Eat Performance
Eat Performance Naturkost UG is a Berlin-based manufacturer of handcrafted, Bio-certified, grain-free Paleo food products (granola, muesli, snacks, meals, baking mixes) sold direct-to-consumer online and through organic specialty retail partners across Germany, the EU, the UK, and Switzerland.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Eat Performance does
Eat Performance (legally eat Performance Naturkost UG) is a Berlin-based, founder-managed manufacturer of handcrafted organic Paleo-inspired food products, operating from a single Manufaktur facility in Berlin-Reinickendorf. The company produces a portfolio of grain-free, naturally gluten-free, and no-added-sugar items — including crunchy granola, muesli and porridge, bread baking mixes, cookies, soups, ready meals, snacks, snack bars, ingredients, and curated gift boxes — using 100% bio-certified ingredients sourced from nuts, seeds, kernels, and fruits. The business holds Bio organic certification through control body DE-ÖKO-005 and has positioned itself as one of the European Paleo pioneers since its founding in 2012.
The go-to-market is primarily direct-to-consumer via the proprietary eat-performance.com e-commerce shop, with shipments within Germany (€6.90, free over €80), the EU (€12.40, free over €100), the UK (€14.90), and Switzerland (€20.00). Pricing follows a Pay-as-you-go unit model across multiple pack sizes, with payment handled via PayPal (including credit card and purchase-on-invoice) and logistics through DHL. Distribution is supplemented by B2B supply partnerships with owner-managed organic specialty retailers, particularly in the DACH region, plus corporate gifting and event-catering solutions for commercial customers.
Marketing is multi-channel and organic-led: a content blog covering Paleo nutrition, lifestyle and recipes; social media presence on Instagram, Facebook, and YouTube; the 'eat Genussmomente' email newsletter with a 10% new-subscriber coupon; and an affiliate/content partnership program spanning food blogs, media, sports, health, and lifestyle formats. The company has no disclosed external funding, no parent company, no acquisitions, and no institutional investors, operating as a bootstrapped UG under sole Managing Director Wilhelm Pleß.
Eat Performance firmographics
Firmographics- Name
- Eat Performance
- Legal name
- eat Performance Naturkost UG
- Website
- https://eat-performance.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eat Performance Naturkost UG is a Berlin-based manufacturer of handcrafted, Bio-certified, grain-free Paleo food products (granola, muesli, snacks, meals, baking mixes) sold direct-to-consumer online and through organic specialty retail partners across Germany, the EU, the UK, and Switzerland.
- Ownership category
- akta.pro rank
Eat Performance industry classification
Industry- Product category
- Organic Paleo Foods
- NAICS
- Other Snack Food Manufacturing (311919), Food Manufacturing (311), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)
Keywords
Where Eat Performance is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Eat Performance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through their proprietary e-commerce shop, offering Paleo-compliant organic products including granola, cookies, soups, meals, snacks, baking mixes, ingredients, and gift boxes. Revenue generated from product sales at various unit sizes with per-unit pricing.
- B2B / Wholesale: Wholesale supply of products to organic specialty retailers and commercial customers for events. Corporate gifting solutions for companies planning events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | eat Crunchy Granola Classic - various sizes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Eat Performance product offering
Product offeringCore offering
Eat Performance manufactures and sells handcrafted organic, grain-free, naturally gluten-free, sugar-free Paleo-compliant food products from its Berlin workshop. The product portfolio spans breakfast items (granola, muesli, porridge), baking mixes, ready meals, cookies, snacks, ingredients, and curated gift boxes, sold primarily through the company's own online shop with supplementary B2B wholesale to organic retailers and corporate gifting customers.
Product overview
Eat Performance is a Berlin-based manufacturer of handmade organic foods offering a portfolio of grain-free, naturally gluten-free products. The product range includes breakfast items (granola, muesli, porridge), baking mixes (bread mixes), ready-to-eat meals (soups), snacks, cookies, ingredients, and gift boxes. The products are inspired by the Paleo philosophy and are manufactured in-house at their Berlin workshop. The company also offers B2B partnerships including content partnerships, event catering, affiliate programs, and supply to organic retail stores.
Differentiator
Problem solved
Functional benefit
Products and services
- eat Crunchy Granola Classic A grain-free granola made from organic chestnuts, pumpkin seeds, banana, coconut, and maple syrup, sold in 20g, 65g, 500g, and 1kg package sizes for individual consumers seeking a Paleo-compliant breakfast or snack option.
- eat Boxen & Geschenke (Gift Boxes) Curated gift boxes and gift sets featuring eat Performance products, designed for personal presents, special occasions, and corporate gifting customers.
- eat Brotbackmischungen (Bread Baking Mixes) Grain-free bread baking mixes made from organic ingredients for consumers preparing homemade paleo bread at home.
- eat Cookies Organic, grain-free cookies made from original ingredients such as nuts, seeds, kernels, and fruits for snacking.
- eat Suppen & Mahlzeiten (Soups & Meals) Grain-free soups and ready meals for lunch or dinner, made from organic ingredients.
- eat Snacks Organic grain-free snacks made from nuts, seeds, kernels, and fruits, intended to provide natural energy and satiation.
- eat Zutaten (Ingredients) Organic grain-free ingredients for cooking and baking, sourced from original ingredients.
- eat Müsli & Porridge Grain-free muesli and porridge products for breakfast, made from nuts, seeds, and organic fruits.
- eat Riegel (Snack Bars) Grain-free snack bars made from organic ingredients; listed as 'coming soon' (Bald wieder verfügbar) on the website.
- Corporate Gifting & Event Supply B2B corporate gifting service for companies planning events, including product selection, shipping label creation, packaging, and delivery of eat Performance products.
Companies that use Eat Performance
Customer profileSegments3 records
Ideal customer profiles2 records
Eat Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Eat Performance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Organic Specialty RetailerscoreSupply partnerships with organic specialty retailers for distribution of eat Performance grain-free, organic products. The company is actively seeking partnerships with owner-managed organic specialty stores to expand retail presence.
- Content PartnersminorContent partnerships with food blogs, media outlets, and knowledge platforms for authentic content marketing collaborations around Paleo nutrition and lifestyle.
- Sports, Health, and Lifestyle FormatsminorCollaborations with sports, health, and lifestyle formats for product integration and brand partnerships.
- Affiliate PartnersminorAffiliate partnerships with authentic brand fit, allowing influencers and content creators to promote products in exchange for commissions.
- Commercial Event CustomersminorCorporate gifting solutions for companies planning events, including product selection, shipping label creation, packaging, and delivery services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Eat Performance competitors and assessment
Company assessmentDirect peers
- Daily Harvest: US-based DTC subscription service for organic, plant-forward frozen meals, soups, smoothies, and snacks. Comparable to eat Performance on DTC e-commerce model, organic ingredients, and a portfolio centred on soups, bowls, and snacks targeted at health-conscious consumers.
- Rhythm Superfoods: Organic, plant-based snack brand producing kale chips, veggie chips, and seed-based snacks. Comparable to eat Performance as a better-for-you snack maker with organic certification and a clean-label positioning often distributed through the same specialty and natural food retailers.
- Primal Kitchen: Mark Cucuzella founded a Paleo-focused CPG brand selling sauces, dressings, condiments, and snacks; later acquired by powerhouse Kraft Heinz. Strongly comparable to eat Performance as a Paleo-rooted brand building a portfolio of better-for-you packaged foods.
- Hunter & Gather: UK-based ancestral and Paleo food brand offering grain-free sauces, condiments, granola, and snacks. Direct comparable to eat Performance on Paleo positioning, European geographic footprint, and DTC plus retail distribution in UK/EU specialty channels.
- Bobo's Oat Bars: Organic, gluten-free bakery brand producing oat-based bars, baked bars, and toaster pastries. Comparable to eat Performance as a better-for-you bakery-snack manufacturer with organic positioning and a similar mix of bars, cookies, and breakfast products.
- Simple Mills: US-based CPG brand specializing in grain-free, gluten-free, and naturally sweetened crackers, cookies, baking mixes, and snack bars. Closely mirrors eat Performance's grain-free, clean-label bakery and snack portfolio and serves the same health-conscious, often Paleo-adjacent consumer.
- Julian Bakery: One of the original Paleo-focused bakery brands in the US, producing Protein, Primal, and Paleo breads, muffins, and bars. Direct overlap with eat Performance's Paleo-compliant, grain-free, and gluten-free positioning, especially in Paleo bars and baking mixes.
Broad incumbents
- Rapunzel Naturkost: Large German organic food manufacturer specialising in organic-certified ingredients, nut butters, grains, and snacks. Relevant to eat Performance as a broader German organic food incumbent that competes for shelf space in DACH organic specialty channels and shares the Bio-certified positioning.
- Bauckhof: Established German organic bakery and grain mill producing Demeter-certified flours, muesli, and baked goods. Comparable to eat Performance as a German organic bakery manufacturer with deep DACH retail distribution and overlapping categories in muesli, baking mixes, and breakfast items.
- Allos Hofmanufaktur: German organic brand producing organic plant-based snacks, bars, cookies, and spreads. Comparable to eat Performance as a German organic CPG brand with focus on grain-free and specialty snacks distributed through organic specialty retail in DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Eat Performance social profiles
Digital presenceEat Performance compliance and trust
Trust signalCompliance2 records
Eat Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat Performance leadership team
Management profileNumber of profiles
Profiles1 record
Eat Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat Performance
What does Eat Performance do?
Eat Performance manufactures and sells handcrafted organic, grain-free, naturally gluten-free, sugar-free Paleo-compliant food products from its Berlin workshop. The product portfolio spans breakfast items (granola, muesli, porridge), baking mixes, ready meals, cookies, snacks, ingredients, and curated gift boxes, sold primarily through the company's own online shop with supplementary B2B wholesale to organic retailers and corporate gifting customers.
Is Eat Performance a public or private company?
Eat Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eat Performance founded?
Eat Performance was founded in 2012. It employs 11 to 50 people.
Where is Eat Performance based?
Eat Performance is headquartered in Berlin, Germany, in the Europe region.
How does Eat Performance make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B / Wholesale.
Who are Eat Performance's main competitors?
Direct peers on record are Daily Harvest, Rhythm Superfoods, Primal Kitchen, Hunter & Gather, Bobo's Oat Bars, Simple Mills and Julian Bakery. Broad incumbents are Rapunzel Naturkost, Bauckhof and Allos Hofmanufaktur.
Does Eat Performance have an API?
No public API is recorded for Eat Performance.
What industry is Eat Performance in?
Eat Performance's product category is Organic Paleo Foods. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of AFAKABAI, Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars). Its NAICS code is 311919 and its SIC code is 2050.