CAFFENIO

What CAFFENIO does

CAFFENIO is a privately held Mexican coffee company founded in 1940 (originally as Café Combate) and headquartered in Hermosillo, Sonora, operating through Servicios Administrativos OSLO S.A. de C.V. with 1,001-5,000 employees. It runs a multi-format coffee business comprising (a) company-owned and franchise drive-thru cafeterías under the CAFFENIO Drive Thru banner across multiple Mexican cities including Hermosillo, Guadalajara, Tijuana, Los Mochis, and Torreón, with a first US location in Mesa, Arizona under CAPSA USA LLC; (b) andatti drive, a sister drive-thru concept co-developed with strategic partner FEMSA that opened 14 points of sale in Nuevo León and Saltillo in its first year (2023); (c) CAFFENIO Especialidad, a B2B arm supplying customized coffee solutions, equipment, and training to restaurants, hotels, offices, and cafeterias; (d) wholesale distribution of consumer brands Café Único (instant coffee, launched 1980) and Café Baja Sur (premium ground coffee); and (e) a direct-to-consumer e-commerce store (tienda.caffenio.com and caffenioencasa.com).

The company operates no proprietary AI/ML platform; its technology stack centers on coffee roasting (Americano, Vienés/Francés, Italiano roast profiles) with quality control laboratory analysis, plus standard retail technology including dual-lane drive-thru systems, touchscreen ordering, a CAFFENIO mobile app on iOS and Android, and the MI CAFFENIO loyalty program with QR-code e-wallet credits. Back-office integrations are standard — Stripe for payments, Google Analytics, Salesforce, Meta Business Suite, and Google Ads for marketing — with no disclosed in-house AI/ML models, patents, or research output.

CAFFENIO monetizes across consumer retail (drive-thru cup/food sales), B2B subscriptions and full-service coffee programs (CAFFENIO Especialidad), wholesale distribution (Café Único and Café Baja Sur via regional distributors and coffee expendios), and direct e-commerce. Its go-to-market is primarily direct-to-consumer, supported by a loyalty loop via MI CAFFENIO. The company is strategically anchored by its long-standing partnership with FEMSA (Fomento Económico Mexicano), which has enabled the andatti drive joint concept, and is differentiated by the COSECHA program (run with COBISA since 2011) that has raised coffee farmer productivity from 1,750 kg to 10,250 kg per hectare across 465 renewed hectares, supporting a verifiable 100% Mexican arabica supply chain. It holds 12 consecutive years of CEMEFI ESR distinction and the Hecho en México distinction as of 2025.

Name

CAFFENIO

Legal name

Servicios Administrativos OSLO S.A. de C.V.

Website

https://caffenio.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CAFFENIO is a privately held Mexican coffee company operating drive-thru coffee shops in Mexico and the US, the andatti drive concept with FEMSA, a B2B specialty division, wholesale distribution of Café Único and Café Baja Sur, and e-commerce, serving on-the-go consumers, restaurants, hotels, offices, and regional distributors.

Ownership category

akta.pro rank

Product category

Coffee Shop Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)

akta.pro secondary industries

Coffee Chains & Franchise Cafes (THAFADAB), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Mexican coffee retail
• Drive-thru coffee shops
• Specialty coffee distribution
• Coffee shop chains
• Packaged coffee brands

Headquarters

HQ city

Hermosillo

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Drive-Thru Coffee Shop Retail: CAFFENIO operates coffee shop/cafeteria locations (Drive Thru format) where it serves coffee and food directly to consumers. These are company-owned or potentially franchised points of sale generating walk-in and drive-through revenue.
2. andatti Drive-Thru Coffee Shop Retail: andatti drive, developed with FEMSA, is a drive-thru coffee concept that opened 14 locations in Nuevo León and Saltillo in its first year, with expansion plans. Revenue generated from retail coffee and food sales at company-owned or franchised locations.
3. E-commerce (Caffenio en Casa / Tienda en Línea): CAFFENIO operates an online store (tienda.caffenio.com) selling coffee products including Café Único soluble, Café Baja Sur, CAFFENIO brand products, and other merchandise for home consumption. Consumers purchase products directly through the online storefront.
4. B2B Specialty Coffee (CAFFENIO Especialidad): CAFFENIO provides customized coffee solutions for businesses including restaurants, hotels, offices, and cafeterias. The company offers a full-service model with product supply, equipment, training, and ongoing support to business customers.
5. Wholesale / Distributor Sales: CAFFENIO sells its products (Café Único soluble and Café Baja Sur) through wholesale distributors across Mexico. Café Único has strong positioning in the southern region through wholesalers, while Café Baja Sur serves Baja California Sur through its network of coffee expendios (outlets).

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

CAFFENIO operates a national chain of drive-thru and walk-in coffee shops serving 100% Mexican coffee and over 90 menu items, with dual-lane drive-thrus, touchscreen ordering, mobile order-ahead, and the MI CAFFENIO loyalty program. It also sells branded packaged coffee (Café Único, Café Baja Sur) direct to consumers via its online store and to businesses via the CAFFENIO Especialidad B2B division, which supplies customized coffee solutions, equipment, and training to restaurants, hotels, and offices.

Product overview

CAFFENIO is a 100% Mexican coffee company operating for over 80 years with a diversified portfolio of products and services. The core offering consists of drive-thru and walk-in coffee shop cafeterias featuring dual-lane drive-thru systems with touchscreen ordering. The product ecosystem includes the MI CAFFENIO loyalty program and mobile app for ordering, earning rewards, and locating stores. Business solutions are offered through CAFFENIO Especialidad for commercial clients. The retail portfolio includes Café Único (instant coffee established 1980) and Café Baja Sur (premium ground coffee from Baja California Sur with three grind types). The andatti drive sub-brand, developed in partnership with FEMSA, represents a newer drive-thru concept with expanded digital capabilities. E-commerce is available through the online store for home delivery of coffee products.

Differentiator

Problem solved

Functional benefit

Brands

• Café Baja Sur: Coffee brand originating from Baja California Sur, known for its flavor and aroma, preferred by the peninsula's most demanding palates.
• Café Único
• Mi CAFFENIO
• andatti

Products and services

• CAFFENIO Cafeterías (Drive Thru Coffee Shops) Company-owned drive-thru and walk-in coffee shops serving 100% Mexican coffee and a menu of more than 90 hot drinks, cold drinks, food, and desserts. Locations feature dual drive-thru lanes, touchscreen ordering, walk-up screens, and mobile order-ahead, targeting on-the-go consumers seeking speed, quality, and convenience.
• andatti drive Coffee Shops Drive-thru coffee shop concept co-developed with FEMSA, featuring dual-lane drive-thru, touchscreen ordering, mobile ordering via the app, and loyalty rewards. Operates as a sister brand to CAFFENIO, expanding the drive-thru coffee shop model into new Mexican markets.
• CAFFENIO Especialidad (B2B Coffee Solutions) Business-to-business division providing customized coffee solutions to restaurants, hotels, offices, and cafeterias. Offerings include coffee product supply, equipment provision, staff training, and ongoing operational support, addressing the challenge of delivering consistent, high-quality Mexican coffee at scale in commercial environments.
• Tienda en Línea (Online Coffee Store) E-commerce storefront (tienda.caffenio.com) selling CAFFENIO branded packaged coffee products for home consumption and home delivery, including Café Único soluble coffee and Café Baja Sur ground coffee, plus related merchandise. Targets individual consumers seeking authentic Mexican coffee at home.
• Café Único (Soluble Coffee Brand) Soluble/instant coffee brand launched in 1980, established as one of the most consumed coffee brands in Mexico. Distributed through wholesale channels with strong positioning in the southern region of Mexico and sold directly through the CAFFENIO online store for home consumption.
• Café Baja Sur (Premium Ground Coffee) Premium ground coffee brand originating from Baja California Sur, marketed for its flavor and aroma. Offered in three grind types (coarse, medium, fine) with an Italian roast profile (24-28 Agtron scale), packaged in 250g bags with a one-year shelf life. Distributed through a dedicated network of coffee expendios across the Baja California Sur peninsula and via the CAFFENIO online store.

Quantifiable outcome

• Coffee farmer productivity increased from 1,750 kg to 10,250 kg per hectare through the COSECHA program (2011 to 2018/2019)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Capacitación Dinámica InternacionalminorImplementation/ SI/ Consulting Partner · 1 January 2026CAFFENIO engaged Capacitación Dinámica Internacional to deliver an emergency response training program to 107 employees in Hermosillo in February 2026. The training covered first aid, building evacuation, search and rescue, and fire prevention and combat, delivered through theoretical, practical, and simulation components.
• Agencia Municipal de Energía y Cambio Climático de HermosillominorStrategic or Co-development Partner · 1 January 2026CAFFENIO partnered with the Municipal Government of Hermosillo through its Agency for Energy and Climate Change to participate in an environmental rehabilitation day at the Ecoparque Hermosillo. More than 200 volunteers planted 250 native trees and rehabilitated 1.5 km of curbs, contributing to the protection of the 'Sistema Lagunar Los Jagüeyes' Natural Protected Area.
• UNAM (Universidad Nacional Autónoma de México) - Faculty of DentistryminorStrategic or Co-development Partner · 1 January 2025CAFFENIO participated in a joint initiative with UNAM's Faculty of Dentistry to deliver the First Free Dental Health Day in Huatusco, Veracruz in October 2025. UNAM provided 30 dental specialists who delivered free services to 544 community members over five days. CAFFENIO participated as part of its COSECHA community program.
• PROAES (Procuraduría Ambiental del Estado de Sonora)minorStrategic or Co-development Partner · 1 January 2025CAFFENIO partnered with PROAES as part of the 'Respirar, aprender y actuar' (Breathe, learn and act) initiative, installing a PurpleAir sensor in its Hermosillo facilities to monitor air quality in real time. The data feeds into PROAES's city-wide air quality monitoring network covering the four cardinal points of Hermosillo.
• USAID MéxicominorStrategic or Co-development Partner · 1 January 2024CAFFENIO participated in USAID México's Programa de Coaching en Integridad Empresarial (PCIE/Pro Integridad), an initiative supporting ethical business practices and transparency in Mexican companies. The program, which concluded in August 2024, helped strengthen CAFFENIO's integrity program with its value chain and positioned the company as a leader in corporate responsibility.
• Tec de MonterreyminorStrategic or Co-development Partner · 1 January 2024CAFFENIO partnered with Tec de Monterrey to run the 'Reto Soluciones de Eficiencia Hídrica' (Water Efficiency Solutions Challenge), engaging 104 students across 6 campuses in analyzing water use and developing efficiency solutions for CAFFENIO's drive-thru locations. The winning project proposed a water aerator reducing flow by 50%, applicable across all stores.
• FEMSAcoreStrategic or Co-development Partner · 1 January 2023FEMSA is CAFFENIO's strategic partner in the development and operation of andatti drive, a drive-thru coffee concept. FEMSA's collaboration enables CAFFENIO to expand into new markets and accelerate the rollout of the andatti brand, combining FEMSA's distribution and retail expertise with CAFFENIO's coffee heritage. The first 14 locations opened in Nuevo León and Saltillo in 2023.
• Secretaría de Arte y Cultura del Municipio de Totutla, VeracruzminorStrategic or Co-development Partner · 1 January 2018CAFFENIO partnered with the municipal government of Totutla, Veracruz, along with COBISA and the Universidad Autónoma de Chapingo, to run the 'Formando a los cafeticultores del mañana' program teaching primary school children about coffee cultivation through games, art, and school gardens in five schools.
• Universidad Autónoma de ChapingominorStrategic or Co-development Partner · 1 January 2018CAFFENIO partnered with the Universidad Autónoma de Chapingo as part of the 'Formando a los cafeticultores del mañana' program, contributing academic expertise to the initiative that taught children about coffee cultivation and promoted generational succession in coffee-growing communities.
• COBISAcoreStrategic or Co-development Partner · 1 January 2011COBISA is CAFFENIO's long-standing partner in the COSECHA (Calidad y Bienestar) program, which supports Mexican coffee farmers in Huatusco, Veracruz and Pluma Hidalgo, Oaxaca. COBISA helps finance the acquisition of coffee seedlings, fertilizer, and agrochemicals for farmers, and provides technical agronomic support. From 2011 to 2018, the program financed 1,263,000 seedlings, 5,712 tons of fertilizer, and 465 hectares of farm renewal.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Devoción: US-based Colombian-origin specialty coffee roaster and café operator. Comparable to CAFFENIO's premium Mexican-origin coffee positioning and packaged coffee e-commerce strategy.
• Café Punta del Cielo Express: Express format of Punta del Cielo offering grab-and-go coffee service in high-traffic Mexican locations. Comparable as a smaller-footprint coffee concept competing for on-the-go occasions.
• La Casa del Café: Mexican coffee shop and packaged coffee brand focused on Mexican-grown coffee. Smaller-scale competitor that overlaps with CAFFENIO's Mexican-origin positioning and B2B Especialidad offerings.

Regional players

• Juan Valdez Café: Colombian-origin coffee brand with cafés in multiple Latin American countries and a US presence. Comparable to CAFFENIO as a country-of-origin coffee brand extending into international café markets.

Broad incumbents

• Starbucks Mexico: Operated by Alsea in Mexico, Starbucks is the dominant premium coffee chain. A larger global incumbent with overlapping drive-thru and café offerings competing for the same on-the-go Mexican consumer.
• Dunkin' Mexico: Global coffee and donut chain with Mexican operations offering drive-thru service. Competes for value-oriented coffee consumers and on-the-go breakfast occasions in Mexico.
• Tim Hortons Mexico: Canadian coffee and donut chain expanding aggressively in Mexico with drive-thru locations. Competes with CAFFENIO in the drive-thru coffee segment in Mexican cities.

Direct peers

• Italian Coffee Company: Mexican coffee chain operating coffee shops and drive-thru locations with a strong presence in northern Mexico. Closest direct drive-thru coffee competitor to CAFFENIO in its home market.
• Cielito Querido Café: Mexican coffee shop chain with a strong Mexican-heritage brand identity and café locations across major Mexican cities. Competes with CAFFENIO in the Mexican-origin specialty café segment.
• Punta del Cielo: Mexican specialty coffee chain with company-owned retail locations and e-commerce selling Mexican-sourced coffee. Direct competitor to CAFFENIO in Mexican coffee shop and packaged coffee segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caffenio
• Facebookfacebook.com/CAFFENIO
• LinkedInlinkedin.com/company/caffenio
• Instagraminstagram.com/caffenio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAFFENIO