Open New Media
Open New Media GmbH is a German digital agency founded in 1997 that delivers web-based communication services and a proprietary hotelsuite software family (IBE, GO, MAIL) integrated with Oracle Opera Cloud PMS, serving primarily hotels and B2B enterprises across the DACH region.
- Company typePrivate
- Founded1997
- HeadquartersKoblenz, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Open New Media does
Open New Media GmbH (ONM) is an owner-managed German digital agency headquartered in Koblenz, founded in 1997 by Thomas Krampen and Thomas Petmecky. The firm operates a dual business model: it delivers professional services spanning consulting, concept, design, TYPO3 CMS development, and ongoing support for web-based communication solutions, and it sells a proprietary hotel-software family called hotelsuite (IBE for online booking, GO for digital check-in, and MAIL for email marketing automation). The hotelsuite suite integrates directly with Oracle's Opera Cloud PMS and Suite8 property management systems, positioning the company as a specialized vendor to the DACH hospitality market.
The company's customer base is anchored in enterprise hospitality (Europa-Park Hotels, Hotel Bayerischer Hof, Tropical Islands, Weissenhäuser Strand, Alpenpark Neuss, Hotel Bareiss) and extends into B2B (EUROBAUSTOFF, Kern-Haus), public sector (Rhein-Main-Verkehrsverbund, Landtag Rheinland-Pfalz, Hochschule Koblenz), and events (Reed Exhibitions). Revenue derives from time-and-materials professional services and from recurring software licensing for the hotelsuite products, with sales conducted primarily through direct enterprise engagement and a dedicated product site (hotelsuite.de).
At an organization of approximately 12 specialized employees, ONM has maintained a niche footprint with long-tenured client relationships (15+ years with several accounts), recognized status as a BVDW TOP 200 internet agency, TYPO3 Silver Member standing, and a registered hotelsuite HOSPITALITY SOLUTIONS trademark. Operating geographies cover Germany, Austria, and Switzerland, with no disclosed external funding, subsidiaries, or M&A activity.
Open New Media firmographics
Firmographics- Name
- Open New Media
- Legal name
- Open New Media GmbH
- Website
- https://onm.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Open New Media GmbH is a German digital agency founded in 1997 that delivers web-based communication services and a proprietary hotelsuite software family (IBE, GO, MAIL) integrated with Oracle Opera Cloud PMS, serving primarily hotels and B2B enterprises across the DACH region.
- Ownership category
- akta.pro rank
Open New Media industry classification
Industry- Product category
- Hospitality Technology Solutions
- NAICS
- Advertising Agencies (541810), Software Publishers (5132)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industry
- Tech-Forward / Smart Lifestyle Hotels (THAGADAK)
Keywords
Where Open New Media is headquartered
LocationHeadquarters
- HQ city
- Koblenz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Open New Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services: Digital agency services including consulting, design, development, and ongoing support for web-based communication solutions. Billed primarily on time and materials basis.
- hotelsuite Software Products: Proprietary hotel software solutions (IBE, GO, MAIL) sold with associated service delivery. Licensed via separate usage agreements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Open New Media product offering
Product offeringCore offering
Open New Media GmbH is a German digital agency founded in 1997 that provides consulting, design, development, and digitalization services for B2B clients, hotels, public institutions, and educational organizations. Alongside its agency services, the company develops and sells its proprietary hotelsuite software family — hotelsuite IBE (Internet Booking Engine), hotelsuite GO (mobile check-in/check-out and guest app), and hotelsuite MAIL (email marketing and newsletter automation) — sold under the registered "hotelsuite" trademark.
Product overview
Open New Media GmbH operates primarily as a digital agency offering web-based communication solutions, and has developed a proprietary software product family called hotelsuite HOSPITALITY SOLUTIONS. The hotelsuite portfolio consists of three core products: hotelsuite IBE (Internet Booking Engine) for online hotel reservations, hotelsuite GO (Digital Guest Journey) for digital check-in and guest services, and hotelsuite MAIL for email marketing and automation. All three products are eigenentwicklungen (own developments) of Open New Media and feature direct integration with Opera-Cloud PMS or Oracle Suite8 property management systems. The company also maintains legacy CMS offerings (netupdater) and provides TYPO3-based web development services for clients.
Differentiator
Problem solved
Functional benefit
Brands
- hotelsuite: Online software suite for hotels including hotelsuite IBE (Internet Booking Engine), hotelsuite GO (Digital Hotel Check-in), and hotelsuite MAIL (E-Mail Marketing for Hotels).
- hotelsuite IBE
- hotelsuite GO
- hotelsuite MAIL
- hotelsuite HOSPITALITY SOLUTIONS
Products and services
- hotelsuite IBE
Quantifiable outcome
- 80% of guests use online check-in at Germany's largest hotel resort
Companies that use Open New Media
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Open New Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Open New Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TYPO3 AssociationcoreOpen New Media is a Silver Member of the TYPO3 Association, demonstrating certified expertise in TYPO3 CMS development and contributing to the open-source community.
- Oracle/MICROS Fidelio (Opera Cloud, Suite8)corehotelsuite products feature direct integration with Oracle's Opera Cloud PMS and Suite8 property management systems, enabling seamless data exchange for hotels.
- Söllner Consult GmbHminorPartner for RMV mobile projects, providing consulting on usability and user behavior topics.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Open New Media competitors and assessment
Company assessmentDirect peers
- SiteMinder: SiteMinder is a global hotel booking engine and revenue platform serving hotel groups worldwide. It directly overlaps with hotelsuite IBE on online distribution and booking, and competes in the same hotel-digitisation category that ONM targets in DACH.
- SHR Group (Sceptre Hospitality Resources): SHR Group is a hotel technology vendor offering CRS, booking engine, and digital marketing solutions to hotel chains. Its booking engine and CRM/marketing modules directly mirror hotelsuite IBE and hotelsuite MAIL in scope.
- Travel Tripper: Travel Tripper provides a hotel booking engine (RezTrip), digital marketing, and guest experience tools to hotel groups. Its RezTrip engine and guest-communication capabilities directly overlap with hotelsuite IBE and hotelsuite MAIL.
- HeBS Digital: HeBS Digital is a hotel digital marketing agency specialising in website design, booking-engine optimisation, and CRM for hotels. It mirrors ONM's hybrid agency + hotelsuite-style offering for hotel clients.
- Leonardo Worldwide: Leonardo Worldwide offers hotel media distribution, digital marketing, and content solutions used by hotels to drive direct bookings. It competes with ONM on the digital-marketing and direct-booking layer that surrounds hotelsuite IBE.
- Net Affinity: Net Affinity provides booking-engine technology, digital marketing, and web design services for hotels and groups. It is a close functional analogue to ONM's combined hotelsuite + agency proposition.
- Profitroom: Profitroom is a European hotel booking engine and digital marketing platform with strong DACH and Central European presence. It is one of the closest direct competitors to hotelsuite IBE in ONM's home market.
Broad incumbents
- Mews: Mews is a cloud-native hospitality platform offering PMS, booking engine, check-in, and payments to hotels globally. It competes with the full hotelsuite suite (IBE/GO/MAIL) but as part of a much broader platform targeting hotel groups of all sizes.
- Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite (PMS, booking engine, channel manager, guest experience) to independent hotels and groups. It is a broader incumbent alternative to ONM's combined agency + hotelsuite proposition for DACH hotels.
- trivago: trivago is a hotel meta-search platform headquartered in Düsseldorf that drives direct and indirect booking traffic for hotels globally. As a broad incumbent in DACH hotel digital marketing, it competes with ONM's online marketing services at the demand-generation layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Open New Media social profiles
Digital presenceOpen New Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open New Media leadership team
Management profileNumber of profiles
Profiles2 records
Open New Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open New Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open New Media
What does Open New Media do?
Open New Media GmbH is a German digital agency founded in 1997 that provides consulting, design, development, and digitalization services for B2B clients, hotels, public institutions, and educational organizations. Alongside its agency services, the company develops and sells its proprietary hotelsuite software family — hotelsuite IBE (Internet Booking Engine), hotelsuite GO (mobile check-in/check-out and guest app), and hotelsuite MAIL (email marketing and newsletter automation) — sold under the registered "hotelsuite" trademark.
Is Open New Media a public or private company?
Open New Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Open New Media founded?
Open New Media was founded in 1997. It employs 11 to 50 people.
Where is Open New Media based?
Open New Media is headquartered in Koblenz, Germany, in the Europe region.
How does Open New Media make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are hotelsuite Software Products.
Who are Open New Media's main competitors?
Direct peers on record are SiteMinder, SHR Group (Sceptre Hospitality Resources), Travel Tripper, HeBS Digital, Leonardo Worldwide, Net Affinity and Profitroom. Broad incumbents are Mews, Cloudbeds and trivago.
Does Open New Media have an API?
No public API is recorded for Open New Media.
What industry is Open New Media in?
Open New Media's product category is Hospitality Technology Solutions. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGADAK, Tech-Forward / Smart Lifestyle Hotels. Its NAICS code is 541810 and its SIC code is 7330.