Expo Styl

What Expo Styl does

Expo Styl (legal name: Expo Styl Usługi Projektowe i Wystawiennicze) is a Polish trade fair booth design and construction firm headquartered in Nadarzyn near Warsaw. Founded in 1994 and operating for over 30 years, the company serves two primary customer segments: trade fair organizers requiring large-scale booth infrastructure across multiple exhibitors, and individual exhibitors seeking branded booth installations for specific events. Its offering spans three product tiers — standard Octanorm modular booths, Maxima Light aluminum profile systems, and fully custom individual booths — combined with design, multi-story construction, large-format printing, and on-site assembly services.

The underlying technology is operational rather than digital: the company maintains an owned inventory of Octanorm and Maxima Light modular systems, supplemented by materials such as MDF, glass, plexiglass, steel, and aluminum, enabling production capacity up to 10,000 m² of Octanorm and 3,000 m² of Maxima Light per project cycle. In-house design capability produces 3D visualizations and technical drawings; in-house large-format printing produces booth graphics. The company holds accredited partner status with Expo XXI Warsaw and maintains relationships with HMC, Ptak Expo, Poznań International Fair, and Kielce Trade Fair.

The business model is project-based B2B services revenue. Pricing is quote-driven and unit-priced per booth configuration, with no public price list. Go-to-market is direct enterprise field sales: consultation, technical drawings, visualization, and approval precede construction. The company employs 1–10 people and operates from a single Nadarzyn facility. No revenue is disclosed, no funding rounds exist, and ownership appears to be private and founder-held. ScaleCommentary indicates a mature, stable small business rather than a high-growth venture.

Name

Expo Styl

Legal name

Expo Styl Usługi Projektowe i Wystawiennicze

Website

https://expostyl.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Expo Styl is a Polish exhibition booth design and construction firm serving trade fair organizers and individual exhibitors. Founded in 1994, it offers modular Octanorm and Maxima Light systems plus custom booths with capacity up to 10,000 m².

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG)

Keywords

• Exhibition booth construction
• Trade fair design
• Custom booth building
• Octanorm systems
• Trade show services

Headquarters

HQ city

Nadarzyn

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition Booth Design Services: Custom exhibition booth design services including detailed consultations with clients to match booth specifications to brand character and technical requirements. Revenue generated through project-based design fees.
2. Standard Booth Systems (Octanorm): Sale and rental of modular Octanorm exhibition booth systems including wall panels, flooring, lighting, company name signage, and booth numbers. Can be expanded with display cases, counters, shelves, podiums, hangers, furniture, and televisions.
3. Maxima Light Booth Systems: Modern high-profile exhibition booth construction using Maxima Light aluminum profile systems, offering tall and spacious configurations ideal for large exhibits and extensive advertising surfaces.
4. Custom/Individual Booth Construction: Full-service custom exhibition booth construction combining modular systems with premium materials (MDF, glass, steel), creating unique personalized booth spaces for brands requiring maximum distinction.
5. Booth Installation and Assembly Services: General contractor services for exhibition booth installation, including electrical setup, furniture rental, and technical support during trade events.
6. Trade Fair Organization and Management Services: Comprehensive trade fair organization and financial management services, including direct communication with exhibitors, coordination of booth requirements, graphics, additional technical media, electrical plans, and full financial settlement of events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Expo Styl designs, constructs, and installs turnkey exhibition booths for trade fairs across Poland and internationally. The company delivers three principal booth product lines — standard Octanorm modular systems, modern Maxima Light aluminum-profile systems, and fully custom individual booths — supported by in-house design, technical drawings, large-format graphic printing, on-site installation, multi-level construction, and end-to-end trade fair organizational services for both event organizers and individual exhibitors.

Product overview

Expo Styl is a trade show booth design and installation services company operating for over 30 years. Its core offering is a portfolio of three distinct booth product lines — Stoiska standardowe (Octanorm), Stoiska Maxima Light, and Stoiska indywidualne — which span economic modular systems to fully custom constructions. These are complemented by a suite of services including booth design (Projektowanie stoisk wystawienniczych), assembly and installation (Montaż stoisk i usługi dodatkowe), multi-level construction (Zabudowa piętrowa), large-format printing (Druk wielkoformatowy), and comprehensive trade show organizational support (Obsługa organizacyjna targów). The company works primarily with Octanorm and Maxima Light modular systems and can deliver installations up to 10,000 m² (Octanorm) and 3,000 m² (Maxima Light).

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Octanorm Booths (Stoiska standardowe) Economical and practical modular trade show booth system based on the Octanorm system, including system walls, carpeting, lighting, company name on the frieze, and booth number. Can be expanded with display cases, counters, shelving, podiums, furniture, and TV displays. Targeted at budget-conscious individual exhibitors and SMBs seeking functional trade fair presence.
• Maxima Light Booths (Stoiska Maxima Light) Modern trade show booth system using lightweight aluminum profiles that allow for solid, visually light constructions up to 3 meters in height, featuring large advertising surfaces and modern design suitable for displaying large exhibits. Targeted at exhibitors seeking contemporary, premium-feel booths with tall configurations.
• Custom Individual Booths (Stoiska indywidualne) Custom trade show booth designs created using exhibition systems combined with high-quality materials such as furniture panels, glass, aluminum, and steel constructions, fully tailored to the brand character, products, and exhibitor needs. Targeted at brands requiring maximum distinction and bespoke booth experiences.
• Exhibition Booth Design Service (Projektowanie stoisk) Design service for custom and system-based trade show booths, including detailed client consultations, technical drawings, visualizations, and electrical plans, tailored to brand identity and exhibition space constraints. Targeted at exhibitors and trade fair organizers needing professional booth concepts.
• Booth Installation and Additional Services (Montaż stoisk) General contractor services for booth installation, including assembly, electrical installation, furniture rental, and assistance with formalities related to trade show preparation. Targeted at exhibitors requiring full on-site assembly and event support.
• Multi-Level Booth Construction (Zabudowa piętrowa) Multi-level booth construction service allowing additional exhibition space on elevated platforms, enabling effective use of vertical space at trade shows. Targeted at exhibitors seeking expanded footprint on a constrained venue floor.
• Trade Fair Organization and Management (Obsługa organizacyjna targów) Comprehensive organizational and financial handling of trade shows, including direct contact with exhibitors to arrange booth details, equipment, graphics, and additional technical media, as well as financial settlement of the entire event. Targeted at trade fair organizers seeking a single accountable partner for end-to-end event operations.
• Large-Format Printing (Druk wielkoformatowy) Large-format printing service for graphic panels and booth decorations, complementing trade show booth construction with high-quality visual signage. Targeted at exhibitors needing graphic panels integrated with their booth designs.

Quantifiable outcome

• Construction capacity of up to 10,000 m² net in Octanorm system
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Expo XXIcoreChannel Partner/ Reseller/ DistributorExpo Styl is an accredited partner of Expo XXI, one of the largest exhibition venues in Warsaw, Poland. This partnership provides preferential access and established working relationships for booth construction projects at the Expo XXI facility, which is a major hub for trade fairs and events in Poland.
• HMC (Hoch)minorChannel Partner/ Reseller/ DistributorCollaborative relationship with HMC (Hoch) exhibition venue for booth construction and installation services.
• Ptak ExpominorChannel Partner/ Reseller/ DistributorCollaborative relationship with Ptak Expo exhibition center for booth construction and installation services at this major trade fair venue.
• Targi Poznań (Poznań International Fair)minorChannel Partner/ Reseller/ DistributorCollaborative relationship with Poznań International Fair, one of the largest exhibition venues in Poland, for booth construction services.
• Targi Kielce (Kielce Trade Fair)minorChannel Partner/ Reseller/ DistributorCollaborative relationship with Kielce Trade Fair, a major exhibition center in Poland, for booth construction services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GL Events: A global integrated event and exhibition services company providing venue management, booth construction, and trade fair organization. Comparable in its booth construction and exhibition services offering, though much larger and broader in scope.
• Messe Frankfurt: One of the world's largest trade fair organizers and exhibition service providers. Comparable in the trade fair organization and venue services dimension, with a portfolio that includes booth-related services for exhibitors.
• Reed Exhibitions: A leading global trade show organizer operating hundreds of events annually. Comparable in its trade fair organization and exhibitor services role, though at significantly larger scale.
• Nimlok: A larger, established exhibition booth design and build firm operating across the US and Europe. Comparable because it offers custom and modular booth construction, design, and installation services to exhibitors across many verticals.

Emerging players

• Classic Exhibits: A US-based designer and manufacturer of portable and modular trade show displays. Comparable as a provider of modular booth systems serving exhibitors, though primarily focused on the North American market.
• Quadrant2Design: A UK-based exhibition stand design and build company specializing in custom modular stands. Comparable as a custom booth builder serving exhibitors at trade fairs with design-led solutions.

Regional players

• Ptak Warsaw Expo: Poland's largest exhibition center and a trade fair organizer operating primarily in the Polish market. Comparable as a venue partner and organizer customer of Expo Styl, while also providing some in-house booth services.
• Targi Poznań (Poznań International Fair): A major Polish exhibition venue and trade fair organizer. Comparable as both a venue partner of Expo Styl and as an organizer that requires booth construction and event management services.
• Expo XXI Warszawa: One of Warsaw's primary exhibition venues and a key customer/partner of Expo Styl. Comparable as an exhibition venue that requires booth construction services and as a competitor for organizer-level exhibition services.

Direct peers

• Czardasz: A Polish exhibition booth design and construction company offering custom stands and modular systems to exhibitors and trade fair organizers in Poland. Directly comparable as a regional booth builder competing for the same Polish exhibitor customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/expostyl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expo Styl