanay Hoolie, and Festival meetings. Ticketing options range from general admission (Grandstand, Picnic Enclosure) to premium Season Tickets and hospitality upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Racing Fixtures (National Hunt Jump Racing) Twelve live National Hunt jump racing fixtures per season (April to September) with over £969,500 in total 2026 prize money, including flagship events such as the Festival meeting, Edinburgh Gin Ladies Day, Perth Gold Cup, Stone of Destiny Raceday, Family Raceday and the historic Glorious Finale dating to 1613. Open to racegoers, owners, trainers and on-course betting customers.
• Race Day Tickets and Season Tickets Raceday entry tickets to Grandstand and Picnic Enclosures, family raceday offers (Under 18s free), accessible companion tickets, and a named racegoer Season Ticket providing access to every fixture of the 2026 season.
• Raceday Hospitality Packages Hospitality upgrades including Galileo Restaurant dining (£147pp), 1908 Restaurant dining (£100pp), Hospitality Boxes (£160pp for 12–16 guests) and Owners & Trainers hospitality, providing raceday entry plus premium dining and viewing.
• Galileo Suite Venue Hire Flexible event space overlooking the racetrack and Scone Palace Park, accommodating up to 220 theatre, 60 boardroom, 160 cabaret, 200 dining, or 250 reception guests, with built-in plasma screens, room dividers and blackout blinds.
• 1908 Restaurant Premium raceday dining restaurant (£100pp) offering contemporary Scottish cuisine with panoramic racecourse views, seating 50–100 guests.
• The Barn Venue Hire Rustic celebration venue for BBQs and social parties with full bar facilities, wooden barrels and outdoor seating, accommodating up to 100 theatre, 80 dining, or 200 reception guests.
• Lower Nelson Exhibition Space Exhibition and catering area within the Nelson Stand offering 750m² of flexible space across two floors, with wide access doors for equipment loading, 3m ceilings, and capacity for 200 theatre, 100 cabaret, 150 dinner, or 350 reception.
• Club Lawn Marquee Venue Hire Elegant marquee setting on the Club Lawn with open space onto the lawn and prime track viewing, accommodating 120 theatre, 80 cabaret, 60 boardroom, 100 dining, or 120 reception.
• Owners & Trainers Suite Venue Hire Event space with front row parade ring views, umbrella tables and canopy shelter suitable for summer BBQs and parties, accommodating 60 theatre, 30 boardroom, 24 cabaret, 60 dining, or 100 reception.
• Corporate Events and Conferences Full-service corporate event hosting including conferences, meetings, team building, exhibitions, tradeshows and corporate dinners, accommodating 40 to 400+ delegates.
• Celebration Events (Weddings and Private Parties) Venue hire and event coordination for weddings, birthday parties, anniversaries, funerals and celebration of life events, school proms and festive celebrations, with catering and bespoke package options.
• Team Building Activities Outdoor activity days including archery, mini Highland Games, inflatable games and dry hire of 30 acres of green land for team challenges, for corporate groups.
• BBQ Catering Collection Catering service for BBQ parties and celebrations with menu options including The Grill and Side Bar selections.
• Perth Racecourse Gift Cards Gift vouchers redeemable for raceday tickets or hospitality packages, giving recipients flexibility to choose their experience.
• Christmas Party Nights Festive evening events in the Galileo Suite with three-course Christmas dinner, live music and raffle, priced at £65 per person.
• Hogmanay Hoolie New Year's Eve Party Perthshire New Year's Eve celebration featuring piper on arrival, fizz, traditional haggis neeps and tatties, live ceilidh music from Skara Ceilidh Band, hot filled roll and exclusive raffle ticket. Priced at £65 per person.
• On-Course Betting (Tote and Bookmakers) Pool betting via the on-course Tote and licensed bookmaker stands operating during racedays for racegoers.
• Sponsorship and Advertising Opportunities Title, race and on-course advertising sponsorship opportunities for brands seeking visibility at Perth Racecourse events.

Quantifiable outcome

• Over 70 events hosted annually
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Saltire HospitalitycoreImplementation/ SI/ Consulting Partner · 1 January 2026Saltire Hospitality appointed as new Raceday Hospitality Catering Partner from 2026 season. Will enhance hospitality across restaurants, hospitality suites, public cafés and bars. Based in Edinburgh, known for championing seasonal Scottish produce.
• Saints in the CommunityminorOthers · 1 January 2026Saints in the Community is the charity partner for Family Raceday 2026, bringing football fun and community engagement programs to the racecourse.
• Edinburgh GincoreGTM or Marketing PartnerEdinburgh Gin is a title sponsor for Ladies Day at Perth Racecourse, providing branding and marketing support for one of the racecourse's flagship events.
• Auto Services Perth LtdcoreGTM or Marketing PartnerAuto Services Perth Ltd sponsors racedays at the venue, with naming rights for the Auto Services Perth Ltd Raceday featuring in both 2025 and 2026 seasons.
• QuinnBetcoreGTM or Marketing PartnerQuinnBet provides betting services and sponsorships at Perth Racecourse, appearing as a partner in the sponsorship and advertising section.
• Horizon ParkingminorGTM or Marketing PartnerHorizon Parking sponsors the Horizon Parking Raceday at Perth Racecourse, supporting racing events and associated prize money.
• Equine Products UK LtdminorGTM or Marketing PartnerEquine Products UK Ltd sponsors the Best Turned Out Championship, recognizing stable teams' hard work and horse presentation.
• Racing TVcoreStrategic or Co-development PartnerRacing TV partners with Perth Racecourse to broadcast fixtures, providing national exposure. The Racing TV Raceday closes the season annually.
• MurrayshallminorGTM or Marketing PartnerMurrayshall Country Estate partners with Perth Racecourse for raceday events, located nearby and serving as accommodation option for racegoers.
• House of BruarminorGTM or Marketing PartnerHouse of Bruar appears as a sponsor/partner, providing marketing support for racing events.
• Scone PalacecoreStrategic or Co-development PartnerPerth Racecourse is located within the grounds of Scone Palace, the historic coronation site of Scottish kings. The palace provides the stunning setting and heritage backdrop for the racecourse, with proximity enabling filming opportunities and combined visitor experiences.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Haydock Park Racecourse: Jockey Club-operated jump-focused venue in the North West with similar seasonal calendar and event hire business; comparable in scope though somewhat larger scale.
• Exeter Racecourse: Devon-based jump racing venue operated by the Jockey Club with parallel National Hunt calendar, hospitality packages, and conference/event facilities — directly comparable business mix.
• Ayr Racecourse: Larger Scottish racecourse hosting the Scottish Grand National and a full events/hospitality calendar; directly comparable as another Scottish track with diversified venue hire and corporate hospitality.
• Kelso Racecourse: Scottish Borders jump-only racecourse with similar fixture count and regional Scottish profile; the closest geographic peer alongside Musselburgh and Ayr.
• Wetherby Racecourse: Regional English jump racing-only venue in Yorkshire with similar 12-15 fixture calendar, on-site hospitality, and conference/event hire — directly comparable in size and seasonal model.
• Musselburgh Racecourse: Scotland-based racecourse hosting both flat and jump racing with year-round event hire, comparable mid-tier UK venue serving a similar catchment in the Scottish events market.
• Sedgefield Racecourse: Small North East England jump-only racecourse with comparable fixture count, hospitality offerings, and corporate event hire; one of the closest UK analogues in scale and operating model.

Broad incumbents

• The Jockey Club: UK's largest commercial horse racing group operating 15 venues including Cheltenham, Aintree, and Haydock; a broad incumbent whose venue hire, hospitality, and broadcast models overlap with Perth's diversified approach.
• Cheltenham Racecourse: Premier UK jump racing venue operated by The Jockey Club; comparable category but vastly larger scale, prestige, and national tourism draw — represents the upper-bound incumbent.

Regional players

• Arena UK Events Venue: UK multi-purpose events venue with conferences, exhibitions, and celebration hire; comparable as a competitor for the same corporate event and wedding spend that Perth's venue hire business targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perthracecourse
• Facebookfacebook.com/PerthRacecourse
• LinkedInlinkedin.com/company/perth-racecourse
• Instagraminstagram.com/perthracecourse
• TikToktiktok.com/@perthracecourse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Racecourse