CareOne

What CareOne does

CareOne is a family-owned senior care provider headquartered in Fort Lee, New Jersey, operating 57+ facilities across five states (New Jersey, Massachusetts, Pennsylvania, Michigan, and Connecticut) and serving more than 20,000 patients annually with a staff of 10,000+. Founded in 1999 by the Straus family, the company runs a full vertical continuum of senior care including assisted living, post-acute rehabilitation, memory care under the Harmony Village brand, long-term care, independent living, home care (CareOne at Home and Ascend Home Health), palliative and hospice care, and long-term acute care hospitals (LTACHs). Specialized clinical programs in diabetes management, neurobehavioral rehabilitation, ventilator weaning (reporting a success rate 40% above national average), and wound care extend the clinical scope beyond standard senior housing.

CareOne has selectively integrated technology across clinical operations: Advanced Pharmacy Solutions (APS) provides automated medication dispensing with claimed 99.9999% administration accuracy; the BridgeCare network embeds nurse practitioners in each facility; Oler Health digitizes admission paperwork; and Inspiren Health supplies AI-powered room monitoring for fall-risk detection with privacy-preserving features. Revenue is generated through a recurring monthly subscription/residential model, supplemented by Medicare and Medicaid reimbursement (Medicare covers first 20 days of post-acute care fully and days 21-100 at 80%), Medicare Advantage plans, HMO/PPO arrangements, Workers' Compensation, long-term care insurance, and self-pay. Distribution is primarily direct-to-consumer via facility tours, a centralized 855-277-8550 inquiry line, website forms, digital marketing, and SEO, supplemented by hospital referral partnerships (including Emerson Hospital in Massachusetts and three Massachusetts hospital systems for dedicated sub-acute units), social media presence across major platforms, and community outreach.

The company operates in the U.S. assisted living market valued at $98.6 billion in 2023 (projected to grow to $151.4 billion by 2031) and the broader post-acute care market projected to expand from $784.6 billion in 2025 to $1.41 trillion by 2034, both benefitting from demographic tailwinds. CareOne is privately held under family ownership (legal entity CareOne Management, LLC, New Jersey jurisdiction) with no disclosed institutional investor or private equity ownership, and 34 New Jersey facilities were named to the U.S. News & World Report 'Best Nursing Homes' list in 2023.

Name

CareOne

Legal name

CareOne Management, LLC

Website

https://care-one.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

10,001+ employees

Short description

CareOne is a family-owned senior care provider operating 57+ facilities across five states, offering assisted living, post-acute rehabilitation, memory care, long-term care, home care, and hospice services to more than 20,000 patients annually.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADALAG

Caregiver Support, Coaching & Training

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYHSABAIAB

Care Navigation & Service Coordination (Medical, Social, Community)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHLADAKAB

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

SECONDARYHSABAFAD

Respite Hospice Care (Short-Term Relief)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

SECONDARYHLADAKAJ

Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

Keywords

• Senior care services
• Assisted living communities
• Memory care programs
• Post-acute rehabilitation
• Long-term care facilities

Headquarters

HQ city

Fort Lee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Services Revenue: CareOne generates revenue through providing healthcare services across its network of facilities including assisted living, post-acute rehabilitation, memory care, long-term care, and hospice services. Revenue is derived from Medicare, Medicare Advantage, Medicaid, long-term care insurance, and private/self-pay arrangements.
2. Long-Term Care and Assisted Living: Monthly residential fees for assisted living, independent living, and long-term care services. Pricing varies by location, accommodation type, and level of care required.
3. Post-Acute Care and Rehabilitation: Sub-acute and skilled nursing rehabilitation services billed primarily through Medicare (first 20 days full coverage, days 21-100 at 80%) and Medicare Advantage plans.
4. Insurance and Government Programs: Revenue from Medicare, Medicaid, HMO/managed care plans, Workers' Compensation, PPO insurance, and long-term care insurance providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CareOne is a family-owned senior care provider operating 57+ facilities across five states that delivers a full continuum of care including assisted living, post-acute rehabilitation, memory care (Harmony Village), long-term care, home care, independent living, palliative and hospice care, long-term acute care hospitals, and respite care. Services are delivered by licensed clinicians (RNs, therapists, physicians, nutritionists) and supported by proprietary technology such as Advanced Pharmacy Solutions automated dispensing and Inspiren Health AI monitoring.

Product overview

CareOne is a family-owned senior care provider offering a comprehensive continuum of care services across more than 50 locations in five states. The company's core product portfolio consists of eight integrated service lines: Assisted Living (private residential care with 24/7 nursing), Post-Acute Care & Rehabilitation (skilled nursing for hospital recovery), Harmony Village Memory Care (specialized dementia care rooted in Teepa Snow's methodology), Long-Term Care (around-the-clock chronic condition management), CareOne at Home/Ascend Home Health (private-duty and comprehensive home healthcare), Independent Living (maintenance-free senior housing), Palliative & Hospice Care (end-of-life services via Ascend Health partnership), and Long-Term Acute Care Hospitals (LTACHs for ICU-to-community transitions). Supporting these services are specialized clinical programs (diabetes management, neurobehavioral rehabilitation, ventilator weaning, wound care) and Advanced Pharmacy Solutions technology. CareOne also offers Respite Care across its network and a Signature Dining/Culinary Program. The company maintains strategic partnerships with Inspiren (AI patient monitoring), Oler Health (patient admission management), and BridgeCare (nurse practitioner network) to enhance clinical operations.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony Village: CareOne's specialized memory care brand providing care for individuals living with Alzheimer's disease, Lewy body dementia, Parkinson's and other memory loss conditions.

Products and services

• Assisted Living Private assisted living communities offering highly personalized care in warm, home-like environments with 24/7 nursing care, assistance with daily activities, medication management, restaurant-style dining, and comprehensive amenities for seniors needing support while maintaining independence.
• Post-Acute Care and Rehabilitation Skilled nursing facility care and rehabilitation services supporting patients in recovery following hospital discharge, with specialized therapies and medical care for conditions including hip/knee replacement, injuries, congestive heart failure, and COPD.
• Harmony Village Memory Care Specialized memory care for individuals living with Alzheimer's disease, Lewy body dementia, Parkinson's and other memory loss conditions, rooted in Teepa Snow's Positive Approach to Care philosophy with certified dementia practitioners and sensory stimulation programs in secure environments.
• Long-Term Care Around-the-clock care for patients with disabilities or chronic illnesses requiring specialized condition treatment, with 24/7 nursing care and on-site physician services in neurology, podiatry, ophthalmology, and nephrology.
• CareOne at Home Private-duty home health agency providing assistance with daily living activities including personal care, meal preparation, housekeeping, and medication reminders, delivered by CHAP-accredited expert staff and dementia-trained caregivers.
• Independent Living Comfortable accommodations and supportive community environment for active older adults, offering freedom to manage daily activities with amenities including fitness centers, social events, and housekeeping services.
• Palliative and Hospice Care End-of-life care provided in partnership with Ascend Health, offering comfort and relief with Medicare-certified services, in-home assistance 24/7, and personalized care for emotional and spiritual needs of patients and families.
• Long-Term Acute Care Hospitals (LTACHs) Extended hospital-level care for patients with complex medical conditions transitioning from the ICU, equipped with advanced medical technology and staffed by multidisciplinary teams for comprehensive 24/7 care.
• Respite Care Short-term relief for primary caregivers, providing high-quality care in a warm, supportive environment for loved ones while caregivers take breaks ranging from afternoons to several weeks.
• Diabetes Management Program Holistic approach to managing diabetes with individualized care plans specific to each patient's needs, delivered as part of CareOne's specialized clinical service offerings.
• Neurobehavioral Rehabilitation Therapeutic program helping patients recover from neurological injuries or conditions that affect their behavior, cognition, emotions, and daily functioning.
• Ventilator Weaning and Pulmonary Program Pulmonary and ventilator weaning programs directed by top physicians with a success rate 40% higher than the national average.
• Wound Care Management Comprehensive wound care program with on-site wound physician monitoring and managing patient progress to heal wounds and prevent infections.
• Advanced Pharmacy Solutions (APS) Automated medication dispensing system deployed across multiple CareOne facilities ensuring accurate and efficient delivery of prescription medicines using presorted medication envelopes with a 99.9999% medication administration accuracy rate.
• Ascend Home Health Comprehensive home healthcare providing skilled nursing with case management, physical/occupational/speech therapy, home health aides, medical social work, registered dietitians, and counseling services.
• Culinary Program Signature Dining Program with restaurant-style dining featuring fresh, seasonal, locally sourced ingredients, accommodating special dietary needs including vegetarian, vegan, gluten-free, kosher (Star-K certified at CareOne at Teaneck), and cultural custom meals.

Quantifiable outcome

• 99.9999% medication administration accuracy rate with Advanced Pharmacy Solutions
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Lunder CareForce Institute at Hebrew SeniorLifecoreStrategic or Co-development Partner · 19 May 2026Training partnership where CareOne collaborates with Hebrew SeniorLife's Lunder CareForce Institute to expand workforce training options. The institute received licensure from Massachusetts Division of Professional Licensure and offers hybrid training programs for students seeking healthcare careers.
• Tufts MedicinecoreStrategic or Co-development Partner · 19 May 2026Employer partnership providing training pathways and career opportunities for healthcare professionals through the Lunder CareForce Institute.
• BridgeCarecoreTechnology or IntegrationNetwork of nurse practitioners embedded in each CareOne facility providing on-site, real-time care and improving the overall patient experience. Nurse practitioners support and supplement CareOne clinicians and attending physicians.
• Columbia UniversitycoreStrategic or Co-development PartnerHealthcare innovation partnership through the Columbia Startup Festival/Columbia Venture Competition. CareOne helps finance innovative healthcare concepts and translate them into real-world results. The CareOne Challenge focuses on healthcare delivery, patient empowerment, medical devices, and healthcare for an aging America.
• Advanced Pharmacy Solutions (APS)coreTechnology or IntegrationAutomated medication dispensing system deployed across multiple CareOne facilities. Under pharmacist control, the system automatically dispenses medications in presorted envelopes, achieving 99.9999% medication administration accuracy rate.
• Massachusetts Hospital SystemscoreStrategic or Co-development PartnerPartnership with three Massachusetts hospital systems to provide dedicated sub-acute units at CareOne facilities. Addresses staffing issues, increases collaboration to reduce readmissions, and improves access for acute care patients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genesis HealthCare: One of the largest U.S. skilled nursing and assisted living operators with a comparable mix of post-acute rehab, long-term care, and senior living across multiple states, overlapping CareOne's core service lines.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S., with a comparable community-based care model to CareOne's assisted and independent living offerings.
• Atria Senior Living: Large multi-state assisted living and memory care provider with a similar focus on quality differentiation, continuum of care, and Northeast market presence, directly comparable to CareOne.
• Select Medical: Operates long-term acute care hospitals (LTACHs), inpatient rehab, and outpatient rehab. Directly comparable to CareOne's LTACH and post-acute rehabilitation service lines.
• Sunrise Senior Living: National assisted living and memory care operator with a premium service model and strong clinical programming, directly comparable to CareOne's assisted living and Harmony Village offerings.
• Encompass Health: Largest U.S. owner and operator of inpatient rehabilitation hospitals, overlapping directly with CareOne's post-acute rehabilitation and clinical specialty programs (wound care, neuro, ventilator weaning).
• National HealthCare Corporation: Operates skilled nursing, assisted living, and home health programs, closely mirroring CareOne's mix of facility-based post-acute and senior care services.
• Brookdale Senior Living: The largest U.S. senior living operator offering independent living, assisted living, memory care, and home care. Closely comparable to CareOne's continuum model at greater national scale.

Broad incumbents

• LHC Group: National home health and hospice operator; overlaps with CareOne's home care and hospice service lines and represents the broader incumbent footprint CareOne competes against regionally.
• Amedisys: Large home health and hospice provider, directly comparable to CareOne at Home and the Ascend Health hospice partnership as the incumbent scale player in those adjacent segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CareOneMgt
• YouTubeyoutube.com/user/careonemgt
• Facebookfacebook.com/121356807898296
• LinkedInlinkedin.com/company/careone-management-llc
• Instagraminstagram.com/careonecares
• TikToktiktok.com/@care1cares

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareOne