Badger Region Volleyball Association

What Badger Region Volleyball Association does

Badger Region Volleyball Association is a non-profit regional sports governing body incorporated as Badger Region Volleyball Association, Inc., founded in 1994 and headquartered at 2831 N. Grandview Blvd., Suite 105, Pewaukee, Wisconsin. It operates as one of 40 Regional Volleyball Associations (RVAs) of USA Volleyball, holding the exclusive territorial mandate for the state of Wisconsin. The organization runs a tiered membership program (Junior and Adult segments, ranging from free 8&under play to $55 full-season memberships plus one-event and collegiate tiers), sanctions and operates a calendar of regional events (Badger Region Championships, Power League, Qualifier, Beach Championships, outdoor leagues, and boys programming), and delivers a multi-audience education stack covering coaches, athletes, officials, parents, and club directors. Membership registration and club-assignment workflows are processed through the SportsEngine platform.

Revenue mechanics are non-investor-facing and built on three streams: recurring membership fees (junior and adult tiers, with revenue split shared with USA Volleyball), per-event transaction fees for tournament participation across regional events, and ancillary income (e.g., grass/beach net rentals from a stock of 12 nets, vendor partnerships including Molten, Sports Imports, and Fine Designs). The customer base comprises 135+ affiliated junior clubs, approximately 600 junior club teams, and roughly 9,000 junior members annually, augmented by adult players, collegiate athletes, coaches, and officials. Distribution follows a club-based channel model in which affiliated clubs act as the primary enrollment points for tryouts and seasonal participation, supplemented by direct event registration and the regional office in Pewaukee.

Leadership consists of a six-person professional staff led by Executive Director and Commissioner Jennifer Armson-Dyer, supported by senior directors covering communications & programming, operations & education, officials & youth development, events, and a communications coordinator. The organization maintains partnerships with USA Volleyball (governing body), the American Volleyball Coaches Association (coaching education and joint Coach of the Year awards since 2018), SportsEngine (registration platform), Hudl (video analysis), Molten and Sports Imports (equipment), the Professional Association of Volleyball Officials, and the Wisconsin Interscholastic Athletic Association. Governance is exercised by an elected Board of Directors, which has authority over rule changes such as the November 11, 2025 9-1 vote amending tryout and commitment periods for the 2026-27 season.

Name

Badger Region Volleyball Association

Legal name

Badger Region Volleyball Association, Inc.

Website

https://badgervolleyball.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Badger Region Volleyball Association is a non-profit regional governing body serving as the Wisconsin chapter of USA Volleyball, providing memberships, sanctioned tournaments, and education programs for junior and adult volleyball participants statewide.

Ownership category

akta.pro rank

Product category

Volleyball Association Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAFAD

Regional/Continental Confederations & Associations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Regional volleyball association
• Volleyball membership programs
• Youth volleyball tournaments
• Volleyball coaching education
• Volleyball officials training

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Badger Region generates revenue through membership fees collected from junior players, adult players, coaches, officials, and club directors. Fees are collected via Sports Engine platform and shared with USA Volleyball national organization.
2. Event Registration Fees: Revenue generated from tournament and event registrations including Badger Region Championships, Power League, Qualifier events, Beach Championships, and various other sanctioned competitions.
3. Grass/Beach Net Rentals: The region rents grass/beach volleyball nets from the Region office in Pewaukee for outdoor events. Cost is dependent on number of nets and rental duration. 12 grass nets available for rent.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Badger Region Volleyball Association operates as one of 40 Regional Volleyball Associations (RVA) of USA Volleyball, serving as the Wisconsin chapter. The organization sells annual membership programs (junior and adult tiers), sanctions and operates regional volleyball tournaments and leagues (Championships, Power League, Qualifiers, Beach Championships), and delivers coaching, athlete, official, and parent education programs. Membership enrollment is processed through the SportsEngine platform and grants participants access to USAV-sanctioned events, secondary insurance, and national qualification pathways.

Product overview

Badger Region Volleyball Association operates as one of 40 regional volleyball associations (RVA) of USA Volleyball, serving as the Wisconsin Chapter. The organization functions as a membership-based service organization rather than a technology product company. Its core offerings include membership programs (Junior and Adult tiers), event programming (Championships, Qualifiers, Power League, Beach Championships, outdoor leagues), education services (Coaching, Athlete, Officials, and Parent/Spectator education), awards and scholarships, and High Performance programs. The membership infrastructure is powered by SportsEngine for member registration, event registration, and club assignment management.

Differentiator

Problem solved

Functional benefit

Products and services

• Badger Region Membership Programs USA Volleyball-affiliated membership system providing access to regionally and nationally sanctioned events, insurance coverage, rules and regulations, educational opportunities, and competition access for junior and adult volleyball participants in Wisconsin.
• Junior Membership Options

Quantifiable outcome

• Over 9,000 junior members participate in Badger Region volleyball programs annually
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• American Volleyball Coaches Association (AVCA)coreStrategic or Co-development Partner · 1 January 2018Partnership established in 2018 for coaching education. AVCA provides weekly Coaching Education Tips of the Week and Recruiting Tips of the Week shared with Badger Region members from January through April annually. Awards such as Club Coach of the Year are presented jointly by Badger Region and AVCA.
• USA VolleyballcoreStrategic or Co-development PartnerBadger Region is one of 40 Regional Volleyball Associations (RVA) of USA Volleyball. USAV provides national-level programming, rule books, officials training materials, and sanctions national championships. Membership fees are split between regional and national organizations.
• Sports EnginecoreTechnology or IntegrationOfficial membership management platform for Badger Region. Handles membership registration, club assignments, member cards, and event registration. All members must register through Sports Engine.
• MoltenminorGTM or Marketing PartnerVolleyball equipment manufacturer recognized as a partner/supporter of Badger Region volleyball programs.
• HudlminorGTM or Marketing PartnerVideo analysis platform partner providing tools for coaches and athletes to analyze volleyball performance.
• International Volleyball Hall of FameminorGTM or Marketing PartnerPartner organization supporting volleyball recognition and history. Listed as a partner/supporter on Badger Region website.
• Sports ImportsminorGTM or Marketing PartnerVolleyball equipment supplier and partner for Badger Region volleyball programs.
• Acai Super BowlsminorGTM or Marketing PartnerVendor partner present at Badger Region Championships offering food and beverages at events.
• Art of Coaching VolleyballminorGTM or Marketing PartnerVolleyball coaching education platform listed as a partner/supporter of Badger Region.
• Professional Association of Volleyball Officials (PAVO)minorStrategic or Co-development PartnerProfessional association for volleyball officials. Provides college-level certifications for referees. Listed as a partner resource for officials education.
• Wisconsin Interscholastic Athletic Association (WIAA)minorStrategic or Co-development PartnerState high school athletic association. Badger Region aligns tryout periods with WIAA boys high school volleyball state tournament schedule.
• Fine DesignsminorGTM or Marketing PartnerOfficial apparel vendor for Badger Region Championships. Available on-site at events with pre-order options.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• SportsEngine: The membership and event registration platform used by Badger Region for all member sign-ups, club assignments, and event management. Functions as a critical technology infrastructure provider enabling Badger Region's operations.
• American Volleyball Coaches Association (AVCA): The national coaches association partnered with Badger Region since 2018 for coaching education content and joint awards. Serves as a strategic content and recognition partner rather than a direct competitor.

Broad incumbents

• NCAA: The national collegiate athletic governing body that represents the next-stage destination for Badger Region's junior athletes. Operates broadly in athletic governance and rules the pathway that Badger Region's High Performance programs feed into.
• National Federation of State High School Associations (NFHS): The national umbrella organization for state high school athletic associations. Comparable as a broader amateur sport governing body that sets standards and rules intersecting with Badger Region's junior volleyball programs and college recruiting pathways.
• USA Volleyball: The national governing body for volleyball in the United States and Badger Region's parent organization. Operates as a broad incumbent overseeing all 40 Regional Volleyball Associations, providing rule books, national championships, and policy frameworks that Badger Region executes regionally.

Direct peers

• Amateur Athletic Union (AAU): A national amateur sports organization offering alternative membership and competition pathways across multiple youth sports including volleyball. Operates a parallel amateur governance structure that competes for athletes and clubs in Wisconsin.
• Junior Volleyball Association (JVA): An alternative national volleyball association serving junior clubs and coaches outside the USAV system. Provides a competing governance and membership framework, making it a directly comparable competitor for club affiliation and coach certification.
• Florida Region Volleyball Association: Another USAV Regional Volleyball Association operating in Florida with a similar membership and tournament-based model. One of the larger RVAs by membership count, providing a relevant comparison for Badger Region's growth trajectory and operational scale.
• Great Lakes Region Volleyball Association: A directly comparable USAV Regional Volleyball Association serving parts of the Midwest. Operates the same membership, event, and education model as Badger Region in its own geographic territory, making it the closest functional peer.

Regional players

• Wisconsin Interscholastic Athletic Association (WIAA): Wisconsin's state high school athletic association governing scholastic volleyball. Operates a parallel governance structure for high school-aged athletes and is an explicit coordination partner for tryout timing, making it a directly comparable regional sports governance peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BadgerRegionVB
• YouTubeyoutube.com/@badgerregionvolleyball8660
• Facebookfacebook.com/BadgerRegionVolleyball
• Instagraminstagram.com/badgerregionvb
• LinkedInlinkedin.com/company/badger-region-volleyball

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Region Volleyball Association