Kinarya
PT. Kinarya Alihdaya Mandiri is an Indonesian HR outsourcing and security management firm delivering technical, administrative, cleaning, training, and certified security workforce solutions to enterprise clients in telecom, banking, energy, and other industries, operating as a subsidiary of Kisel Group.
- Company typePrivate
- Founded2012
- HeadquartersJakarta, Indonesia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Kinarya firmographics
Firmographics- Name
- Kinarya
- Legal name
- PT. Kinarya Alihdaya Mandiri
- Website
- https://ptkam.co.id
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PT. Kinarya Alihdaya Mandiri is an Indonesian HR outsourcing and security management firm delivering technical, administrative, cleaning, training, and certified security workforce solutions to enterprise clients in telecom, banking, energy, and other industries, operating as a subsidiary of Kisel Group.
- Ownership category
- akta.pro rank
Kinarya industry classification
Industry- Product category
- Workforce Outsourcing and Managed Services
- NAICS
- Professional Employer Organizations (561330)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- Personnel Records, Document Management & Compliance (BPAAAIAD)
- akta.pro secondary industries
- HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
Keywords
Where Kinarya is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices12 records
Markets served
Kinarya business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Outsourcing Services: PT KAM provides comprehensive outsourcing solutions where they supply trained workforce (technical support, back office, front office, cleaning, security) to corporate clients. Revenue is generated through service fees based on the number of personnel deployed and the scope of services provided.
- Training and Certification Services: The company provides training programs for security personnel (Gada Pratama, Gada Utama) and employee development programs. Security certification services include issuing Gada Muda, Gada Pratama, and Gada Utama certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized outsourcing solutions based on client requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Kinarya product offering
Product offeringCore offering
Kinarya provides outsourced workforce and managed services to Indonesian enterprises, supplying personnel for technical support (telecommunications BTS, fiber optic installation, device repair), back-office functions (accounting, tax, data entry), front-office roles (reception, customer care), field sales and marketing, cleaning, corporate training, and licensed security guarding. It also runs SELENA, an online recruitment portal that supports job posting, candidate screening, and workforce deployment across these service lines.
Product overview
PT. Kinarya Alihdaya Mandiri (Kinarya) is an HR outsourcing company offering integrated workforce solutions. The company provides eight core service offerings: Technical Support (telecommunications), Staff Back Office, Staff Front Office, Sales & Marketing, Cleaning Service, Training, Security (Satpam), and Security Certifications. Additionally, the company operates SELENA, a proprietary recruitment portal platform that connects job seekers with employment opportunities and enables employers to manage hiring. The services are designed to help organizations focus on their core business while outsourcing non-core functions.
Differentiator
Problem solved
Functional benefit
Brands
- SELENA: Online recruitment portal operated by PT Kinarya Alihdaya Mandiri for job seekers and employers to register, search, and apply for job vacancies.
Products and services
- Technical Support Services Outsourced technical workforce for telecommunications infrastructure, including BTS maintenance, fiber optic installation, and device repair support for telecom operators and enterprise clients in Indonesia.
- Staff Back Office Services Outsourced back-office personnel handling accounting, tax administration, and data entry functions for corporate clients.
- Staff Front Office Services Outsourced front-desk and customer-facing personnel including receptionists and customer care representatives deployed at client sites.
- Sales & Marketing Staffing Provision of field sales teams and marketing personnel to support client go-to-market and promotional activities.
- Cleaning Service Outsourced janitorial and cleaning personnel for corporate offices, facilities, and commercial properties.
- Training Services Corporate training programs including employee training, Training of Trainers (TOT), and team building delivered to client organizations.
- Security Guard Services Outsourced licensed security guard (Satpam) services including integrated CCTV monitoring for corporate, commercial, and residential client sites.
- Security Personnel Certification Certification programs for security personnel at Gada Muda, Gada Pratama, and Gada Utama levels, addressing Indonesian regulatory licensing requirements for security officers.
- SELENA Recruitment Portal Proprietary online recruitment portal that supports job posting, candidate screening, and workforce deployment for Kinarya's outsourcing service lines.
Quantifiable outcome
- 300 employees participated in Employee Gathering 2018
- +2 more outcomes
Companies that use Kinarya
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Kinarya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kinarya partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ANGKASA Malaysia (Angkatan Koperasi Kebangsaan Malaysia Berhad)minorKisel Group received a visit from ANGKASA Malaysia on August 21, 2025, as part of efforts to establish relations and expand insights regarding cooperative development in Indonesia. The visit included an office tour of Kisel Hub and discussions with PT KAM about best practices, challenges, and opportunities for cooperation between Indonesian and Malaysian cooperatives.
- PT Indonesia Comnets Plus (ICON+) Regional Jawa Bagian TimurcorePT KAM and PT Indonesia Comnets Plus (ICON+) Regional East Java signed a strategic cooperation agreement on May 8, 2024. The partnership focuses on product innovation and development in the energy sector. The collaboration aims to create innovative products through joint research and development, expand market reach, and provide more comprehensive energy solutions.
- Binmasolda Metro JayaminorPartnership with Binmasolda Metro Jaya for conducting security personnel training (Gada Pratama program). Binmas provides 10 personnel as training instructors. PT KAM's training facility is used for theoretical and practical training sessions.
- Kisel GroupcorePT KAM is a subsidiary of Kisel Group. The company operates from Kisel HUB headquarters and is part of the Kisel Group ecosystem. Executive leadership includes CEO Ariadi Nuratmojo and Director Tunggul Leonard Tobing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kinarya competitors and assessment
Company assessmentDirect peers
- PT Srikaton Inovasi Solusindo: Indonesian HR outsourcing firm offering labor supply, administrative staffing, and security services to corporate clients — comparable to PT KAM's managed-services model and customer mix.
- PT Pratama Indonesia Jaya: Indonesian HR outsourcing and staffing services firm operating across technical, administrative, and security verticals — comparable to PT KAM in service breadth and target enterprise customer base in Indonesia.
- PT Surya Citra Outsourcing: Indonesian outsourcing company providing workforce supply and managed services to corporate clients, with comparable offerings in technical support, administration, and security staffing across multiple regions.
- PT OS Selnajaya Indonesia: One of Indonesia's largest HR outsourcing and labor-supply firms, offering technical, administrative, and security staffing to enterprise clients — directly comparable to PT KAM's core outsourcing model across similar service lines and customer segments.
- PT Trisula Garuda Nusantara: Indonesian outsourcing and security services company providing workforce and Satpam solutions to enterprise clients, directly overlapping with PT KAM's security and staffing service lines.
Broad incumbents
- ManpowerGroup Indonesia: Global staffing and workforce solutions provider operating in Indonesia, offering recruitment, outsourcing, and managed services comparable to PT KAM's staffing business but with multinational scale and brand.
- ISS Indonesia (Apleona): Global facility services company with Indonesian presence providing integrated workforce and facility management including cleaning, security, and technical support — broader portfolio but overlaps with PT KAM's multi-service model.
- Sodexo Indonesia: Global facility management and workforce services provider with operations in Indonesia, offering broader integrated facility solutions that overlap with PT KAM's cleaning, security, and administrative staffing offerings.
Emerging players
- PT Primajasa Tunasakti: Indonesian outsourcing and workforce services firm focused on labor supply for corporate clients — comparable to PT KAM in the staffing and managed-services segment, though smaller in scale and geographic coverage.
- PT Garda Tujuh Berita: Indonesian security services provider offering Satpam and certified security personnel — narrower scope than PT KAM but directly comparable on the regulated security staffing and certification side of the business.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kinarya social profiles
Digital presenceKinarya compliance and trust
Trust signalCompliance4 records
Kinarya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinarya leadership team
Management profileNumber of profiles
Profiles3 records
Kinarya subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kinarya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinarya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinarya
What does Kinarya do?
Kinarya provides outsourced workforce and managed services to Indonesian enterprises, supplying personnel for technical support (telecommunications BTS, fiber optic installation, device repair), back-office functions (accounting, tax, data entry), front-office roles (reception, customer care), field sales and marketing, cleaning, corporate training, and licensed security guarding. It also runs SELENA, an online recruitment portal that supports job posting, candidate screening, and workforce deployment across these service lines.
Is Kinarya a public or private company?
Kinarya is a private company. It is classified as corporate owned and is currently operating.
When was Kinarya founded?
Kinarya was founded in 2012. It employs 1,001 to 5,000 people.
Where is Kinarya based?
Kinarya is headquartered in Jakarta, Indonesia, in the Asia region.
How does Kinarya make money?
Two revenue lines are on record. Outsourcing Services are the primary driver. The others are training and Certification Services.
Who are Kinarya's main competitors?
Direct peers on record are PT Srikaton Inovasi Solusindo, PT Pratama Indonesia Jaya, PT Surya Citra Outsourcing, PT OS Selnajaya Indonesia and PT Trisula Garuda Nusantara. Broad incumbents are ManpowerGroup Indonesia, ISS Indonesia (Apleona) and Sodexo Indonesia. Emerging players are PT Primajasa Tunasakti and PT Garda Tujuh Berita.
Does Kinarya have an API?
No public API is recorded for Kinarya.
What industry is Kinarya in?
Kinarya's product category is Workforce Outsourcing and Managed Services. Its primary akta.pro industry code is BPAAAIAD, Personnel Records, Document Management & Compliance, with a secondary code of BPACAKAK, HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting). Its NAICS code is 561330 and its SIC code is 7361.