ISPC

What ISPC does

ISPC is a Florida-based specialty consumer finance company, founded on May 3, 1983 in Odessa, Florida, that provides installment and revolving credit to homeowners purchasing home-improvement products such as water treatment systems, solar and energy-conservation equipment, HVAC, security systems, fencing, and swimming pool equipment. Originally established as the financing subsidiary of Solar City, Inc. in partnership with Mor-Flo Industries under the name The Independent Solar Plan Company, the firm has progressively diversified its lending verticals and is now 100% employee-owned under an Employee Stock Ownership Plan (ESOP) since 2022.

The company's technology stack centers on a web-native lending and servicing platform: customer.theispc.com for borrower account management (registration, electronic statements, AutoPay, online payments), merchant.theispc.com for dealer financing workflows, and a corporate site at theispc.com. The platform includes 24/7/365 automated credit decisioning, 100% electronic document processing via E-sign, third-party payoff request handling, and a planned mobile application with payment reminders. Underwriting and servicing are operationalized rather than AI-driven, and no machine-learning or data-science capabilities are disclosed.

ISPC generates revenue primarily through interest and fees on open-end revolving credit extended to consumers at the point of sale through a national network of independent contractors and merchants (e.g., Aqua Life, Acquatek, Century Water Solutions, HydroClear Water Treatment, Water Equipment Technologies). Go-to-market is channel-mediated: merchants underwrite ISPC into their financing conversation at the moment of sale, while the company funds post-installation. Merchant-facing engagement, online statements, AutoPay, and recurring servicing drive repeat revenue economics rather than transactional fees.

Name

ISPC

Legal name

ISPC

Website

https://theispc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

ISPC is a Florida-based, employee-owned consumer finance company founded in 1983 that provides revolving and installment credit to homeowners purchasing home-improvement products through a national network of independent merchants across solar, water treatment, HVAC, security, fencing, and pool-equipment verticals.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Nondepository Credit Intermediation (5222), Sales Financing (522220)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)

akta.pro secondary industry

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• Consumer lending
• Home improvement financing
• Point-of-sale lending
• HVAC financing
• Solar financing

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Lending/Financing: ISPC provides consumer financing for home improvement products through open-end credit accounts. The company generates revenue through interest and fees on financed products including HVAC, water treatment, solar systems, and other home improvement products sold and installed by independent contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ISPC provides consumer-friendly open-end revolving credit financing for homeowners purchasing energy-saving and lifestyle-enriching home improvement products (HVAC, water treatment, solar systems, security, fencing, and swimming pool equipment) through a nationwide network of independent contractors and dealers. The company underwrites and services loans with automated 24/7/365 credit decisions, 100% electronic E-sign document processing, tailored finance plans by product type and credit profile, and online account management including AutoPay and electronic statements.

Product overview

ISPC offers a unified consumer financing platform primarily serving homeowners seeking loans for home improvement products. The core product is consumer financing extended through a network of independent merchants and dealers. The platform includes customer-facing online account management with AutoPay and electronic statements, merchant services with automated credit decisions and E-Sign processing, and an upcoming mobile app for convenient payments. The company finances products across multiple verticals: water treatment, solar and energy conservation, HVAC, security, fencing, and swimming pool equipment. All services are accessed through their secure web portals at theispc.com (consumer), customer.theispc.com (account management), and merchant.theispc.com (merchant services).

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Financing (Open-End Revolving Credit) Consumer-friendly open-end revolving credit financing for homeowners purchasing energy-saving and lifestyle-enriching home improvement products through ISPC's network of independent contractors and dealers nationwide. Finance plans are tailored by product type, individual credit profile, and affordable monthly payment terms, with no prepayment penalty.
• Online Account Management Portal Secure online portal for ISPC customers to manage their consumer financing accounts, including account registration, electronic billing statements, online payments, AutoPay enrollment, and account history access.
• Third-Party Payoff Request System Online system that allows authorized third parties (such as lenders and title companies) to submit payoff or account termination requests on behalf of ISPC customers.
• ISPC Mobile App Secure mobile application providing ISPC customers with convenient payment access and payment reminder notifications from their mobile device.

Quantifiable outcome

• Over $545,255 donated to Homes For Our Troops since 2012
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Homes For Our Troops (HFOT)minorOthers · 1 January 2012ISPC and The LeverEdge began supporting Homes For Our Troops in 2012. Merchants donate a fixed dollar amount (as little as $10) per funded sale to help build specially adapted homes for wounded post-9/11 Veterans. Total donations exceeded $545,000 since 2012. Some dealers volunteer to install water purification systems in these homes.
• Solar City, Inc. dba The LeverEdgecoreStrategic or Co-development PartnerSolar City, Inc. is the parent company operating as The LeverEdge. ISPC was originally established as the financing subsidiary of Solar City in 1983. Solar City was founded in 1977 by Robert 'Bob' Schabes and Charles 'Ben' Bentley. ISPC expanded into water treatment industry in 2001 under The LeverEdge brand.
• Solar Hydronics Corp.coreStrategic or Co-development PartnerAffiliate company that emerged from a Solar City project in the late 1990s creating a manufacturing facility for solar pool heating collectors. Now known as Solar Hydronics Corp., still a vibrant part of the company ecosystem.
• Aqua LifeminorChannel Partner/ Reseller/ DistributorMerchant/dealer in water treatment industry that contributes to Homes For Our Troops donations
• Acquatek Water & Energy SolutionsminorChannel Partner/ Reseller/ DistributorMerchant/dealer contributing to HFOT donations
• Bottle Free WaterminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• Century Water SolutionsminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• Emerald Coast EnvironmentalminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• EPI WaterminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• Guardian WaterminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• HydroClear Water TreatmentminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• IQ PowerminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• South Carolina Savings Co.minorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• Sun State WaterminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• Water Equipment TechnologiesminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations
• Water Treatment ServicesminorChannel Partner/ Reseller/ DistributorWater treatment merchant contributing to HFOT donations

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Wisetack: Embedded fintech lender offering point-of-sale consumer financing for home services and home improvement through contractor integrations. Comparable to ISPC's dealer-originated lending model but with a modern, API-first technology stack that competes for the same contractors.
• Ygrene Energy Fund: PACE (Property Assessed Clean Energy) financing provider that funds residential energy efficiency, solar, water, and resilience upgrades via municipal-based repayment structures. Adjacent to ISPC's home improvement lending focus but targets energy upgrades with a different underwriting and repayment mechanism.

Direct peers

• Service Finance Company: Consumer financing company specializing in unsecured loans for home improvement projects originated through contractor networks (HVAC, plumbing, electrical, solar). Directly comparable to ISPC's merchant-driven home improvement lending with overlapping verticals and dealer channel model.
• Foundation Finance Company: Consumer finance company that partners with home improvement contractors (HVAC, roofing, solar, water treatment) to offer financing to homeowners. Directly comparable to ISPC's merchant-driven home improvement lending business and similar dealer-channel origination strategy.
• GreenSky (Goldman Sachs): Originally a leading home improvement lending platform originated through contractor merchants; now operating within Goldman Sachs' consumer banking franchise. Closely comparable to ISPC's dealer-originated home improvement financing model and similar target verticals (HVAC, roofing, solar).
• EnerBank (now Enhancify): Specialized home improvement lender providing unsecured installment loans through home improvement contractors for projects like HVAC, roofing, windows, and solar. Closely comparable to ISPC in target borrower, dealer-originated model, and home-improvement vertical mix.

Broad incumbents

• Synchrony Financial: One of the largest U.S. consumer financing providers, offering private-label credit cards and installment loans through merchant networks including health, automotive, and home improvement (CareCredit, Synchrony Home). Directly comparable to ISPC's merchant-channel, home-improvement-focused lending model, though at vastly greater scale and product breadth.
• LightStream (a Truist company): Online consumer lender offering unsecured installment loans for home improvement, autos, and other personal uses, with a streamlined digital application. Comparable to ISPC in unsecured home improvement personal loans, but operates direct-to-consumer rather than through a dealer network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/ispcfinancing
• Facebookfacebook.com/ISPCfinancing
• LinkedInlinkedin.com/company/ispc-financing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISPC