Cafe Martinique

What Cafe Martinique does

Cafe Martinique (legally Gastronómica Martinique SA de CV) is a Guadalajara, Mexico-based specialty coffee company that operates across four integrated business lines: owned Coffee House retail locations, wholesale roasted coffee distribution, a B2B advisory and training division (Martinique Depot & Training), and coffee equipment distribution. The company roasts and supplies coffee to end consumers through two flagship Coffee House stores in Guadalajara and to third-party retailers via its distribution partnership with Pastelería OK, which extends its product reach across 8 Mexican states. The Martinique Depot & Training division provides end-to-end consulting services for prospective and existing cafe operators, having delivered 400+ advisory engagements over its 10+ year operating history, supported by SCAE-certified instructors and formal recognition from Mexico's Consejo Mexicano Regulador del Café.

The company's revenue model blends retail consumer sales (coffee, beverages, and merchandise at its Coffee Houses), wholesale packaged coffee distribution through Pastelería OK, fee-based consulting and training services for cafe openings, and equipment resale bundled with its advisory engagements. A differentiated sub-brand, Mezclas Cafe Martinique de Cleu, operates alongside the core roastery brand to broaden the consumer SKU portfolio. The bundled 'advisory + equipment supply + ongoing training' go-to-market positions Martinique as a vertical-stack specialist for third-party cafe buildouts in Mexico, in addition to its direct retail and wholesale businesses.

Geographic presence is anchored in Jalisco (Guadalajara) for retail and advisory operations, with state-level wholesale coverage driven by the Pastelería OK channel. The competitive position depends on specialized human capital (SCAE-certified instructors), regulatory recognition from Mexico's coffee quality regulator, brand/recipe development, and multi-channel distribution — rather than on technology platforms or capital intensity. No AI/ML capabilities, digital platform, or proprietary software product are disclosed in the available data.

Name

Cafe Martinique

Legal name

Gastronómica Martinique SA de CV

Website

https://cafemartinique.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cafe Martinique is a Guadalajara-based specialty coffee roaster and operator running two retail Coffee Houses, wholesale distribution across 8 Mexican states via Pastelería OK, and a B2B advisory and equipment division that has completed 400+ cafe consulting engagements.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting & Retail

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating Places (5812), Beverages (2080)

akta.pro industry

PRIMARYTHAFADAC

Independent Neighborhood Cafes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYTHAFADAD

Espresso Bars & Coffee Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYTHAJAGAH

Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAFAFAG

Cafe-Bakeries (Bakery + Coffee/Foodservice)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Specialty coffee roasting
• Gourmet coffee blends
• Barista training services
• Coffee equipment distribution
• Specialty coffee retail

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Coffee Sales: Direct sales of roasted coffee beans and ground coffee through Coffee House locations and online store. Products sold in various sizes (1/4, 1/2, and 1 kg presentations).
2. Coffee House Operations: In-store dining experience at Coffee House locations serving gourmet altitude coffee, equipment, and accessories.
3. Training and Consulting Services: Barista training courses, coffee roasting courses, and cupping/degustation courses. Technical repair services for coffee equipment. Advisory services for cafeterias, hotels, restaurants, and foodservice.
4. Equipment and Supplies Distribution: Distribution of international machinery and supplies for coffee shops. Distribution and spare parts for various brands in the Guadalajara metropolitan area.
5. Wholesale Distribution: Wholesale distribution through Pastelería OK points of sale across 8 Mexican states. Distribution partnerships with new commercial partners and representatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cafe Martinique is a Mexican gourmet coffee roaster that sources, blends, and sells premium high-altitude coffee from premier Mexican growing regions (Coatepec/Huatusco in Veracruz, Huixtla in Chiapas, Pluma Hidalgo in Oaxaca, and Atoyac in Guerrero). The company operates Coffee House retail locations in Guadalajara, distributes wholesale through Pastelería OK across 8 Mexican states, and provides B2B advisory, training, equipment distribution, and technical services for cafeterias, hotels, and restaurants.

Product overview

Cafe Martinique is a Mexican gourmet coffee roaster offering a portfolio of roasted coffee products including medium roast, medium-dark roast, and French dark roast blends sourced from premium growing regions (Veracruz, Chiapas, Oaxaca, Guerrero). The product line includes signature 'Mezclas Cafe Martinique de Cleu' blends. Beyond packaged coffee sales, the company operates a platform of supporting services: Martinique Depot & Training provides supplies and machinery for cafeterias along with installation and support; Coffee House retail spaces offer in-person café experiences; professional training courses cover barista skills, roasting, and tasting with industry certifications; and technical repair/phone advisory services support equipment owners. The offering is a unified coffee brand with modular service components.

Differentiator

Problem solved

Functional benefit

Products and services

• Tostado Medio

Quantifiable outcome

• 400+ advisory services for cafe openings
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Pastelería OKcoreChannel Partner/ Reseller/ DistributorPastelería OK serves as the primary distribution channel for Cafe Martinique products, selling at all their points of sale across Mexico.
• International Coffee Equipment BrandsminorChannel Partner/ Reseller/ DistributorCafe Martinique is a distributor of prestigious international brands of coffee machinery and supplies. They provide distribution, spare parts, and technical services for various equipment brands in the Guadalajara metropolitan area.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Caffenio: Mexican regional coffee chain with multiple retail cafes and packaged coffee offerings, competing for the same mid-premium coffee consumer in Mexican cities.
• Italian Coffee Company: Mexican espresso/coffee chain operating company-owned cafes alongside coffee equipment distribution, closely mirroring Cafe Martinique's cafe-plus-equipment-distribution mix.
• Café La Pagoda: Mexican coffee brand offering roasted beans and cafe experiences, comparable as a mid-sized specialty coffee operator serving retail and foodservice customers.
• Café Brûlot: Mexican specialty coffee roaster with cafe locations and retail bean sales, comparable on vertical-integration-from-roast-to-cup and premium Mexican positioning.
• Café Punta del Cielo: One of Mexico's largest specialty coffee chains with owned retail locations and packaged retail coffee sales, directly comparable to Cafe Martinique's coffee-house-plus-retail-beans model.
• Tres M Café: Mexican specialty coffee brand operating coffee bars and selling roasted coffee, targeting similar premium coffee enthusiasts in Mexican metros.
• Darkova Café: Mexican specialty coffee roaster and cafe operator with B2B distribution to hotels and restaurants, directly comparable to Cafe Martinique's wholesale and advisory services.

Emerging players

• Café Avellaneda: Mexican specialty coffee micro-roaster focused on single-origin Mexican beans, intersecting with Cafe Martinique's high-altitude Mexican sourcing story at a smaller, more boutique scale.

Broad incumbents

• El Globo (Grupo El Globo): Long-standing Mexican cafe-bakery chain combining coffee service with pastry retail; comparable on the cafe-bakery axis through the Pastelería OK distribution channel and overlapping customer base.
• Starbucks México: Global coffee chain with extensive Mexican retail footprint; overlaps with Cafe Martinique on premium coffee consumption but operates at vastly greater scale and brand awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Martinique