DD KONZEPT

What DD KONZEPT does

DD KONZEPT is a full-service brand and creative agency founded in 2009 in Wolfsburg, Germany, by Edgar Diener and Michael Dockter, and operated through the legal entity DD KONZEPT GmbH & Co. KG. The firm delivers end-to-end brand transformation, spanning brand strategy and consulting (orientation workshops, mission development, employer branding), corporate design and rebranding, cross-media campaign design, UX/UI, motion and photography, online marketing and social media, and brand experience work including events, AR, and audio/video production. It also builds custom digital platforms such as the mein.Wolfsburg citizen participation system for the City of Wolfsburg and digital brand portals for clients like tiptop GROUP. Technology delivery is built primarily on standard web tooling — WordPress with the Elementor page builder, Google Analytics, Brevo (formerly Sendinblue) for newsletters, CleanTalk for spam protection, and Wordfence for security — with no proprietary platform, apps, or SDKs disclosed.

The firm operates as a sales-led, project-based professional services business, acquiring clients via direct outreach, website/contact-form inbound, and competitive pitches targeting the DACH and Niedersachsen region. Pricing is quote-based and undisclosed publicly; AGB terms specify that proposals are valid for two weeks, with 50% of the project fee due on order placement and the balance on delivery, plus hourly overages via a price list. The customer base spans mid-market and enterprise organizations — tiptop GROUP (3,800+ employees), Volksbank BRAWO, CongressPark Wolfsburg ('raum geber'), WMG Wolfsburg, MVGM Magdeburg, aulichschubert Kanzleigruppe, soola (solar), and Bäckerei LEIFERT — alongside SMB retail and municipal/government work. Operations are delivered by a small, senior team of approximately 10-12, supported by trainees and dual students, with a documented 'Happy Fridays' policy since 2023 giving every second Friday off with full pay. The agency has won the German Brand Award twice, in 2022 for CongressPark Wolfsburg and 2025 for tiptop GROUP ('Service Brand of the Year'), awarded by the Rat für Formgebung.

Name

DD KONZEPT

Legal name

DD KONZEPT GmbH & Co. KG

Website

https://dd-konzept.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

DD KONZEPT is a Wolfsburg-based, founder-owned creative brand agency serving mid-market and enterprise clients across the DACH region with end-to-end brand strategy, corporate design, cross-media campaigns, and custom digital platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Wolfsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Strategy and Consulting Services: Core revenue from brand strategy, positioning, consulting, and identity development engagements, typically project-based with defined scopes and deliverables.
2. Design and Creative Production: Revenue from corporate design, rebranding, Kampagnen design, UX/UI design, and cross-media creative production, billed as project fees or time-and-materials.
3. Technology and Digital Solutions: Web development, mobile app development, and AR/KI solutions billed as project engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DD KONZEPT is a creative brand agency that delivers end-to-end brand transformation services. Its core offering combines strategy and consulting (workshops, brand positioning, employer identity), branding and design (corporate design, UX/UI, motion, illustration), cross-media communication campaigns, online marketing and social media, brand experience (events, AR), and technology (web and mobile development with AR and AI). Engagements are sold as scoped projects supported by a senior in-house creative team in Wolfsburg.

Product overview

DD KONZEPT is a full-service brand agency offering integrated brand consulting, strategy, corporate design, and communication services. The agency operates as a single integrated offering rather than a modular software platform. Core service pillars include Strategy & Consulting (orientation workshops, brand strategy, employer branding), Branding & Design (corporate design, UX/UI, motion design), Cross-media Communication (campaigns, target audience analysis), Online-Marketing & Social Media (strategy, content, community management, advertising), and Brand Experience (events, augmented reality, audio/video). The agency also develops custom digital platforms such as the mein.Wolfsburg citizen participation platform and brand portals for clients. Technology services encompass web and mobile development with UI/UX design and emerging technologies including AR and AI integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie & Beratung (Strategy & Consulting) Brand consulting services for companies and organizations, including orientation workshops, brand strategy development, employer identity, startup consulting, vision development, and change management processes. Delivered as scoped engagements led by senior strategists.
• Branding & Design
• Crossmediale Kommunikation (Cross-Media Communication)
• Online-Marketing & Social Media
• Markenerlebnis (Brand Experience)
• Technologie & Erlebnis (Technology & Experience)
• Digitale Bürgerplattform mein.Wolfsburg (Citizen Participation Platform)
• Brandportal-Entwicklung (Brand Portal Development)

Quantifiable outcome

• Won German Brand Award 2025 for tiptop GROUP in 'Service Brand of the Year' category
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Digitale Mutterboden Agentur (DMA)coreStrategic or Co-development Partner · 1 January 2025DD KONZEPT co-founder Michael Dockter is an active member of the 'Digitale Mutterboden Agentur' (DMA), an organization that has been supporting founders and the startup ecosystem in Wolfsburg for eight years. DD KONZEPT contributes brand expertise to the DMA network as part of its community engagement.
• YOUCAMP GründungscampminorStrategic or Co-development Partner · 1 January 2025DD KONZEPT supports the YOUCAMP startup camp as a community partner, contributing to founder development in Wolfsburg. The fourth edition of YOUCAMP has taken place, with DD KONZEPT involved in coaching participants.
• Wolfsburg Marketing Gesellschaft (WMG)coreGTM or Marketing Partner · 1 January 2025WMG Wolfsburg is both a client and a strategic partner. DD KONZEPT won a competitive pitch to serve WMG, developing campaigns like 'dreimalwow' for Wolfsburg city marketing and '#Ehrensache' for downtown Wolfsburg.
• Stadt WolfsburgcoreGTM or Marketing Partner · 1 January 2025DD KONZEPT partners with the City of Wolfsburg on civic initiatives including the citizen participation platform 'mein.Wolfsburg' and ongoing brand consulting for the city marketing organization.
• IHK Lüneburg-WolfsburgminorGTM or Marketing Partner · 1 January 2025Partnership through the Wolfsburg startup ecosystem network, with IHK Lüneburg-Wolfsburg providing institutional support for entrepreneurial initiatives that DD KONZEPT contributes to.
• Wolfsburg AGminorGTM or Marketing Partner · 1 January 2025Partnership within the Wolfsburg startup ecosystem network, contributing to the broader support infrastructure for founders and entrepreneurs in the Wolfsburg region.
• Stadtwerke WolfsburgminorGTM or Marketing Partner · 1 January 2025Partnership within the Wolfsburg startup ecosystem network, contributing to the broader support infrastructure for founders and entrepreneurs in the Wolfsburg region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kempertrautmann: Hamburg independent creative agency with brand strategy, corporate design, and campaign capabilities across industries. Closely aligned with DD KONZEPT's holistic, boutique agency model and DACH mid-market focus.
• Strichpunkt: Stuttgart-based brand and design agency focused on corporate identity, brand systems, and digital brand experiences for enterprise clients. Comparable to DD KONZEPT in design-led brand transformation work.
• Kolle Rebbe: Hamburg-based independent creative agency specializing in brand strategy, campaigns, and integrated communications for enterprise clients. Comparable to DD KONZEPT in holistic brand offering and award-winning positioning.
• Scholz & Volkmer: Wiesbaden-based German brand and digital agency offering integrated brand strategy, corporate design, and digital platforms for mid-market and enterprise clients. Highly comparable to DD KONZEPT in service mix, customer profile, and boutique positioning.
• denkwerk: Cologne-based digital agency combining brand strategy, UX/UI, web development, and digital marketing for enterprise clients. Comparable to DD KONZEPT in the integration of strategy, design, and technology services.
• Meiré und Meiré: Cologne-based brand agency known for integrated brand strategy, design, and communication for premium German brands. Comparable in holistic service offering and award-winning creative positioning.
• Saint Elmo's: Munich-based integrated marketing and brand agency serving mid-market and enterprise clients across DACH. Comparable in integrated brand, digital, and campaign offerings with a similar boutique scale.

Broad incumbents

• Jung von Matt: Large Hamburg-headquartered German agency network offering brand strategy, advertising, design, and digital services across a much wider portfolio. Comparable to DD KONZEPT in service categories but at significantly larger scale and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dd.konzept
• LinkedInlinkedin.com/company/dd-konzept
• Instagraminstagram.com/ddkonzept

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DD KONZEPT