Industria Maimeri
- Company typePrivate
- Founded1923
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Industria Maimeri firmographics
Firmographics- Name
- Industria Maimeri
- Legal name
- Industria Maimeri S.p.A.
- Website
- https://maimeri.it
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Industria Maimeri industry classification
Industry- Product category
- Artist Paints & Fine Art Materials
- NAICS
- Paint and Coating Manufacturing (325510), Synthetic Dye and Pigment Manufacturing (32513)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)
Keywords
Where Industria Maimeri is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Industria Maimeri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Artist Paint Sales: Sale of professional artist paints including oil colors, acrylic colors, watercolors, tempera/gouache, restoration colors, and decorative arts products. Products sold in various formats including tubes, sets, and wooden boxes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by product line and format |
Distribution channels2 records
Marketing channels4 records
Industria Maimeri product offering
Product offeringCore offering
Industria Maimeri manufactures and sells professional fine-art paints and art supplies under the Maimeri brand, including oil colors, acrylic colors, watercolors, tempera and gouache, restoration varnish colors, and decorative-arts paints. The portfolio spans premium professional lines (e.g., Maimeri Puro, Brera Acrylic), student-grade options (Classico, Polycolor), specialty ranges (Terre Grezze d'Italia, Maimeri Blu watercolor with 90 colors, Restauro restoration line with 33 mastic-resin colors), and an extensive decorative-arts Idea line, distributed through direct e-commerce and global art-supply distributors.
Product overview
Industria Maimeri is an Italian manufacturer of artist paints and art supplies, operating as a single brand portfolio rather than a platform architecture. The company produces six main product lines: Oil Colors (with four sub-brands: Maimeri Puro for premium, Artisti for professional, Classico for traditional, and Terre Grezze d'Italia for earth pigments), Acrylic Colors (with Brera Acrylic, Maimeri Acrilico, Polycolor and its variants including Polycolor Body, Polycolor Reflect, and Polycolor Gesso), Watercolors (Maimeri Blu with 90 colors), Tempera/Gouache (Maimeri Gouache and Tempera Fine), Restoration Colors (Restauro with 33 mastic resin-based colors), and Decorative Arts (the extensive Idea line including Patina, Metallici, Ceramica, Stoffa, Vetro, Glitter, Medium, Rainbow, Spray, Oro, Decoupage, and Scultura products). Supporting products include color sets (Confezioni) in wooden boxes, auxiliary products like mediums and varnishes, and accessories. The company is part of the F.I.L.A. group and emphasizes traditional formulations combined with industrial production alongside artisanal custom offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Maimeri Puro: Premium oil colors line - highly concentrated artist-grade paints
- Artisti
- Classico
- Terre Grezze d'Italia
- Brera Acrylic
- Maimeri Acrilico
- Polycolor
- Polycolor Body
- Polycolor Reflex
- Polycolor Gesso
- Maimeri Blu
- Maimeri Gouache
- Tempera Fine
- Idea Patina
- Idea Metallici
- Idea Ceramica
- Idea Stoffa
- Idea Vetro
- Idea Vetro Rilievo
- Idea Glitter
- Idea Spray
- Idea Decoupage
- Idea Oro
- Idea Medium
- Rainbow
- Restauro
Products and services
- Oil Colors (Olio)
Quantifiable outcome
- 90 colors available in Maimeri Blu watercolor range
- +2 more outcomes
Companies that use Industria Maimeri
Customer profileSegments4 records
Ideal customer profiles4 records
Industria Maimeri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Industria Maimeri partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- F.I.L.A. Group (Fabbrica Italiana Lapis ed Affini)coreIndustria Maimeri is part of the F.I.L.A. Group (Fabbrica Italiana Lapis ed Affini), a major Italian group in the creative and artistic materials sector. F.I.L.A. Group is mentioned in the company's privacy policy and marketing communications as the parent company reference group.
Scale indicators2 records
Recent moves4 records
Industria Maimeri competitors and assessment
Company assessmentDirect peers
- Winsor & Newton: Historic British manufacturer of professional fine art paints (oil, watercolor, acrylic) and the global category leader. Directly comparable to Maimeri across all major product lines, with overlapping professional artist customer base.
- Liquitex: Major US-based manufacturer of artist-grade acrylic paints, mediums, and markers. Directly comparable to Maimeri's acrylic lines (Brera Acrylic, Maimeri Acrilico, Polycolor) and competing for the same professional and student segments.
- Schmincke: German premium manufacturer of artist paints (oil, watercolor, acrylic, gouache) widely used by professional artists. Closely comparable to Maimeri in product breadth, quality positioning, and premium-tier focus (e.g., Maimeri Puro).
- Golden Artist Colors: US manufacturer of professional acrylic paints, mediums, and gels, with strong emphasis on lightfastness and pigment quality. Closely aligned with Maimeri's premium acrylic positioning and professional artist focus.
- Old Holland: Dutch manufacturer of traditional artist oil paints with a strong heritage narrative and emphasis on classical pigment formulations. Comparable to Maimeri's Artisti and Classico oil lines in the traditional professional segment.
- Royal Talens: Dutch manufacturer of artist paints under the Talens, Rembrandt, and Van Gogh brands. Comparable to Maimeri across oil, watercolor, and acrylic lines with similar tiered positioning (student to professional).
- Daniel Smith: US-based manufacturer best known for premium watercolor paints with extensive pigment ranges. Directly comparable to Maimeri's Maimeri Blu watercolor line in addressing professional watercolorists.
- Sennelier: Historic French manufacturer of artist paints including oil, watercolor, pastels, and decorative arts products. Comparable to Maimeri in heritage, professional positioning, and decorative arts product line breadth (e.g., the Idea decorative range).
- Da Vinci Artist Colors: US manufacturer of artist watercolor, oil, and gouache paints known for professional pigment quality. Directly comparable to Maimeri Blu and Maimeri Gouache ranges.
Emerging players
- Kremer Pigmente: German specialist manufacturer and supplier of historic and rare pigments, restoration materials, and artist paints. Comparable to Maimeri's Restauro line in the niche of restoration, conservation, and historical pigment supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Industria Maimeri social profiles
Digital presenceIndustria Maimeri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Industria Maimeri leadership team
Management profileNumber of profiles
Industria Maimeri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Industria Maimeri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Industria Maimeri
What does Industria Maimeri do?
Industria Maimeri manufactures and sells professional fine-art paints and art supplies under the Maimeri brand, including oil colors, acrylic colors, watercolors, tempera and gouache, restoration varnish colors, and decorative-arts paints. The portfolio spans premium professional lines (e.g., Maimeri Puro, Brera Acrylic), student-grade options (Classico, Polycolor), specialty ranges (Terre Grezze d'Italia, Maimeri Blu watercolor with 90 colors, Restauro restoration line with 33 mastic-resin colors), and an extensive decorative-arts Idea line, distributed through direct e-commerce and global art-supply distributors.
Is Industria Maimeri a public or private company?
Industria Maimeri is a private company. It is classified as corporate owned and is currently operating.
When was Industria Maimeri founded?
Industria Maimeri was founded in 1923. It employs 11 to 50 people.
Where is Industria Maimeri based?
Industria Maimeri is headquartered in Milan, Italy, in the Europe region.
How does Industria Maimeri make money?
One revenue line is on record: artist Paint Sales.
Who are Industria Maimeri's main competitors?
Direct peers on record are Winsor & Newton, Liquitex, Schmincke, Golden Artist Colors, Old Holland, Royal Talens, Daniel Smith, Sennelier and Da Vinci Artist Colors. Kremer Pigmente is listed as an emerging player.
Does Industria Maimeri have an API?
No public API is recorded for Industria Maimeri.
What industry is Industria Maimeri in?
Industria Maimeri's product category is Artist Paints & Fine Art Materials. Its primary akta.pro industry code is CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its NAICS code is 325510 and its SIC code is 3950.