R2 Seguros

What R2 Seguros does

R2 – Mediação de Seguros, Lda. (trading as R2 Seguros and R2 Insurance) is an independent insurance brokerage firm headquartered at Largo Pedro Correia Marques 4E in Lisbon, Portugal, founded in November 2013 and operating under ASF (Insurance and Pension Funds Authority) mediator registration number 208379. The firm places insurance policies on behalf of clients by intermediating between them and a panel of 25+ insurance carriers, including Allianz, Zurich (Diamond Blue Agent since 2023), Fidelidade, Generali Tranquilidade, MetLife, April, HISCOX, Mapfre, AIG, ERGO, and MGEN. Its product portfolio spans personal lines (health, automobile, life/mortgage, multi-risk home, personal accident, pet, savings/PPR), commercial lines (workers' compensation, business multi-risk, cyber risks, civil liability), condominium insurance as a stated specialization, and dedicated offerings for foreign/international clients.

The business model is commission-based: R2 earns transaction fees from carriers on placed policies, with revenue recurring on annual renewals. Go-to-market is sales-led and direct-to-customer, combining an appointment-based Lisbon office with remote/digital consultations and a multilingual team covering Portuguese, English, French, German, and Italian. Distribution is segmented into dedicated teams for individuals, companies, condominiums, and foreigners, supported by channel partnerships with each insurer. Marketing relies on content (blog, educational guides), SEO on r2seguros.pt, an email newsletter, and direct contact forms/simulation tools.

Operationally, R2 runs on traditional brokerage practices rather than proprietary technology platforms, using standard industry tools for mediation, CRM, and policy administration. The team comprises more than 20 professionals with over 300 years of combined brokerage experience. Certifications include ASF registration, APROSE membership (number 4105), AIG-underwritten professional liability insurance, and two consecutive SIBS ESG Reporting Steward Seals. The company is privately held, with no parent company, subsidiaries, funding rounds, or acquisitions disclosed.

Name

R2 Seguros

Legal name

R2 – Mediação de Seguros, Lda.

Website

https://r2seguros.pt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

R2 Seguros is a Lisbon-based independent insurance brokerage founded in 2013 that intermediates policies from 25+ carriers for individuals, families, businesses, condominiums, and international clients across Portugal, earning commissions on placements.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: R2 Seguros generates revenue through commissions paid by insurance companies for placing insurance policies. As an independent broker, they earn commissions from multiple insurers based on premiums collected from customers. The business is recurring in nature as insurance policies require annual renewal.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

R2 Seguros is an independent insurance brokerage firm that intermediates insurance policies between customers and more than 25 insurance companies operating in Portugal. The firm places health, automobile, mortgage life, multi-risk home, workers' compensation, condominium, pet, personal accident, cyber risks, savings/retirement (PPR), and foreigner-targeted coverages, generating revenue through commissions from insurance carriers on the policies it places.

Product overview

R2 Seguros is an insurance brokerage firm operating since 2013 that offers a comprehensive portfolio of insurance products and services through partnerships with over 25 insurance companies. The company's core offering consists of health insurance, automobile insurance, life/mortgage insurance, multi-risk home insurance, workers' compensation insurance, condominium insurance, pet insurance, savings/retirement plans (PPR), personal accident insurance, cyber risks insurance, and specialized coverage for foreigners. These products are distributed through the company's team of over 20 professionals and complemented by specific partner-branded offerings including Fidelidade Pets Insurance, Zurich Alojamento Local (short-term rental insurance), Allianz Condominium Insurance, Tranquilidade Affordable Rental Insurance, Allianz Student Insurance, and Allianz PPR Ativo retirement savings plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance Private health insurance providing quick access to medical consultations, diagnostics, treatments, surgeries, and hospital stays through an extensive network of healthcare providers for individuals and families.
• Automobile Insurance Vehicle insurance covering damages from accidents, theft, fire, and other unforeseen events, with options for civil liability and 24-hour assistance for individual drivers and company fleets.
• Mortgage Life Insurance (Life Credit) Life insurance linked to mortgage loans providing financial protection for families in case of death or disability, with potential savings of up to 60% compared to bank-offered policies.
• Multi-risk Home Insurance Comprehensive home insurance protecting against fire, water damage, theft, civil liability, storms, and seismic events, available for walls only, contents only, or both, for homeowners and tenants.
• Workers' Compensation Insurance Mandatory insurance protecting workers against accidents during professional activities, providing medical care, compensation, and pension benefits, offered to companies and to families employing domestic workers.
• Condominium Insurance Specialized insurance for condominium buildings covering common areas, civil liability, and providing solutions for managers, management companies, and unit owners across Portugal.
• Pet Insurance Animal insurance covering veterinary consultations, vaccinations, exams, hospitalizations, and offering plans with no age limit for coverage continuation for pet owners.
• Savings and Retirement Plans (PPR) Long-term savings and retirement planning products combining investment and protection, with tax benefits and flexible contribution options for individuals and Portuguese investors.
• Personal Accident Insurance Insurance providing coverage for death, permanent disability, temporary disability, hospitalization, and medical expenses resulting from accidents, with worldwide 24/7 protection for individuals and families.
• Cyber Risks Insurance Insurance providing complete protection against cyber risks for businesses, covering data breaches, digital threats, and related liabilities.
• Insurance for Foreigners Specialized insurance services for international clients including health, auto, life, home, liability, and business coverage, with multilingual support in Portuguese, English, German, French, and Italian.

Quantifiable outcome

• Save up to 60% per year on mortgage life insurance
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• AllianzcoreChannel Partner/ Reseller/ DistributorAllianz is a major global insurer offering life and non-life products. R2 distributes Allianz insurance products including health, auto, condominium, and home insurance through their brokerage.
• ZurichcoreChannel Partner/ Reseller/ DistributorZurich Insurance Group is a leading multi-channel insurance provider headquartered in Switzerland. R2 has been a Diamond Blue Agent (highest agent category) since 2023 and distributes Zurich products including condominium and local accommodation insurance.
• FidelidadecoreChannel Partner/ Reseller/ DistributorFidelidade is the leading insurer in the Portuguese market, offering life and non-life products. R2 distributes Fidelidade products including pet insurance and home insurance through their brokerage.
• Generali TranquilidadecoreChannel Partner/ Reseller/ DistributorGenerali Tranquilidade offers comprehensive insurance solutions for individuals and businesses. R2 distributes their products including affordable rental insurance and condominium coverage.
• MetLifeminorChannel Partner/ Reseller/ DistributorMetLife is a global provider of insurance and employee benefits. R2 distributes MetLife credit protection and student insurance products.
• AprilminorChannel Partner/ Reseller/ DistributorApril is an international insurance distributor. R2 offers April credit life insurance products designed to protect mortgages and loans.
• Allianz TrademinorChannel Partner/ Reseller/ DistributorAllianz Trade specializes in trade credit insurance and receivables management. R2 distributes their credit insurance solutions for businesses.
• AgeasminorChannel Partner/ Reseller/ DistributorAgeas is an international insurance group operating in Portugal. R2 distributes Ageas insurance products through their brokerage network.
• ARAGminorChannel Partner/ Reseller/ DistributorARAG specializes in legal protection insurance and assistance services. R2 offers their legal insurance products to customers.
• HISCOXminorChannel Partner/ Reseller/ DistributorHISCOX is a specialist insurer offering commercial and specialty insurance products. R2 distributes their niche insurance solutions.
• MapfreminorChannel Partner/ Reseller/ DistributorMapfre is a global insurance group. R2 distributes Mapfre insurance products through their Portuguese brokerage.
• Insurance and Pension Funds Authority (ASF)coreOthersASF is the Insurance and Pension Funds Supervisory Authority - the official regulator of insurance mediation activity in Portugal. R2 is officially registered with ASF (registration number 208379), which is a legal requirement for operating as an insurance broker.
• National Association of Insurance Agents and Brokers (APROSE)minorOthersAPROSE is the National Association of Insurance Agents and Brokers in Portugal. R2 is registered as a member (number 4105), demonstrating professional standing in the industry.
• CIMPASminorOthersCIMPAS is the Alternative Dispute Resolution Center for the insurance sector in Portugal. R2 informs customers about CIMPAS as the designated body for resolving insurance disputes.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marsh Portugal: Marsh, a global insurance broker and risk advisor, operates in Portugal through Marsh Portugal. It is comparable to R2 Seguros as a multi-line insurance intermediary that places clients with carriers across personal and commercial lines, although it operates at a much larger scale and with broader enterprise focus.
• Howden Portugal: Howden is an independent, employee-owned global insurance broker with operations in Portugal. It is comparable to R2 Seguros as an independent intermediary model not tied to a single carrier, offering personal and commercial lines placement across multiple insurers.
• Willis Towers Watson Portugal: WTW operates an insurance brokerage and advisory practice in Portugal. It is comparable to R2 Seguros as a multi-line broker arranging coverage across multiple carriers for individual and corporate clients, though operating at significantly larger scale and broader advisory scope.
• Aon Portugal: Aon is a global professional services firm with a major insurance brokerage practice in Portugal. Like R2 Seguros, Aon advises clients across multiple insurance lines and places business with multiple carriers, but operates from a broader risk-management and global platform.
• Generali Tranquilidade: Generali Tranquilidade is a major Portuguese insurer offering personal and commercial lines and is a key partner of R2 Seguros. It is comparable as a broad incumbent in the same product categories R2 brokers, though it also operates its own direct distribution channels.
• Fidelidade: Fidelidade is the largest insurance company in Portugal and a key distribution partner of R2 Seguros. It is comparable as a broad incumbent offering life and non-life products that R2 distributes, but Fidelidade also distributes directly through its own captive channels, creating competitive overlap.

Others

• Mapfre Portugal: Mapfre is a global insurance group with significant operations in Portugal and is a partner carrier of R2 Seguros. It is comparable as a major insurance supplier whose products R2 distributes, and competes for the same end customer through its own direct and captive channels.
• Ageas Portugal: Ageas is a major international insurance group operating in Portugal and is a partner carrier of R2 Seguros. It is comparable as part of the same insurance value chain that R2 distributes from, providing similar product lines enabling side-by-side comparison.
• Multicare: Multicare is a leading Portuguese health insurance provider and an industry participant in the same health insurance category R2 brokers. It is comparable as a product supplier for R2's health insurance segment and as a competitor in the same end-customer market for individual health coverage.

Direct peers

• Hiscox Portugal: Hiscox is a specialist insurer and broker operating in Portugal, focused on niche commercial and specialty risks. It is comparable to R2 Seguros as a niche-focused intermediary distributing specialty products including cyber, professional liability, and niche commercial coverage, with overlapping distribution expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R2 Seguros